Primitive Logic was named one of the keynote speakers at December 4th's Oracle Day, WebCenter Executive Roundtable. Andy Lin, Primitive Logic's VP of Interactive presented on Digital Engagement and the importance of connecting experiences to outcomes.
Customers demand a quality digital experience.
A good experience leads to engaged customers. (this is not a new concept) Companies such as Zappos and Nordstrom have always understood that experience matters and a happy customer is an engaged customer. As brick and mortar store fronts migrated to the world wide web, digital became the frontier for the ultimate customer experience. The rise of social media, personalization, video and user generated content has expanded the social aspect of digital. The proliferation of devices has delivered a content-on-demand atmosphere and an always connected society.
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