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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Oracle Day Roundtable Recap

Kellsey Ruppel
Principal Product Marketing Director

Primitive Logic was named one of the keynote speakers at December 4th's Oracle Day, WebCenter Executive Roundtable. Andy Lin, Primitive Logic's VP of Interactive presented on Digital Engagement and the importance of connecting experiences to outcomes.

Customers demand a quality digital experience. 

  • Mobile matters. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month.
  • Getting personal has its rewards. Businesses that personalize their web experience are seeing an average of 19% increase in sales.
  • Don't forget to be social. 40% of consumers factor in social media recommendations when making purchasing decisions.
  • Say the same thing across all channels. 35% of consumers shop multiple channels and expect a consistent sales and marketing experience. 

A good experience leads to engaged customers. (this is not a new concept) Companies such as Zappos and Nordstrom have always understood that experience matters and a happy customer is an engaged customer.  As brick and mortar store fronts migrated to the world wide web, digital became the frontier for the ultimate customer experience. The rise of social media, personalization, video and user generated content has expanded the social aspect of digital. The proliferation of devices has delivered a content-on-demand atmosphere and an always connected society. 

What's Next? 

TIME is the next dimension to deepen Digital Engagement.
  • Capitalizing on those moments in time of “Discovery and Inspiration” creates an experience that deepens Engagement
  • Reducing friction to shorten the cycle time of the buy/transaction
  • Enterprises that have the best time to market with new engagement channels will lead and win

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