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Open Innovation with Oracle WebCenter

Guest Author

This post discusses the AIIM reports on Social
Technologies and Business Process. You can hear AIIM President John Mancini
discuss the findings in-person at one of these
AIIM/Oracle Social Business Seminars.

Last week AIIM
3 reports on Social Technologies and Business Process. These
reports were put together by Andy McAfee and the AIIM Task Force. This research
was meant to uncover the status of social business and to identify if organizations
are realizing any significant and measurable benefits from adopting social
technologies. What they did find was a bit of a surprise:

  • More than 60 percent of firms who
    did invest in collaborative frameworks achieved big gains in knowledge
    sharing and communication accuracy between marketing and sales.
  • Open innovation delivers
    beneficial changes to both internal processes and external products, and
    is meeting the expectations of its sponsors. Open innovation helped
    realize major changes to the internal processes of 48 percent of
    responders and to the external offerings of 34 percent of responders.
  • A 60 percent satisfaction rate
    was reported for organizations with a rewards-based enterprise-wide
    Q&A. Respondents said high-quality answers often come from unexpected
    sources indicating that social tools are cultivating advanced knowledge

You can
download the AIIM reports here.

"We are clearly moving into a new phase in social
technologies, one in which the critical success factor will be the integration of social technologies into key organizational
processes,” according to AIIM President, John Mancini. “The end objective
should not be to simply set up social networks inside our organizations, but to
actually make our organizations social. There is still a lot of work to be done
to fulfill this potential, but the three use cases suggest that significant
progress is happening inside business."

This is precisely what Oracle WebCenter provides. As the
User Engagement Platform, it enables organizations to engage socially, from
right within its business processes. If you’ve ever wondered why the next
generation of Oracle applications, Fusion Applications, is built on Oracle
WebCenter, it is to provide the social infrastructure that is embedded into
these applications. When a sales person is looking for best practices in selling
strategies for a particular account, they can engage the community from right
within their account planning application. When a marketer is trying to decide
what campaign messaging to use, they can engage their community to get

The reports also find that over 90% of the respondents said
that “anyone inside the company” can contribute to Open Innovation
environments. But only 15% said that outsiders can participate.

And that hits right at what Oracle WebCenter is doing. If
you look at customers like Land O’ Lakes, Texas A&M, and Canadian
Partnership Against Cancer, they are providing communities for people to share
innovations and best practices. But those communities do not end at the
firewall. Oracle WebCenter allows organizations to pursue Open
by enabling people inside and outside the company to participate
in the innovation process.

You can find out more at these AIIM/Oracle Social Business Seminars.




To Register


Feb 9

John Mancini, President of AIIM;
Howard Beader, Sr. Director of WebCenter Product Marketing; Brian "Bex" Huff of Bezzotech

Click here
or call 1.800.820.5592 ext. 10177

Washington DC

Feb 15

John Mancini, President of AIIM,
Christian Finn, Sr. Director Product Management at Oracle, and Troy Sanchez of Mythics

Click here
or call 1.800.820.5592 ext. 10181


Feb 16

John Mancini, President of AIIM;
Christian Finn, Sr. Director Product Management at Oracle; Troy Allen of TekStream

Click here
or call 1.800.820.5592 ext. 10186


Feb 21

John Mancini, President of AIIM;
Kellsey Ruppel, WebCenter Product Marketing at Oracle; Jim Freeland of Medtronic (courtesy of Fishbowl Solutions)

Click here
or call 1.800.820.5592 ext. 10176

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