In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”. This update can be attributed to the explosion of smartphone usage over the last five years.
One of the major questions surrounding this update was Google’s preference on mobile web content delivery. Web content can be delivered to mobile devices in three ways:
Separate Mobile Site
This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”. The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)
Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)
Responsive Web Design
The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files. These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device. By using this method, users are free from redirects and possible user-agent detection errors will be avoided.
Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com
6% of Fortune 100 companies comply with Google’s Mobile Requirements
Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:
As Google looks towards the future of mobile search, so should the rest of us.
What Are My Options?
As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.
Choosing the Right Web Experience Management Tool
When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term. Listed below are questions that can assist in determining the right web experience management solution.
Choosing the Right Implementation Partner
Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner See press release here
We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.
If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon.
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