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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Experiencing the New Social Enterprise

Kellsey Ruppel
Principal Product Marketing Director

Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an “Enterprise 2.0” environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Here are some key points and takeaways from some of the keynotes yesterday at the Enterprise 2.0 Conference:

  • Social networks continue to forge complex connections between people, processes, and content, facilitating collaboration and the sharing of information
  • The customer of today lives inside of Facebook, on your web, or has an app for that – and they have a question – and want an answer NOW
  • Empowered employees are able to connect to colleagues, build relationships, develop expertise, self-select projects of interest to them, and expand skill sets well beyond their formal roles
  • A fundamental promise of Enterprise 2.0 is that ideas will be generated and shared by everyone across the organization, leading to increased innovation, agility, and competitive advantage

How well is your organizating delivering on these concepts? Are you able to successfully bring together people, processes and content? Are you providing the social tools your employees want and need? Are you experiencing the new social enterprise?

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