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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Exa Strength Web Performance

Guest Author

Today's guest post is from Kelly
Goetsch. Kelly is a Senior Product Manager for Oracle's vertically-integrated
hardware and software stack, Exalogic. Kelly came to Oracle through the ATG
acquisition, where he spent over six years as a Senior Architect with ATG's
Professional Services organization. He spent his last three years at ATG with
Walmart Global eCommerce, serving as their chief ATG consultant. Kelly has
published numerous white papers on topics including Exalogic, distributed
computing, large-scale eCommerce deployment architectures, performance tuning,
and maximum availability. He holds a M.S. in M.I.S. and a B.S. in
Entrepreneurship from the University of Illinois at Chicago.

Over the past decade, online customer
experience has evolved from requiring a single application supporting a single
channel to an ecosystem of related applications, middleware, and core
technology supporting an increasingly converged set of all physical and virtual
channels. For some Oracle customers, the web is the sole channel. For
those that have a physical presence, many trips to a store now begin with
online research. Even most post-sales service is being moved online. Here's how customers
are beginning to interact with their brands:

The Increasingly Complex Customer Journey

Customers are no longer satisfied
dealing with siloed organizations. Customers want a seamless interaction across
all channels. As a result of these changes, many purchases today, even
those that take place in-store, are driven by the online channel. In fact, a
2011
study showed that 48% of all retail sales are either
online purchases or web-influenced purchases.

Oracle technology can power the entire online
customer experience ecosystem, from marketing driven sites to eCommerce sites
and self-service portals.  Oracle WebCenter Sites often plays a key
role in delivering the online customer experience due to its exceptional
ability to deliver content effectively to different customers on different
devices. 

As a result of these additional touch
points and the increasing traffic on each channel, the traffic that WebCenter
Sites needs to support has grown exponentially while customers are increasingly
expecting that pages load instantaneously. 

Oracle WebCenter Sites on Exalogic Benchmarking Results

So what's the solution? Oracle's
engineered systems –
Oracle
Exalogic
and Oracle
Exadata
– are supercharged platforms comprised of hardware and software
that are designed for these ever-increasing workloads. Oracle Exalogic
runs the app and middle tiers whereas Oracle Exadata runs the database
tier. Oracle's engineered systems contain all of the storage, x86-based
compute power, networking equipment, virtualization, management software, and
unique optimizations for Oracle WebCenter Sites to ensure that Oracle WebCenter
Sites runs exceptionally well. Since Oracle owns all layers of the stack, from
storage to networking to Oracle WebCenter Sites, Oracle has been able to
vertically optimize the entire hardware and software stack to work better
together. As a result of all this engineering, uncached pages are delivered 11.6x
faster
 on Oracle Exalogic and Oracle Exadata when compared to an
equivalent commodity-based system. Publishing is 3.7x faster. Cached
pages are served 2.2x more efficiently per core. It's these numbers,
along with all of the other benefits of running engineered systems that has our
customers adopting these systems in droves. 

*****

White Paper: Exalogic and Exadata - The Optimal Platform for Oracle WebCenter Sites

Exalogic and Exadata should be considered whenever a new Oracle WebCenter Sites environment is built that requires the utmost in performance and scalability, whether for a new implementation, a hardware refresh, or an upgrade of Oracle WebCenter Sites. Exalogic and Exadata bring increased topline revenue, reduced total cost of ownership, and faster time-to-market, all of which act together to provide the best return on investment and make Exalogic and Exadata the best platform on which to deploy Oracle WebCenter Sites. To learn more about
Oracle WebCenter Sites on Oracle Exalogic and Oracle Exadata,
download this white paper

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