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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Driving Content Experience at Modern Marketing Experience Conference 2016


Heading to the Modern CX Conference this week? Looking to participate in the Modern Marketing Experience 2016 conference? Or just happen to be in Las Vegas this week? Then don't miss connecting with us!

Where the best of marketing minds and thought leaders collect, Modern Marketing Conference 2016 is expecting thousands of attendees this year as they immerse in demos, solution showcases, industry keynotes, product strategy sessions, customer presentations, and more. The conference is taking place at MGM Grand, Las Vegas from April 26-28, 2016.

You, as marketers know, the importance of content. And yet, the reality is that while about a quarter of our budget is spent building content, 70% of it goes unused. How can we maximize content usage, consumption, distribution and optimal presentation? How do we get the most mileage from our content?

Join our Oracle executive, Mariam Tariq and industry thought leader,Tina Miletich, who is the CEO and founder of HEEDGroup a
creative strategy consulting practice that designs and implements successful
customer engagement initiatives as they discuss the importance of Marketing Asset Management and the role technology plays in driving brand consistency and content optimization. While Mariam has extensive experience in product management for digital experience solutions and sites experience, working on Oracle WebCenter solutions, Tina has had an extensive digitally focused
career and her teams have won many awards including an Effie, several IAC
awards, a Silver IDSA and short-listed for a Cannes Cyber Lion. Tina also
teaches Digital Strategy at NYU - SPS in the Masters of Marketing Program. So, don't miss their session:

Create, Collaborate, and Distribute Marketing Assets to Ensure Brand Consistency
Thursday, April 28, 2016
8:00 a.m. - 8:45 a.m.
MGM Grand Conference Center, Room 318

And while at the conference, do check our solutions live in action by visiting us in the Exhibit Hall at the Digital Experience kiosk. We are there through the exhibit hours and during dedicated exhibition schedule.

So, see you there?


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