The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Does Your Organization Have the Right Tools to Collaborate?

Kellsey Ruppel
Principal Product Marketing Director
We’ve reached a new era of collaboration and communication. We now live in a world where we are surrounded by social tools -- from checking into a flight at the airport from a smartphone, to buying groceries online and having them delivered to your door, to renting a movie and watching it directly from your plasma TV. We also live in a world where grandma’s have Facebook, teens are using Twitter, and children know how to use iPhones better than their parents. That’s some pretty interesting (and scary?) stuff right there.

Not only are these social tools available in our personal lives, but we see (and demand) those same experiences in our work lives. Imagine if you could easily share information with the right people in various departments and roles across the company. And what if you could also automatically deliver targeted information to potential customers—and connect them with the right partners? Does your organization have the proper tools in place to allow employees, partners and customers to efficiently communicate and collaborate? We’d love to get your feedback on user experience, adoption and attitudes regarding user engagement & collaboration solutions! And be sure to check out this video series to learn how when having the proper user engagement platform in place, you can allow your employees, partners and customers to collaborate efficiently. 

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