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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Digital = The Center of your Marketing Universe

Guest Author

The
brand website is one of the most important and highly trusted channels for
engaging with customers.  However, a
static one-size-fits-all web presence will fall short when it comes to meeting
your customers’ expectations.  In order
to drive sales and loyalty using the web today, organizations must deliver a dynamic digital
experience – one that is personalized and relevant, social and
interactive, easily optimized for a growing variety of mobile devices, and
connected with other customer touch points and channels.

So.... How does your digital customer experience measure
up?  Find out by answering a few quick
questions about your digital strategy.

Determine Your Digital Marketing Strategy Strengths and Weaknesses

How Does Your Digital Marketing Strategy Measure Up?Today’s customers expect an experience that is relevant and interactive. And they want it across multiple online channels. By using Oracle WebCenter’s complimentary tool, you can determine your business’s strengths and weaknesses when it comes to delivering an engaging customer experience across web, mobile, and social channels.

The assessment tool will help you:



  • Gain a better understanding of your challenges and objectives with respect to the digital customer experience
  • Identify areas in which a web experience management solution could add value
  • Understand the potential benefits of Oracle WebCenter Sites, such as increased conversions and revenue, greater customer satisfaction, and more


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