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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

Digital Marketers! Don’t Miss These Sessions at Oracle OpenWorld

Guest Author

Are you a digital marketer attending Oracle OpenWorld?  If so, you'll want to include these sessions in your schedule to learn the latest in mobile marketing, cross-channel marketing and targeting and segmentation:

Developing a Mobile Marketing Strategy: Trade-offs,
Challenges, and Best Practices [CON9427]

Wednesday,
Sep 25, 10:15 AM - 11:15 AM

Moscone West – 2012

Establishing a
mobile Web presence is becoming a critical business imperative. Although this
is clear to many organizations, they’re also uncertain about how to do this
most effectively, from both a development and a marketing perspective.
Challenges include determining which strategy to pursue, development versus
maintenance trade-offs, and addressing synchronization challenges with the
traditional Website. This presentation provides an overview of alternative
mobile strategy approaches, outlines development options, and discusses best
practices. It introduces the Oracle WebCenter Sites mobile strategy and
provides a customer’s perspective on reducing development and marketing efforts
while keeping online and mobile Websites in sync, using responsive design.

Oracle AppAdvantage: Optimize Cross-Channel Marketing
with Oracle Fusion Middleware [CON9271]

Wednesday,
Sep 25, 1:15 PM - 2:15 PM

Moscone West – 2014

Effective
marketing campaigns deliver a seamless customer experience across
touchpoints—from e-mail to the Web and mobile—with the right content presented
to the right customer at the right time. Ultimately, the goal is to influence
behavior to drive conversions, but how do you get there? In this session, you
will learn how integrating a marketing automation system such as the Oracle
Eloqua product family with Oracle Fusion Middleware technology for Web
experience management and discovery-based analytics provides a cross-channel
marketing solution that streamlines marketing content creation, integrates
customer data stored in disparate systems for more-effective targeting, and
harmonizes behavioral data across touch points to provide campaignwide insight.

Maximize Conversion Rates and Revenues with
Personalized Digital Experiences [CON9429]

Wednesday,
Sep 25, 5:00 PM - 6:00 PM

Moscone West – 2016

Want to increase
your online conversion rates and deliver more revenue for your business? Attend
this session to learn how the combination of Oracle WebCenter Sites and Oracle
Real-Time Decisions enables organizations to deliver highly targeted and
personalized digital experiences that convert site visitors into loyal
customers. Using the power of predictive analytics, this integrated solution
provides marketers with powerful capabilities for automatically targeting the
right content to the right customer at the right time so they can optimize
their investment in digital marketing initiatives.

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