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The Digital Experience Platform blog covers the latest in innovative technologies to help you transform your business.

  • April 8, 2019

Cross Country Healthcare Innovates with Oracle WebCenter Sites

Kellsey Ruppel
Principal Product Marketing Director

By: April Thomas, Sr Principal Product Manager, Oracle

As a pioneer in workforce solutions it only makes sense that Cross Country Healthcare would need to have tools to stay on top of the innovation and ever changing dynamics of healthcare staffing.

CCH sought out Oracle WebCenter Sites because they needed a way to deploy and update their many websites all while maintaining great performance.  Within the first year of implementation CCH had moved all of their sites over to WCS.  From there the development team really dug into the features to extend the platform beyond their initial assumptions.

The team went on to extend the WCS to provide a customized suite of apps for their marketing group.  The teams’ innovative ideas came to fruition and used WEM framework to integrate WCM with their other marketing internal apps for jobs and leads.  This creates a self-service experience for their marketing department for lead routing configuration and job posting management as well as increasing governance efficiencies for IT.

‘With Oracle Web Center Sites we were able to cut months off of our site development time in addition we’ve seen huge improvements in our SEO performance and our monthly online nursing leads have significantly increased.’

– Matt Kupstas, Sr. Software Development Manager, CCH

The CCH team has seen a number of benefits with the Oracle WebCenter Sites roll out:

  • Improved page load times going from 20 seconds to 100 milliseconds.
  • Delivered an immediate improvement on SEO, information risk mitigation, reduction in technical management while driving a steady increase in online leads.
  • Ability to create, deploy and edit websites with minimal IT effort taking the original process to days from months.

By extending the Oracle WebCenter Sites platform CCH was able to decrease the amount of time they spent managing numerous applications and changes for marketing and consolidate maintenance. With all the back end improvements the CCH team also effectively enabled the marketing team to not only run their marketing applications as they need and want to but also provided a new dashboard for all web marketing reporting.

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