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Cloud Helps EMO Trans Compete with New Online Contenders

Kellsey Ruppel
Principal Product Marketing Director

EMO Trans began operations in the 1960s, shipping German textile machines to the US. The company now maintains offices in 17 countries on 5 continents, including 30 offices in the US alone. As it grew, EMO Trans built separate IT systems tuned to local realities. “We have 17 separate IT silos,” says Andy Richardson, EMO’s executive director of IT. Each country has its own servers and software in its own language and caters to the needs of that particular country. “Because of these local nuances, we need to globalize our systems without affecting the silos,” he says.

Richardson thought a cloud-based solution might work. “If you think of all the 17 silos being upright, then the cloud is the umbrella over the top of them and everybody’s feeding into it and taking it back out again,” he says. “The customer is hitting the cloud to see anything and everything that relates to them and their shipment.” It doesn’t matter which country it’s from or to which country it’s going, he adds: “It simplifies our world. Before, we’ve had 17 paths to maintain. We’ve moved to one.”

Read this Forbes article and view the video below to learn how EMO Trans is using Oracle Documents Cloud Service and Oracle Process Cloud service to find a way to match potential disrupters' slick apps and interfaces, without giving up the nuanced local knowledge and relationships that earned its reputation for hustle and one-on-one service.

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