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  • November 22, 2010

Best Practices for Going Mobile

Kellsey Ruppel
Principal Product Marketing Director

Mobile is a hot topic. Regardless of industry, companies are constantly asking about technology to enable their businesses to reach customers and prospects on mobile devices. But implementing an effective mobile solution is challenging--and the requirement is reminiscent of the push to jump on the Web bandwagon in the early '90s. It's important to have a presence, but understanding how to get there or what to do once you're there can be elusive. Thankfully there are some fundamental guidelines that will make the most of your mobile implementation efforts.

1. Understand and Define the Desired Mobile Experience

Figure out which type of experience makes sense for your target mobile demographic and focus on it. There is a good chance that replicating your .com verbatim for mobile may not be the best solution.

2. Separate Content from Presentation

This is the key to delivering content to a mobile device. If the content stored in your CMS has embedded styling, reuse of this content will be limited. Start separating. Store content once and deliver to multiple channels.

3. Device Independence

Gone are the days of producing WML. Users surfing on their mobiles are using a modern device capable of rendering HTML pages. Emphasis should be placed on speed of access to content and creating an experience that works well on smaller screens. See how Oracle's Universal Content Management can be used to target content to a mobile device. Read more from John Brunswick

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Comments ( 2 )
  • billy cripe Thursday, December 2, 2010
    Great Post Kellsey! Your 3 points are spot on.
    Fishbowl is proving this with our iPhone, iPad, Android and Mobile Web solution
    Check out the presentation Fishbowl Solutions did at OOW 2010 on ECM Mobility here:
  • Kellsey Ruppel Thursday, December 2, 2010
    Hi Billy,
    These points actually came from an article that John Brunswick wrote for our Enterprise 2.0 newsletter and he is indeed spot on with his guidelines!
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