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5 Best Practices for Embracing the Social Enterprise

Kellsey Ruppel
Principal Product Marketing Director

As we jump into 2012, we want to focus this week on best practices. Stay tuned as we talk with industry experts and get their thoughts on the latest social, mobile and Web trends.

5 Best Practices for Embracing the Social Enterprise

It is difficult to dispute that organizations embracing the Social Enterprise help to maximize worker efficiency. With this being said, evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery and management of technical and business efforts.  To make the most efficient journey toward the Social Enterprise consider the following key points.

1.    Define How will you Measure Success - If you were going on vacation and someone asked you where, you would know.  We should not treat the Social Enterprise any differently.  Have clearly defined metrics established to validate project performance and return on investment.
2.    Start with Scope in Mind - The amount of information generated from collaborative activities can be immense.  The value from technologies like Activity Streams is directly correlated to the relevancy of end users.  If users are inundated with materials unrelated to their work, Activity Streams lose their effectiveness.
3.    Don't Confuse Installation with Implementation - Installing Social Enterprise technologies does not mean that your organization's business is capitalizing on evolving to a Social Enterprise.  Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.
4.    Relax - As social capabilities proliferate throughout the enterprise, some people are prompted to ask - "what if someone says x, y or z about our CEO on our intranet?"  Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.
5.    Practice - Do not expect others to readily adapt aspects of the Social Enterprise if you are not benefiting from them yourself.  Practice, learn - and then evangelize.

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