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The Distributed CMS and Microfrontends

Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)  In the ten months since I wrote my description of the distributed content management system (CMS) and how it represents the fourth wave of the CMS, the response has been nothing short of spectacular. I’ve heard from many developers, designers, CMS architects, and content strategists about how they have noticed the same paradigm shifts occurring in their own organizations, particularly as the explosion in innovation in front-end development and new third-party services for websites continues apace. In the time since, I’ve retreated somewhat from some of the more polarizing components of the argument, particularly the notion that distributed CMS architectures intrinsically render marketing teams’ and content editors’ lives easier in addition to developers’. As I have more recently contended, while current CMS trends certainly lend a great degree of privilege to developers who have long chafed at woefully obsolete theming and templating experiences, they have left marketing teams and editorial teams far behind in a shattering of the grand compromise that characterized the first two waves of the CMS. My view on the distributed CMS as a market trend has gathered more nuance over the ensuing months as I have shared my perspective on shifts in the separation of concerns in CMS, the emerging second CMS war, hierarchies of needs in digital experience management, and preview beyond the static web. Now, it’s time to revisit the topic of the distributed CMS in the context of other trends that have been surfacing contemporaneously, namely microfrontends. Ashish Thakur recently asked me on Twitter whether my conception of the distributed CMS bears any relevance to the highly controversial—but admittedly fascinating—article by Cam Jackson last year articulating a new approach to front-end development named microfrontends. Intended to be roughly analogous with back-end microservices but from the front-end standpoint, Jackson defines microfrontends as “an architectural style where independently deliverable frontend [sic] applications are composed into a greater whole.” From a high level, morphologically speaking, my description of the distributed CMS does resemble somewhat the approach suggested by Jackson, but that is where the similarities end. While distributed CMS implementations can certainly include presentation layers composed of multiple front-end applications, this is by no means the only way to leverage the benefits of distributed CMS techniques. After all, as long as a third-party service—the primary analogue to Jackson’s “microfrontend”—has an API that allows for programmatic access to that service’s capabilities, the heavy-duty infrastructural needs Jackson describes are not at all necessary. And even in the case where such services require you to employ their lightweight library to outline the page component where that service’s functionality will be presented to the user, it is very seldom the case that the code constituting the library dependency and any additional configuration or logic is large enough to come close to approaching the oversaturation of monolithic front-end applications that microfrontends are intended to address. In this article, I revisit the topic of distributed CMS explicitly for the first time since my initial treatment of it last year by approaching it from the angle of microfrontends. In short, whereas microfrontends involve distinct application codebases combined together to form another cohesive larger application, the distributed CMS encompasses this trend but also those that involve mere API-driven or library-based front-end services. In other words, microfrontends are one possible way to leverage distributed CMS ideas, but they are by no means the only one. WHAT IS THE DISTRIBUTED CMS? As I’ve written previously, the distributed CMS is the logical next step from the headless and decoupled CMS paradigms that have surfaced over the past decade, including decoupled Drupal. In lieu of merely benefiting from interchangeable presentation layers, in which developers can substitute a different JavaScript framework easily for another without impacting the ways in which data is presented to the front end, the distributed CMS trafficks in interchangeable services within the same presentation layer. Consider, for instance, the fact that many CMS ecosystems have long been stymied by the problem of plugin maintainability when it comes to common website needs such as e-commerce, search, form handling, and analytics. Today, however, a slew of new startups is emerging that handles each of these concerns outside the confines of CMS ecosystems. In the past, whereas a developer employing Drupal or WordPress would be limited solely to the modules and plugins available in those communities, the client-agnostic stance of hyped ventures like Algolia, Snipcart, Typeform, and Segment lend themselves to developers venturing out of their comfort zones to experiment with new approaches. In short, the distributed CMS extends the interchangeability of presentation layers (as engineering teams encounter better developer experiences, they can easily switch Angular out for Vue, for instance) to interchangeability of services within the presentation layer itself. By utilizing a JavaScript framework and relying on APIs for structured data, developers can easily interpolate Algolia-driven or Snipcart-driven components into their applications and substitute them as new vendors emerge. This is something that is simply impossible in the legacy CMS landscape, where a lack of committed maintainers stymies the adaptability of CMS implementations. Moreover, the distributed CMS allows for auxiliary functions formerly under the auspices of the monolithic CMS to be handled more flexibly by a variety of services working in concert. In my previous treatment of the subject, I also argued that the distributed CMS is intrinsically better for marketing and editorial teams. While it is true that marketing and content teams can benefit immensely from the more contemporary user experiences represented by third-party paid services, the vast majority of these services require developers to facilitate the initial setup of said services. This is a regression from the marketer and editor experience standpoint away from previous iterations of the CMS in which so-called “site builders” could easily install and disable plugins to add and remove functionality. Because of the distribution of CMS architectures, developers are necessarily responsible for gluing these disparate architectural elements together. MICROFRONTENDS INVOLVE COMPOSITION OF DISCRETE APPLICATIONS The core idea behind microfrontends centers around the notion that a microservices model is appropriate for front-end developers, a notion shared with the distributed CMS but rendered in a much narrower way in microfrontends. In short, microfrontends are entire front-end applications that are later composed to form a single combined application before being served to the user’s browsers. Jackson outlines a variety of means through which these applications can be integrated together. The initial article expounding upon microfrontends as a paradigm attracted significant interest and criticism from the front-end development community, and I recall the discourse surrounding Jackson’s explanation when it first emerged. I agree with critics who contend that microfrontends appears to be an approach that favors developers’ experiences working on projects over issues such as maintainability and performance. Nonetheless, I understand the rationales behind the adoption of microfrontends, but I struggle to see how they can apply to more than a slim minority of JavaScript implementations that require the coalescence of separately owned codebases into a cohesive whole. One of the key pieces of terminology adopted by proponents of microfrontends from the microservices world is orchestration. In order to juggle a variety of applications and compose them into a single container application, careful consideration of orchestration and the underlying infrastructure supporting that orchestration is required. Jackson himself calls out these in enumerating the disadvantages of microfrontends when it comes to differences between environments and operational complexity when it comes to governance, the potential for colossal payload sizes notwithstanding. THE DISTRIBUTED CMS INVOLVES SERVICES THAT MAY OR MAY NOT BE APPLICATIONS This brings me to the crucial distinction I must make between Jackson’s conception of microfrontends and my own promulgation of the distributed CMS. Whereas microfrontends necessitate orchestration and significant investment in infrastructure, the distributed CMS instead confers upon developers a spectrum of possibilities according to the flexibility afforded them by third-party service providers such as Segment and Typeform. The only prerequisite is the combination of such services with structured content originating from an API-enabled CMS such as Oracle Content and Experience (OCE) or decoupled Drupal. Developers’ integrations with these interchangeable services can vary from minimal interference, in which developers issue API queries and handle responses within the same framework where other business logic is housed, to full adoption of microfrontends and all of the promises it makes around code manageability. And between these two extremes, where services provide libraries that must be incorporated into applications of varied technologies, Algolia being a case in point, there is no need to maintain that integration as a separate application. To illustrate this in a clearer way, consider the fact that in-page services in distributed CMS implementations are just that: in the page. There is no significant difference from the standpoint of the distributed CMS between application components issuing queries to third-party APIs, components that leverage external JavaScript provided by those third-party services, or components that are microfrontends and therefore entire applications in their own right. A QUESTION OF INFRASTRUCTURE VERSUS ARCHITECTURE The diagram above illustrates some of the key distinctions between microfrontend approaches and distributed CMS architectures and how distributed CMS implementations open the door to a more diverse range of outcomes than would be possible when leveraging solely microfrontends as a paradigm. Perhaps the most succinct way to differentiate microfrontends from distributed CMS implementations is their relative emphasis on distinct concerns in the software architect’s mind. Whereas microfrontends lean on increased infrastructural requirements to handle orchestration needs, the distributed CMS is primarily about architectural considerations and decentralizing concerns away from the CMS monolith. This highlights one of the most important differences between the two trends: in many ways, microfrontends exhibit greater centralization due to the need for an orchestration service. In short, whereas microfrontends obligate the addition of infrastructural services, distributed CMS implementations instead obligate adjustments to architectural concerns such as APIs and libraries to depend on. And the manner in which microfrontends require a central composition step as the last phase before deployment to production is anathema to developers and architects seeking a more distributed approach to web development that truly approximates the ideals of decoupling the CMS in the first place. CONCLUSION Ultimately, the choice of approaches when it comes to infrastructure and architecture is reliant on a bevy of considerations and thought processes that are unique to each engineering team’s needs. Microfrontends remain a relatively untested idea at scale and have reckoned with significant controversy and criticism in the front-end developer community. I have a more nuanced take that dispenses with the prescriptivist critiques and instead focuses on use cases and needs. Though in my view they are relatively few and may be symptomatic of greater organizational issues, I can certainly envision use cases that require the composition of applications into a greater whole that Cam Jackson’s description touts. Nonetheless, I believe that adhering to a less rigid architectural approach allows for a richer array of developer experiences as seen in many distributed CMS implementations in production. With the help of Gatsby and other JAMstack technologies, the distributed CMS is easily implementable in production, and in fact, there are many organizations already employing this model to power their own web experiences. The distributed CMS as a concept merely captures a trend that has progressed over the past several years and is proven to facilitate improved developer experiences, as directly evidenced by the runaway adoption of such architectures that aim to distribute and decentralize the CMS. In the end, while microfrontends are one compelling way to access the advantages of the distributed CMS, they are by no means the only one.  

Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)  In the ten months since I wrote my description of the distributed content management system (CMS) and how it...

Cloud

No Persona Left Behind: The emerging schism in content management systems

Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)  Lately, it seems that we are living in two very different realities when it comes to content management systems (CMS). In one reality, and in one parallel universe, CMS practitioners speak of application programming interfaces (APIs) and technical jargon such as GraphQL, decoupled Drupal, universal JavaScript, and a slew of three-letter acronyms like JSX, MDX, and ES6. They refer to content as “data” and wax poetic about traversing JSON trees and leveraging newfangled asynchronous rendering approaches. In this reality, developers have all the privilege when it comes to CMS, and they have begun whittling away nonnegotiable features such as straightforward preview and layout management, oftentimes to exert greater control over how “data” is presented. And sometimes, you hear whispers of bottlenecks—editorial approvals that go nowhere and compliance audits that can’t occur—but after all, these are solely the concern of the content teams, not us engineers. In the other reality, CMS practitioners use terminology that scatters developers into hiding. They refer to digital asset management (DAM), personalization, analytics, search engine optimization (SEO), and proper metadata. In breathless excitement, they are found discussing the ideal content strategy and information architecture, the correct landing page layout, and the right way to surface related content on their organization’s mobile and voice applications. In this reality, it’s all of the CMS personas not wielding code editors that have the advantage, and the CMS to them is not just a handler for data—it is, rather, their only means of interacting with their content in any rich capacity before it is delivered aloft into the ether. On occasion, you hear these practitioners refer pejoratively to the technical teams across the back office who don’t seem to grasp the importance of cohesive content management for necessities like scheduling content, multivariate headline testing, and menu manipulation. I used this phrasing—”different realities”—during my recent keynote in Manila (presented virtually from my home in New York), because for all intents and purposes, these are two distinct realities with very different outcomes for the practitioners involved. In Manila, I spoke of the uneasy alliance that content management systems had forged in the late 2000s and early 2010s, only for that grand compromise to be jettisoned just as quickly as it was struck by the eagerness of developers to adopt headless CMS architectures. But you see, the divergent ways in which CMS practitioners talk about the tools they use on a daily basis are not just impacting how these user personas perceive the system they interact with; they are causing a much more worrying phenomenon. In fact, the divergence in discourse when it comes to CMS is not only affecting our perspectives but also, much more alarmingly, leading to a bifurcation and even a potential disintegration of the CMS market. When developers speak of headless CMS as deliverance from the evils of traditional or monolithic CMSs, and when everyone else refers to headless CMS as anathema to their prerogatives, the result is these disparate perspectives’ considerable influence on the feature sets that emerge from the product teams responsible for respective CMSs. And this phenomenon is rapidly giving way to a polarized market in which two disparate but key user bases now have diametrically opposed understandings of what the CMS ought to be. In this article, I analyze the current emerging schism in content management through the lens of why a new grand compromise is needed in CMS to accommodate the burgeoning diversity of use cases and demands now challenging the industry in ways never before seen. In the process, I argue that neither reality is entirely faithful to the truth and that the current state of the market is merely a transitional phase to a new embodiment of the CMS. Much like the polarization we are experiencing in human society, we must confront this split before it results in a poorer world for all of us. MARKET BIFURCATION IN CMS IS DUE TO DIVERGENT DISCOURSES I recently had the opportunity to revisit my illustration of CMS market bifurcation from my examination of the imminent second CMS war and the hierarchies of needs in content management, both of which will dictate how the new headless CMS upstarts in the market fare against their more well-established counterparts. In my previous treatments of the market schism, I’ve primarily focused on the changes in expectations of developer experiences and other user experiences within the context of all CMS user personas. But in my reevaluation of the graph above, I also realized that much of the divergence between the headless CMS segment of the market and the traditional segment is due to how each “reality” is defending and touting their respective feature sets. This schism in the CMS discourse is already leading to considerable anxiety among CMS practitioners rightfully concerned about the impending disruptions coming to the market. It could not be any clearer from developments in the past several years that the uneasy alliance of the CMS’s first era is no longer achievable under the current circumstances. After all, developers unhappy with antiquated theming experiences have decamped for headless CMS approaches that prestige universal JavaScript, while marketers and content editors continue to shelter in place for fear of losing must-have features they have held dear for well over a decade or more of working with a CMS. Both groups are within their full rights to move into or remain on these paradigms, but the strains are beginning to show. THE INCOMPLETE PROMISE OF HEADLESS CMS I recently spoke to a CMS expert who characterized headless CMSs in the most succinct possible way for those who are wavering in their adoption plans: they are “by developers, for developers.” In many ways, I couldn’t agree more. The now-popular mainstays like Contentful, Prismic, and Sanity are notable not just for their emphasis on developer experience and robust content delivery APIs but also for the austerity and sparseness of their user interfaces. Gone are the layout managers, the contextual editors, the in-context menus, the interactive preview with dotted-line affordances for express editing. In their place are incomprehensible (to editors and marketers) APIs, gobbledygook JSON, and formless form fields ripped from their line-wrapping, font-formatted, in-context richness. This new reality CMS users who are not developers face is striking in terms of its minimalism. And this minimalism is placed into even starker relief when comparing it to the limitless range of possibilities that headless CMSs now offer developers, despite the fact that all of this newfound power is inaccessible to the CMS users who previously enjoyed a bevy of key features to manipulate not just the content itself but how it is presented in a variety of contexts. And even where those features can be made available, such as preview, it is no longer the no-code flip of a toggle or button click that project managers and compliance officers are accustomed to; instead, it requires at least some involvement of a “black box” developer to glue all the pieces in place first. It is precisely this incongruity in CMS that I have identified and tracked for the last four years. The fact of the matter is that CMS users still consider many of these features to be nonnegotiable must-haves, and this is the reason why many headless CMS vendors have seen their adoption curves begin to flatline after years of spiking growth from eager early adopters in the form of developers. Now that headless CMS has entered a new stage of development, those who scratched their heads at the trend have no impetus or incentive to back down from their detractions. In short, for CMS users who are not pushing pixels in CSS or crafting components in React on a daily basis, the promise of the headless CMS is woefully incomplete, though there are some beginning to acknowledge and address this problem by scaling the hierarchy of needs for CMS users who are not developers. THE FRONT-END OBSOLESCENCE OF THE LEGACY CMS That being said, developers are nonetheless correct in their own evaluation of the inertia surrounding front-end approaches in the vast majority of CMS ecosystems. By fleeing for other CMS architectures that offer a more robust developer experience and better technical paradigms and development best practices, developers have pile-driven a stake into the ground, emphasizing that they will never return to the previous world of compromising too much of their experience again. But to understand why this poor developer experience exists in the first place, it’s useful to take a brief jaunt back in time. By and large, contemporary CMS developer experiences are anachronistic and rooted in outdated approaches that overburden the theme layer with considerations not only for data handling but also for in-context user interfaces and exception-filled abstractions to furnish variables for the front end. But rather than comprehend the rationales for why this theming experience exists in the first place, many developers have instead champed at the bit to free themselves of fetters they see as obstacles to their progress rather than as conduits to richer collaboration and faster iteration. Indeed, the reason the theme layers in CMS ecosystems are the way they are is due to the grand compromise struck in the late 2000s and early 2010s during the first war of the CMS. In exchange for peace of mind at night and the ability to move on to other projects, developers acceded to editorial demands that certain in-context and presentational manipulation be possible. Although they may not have known it at the time, the architects and developers responsible for forging these initial developer experiences also shouldered the unique cognitive load of ensuring, Goldilocks-style, that these did not go too far in hampering developer experiences nor in hindering editorial and marketer interactions with the content they own. CONTENT IS NOT (JUST) DATA This is why much of the viral marketing I see around “content as data” from some of the more developer-friendly CMSs on the market is something I consider somewhat disingenuous from the perspective of the core CMS users that do not consider themselves developers. Headless CMS perpetually traffick in the notion that content is merely data in the new omnichannel world, and in their view, marketers had better get used to that idea. But the truth, as we see from the growing dismissal with which the marketing technology world has greeted the headless CMS segment, is much more complicated. The first iteration of the CMS that emerged from the initial battles of the first CMS war did not fall into the “content is merely data” trap. These early vendors acknowledged that content marketers and editorial teams considered content to be their bread and butter, their wares, their primary currency. By ripping content away from its original contexts and putting it squarely in the hands of developers who treat it as data, we are jettisoning all of the functions of the CMS that go well beyond data abstraction and presentation. Content strategy, information architecture, accessibility, semantic markup—what happens to all of these core elements and key features when content editors and marketers can no longer influence the very entities ensconced in the CMS that they are supposed to be responsible for as part of their job description? By sapping the power of other CMS users away and handing it to developers, we are not only doing a disservice to CMS users; we are also doing a disservice to the end users we are supposed to serve by preventing content teams from leveraging their expertise to the fullest extent. In short, we urgently need to return to the correct conception of content not as merely data but as the functional layer on which different ideas about content must necessarily operate. The developer notion of content as data must coexist with the editorial notion of content as copy. Headless CMSs, in turn, need to recognize that content management systems are much more than data stores and mere content repositories; they are key gathering points of collaboration, landmarks on the topographical map of content governance. For these new industry upstarts, the easy problem of APIs and offloading maintenance work to editorial teams is resolved. But the more important headless CMS challenge—fostering the same conduit of content management and rich contextual collaboration that existed previously—is just beginning. CONCLUSION If this seems similar to previous arguments I have presented in this blog, especially why the post-CMS era isn’t here and why the second CMS war is nigh, you aren’t imagining things. But this is the first time I have acknowledged the persistent role of persona discourse on how our content management systems are shifting in ways that are beginning to leave entire populations of users behind in the dust. Unless we begin to recast the discussion surrounding CMS not as a means for developers to shake off their shackles or for marketers and content editors to shove coders out of the way, but rather as a nexus of collaboration between discrete teams having different motivations, the rift in CMS will continue to widen. In coming articles in the medium and long term, I will craft a clearer picture of how this new grand compromise in content management needs to look for each persona and, further, what each persona will need in order for us to repair the disunity in CMS and restore the sort of coherent collaboration we benefited immensely from in previous decades. If we don’t pursue a path that restores the primacy of the CMS as cross-persona collaboration center, we may soon be greeting these two different realities as an inevitable future rather than as a temporary impasse.

Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)  Lately, it seems that we are living in two very different realities when it comes to content management...

Cloud

A quickstart guide to Oracle Content and Experience as a headless CMS for developer

  Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)    Oracle Content and Experience (OCE), also known as Oracle CX Content (CX for “customer experience”), has been gaining attention in recent years as a compelling alternative to many of the content management system (CMS) solutions on the market today. (For full disclosure, I currently lead product strategy for the OCE developer experience at my employer Oracle.) With features that run the gamut from traditional CMS needs like layout management, site templating, and in-context preview to more unusual characteristics like its capabilities surrounding smart content and document storage, OCE is an enterprise-grade CMS and intelligent content platform well-positioned to serve a variety of content management needs. One aspect of OCE’s feature set that has witnessed comparatively less attention is its headless CMS capabilities. As a refresher, a headless CMS is a content management system that is leveraged primarily as a content server for consumption by other applications, whether they are other websites developed in technologies like JavaScript or digital experiences reflecting the ongoing explosion in digital channels. OCE contains two web services driven by application programming interfaces (APIs) that allow arbitrary read and write queries of a variety of resources under OCE’s purview. Moreover, beyond OCE’s increasingly API-first trappings, the team is working diligently to build an open-source a variety of samples (or reference applications) to aid developers working with OCE APIs. In this article, I offer a quickstart guide for developers angling for more information about OCE and how they can leverage the Content Delivery and Content Management APIs available in OCE’s headless CMS capabilities to support entire digital ecosystems with a single source of truth for content. This quickstart guide aims to support you through the process of acquiring an Oracle Cloud account, provisioning an instance of Oracle Content and Experience, and finally issuing your first request—all with the goal of getting you to productivity as quickly as possible. REGISTERING FOR ORACLE CLOUD By registering an Oracle Cloud account, you can access the 30-day trial that Oracle Content and Experience provides for all new users. This free trial of OCE offers thirty days of free access and USD 300 in free credits (known in Oracle parlance as Universal Credits). If you already have an Oracle Cloud account, you can skip to the next section, entitled “Provisioning an instance of Oracle Content and Experience.” SELECTING AN ACCOUNT NAME AND HOME REGION First, navigate to Oracle.com and click Try Oracle Cloud Free Tier followed by Start for free. Insert your e-mail address and country or territory in the appropriate fields, and click Next to proceed. On the following screen, provide a Cloud Account Name, which you’ll use to access your Oracle Cloud account, and a Home Region, which can be selected from a list of Oracle’s data regions. You will then be asked to provide contact information, including your mobile phone number for account verification. PROVIDING PAYMENT INFORMATION Oracle Cloud requires trial users to provide payment information such as credit card details, but you will not be charged unless you choose to upgrade the account to a paid subscription. After you provide payment information, you will be asked to agree to the terms and conditions of the Oracle Cloud Services Agreement. Finally, Oracle Cloud will proceed to create an account for you. This may take up to fifteen minutes, and a confirmation of your account creation will be sent to the e-mail address you provided, where you can activate your Oracle Cloud account. PROVISIONING AN INSTANCE OF ORACLE CONTENT AND EXPERIENCE Note: Oracle has a visual step-by-step explainer that covers how to provision OCE on Oracle Cloud Infrastructure (OCI). Now, we need to create an instance of Oracle Content and Experience. If you already have an Oracle Content and Experience instance, you can skip to the next section, entitled “Adding a content model, content, and channel.” Log in to your Oracle Cloud account. Note that your Cloud Account Name is distinct from the user name and password. You can think of the Cloud Account Name as representing the same of your organization and your Oracle Cloud user name and password as representing you as an individual user. Navigate to the Infrastructure Dashboard. Open the hamburger menu in the upper lefthand corner and, under Solutions and Platform, hover over Application Integration and select Content and Experience. CHOOSING A STORAGE COMPARTMENT In Oracle Cloud, compartments are used to organize cloud resources for a variety of purposes, including isolation, access, and billing. Due to security reasons, it is highly recommended to create and use a new storage compartment rather than using the existing root storage compartment. CREATING YOUR OCE INSTANCE Now, click Create Instance to create your new service instance of OCE. Provide a name for the instance and an optional description before clicking Create. It will take some time for the instance to be created, but the instance list page will refresh automatically to keep you updated on the status of the instance’s creation. Once the provisioning has completed, you can click the instance name to access its details. Finally, once the instance has been created, you can click Open Instance to navigate to the web interface of the provisioned instance. Now, we’re ready to do some content modeling, add some content, and publish it to a channel! ADDING A CONTENT MODEL, CONTENT, AND A CHANNEL By default, every new instance of Oracle Content and Experience comes empty, with an empty content model and no created content. In order to use OCE as a headless CMS, we need to supply a content model, create content, and publish it to a channel. If you already have content published to a channel, you can skip to the next section, entitled “Configuring OCE as a headless CMS.” Open your instance. Note that in previous screenshots the instance of OCE we created is named XalcoInstance01. CREATING A CONTENT MODEL First, we need to create a content model that contains particular content types and associated fields. Content editors will choose a content type each time they wish to create a new content item, and responses that developers ingest in consumers will also adhere to the created content schema. Navigate to Content in the left sidebar and select Content Types from the select list in the header. Then, click Create in the upper righthand corner. The Create Content Type modal (as visible in the screenshot below) will ask you to provide a name for your content type and an optional description. For the purposes of getting started quickly, we only need a simple content type. Let’s call it NewsArticle. Give the NewsArticle content type four fields (each reflecting a distinct field type) with the following values filled in on the Settings step of the Text Settings modal (we’ll skip Appearance for now): The Author field is a required single-value Text field having the display name Author and the machine name newsarticle_author. The Date field is a required single-value Date field having the display name Date and the machine name newsarticle_date. The Content field is a required single-value Large Text field having the display name Content and the machine name newsarticle_content. The Image field is a required single-value Image field having the display name Image and the machine name newsarticle_image. The screenshot below shows our settings for the Author field as an example. Depending on the field type, the structure of the form will change. Now that we have our content type created, we can now turn to creating an asset repository that will allow us to create content items adhering to that content type. CREATING A PUBLISHING CHANNEL In Oracle Content and Experience, a channel represents ranges of digital experiences that need to be served content by the headless CMS. You can also think of channels as containers for configuration and policies related to publishing content. Though channels can be public or secure depending on requirements, we’ll focus only on public channels here. Suppose you have a React application that needs to consume OCE content. By creating a channel with a name like JavaScript, you can publish content to the JavaScript channel and make it available to any JavaScript application, including your React application, that may need to consume that content. Instead of using channels to represent sets of digital experiences, you can also designate channels for individual experiences (e.g. channels named AugmentedReality or DigitalSignage). Navigate to Content and select Publishing Channels from the select list in the header. You will see an empty list without any channels created. In the upper righthand corner, click Create to create a new channel. Give the channel the name QuickstartChannel for the purposes of this quickstart tutorial and keep the access public. Click Save to create the channel. CREATING AN ASSET REPOSITORY In Oracle Content and Experience, an asset repository is essentially a large “bucket” that houses all of the content items (known in OCE as assets; see next section) an organization needs to work with. Navigate to Content and select Repositories from the select list in the header. You will see an empty list without any asset repositories created. In the upper righthand corner, click Create to create a new asset repository. Give the asset repository the name QuickstartRepo for the purposes of this quickstart tutorial. Choose the NewsArticle content type under the Content Types label to indicate to OCE that assets of type NewsArticle can be created in the QuickstartRepo asset repository. Finally, choose the QuickstartChannel channel under the Publishing Channels label to indicate to OCE that content in the QuickstartRepo repository can be published to the QuickstartChannel channel. For now, we can leave everything else untouched and click Save. CREATING A CONTENT ITEM (ASSET) In Oracle Content and Experience, an asset is the atomic unit of managed content and adheres to a particular content type. Each content item is an asset. For developers coming from other CMS ecosystems, assets in OCE are most similar to what many CMSs call entities or records. To create your first asset, click Assets in the left sidebar and click Create in the upper righthand corner, where a select list showing NewsArticle will be displayed. Select NewsArticle. In the Create Content Item form, insert “My First News Article” as the Name under Content Item Properties and insert filler content into Content Item Data Fields, which contains the fields we defined for the NewsArticle content type. Then, in the Channels sidebar, click Add and select QuickstartChannel to identify it as the channel to which we’ll be publishing. PUBLISHING CONTENT ASSETS TO A CHANNEL Now, in order to make the content we have just created available to the QuickstartChannel channel, we need to publish both assets we have just created to the channel, including both the NewsArticle content item and the image associated with it. Navigate to Assets in the left sidebar, where you’ll find both of these assets available as unpublished assets. Select them both and click Publish in the action links that appear above the selected assets.  On the following Validation Results screen, verify that the assets you want to publish to the QuickstartChannel channel are represented. Click Publish in the upper righthand corner to verify. This will publish both assets to the channel, now making it available for public consumption. CONFIGURING OCE AS A HEADLESS CMS In order to enable Oracle Content and Experience as a headless CMS, we need to configure cross-origin resource sharing (CORS) for security reasons and acquire an API access token for our publishing channel. If you already have CORS configured and an API access token at hand, you can skip to the next section, entitled “Configuring OCE as a headless CMS.” Note also that for the purposes of providing a base URL of your CMS back end, the instance URL is the domain name in your URL bar that ends with oraclecloud.com. CONFIGURING CROSS-ORIGIN RESOURCE SHARING (CORS) Cross-origin resource sharing (CORS) prevents unauthorized requests from overloading your API and causing distributed denial-of-service (DDoS) attacks. To configure CORS, navigate to System in the left sidebar and click Security in the select list in the header. If you already have domains ready for your consumer applications, you can insert them into the Front Channel CORS Origins field, which allows access to content through Oracle Content and Experience’s REST APIs and embedded components. As you can see in the screenshot above, we have configured CORS to allow for requests originating from the https://example.com domain. To include additional domains allowed access to OCE’s REST APIs, insert a comma-separated list of domains (no quotation marks or other delimiters necessary). Now, any domains we have indicated to OCE as CORS-enabled will be able to issue requests successfully to OCE’s APIs. ACQUIRING AND REFRESHING API ACCESS TOKENS As we saw earlier in this quickstart guide, assets in Oracle Content and Experience must be published to a channel in order for that content to be made available to other consumers such as mobile or JavaScript applications. Because channels can have differentiated sets of published assets, each channel provides its own unique API access token, which must be included in every request in order to target an individual channel. Navigate to Content in the left sidebar and click Publishing Channels in the select list in the header. Select the QuickstartChannel channel from the list of channels. Under the API Information header, you will see two fields whose values can be copied to the clipboard: Channel ID and Channel Token. To refresh your channel’s API access token, click Refresh to the right of the Channel Token. Note: You can also acquire your channel API access token programmatically by issuing a request to the OCE Content Management API. ISSUING YOUR FIRST REQUEST TO OCE Now, our next step is to issue our first request to Oracle Content and Experience to determine that our APIs are configured properly. Recall that the instance URL is simply the domain at which your OCE instance resides, adhering to the following format, where  {instance_name}  is the name of the instance and  {cloud_account_name}  is the cloud account name tied to your Oracle Cloud account:   https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com Copy your instance URL and keep it handy, as this is the domain against which you will be issuing every API request from your consumer applications. In the coming tests, we’ll be retrieving the NewsArticle asset we created earlier and published to the QuickstartChannel channel. To acquire the identifier of your NewsArticle asset, which you will need to supply in a request to retrieve an individual asset with a  GET  request, navigate to Assets and select your NewsArticle asset, as seen in the screenshot below. In the URL, you will see a path adhering to the following format, where  {asset_id}  is the asset identifier:   https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com/documents/assets/view/{asset_id} Copy this  {asset_id}  value and keep it handy for our coming  GET  requests. In the next three sections, we will use three different approaches (Postman, cURL, and a typical XMLHttpRequest) to issue a request to retrieve a published item. The resource path takes the following format, with the added  channelToken  query parameter, whose value is  {channel_token} , the API access token we copied earlier:   https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/{asset_id}?channelToken={channel_token} Without the  channelToken  query parameter included, you will receive a  403 Forbidden  error. RETRIEVING CONTENT THROUGH POSTMAN One of the most ubiquitous developer tools for testing API requests is Postman, a free API client and desktop application. Postman provides a convenient user interface to form your request, including request headers and request body. To test an API call from Postman, insert the following into the path for a new Postman  GET  request, supplying the  channelToken  query parameter under the Params tab:   https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/{asset_id}?channelToken={channel_token} Upon issuing the  GET  request, you will see a response with the code  200 OK  that begins with the following JSON:   {     "id": "CORE5E4EEA3FB332488589EA08D7D4705999",     "type": "NewsArticle",     "name": "My First News Article",     "description": "",     "slug": "1481786211989-my-first-news-article",     "language": "en-US",     "translatable": true,     "createdDate": {         "value": "2020-03-26T19:15:55.710Z",         "timezone": "UTC"     }, [...] Note that in the preceding two screenshots, the instance name and cloud account name have been obfuscated and should be replaced with your own details. RETRIEVING CONTENT THROUGH CURL To retrieve our NewsArticle through the command line, we can use cURL, a command-line tool. The OCE REST API documentation contains information about using cURL to access the Content Management API with useful initial steps for those unfamiliar with cURL. To test an API call from cURL, issue the following command, where  {instance_name}  and  {cloud_account_name}  are your instance details:   curl -i -X GET https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CORE5E4EEA3FB332488589EA08D7D4705999\?channelToken\=99e76da7c5d24c11aa806ac58a46b42a You will receive a response that returns the JSON from the previous section as seen in the following screenshot (note that the instance name and cloud account name have been obfuscated). RETRIEVING CONTENT THROUGH AN XMLHTTPREQUEST Finally, we can also retrieve our NewsArticle asset from any JavaScript application or in the browser by employing the XMLHttpRequest API. To test an API call using  XMLHttpRequest , issue a request by constructing an  XMLHttpRequest  and invoking the  send()  method as follows, where  {instance_name}  and  {cloud_account_name}  are your instance details:   var req = new XMLHttpRequest(); req.open("GET", "https://{instance_name}-{cloud_account_name}.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CORE5E4EEA3FB332488589EA08D7D4705999?channelToken=99e76da7c5d24c11aa806ac58a46b42a"); req.send(); You will receive a response that returns the JSON from the previous section. Note that if you are issuing a variety of  GET  requests with diverse query parameters, you may wish to employ a utility function to handle arbitrary query parameters in lieu of inserting them into your invocation of the  open()  method directly. CONCLUSION: HOW TO LEARN MORE ABOUT HEADLESS OCE To learn more about using Oracle Content and Experience as a headless content management system, you can browse the Headless CMS section of the OCE documentation, where you can find information about the Content Delivery and Content Management APIs as well as software development kits (SDKs) that can aid your implementation. In addition, you can download sample OCE sites and learn about the open-source ecosystem surrounding OCE on the OCE middleware downloads page. As digital experience ecosystems continue to grow at organizations the world over, a headless content management system that also offers rich content and collaboration capabilities is of paramount importance. With features such as API differentiation on a channel basis, Oracle Content and Experience (OCE) is particularly well-positioned as a headless CMS that can accelerate the development of your websites, web applications, mobile applications, and any other conceivable digital experience.

  Author: Preston So, Senior Director, Product Strategy Oracle Content and Experience (OCE)    Oracle Content and Experience (OCE), also known as Oracle CX Content (CX for “customer experience”), has...

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Seamless Sales Enablement: A Sample Site Created Using Oracle Content and Experience

Author: Ankur Saxena Principal Product Manager, Oracle Content and Experience Seamless sales enablement is essential in providing the information, content, and tools to help facilitate the selling of products more effectively. It’s an important activity that empowers sales teams to sell any product more efficiently and quickly. To achieve this, every organization needs a digital space to keep all the related sales information, content, and tools. How Can Oracle Content and Experience Help in Creating a Sales Enablement Website? Using Oracle Content and Experience (OCE), you can define any content and its renditions for different needs, such as various digital channels and print media. OCE also comes with a Site Builder and several predefined site templates that helps you build any site based on your needs. The Café Supremo Sales Enablement Site template provides a sample of how a sales enablement site could work. The template shows how to effectively surface dynamic content and provides a platform to search and organize information for sales teams. The template is available from our downloads site,  here. Sales Enablement Site: Introduction   Café Supremo Sales Enablement site landing page The Café Supremo coffee house chain is a fictional business with stores all around the world. Like other organizations, Café Supremo needs a sales enablement site where all sales representatives across the globe can log in and get information, content, and tools. This site helps teams make Café Supremo’s sales more effective. SE-Story content type definition and Story Description Layout View The Café Supremo sales enablement site has both static and dynamic information. The static information is on the site pages in the form of static text, while the dynamic information comes from an asset repository in the form of stories. These stories comprise these main sections: A place to upload a hero image or a video A section where you can write a summary about what that story contains A place to provide a rich-text description for the story A utility to upload story-related documents.   SE-Announcement content type definition and Announcement Description Layout View Organizations can also create announcements to inform sales teams about upcoming events or to highlight newly released product information. These announcements contain a title and a brief rich-text description and are dynamically delivered to the site home page from OCE’s asset repository. The complete site template contains interactions and navigations to organize, search, preview, share, and pin-to-recall these stories and announcements. The Sales Enablement Site template uses content types, localization policies, publishing channels, and asset repositories. For more information about how the template works and how it could be customized to suit your own organization’s needs, check out Learn how to build a Sales Enablement Site.   Sales Enablement Site: Outline All pages of the site feature a common navigation menu. This custom component offers a list of page titles. It automatically extends as developers add new pages to the site. It also accommodates for a submenu to support second-level navigation based on sections added to the pages which surface stories based on a certain category. If you’d like to learn more about how the navigation works, see Navigation in Café Supremo Sales Enablement Site.   Café Supremo Sales Enablement Site Header Café Supremo Sales Enablement Site Footer   The site offers six main web pages: HOME (main landing page), CAFÉ SUPREMO (product information page), COFFEE MACHINES, LEARNING, SELLING, and FAQs. For detailed information on how these pages are laid out and work, check out Café Supremo Sales Enablement Site Pages. Each page has a header with the main navigation menu and a brand logo in the top left, with a quick link that you can use to go back to the home page. Each page also has a footer, which contains a social media bar, so you can check out Café Supremo information on various social media channels.   HOME PAGE Café Supremo Sales Enablement Landing Page The top of the home page promotes announcements and has quick links to different sections on the page, which contains up to four different stories. You can also view all the announcements by clicking the View All button. As you scroll down, the page provides sections which offer stories based on the following categories: “Set Up a Cafe,” “Funding Solutions,” “Price a Combo,” and “How To’s.” As new stories in these categories are published, they’re automatically displayed in their respective sections as the latest stories. Each section contains a View All button, which you can click to see all stories in that category from the site’s search results page. You can further filter the stories on the search results page by product, region, industry, and date range.   CAFÉ SUPREMO Café Supremo Sales Enablement Product Info Page   This is a product information page which provides information and stories about Café Supremo products. There are four sections on this page, which helps sales representatives to find stories related to “Café Ambience,” “Signature Coffees,” “Café Accessories,” and “Fresh Arrivals.” The rest of the interaction and page navigation is like the home page.   COFFEE MACHINES Café Supremo Sales Enablement Coffee Machines Page   This site page helps sales representatives to find all the stories related to coffee machines. The page also contains filtering options to filter coffee machine stories by product, region, industry, and date range.   LEARNING Café Supremo Sales Enablement Learning Page   This page contains all the learning-related stories for sales teams. The top of the page showcases a carousel component that contains featured learning stories added to the sales enablement site and quick links to the sections below. The Learning page contains sections for “Coffee Hours,” “Trainings,” “Learning Videos,” and “Articles & Blogs.”   SELLING Café Supremo Sales Enablement Selling Page   This page contains all the sales-related stories and information for the sales team. The site page has a lot of stories related to “New Launch,” “Café Sales Plays,” “How to Budget a Café,” “Sales Trainings,” and “Selling Materials.” The top of the page shows how a video can be used to promote information.   FAQs Café Supremo Sales Enablement FAQs Page   The FAQs page contains Contact Us information and frequently asked questions arranged in different categories, including “Coffee Machines,” “Set Up a Café,” “Finance Options,” and “All About Burgers.” All stories on these pages may include related documents. You can drill down to preview these documents. Café Supremo Sales Enablement Preview, Share and Pin-to-Recall view examples   You can use features like Share: To share stories/document preview pages by an email or page links. Pin: To pin stories/document preview pages for easy access in the future.   Café Supremo Sales Enablement Search Bar with suggestions   Every page has a search bar, which auto-suggests stories and announcements throughout the site. Café Supremo Sales Enablement Search Bar with suggestions   The site also has a profile section to see stories marked as favorites and to log out of the site.   Explore Café Supremo Sales Enablement Site If you’re interested in developing a site like the Café Supremo sales enablement site, you can download the zip file containing the template and sample code here. You can download a copy of the template and upload it to Oracle Content and Experience, where you can use it to create and modify the site to suit your own needs. See Set Up the Café Supremo Sales Enablement Site for a detailed explanation on how to use the template. For ideas on how you might want to modify the site, see Customization Examples.   Want to continue learning how Oracle Content and Experience creates better experiences for your employees? Check out our last post in this product series: Crafting Engaging Employee Experiences with CX Content's Employee Portal Solution  

Author: Ankur Saxena Principal Product Manager, Oracle Content and Experience Seamless sales enablement is essential in providing the information, content, and tools to help facilitate the selling of...

Cloud

Crafting Engaging Employee Experiences with CX Content's Employee Portal Solution

    Co-Author: Lakshmi Gamapathi Chappidi, Member of Technical Staff, Oracle CX Content (Content and Experience)   Employees today demand exceptional experiences with their employers the same way that their customers expect them.  In an era where more and more employees are working remotely staying connected to their employer has become critical.  Employers are looking for new ways to keep their employees engaged.  The statistics tell us that companies with engaged employees pull in 2.5x more revenues compared to companies with low employee engagement levels. (Hay Group)   So how can you bridge the gap from your company’s technologies and communications to engage your employees?   Employee portals.  These are great gateways for employers to create open, consistent communications and resources for their employees no matter where the employee is located.  Employee portals are a secure site (also referred to as an intranet portal) where you can easily share and discuss information within your company, connect different applications and incorporate online training to help your staff develop skills.   To have a successfully engaging employee portal it’s important to understand the needs of your employees and to keep them involved in the employee portal design process.                      How Oracle’s CX Content helps in Creating an Intranet Website   CX Content is cloud based content hub which helps users to create, share and manage content among different channels. It also provides capabilities for website creation, collaboration, workflows for shared/created content. Essential features of intranet site like a secure site, internal discussions, responsiveness and more can all be implemented using CX Content’s capabilities.  CX Content (Content & Experience) has provided several different template sample sites – we’ve discussed our Marketing Template and Supplier Portal Templates.  CX Content now has an Employee Portal Template to help customers craft great employee experiences faster.   CX Content strong capabilities around the following core functionalities provide a strong foundation for the employee portal experience.   Secure Sites: Sites created on CX Content can be made secure by enabling a secure site option available in properties of site. Sites can be given restricted access by enabling this option. Internal Discussions: The internal discussions functionality can be implemented by conversations. Users can have open conversations which are accessible by all and also can have conversations with restricted access. Responsiveness and adaptiveness: Users can hide components, stack columns in lower resolutions by setting responsive breakpoints for components and section layouts in site builder. Fonts, images, videos can also be made responsive. Content Customization: Users can customize the content on sites using different parameters. Old content can be replaced by new content dynamically by publishing new content to site channel.   Café Supremo Employee Intranet Website     Our new site sample has been added to our downloads page called Café Supremo Intranet – An employee intranet solution created using CX Content capabilities, built for a fictional coffeehouse chain, Café Supremo. Café Supremo Intranet provides a platform for providing trainings to staff, posting latest announcements, having discussions with other employees about café supremo, highlighting and showcasing best practices and providing the most relevant and important information to help Café Supremo employees do their jobs exceptionally. Some of the key features used to build the site: Localization Policies – Localization policies are used to determine the languages a website can support. The localisation policy for Café Supremo Intranet uses English (en-US) as required language. You can easily add multiple additional languages and create translations for the site. Repository – A Repository is a storage location to manage digital assets and content items.  A user needs to create a repository to store all the content to be used within site. If content used in two sites are same, then user can use same repository for both the sites. By publishing content items to selected channels, a user can maintain different versions of same content in different sites. Content Type – Content types act as a definition for content. Content types defined in the Café Supremo intranet include one for News Articles, Bios, and FAQs. As the name suggests each content type is defined for a different purpose with different fields and information. A News Article for creating content about Café Supremo’s news, Bio to show information about Café Supremo’s leaders in the People page and an FAQ to create content for a frequently asked questions section.   In addition, the Café Supremo Intranet sample shows how CX Content can be integrated with the Oracle Integration Cloud. The sample highlights how CX Content can be used with VBCS and PCS. It is easy to enable integrations – Login to CX Content and click Integrations under ADMINISTRATION in the left hand navigation menu. In the Integrations page, enable the Process Cloud Service Integration check box to allow integration with Processes (in Oracle Integration). In the PCS Configuration dialog, enter the service URL to your PCS, a service user to use to communicate with PCS, and the service user’s password and click save. Similarly, you can enable the Visual Builder Cloud Service Integration check box to allow the integration with Visual Builder. In the Visual Builder Cloud Service Configuration dialog, enter the service URL for Visual Builder (in Oracle Integration) and click save.     Here's a quick overview of how these integrations are used in the Café Supremo Intranet sample:   VBCS Integration – There are two embedded VBCS applications within the intranet, a Calendar app and a training scheduler app. The Calendar app is being used to show upcoming events on the home page. In addition, Café Supremo event managers can add new upcoming events using the app.       The Training scheduler app is a signup form that helps employees register for a new training. Employees can fill in a form and submit a request for training. Mangers can view the training requests and can act accordingly.     PCS Integration – PCS integration is used for task management on the site’s Tasks page. A process is created in PCS through which managers can assign on boarding tasks to their employees. Whenever a task is assigned the employees gets an email about the task and it will also appear on the Tasks page. The employee can view and complete tasks from the tasks page.   Café Supremo Employee Intranet Website - Outline Café Supremo Employee Intranet site contains six main web pages – Home, Training, Discussions, Tasks, People, and Help.   Home – This can be established so employees can view the latest news articles’ preview cards, important upcoming events and latest documents.  Clicking on a news article preview card will show detailed information about that news article.  The calendar app created in Visual Builder Cloud is being used to show upcoming events.  Employees can view latest documents about Café Supremo in Lifestyle section.     Training – Here employees can view all the latest Café Supremo’ s training videos on the training page. Employees can also register for a new training through the VBCS Training scheduler app in the signup section.     Discussions – This enables employees to have discussions about new Café Supremo products.  All employees have access to conversations shown on the discussions page but it can be configured to have restricted access. It is implemented using CX Content’s conversations capability.     Tasks – Here employees can view, and complete tasks assigned to them. Managers can also assign tasks to their employees by using an application created in the Oracle Process Cloud Service (PCS). By integrating Process Cloud Service (PCS) with CX Content, all the tasks assigned to an employee in PCS will be shown on the tasks page.     People – Here employees can view Café Supremo’s top leaders’ bio information.     Help – Here employees can search for any required information within the help. A content list component under the search bar returns all the FAQs that are related to the entered searched terms. Only a preview of FAQs are shown but a user can click to see full details.     Each page has a Café Supremo logo, which is quick link to home page and social media icons which act as quick links to Café Supremo’s social media pages.   Each page also has a navigation menu, custom component which has been configured to reflect page title and its link after a new page is added to site. It can also be configured to have a page and on click navigates user to an external link. User can also hide pages from navigation, if he doesn’t want to show in navigation menu.   Explore More Solutions   Excited to explore the Café Supremo Intranet sample template? You can download the Café Supremo Intranet sample template zip file here. You can upload the template into CX Content to create your own version of the site and then you can modify as per your requirements.   Check out Develop an intranet website for a detailed explanation on how to set up and use the template.   More information on CX Content’s latest developments can be found here.

    Co-Author: Lakshmi Gamapathi Chappidi, Member of Technical Staff, Oracle CX Content (Content and Experience)   Employees today demand exceptional experiences with their employers the same way that...

Cloud

Oracle Content & Experience Partners with Lingotek to Deliver Cloud Translation Technology

Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system.  Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek, the leader in innovative translation solutions, was the first to introduce cloud-based translation management technology to the market. Today Lingotek also offers a well-established network of professional translation experts throughout the globe in addition to  robust API’s which integrate seamlessly with Oracle Content and Experience’s application. "With an out-of-the-box connector into OCE, and connectors into other Oracle products like Eloqua and WebCenter Content and Sites, a strategic partnership between Oracle and Lingotek just makes sense," says Jeff Labrum, CEO at Lingotek. "These deep connections between Oracle's products and the Lingotek Translation Technology really streamlines the translation of digital assets, and leverage the power of our combined solutions. This really is a win-win for our joint enterprise customers." This provides OCE customers the capability to handle regionalized content tasks and global teamwork processes in a much more dynamic way including: Creating multilingual content very efficiently including providing  real-time translation status Automated translation profiles simplify submission of multilingual content Integrated glossaries, translation memory and machine translation increase the speed and reduce the cost of translation Customizable translation workflows provide flexibility in content type, quality and budget needs     The ability to have an international presence rapidly localized for global markets is critical for enterprise organizations. The localization process can be a painstaking one that drains time and effort away from other mission critical activities.  By streamlining this process through OCE, our customers reap the benefits of a truly global content management hub.  Lingotek is a long term partner of Oracle and is currently listed on the Oracle Cloud Marketplace as a translation provider for Oracle Eloqua. Stay tuned to all the latest announcements as the excitement around OCE continues the build! There’s never been a more exciting time for content creators, managers, and users to start looking at Oracle for their content and experience needs.   About Lingotek The Translation Network is the only cloud-based solution to connect all of your global content in one place, giving you the power to manage your brand worldwide. Our industry-leading technology pairs with the best enterprise applications and expert language services to continuously push dynamic multilingual content to all of your global markets. Lingotek is based in Lehi, Utah, and has an office in the United Kingdom.

Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the...

Cloud

Creating a Supplier Portal with JD Edwards and Oracle Content and Experience

Author: Mark Paterson, Director of Product Management, Oracle Content and Experience The JD Edwards EnterpriseOne integration with Oracle Content and Experience offers you the following benefits out of the box: Store documents in the cloud In-context transaction and internal operational collaboration Collaborate with external customers, suppliers or partners Reduce storage costs Beyond this however, with Oracle Platform-as-a-Service (PaaS), a business can create its own custom applications. An example of such a custom application might be a supplier portal. Does your procurement process rely on manual coordination and multiple communication channels? For many businesses, the procurement process involves manual coordination that can be costly in both time and labor: Buyers must contact the provider to determine the status of a purchase order, often more than once Buyers must manually update purchase order status as status changes Suppliers are often unaware of pending orders which creates delays Suppliers submit invoices in different ways that often require manual re-entry of order information Communicating through phone calls and email can slow the process A supplier portal built using JD Edwards orchestrations and Oracle PaaS Services (Oracle Content and Experience and Oracle Integration Cloud) could automate many of the steps in the procurement process to provide an efficient, integrated process flow.   This article explores how such a supplier portal could be created using the following services: Service Description Oracle Content and Experience(OCE) Designated folders within OCE can be used as the document repository for purchase orders, invoices and receipts for each supplier. The OCE site builder can be used to design and deploy a Supplier Portal front end that Suppliers need to sign in to, to get real-time access to review and acknowledge purchase orders, submit invoices, and track their payment status. JD Edwards EnterpriseOne (JDE) The JD Edwards Orchestrator can be used to augment the JDE order management system. Custom orchestrations can be used to route purchase orders to the correct supplier’s folder within OCE, receive invoices, and manage notifications and status updates on JDE transactions. Oracle Process Cloud Service Oracle Process Cloud Service can be used to develop workflow applications to coordinate the actions between order management, the document repository, and the portal. Oracle Integration Cloud Service Oracle Integration Cloud Service’s JDE Adapter can provide the Oracle Process Cloud Service with connectivity to and from the JDE system The diagram below shows a possible integration architecture between JD Edwards EnterpriseOne, Oracle Integration Cloud, and Oracle Content and Experience for creating a supplier portal that automates many of the steps in the purchase order fulfillment process. Figure 1 - Sample Supplier Portal Architecture   Imagine the following personas using such a portal…   Persona Description Morgan.Zu Morgan is the buyer and accounts payable person in the organization and is the principal user in JD Edwards. Joshua.Baker Joshua is the supplier working for Dakota Farms and is the principal user of the supplier portal website. Let’s examine the procurement process user flows Morgan and Joshua are regularly part of: Morgan creates the purchase order Joshua ships the order Morgan receives the order Joshua submits the invoice Buyer Creates the Purchase Order In this step, the Morgan issues a purchase order (PO) in JD Edwards and Joshua is notified so he can review and acknowledge that Dakota Farms can fulfill the order. This sequence includes the following actions: A JDE print orchestration creates a PDF version of the purchase order and routes it to the appropriate folder in Oracle Content and Experience. Adding the purchase order to the folder updates the list of buyer purchase orders on the supplier website and initiates a process in Oracle Process Cloud that notifies Joshua and sets pertinent metadata for the file. Joshua can use the portal to acknowledge receipt of the purchase order which ties back in to the Oracle Process Cloud to notify the buyer and update the purchase order status in JD Edwards. Figure 2 - Submit Purchase Order with Supplier Acknowledgement Supplier Ships the Order In this step, the Joshua ships the order to the buyer and submits invoice. This sequence includes the following actions: Joshua uses the portal to indicate that the order has been shipped. This starts a process in Oracle Process Cloud that notifies the buyer, sets pertinent metadata for the file, and updates the purchase order status in JD Edwards. As part of this same flow Joshua is asked to upload the invoice associated with the purchase order. The invoice gets stored in the appropriate folder in Oracle Content and Experience, which starts an invoice approval process. Figure 3 - Supplier Ships the Order Buyer Receives the Order In this step, Morgan receives the order and Joshua is notified of receipt. This sequence includes the following actions: Morgan creates a receipt of goods. A JDE print orchestration creates a PDF version of the receipt and stores it in the appropriate folder in Oracle Content and Experience Cloud. Adding a receipt to the folder starts a process in Oracle Process Cloud Service that notifies Joshua and sets pertinent metadata for the file.   Figure 4 - Buyer Receives the Order   Supplier Submits the Invoice In this step, the submitted invoice is processed. This sequence includes the following actions: In previous sequence when Joshua shipped the order he also uploaded an invoice. The invoice is stored in the appropriate folder in Oracle Content and Experience. When the invoice is added to the folder, pertinent metadata is applied to the file and a process is started in Oracle Process Cloud that notifies the approver, typically accounts payable. Accounts payable reviews and approves the invoice which triggers Oracle Process Cloud to send invoice data for the creation of the needed voucher to JD Edwards. In addition, the Oracle Process Cloud notifies Joshua that the invoice has been approved for payment.     Figure 5 - Supplier Submits the Invoice Description of "Figure - Supplier Submits the Invoice" Your procurement processes may not match up with these exactly but hopefully they help illustrate what is possible. The benefits of Procure to Pay Process Automation include the following: Friction is removed, process is simplified Buyer receives orders faster Supplier receives payment faster Real time buyer/supplier collaboration Buyer Supplier relationship improves Reduced process costs Increased transaction accuracy A supplier portal is just one example of a custom application that becomes possible using Oracle Platform-as-a-Service (PaaS). These same ideas could be re-imagined as a partner portal, a customer portal, a contracts portal, … Interested? A sample implementation is available from the OCE OTN downloads page here. Additional documentation is also available to help you set up the sample and walk you through how it works from the Oracle Solutions Help Center: Learn about creating a supplier portal by using JD Edwards and Content and Experience  Create a supplier portal with JD Edwards and Oracle Content and Experience Use the supplier portal created with JD Edwards and Oracle Content and Experience

Author: Mark Paterson, Director of Product Management, Oracle Content and Experience The JD Edwards EnterpriseOne integration with Oracle Content and Experience offers you the following benefits out of...

Cloud

Oracle OpenWorld 2019: Day 3 & 4 Recap

A picture is worth a thousand words, but a thousand words doesn’t always complete the entire picture. While there’s no way we can cover the entirety of the excitement of OpenWorld in one post, we’ll try our best here to capture some of the big Cloud Platform sights, sounds, announcements and learnings, as another year of Oracle OpenWorld is in the books! Let’s get to it!   Playing catchup on the week? Check out Monday and Tuesday’s recap to get you up to speed! Extend Oracle SaaS and Design New Experiences with Intelligent Automation Whether looking to add new capabilities to extend Oracle SaaS or create ways to support new business models, companies are under tremendous pressure to deliver innovation on top of modern ERP/SCM/HCM and CX systems. Suhas Uliyar, VP of Product Management was joined by Ferrari S.p.A’s Antonia Cassmassima and Salvatore Asceretti, and Oracle Content and Experience VP, Girish Bettadpur as they discussed ideas around how intelligent automation capabilities combine the AI/ML power of Oracle Digital Assistant, Oracle Integration, Oracle Visual Builder, and Oracle Content and Experience to automate and design new experiences across and beyond Oracle SaaS applications. They covered Ferrari’s use cases of Oracle’s AI-powered, developer-friendly Cloud Platform and how it enabled their Oracle SaaS extensibility while ensuring upgrades, and assimilating intelligent automation seamlessly.     Latest Innovation in Emerging Technologies This thought inspiring session featured Tanu Sood and Savita Raina of Oracle, joined by Cammila Yochabell, CEO of Jobecam, and Karyl Fowler, CEO of Transmute as they discussed the latest innovations in Oracle Cloud that are driving the current emerging technologies trends in the industry. This all-female panel of emerging tech thought leaders showcased demos for technologies in augmented reality, voice AI (artificial intelligence), IoT, blockchain, digital assistants, and demonstrated enterprise use cases leveraging these technologies. In using Oracle Cloud’s AI-powered application and platform, they were able to give their enterprise an edge today’s rapidly evolving digital age. Visitors to Customers with Hyper-personalized Content In the Experience Economy, the key to turn visitors into customers is creating engaging and relevant experiences. Kamal Kapur and Lee Ribeiro of Oracle, joined by Soy Joseph of Velocis Technologies, led this discussion to tackle the problem of creating cookie-cutter websites and exploring the possibilities of automated content matching in Oracle Content and Experience.  They demonstrated how by streamlining the tagging, organization, and management of your content, you can automate how marketing teams match their content to specific personas in order to create engaging and personalized experiences at scale, as well presented a use case on how Velocis is using personalization to help create a more engaging experience for their clients.     Oracle Customer & Partner Appreciation As much as it’s important for Oracle to continue to push the innovation of applications and products, it’s just as important to take a step back and make time to appreciate the customers and partners that helped get us to this spot. Oracle hosted it’s annual Innovations awards to pay tribute to customers who have shown great acumen and success utilizing Oracle systems to drive business growth! Oracle then packed the room with customers and partners on Thursday for an Oracle Integrations and Digital Assistant customer summit to further drive customer momentum and partnership as we continue to push the boundaries of innovative technology together!   OpenWorld 2019 showcased a lot of excitement around how Cloud Platform services have evolved to be sold with SaaS applications and into different SaaS configurations.  In prior years, these products were standalone platform services and, although they worked well with a lot of SaaS apps, the seamlessness has dramatically increased as we’ve seen throughout many of the sessions, highlights, and announcements. Today, the lines have been blurred as to where the SaaS product starts and ends when these technology services are added, and that is a very exciting thing for our customers as we look forward to the future! We’ll see you all next year!   The excitement doesn’t end with the wrapping of OpenWorld! Be sure to check out the all-new Oracle.com page and stay tuned to the blog to keep up with all the exciting Cloud Platform momentum!

A picture is worth a thousand words, but a thousand words doesn’t always complete the entire picture. While there’s no way we can cover the entirety of the excitement of OpenWorld in one post, we’ll...

Cloud

Oracle Content and Experience: OOW19 Day 2 Recap

  If you thought Day 1 was an exciting kick off to Oracle OpenWorld, day 2 saw a plethora of exciting speakers, announcements and discussions surrounding Oracle Content and Experience. Missed any of it? Don’t worry we have you covered: Unleashing Content: Oracle Content and Experience Roadmap and Vision What better way to kick off the day than with SVP, Chris Stone and VP, Girish Bettadpur showcasing the roadmap and vision of Oracle Content and Experience. In this session, they laid out the journey of where content stands today in the industry, and how OCE is going beyond a traditional CMS or DAM to really become a universal asset hub to power experiences and content initiatives of all customers. The pinnacle? Showing off how all of this comes together to lay the foundation for our very own website redesign at oracle.com! Oracle Cloud: The Next Big Thing In this session, Product Strategist, Dave Ingram, joined the stage with Oracle Cloud VP, Ashish Mohindroo as they talked about some of the exciting ways Oracle Content and Experience is leveraging smart technology to really innovate the way marketing professionals think about, and utilize content. By tapping into AI/ML to auto tag content on both the photo and video asset level, it not only streamlines the way marketers can organize content, but also greatly enhances the way they can search for and author content with recommendations based on context and video smart searching! Going Headless: Adventures in Modern Web Development Dave Ingram hit the stage again in this session that highlighted Oracle Content and Experience’s API first capabilities. Joined by John Sim of Fishbowl Solutions, they demonstrated multiple use cases in which creating a single pane of content between desktop, mobile and various channels was possible, tackling both business and user problems dealing with headless content management strategies. Bring Order to Chaos: Enterprise Grade Experience Governance and Management Tejas Shah, VP of Software Development led this discussion with Sudhir Dureja, Senior Director of IT to ensure business and IT users both that governance and scale were nothing to fret about when it comes to implementing OCE. They showed how easy it is to create admin and user setups to enable site creation, yet still maintain the capabilities to simplify managing and governing these processes. Crowd Sourcing Content: Engage Customers to Create Content for Your Experiences Dave Ingram had a busy day, once again finding himself on stage, this time with Sauce Co-Founder Priya Shah to educate the audience on the art of crowd sourcing your video content! They demonstrated how Oracle Content and Experience can utilize crowd sourced video sharing to simplify a complex and expensive process, and at the same time create authentic and organic video content that customers can be truly involved in! Leveraging Content to be your Best Seller In this riveting session to wrap up the evening, Kamal Kapur, VP of Product Management was joined on stage by Kaushik Ray of PCB Apps and Zohar Babin of Kaltura showcase how machine learning can truly make your content smarter! They showcased several different use cases on how incorporating technologies like IOT, Digital Assistants, and automated processes with OCE helped streamline business practices and truly leveraged how they were organizing and utilizing their content in order to translate that seamlessly into engaging customer experiences.     At OpenWorld today? Make sure to stop by Oracle Content and Experience Demo Booth to learn more about the latest and greatest around OCE and its exciting new makeover. It is located in the Moscone South Building, Exhibition Level [Kiosk DEV-012]. And be sure to check out Kamal Kapur, Lee Ribeiro, and Soy Joseph on stage Thursday at 11:15AM – 12:00PM to talk about how to turn visitors into customers with hyper personalized content.

  If you thought Day 1 was an exciting kick off to Oracle OpenWorld, day 2 saw a plethora of exciting speakers, announcements and discussions surrounding Oracle Content and Experience. Missed any of...

Oracle Content and Experience: OpenWorld Day 1 Recap

Over 60,000 customers and partners. Over 170 Countries represented, and 19 million + virtual attendees. Oracle OpenWorld is the world’s most innovative technology conference and it is officially underway! Oracle Content and Experience kicked off the week with some exciting sessions. We understand you can’t be everywhere at once so we’re here to break down some of the key events for you. Content Showcase: Art of the Possible Oracle Content and Experience VP of Product, Girish Bettadpur, shared the stage with Tim Gruidl of Fishbowl Solutions, Jason Stortz of Redstone Content Solutions, and Kaushik Ray of PCB Apps to discuss how Oracle Content and Experience has fused together the practice of art and science to solve some of their client’s toughest challenges. Whether this was creating a single pane of information for enterprises to share and utilize documents, or being able to rapidly deploy sites and experiences at scale, Oracle Content and Experience served as a platform to alleviate these problems. The Future of Personalized, Immersive Experiences Product Manager, Sree Kamireddy, showed off Oracle Content and Experience’s IQ in this session, showcasing how Smart Content in Oracle Content and Experience is rethinking the way that clients are able to store and organize content within a repository. This opens the door to enhanced personalization, increased efficiency and even makes shoppable content a possibility by enabling photos to be tagged and automatically linked to a catalog for commerce! Content Anywhere: Manage and Deliver Content from the Cloud or On Premises Igor Polyakov, Senior Principal Product Manager, took the audience to school in this hands-on lab, showing how enhancements in Oracle Content and Experience has made it effortless to move content between Oracle WebCenter and Oracle Content and Experience, making a hybrid approach not only feasible, but simple. This is just the beginning! If you are at Oracle OpenWorld, you don’t want to miss Chris Stone’s Roadmap and Vision presentation on Tuesday, September 17, at 11:15AM – 12:00PM as he covers what’s new and what’s to come in OCE and its path to rethinking content in the context of the consumer! Don’t miss a beat at #OOW19. Bookmark the OCE OOW19 site to stay up to date on everything OCE!

Over 60,000 customers and partners. Over 170 Countries represented, and 19 million + virtual attendees. Oracle OpenWorld is the world’s most innovative technology conference and it is...

Cloud

Oracle Content & Experience Partners with Kaltura to Power Video Experiences and Workflows

Heading to Oracle Open World? Come see the new Kaltura and Oracle partnership offering Enterprise Video Experience PaaS in action! Oracle Content & Experience Product Leaders are excited to announce a new partnership with Kaltura Video Platform as a Service (VPaaS).  This partnership enables OCE to add rich media capabilities to its digital asset capabilities including interactive video creation and editing, management, search, cross-platform video playback and engagement and intelligent media analytics. “Video is a key element in almost any online experience today. It is an important data type that all companies need to ensure is incorporated into their existing workflows and experiences in a seamless and native way,” said Girish Bettadpur, Vice President for Oracle Content & Experience. “We are excited to partner with Kaltura, the proven market leader in both Video-Platform-as-a-Service and Enterprise Video Software. We look forward to working together to drive innovative and engaging experiences and workflows for our customers.” The strategy behind this partnership has Kaltura’s video APIs become available within OCE.  This gives OCE customers the ability to utilize: Kaltura’s cross platform video player and interactive video capabilities Native mobile SDK’s Kaltura’ s Experience APIs These rich video capabilities will enable Oracle customers to easily incorporate engaging video workflows for marketing, sales, service, commerce, and employee engagement. Oracle will be showcasing some of these planned features in their unveiling of their Intelligent Content Platform at Oracle OpenWorld! Dr. Michal Tsur, President and General Manager, Enterprise and Learning, at Kaltura added: “Today every company is a tech company, and video is a critical element of the tech stack in all industries. It is inspiring to see Oracle’s vision of video, data and cloud, and how they inherently go together to capture the most imminent future trends in technology. We are excited to collaborate with Oracle in making video a native component of its cloud offering across all use cases and industries.” Stay tuned as we continue to showcase the innovative steps Oracle Content & Experience has taken to create their Intelligent Content Platform. At Oracle Open World don’t miss a great session on Tuesday Sept. 17th @ 5:15pm in Moscone South – Room 155A where Kaltura and OCE teams discuss “Levering Content to be your Best Seller”. To see what we are up to at Oracle Open World this year visit us here. To Learn more about Oracle Content and Experience visit us here. More About Kaltura Kaltura’s mission is to power any video experience. A recognized leader in the Enterprise Video Platform, Education Video Platform, Cloud TV, and Online Video Platform markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura is deployed globally in thousands of enterprises, educational institutions, media companies, and service providers and engages hundreds of millions of viewers at home, at work, and at school. You can learn more at corp.kaltura.com.

Heading to Oracle Open World? Come see the new Kaltura and Oracle partnership offering Enterprise Video Experience PaaS in action! Oracle Content & Experience Product Leaders are excited to announce a...

Cloud

A Decade of Leadership: OCE maintains its position as a leader in Gartner’s 2019 WCM MQ

Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management.  This space has continually evolved to include a much broader reach for content including creation, site management features, complex API’s, personalization and digital asset management.  Throughout that evolution Oracle has remained committed to listening to our customers and the market to ensure OCE would stay ahead of the innovation curve, provide the best of breed platform to the market and ensure their leader position in the Magic Quadrant. ‘OCE represents architecturally powerful rethinking of WCM in the context of the customer experience.  Building on channel-agnostic content modeling and an API first foundation, Oracle continues to innovate with a move to a pageless, dynamic experience assembly paradigm and AI-assisted content authoring’, Gartner acclaimed. CMSCMedia recently interviewed OCE’s SVP of Product Development, Chris Stone in regards to the Gartner MQ.  A key point he made was in reference to the evolution of Oracle’s content offering including WebCenter and OCE.  “We are not ‘moving’ anyone. We have an extremely large and profitable install base. It is our intention to give our customers the option to stay where they are as well take advantage of OCE. We built the capability to store, manage, and distribute WebCenter products content/documents directly into OCE’s repository via our Connector framework. This allows our customer base to migrate as they fit.  Either one asset at a time with a new subscription model or bulk migrate whenever they want. This protects their investment, gives them a taste of using the Cloud service, and allows them to migrate as budgets allow. It’s working."  The rest of the article can be found here. To review the entire Gartner MQ report go here. Oracle Content and Experience is showcasing many of the new features of their Intelligent Content Platform at Oracle Open World next week – check out all the sessions and activities here. To learn more about Oracle Content and Experience, or to try us out visit us here.

Oracle Content and Experience is excited and proud to announce another year, our 10thyear as a leader in the Gartner Magic Quadrant for Web Content Management.  This space has continually evolved to...

Cloud

Oracle Launches Smart Content: A suite of AI tools to Improve Content Discoverability and Authoring in Oracle Content and Experience

Authored By: Sree Kamireddy With the introduction of the Intelligent Content Platform, today we are excited to launch Smart Content for Oracle Content and Experience [OCE]. Smart Content represents a powerful rethinking in content discoverability for Creators & Authors in OCE. Our customers have thousands of digital assets in OCE, however, these assets are valuable only when they can be discovered at the right time for both the content authors as well as content consumers. The foundation of content discovery surrounds tagging and classifying content: Tagging Content with Meaning: Decorate the content with metadata characterizing its make-up. Classify the content: Organize the tagged content so that it can be found and delivered in the right context to the users at the right time. Today, tagging and classification is a painstakingly manual process, which requires a lot of time for initial tagging, classification and for maintaining the accuracy as content evolves. Our modeling shows that a median enterprise needs to spend hundreds of hours monthly to properly maintain this content.  Because of this effort, enterprises are failing to properly tag and classify content, leading to content discovery problems. In order to alleviate this industry issue, we had to ask 2 questions: During a search, is it possible to find the right assets without the need for manual tagging and classification? During content authoring, can we take it a step further and recommend the right assets without even needing to search? Smart Content is our answer to the above questions. With Smart Content we apply Artificial Intelligence (AI) to analyze content to augment content discovery. In this release, we are launching 2 primary features, Smart Search and Smart Authoring: Smart Search analyzes and returns relevant images without the need for manual tagging. This improves the discoverability of image assets without having to manually tag images. Smart Authoring recommends the right images during the authoring process. Customers don't need to tag or search for images, they will be recommended images based on the intent expressed in the current article.  The backbone of Smart Content primarily consists of 2 types of AI models: Computer Vision models that are trained on millions of images to detect the right objects and parameters in new images. As new images are uploaded into repositories, these are Smart Content tagged for the purposes of improving discoverability upon a search. Step 1: Image is auto tagged describing the asset Step 2: Upon conducting a search, relevant results are returned based on the above Smart Content Tags Step 3:  Apart from relevant results, we also provide keyword recommendations in the form of “Smart Keywords” to further help you refine your search. See below picture. *Tip: In the event your Search is not efficient, you can always manually tag specific assets to improve results for this particular Search.   Natural Language processing [NLP] models that can derive main intent from an article. The derived intent is used to recommend the right images for the content during authoring process.     “Smart content facilitates more than simple productivity gains and time savings. The combination of intelligent tagging combined with contextual analysis empowers discovery of imagery and assets authors may not have even known about. Smart content generates better ROI for previously created assets and our content investments.” -Jason Stortz, Principal at Redstone Content Solutions, LLC   For additional details take a look at our short video on “How to use Smart Content” and see our Help Document around Smart Content. What’s Next? The launch of Smart Content vastly enhances content discoverability and authoring for all our customers. We understand that each of our customers have unique content discoverability needs and a general platform won’t be sufficient. We are working towards enabling customers to quickly train the above Computer Vision and NLP models to fit their own needs. For example, instead of just identifying a “tire” as a “tire”, custom models will enable customers to train the models with their own datasets allowing the models to identify the particular type of “tire”. The OCE team is also working on Visual Search features to help users to find the perfect image for authoring purposes that span beyond text. Finally, we are also developing “Smart classification” to help classify content into taxonomies. The classified content not only helps with organization for authors but also helps deliver relevant content to consumers through personalization. We are excited about the future of Smart Content as Oracle Content and Experience continues to rethink the way our customers can seamlessly manage content and experience channels. Lots more to come, Stay tuned!   Attending Oracle OpenWorld? Don’t miss Sree Kamireddy’s session: The Future of Personalized, Immersive Experiences on Monday, September 16 to learn more and get a live look at how this can change the way your team manages content. Don’t miss a minute of excitement around Oracle Content and Experience at OOW19 by bookmarking the OCE OpenWorld Site. Click here to learn more about Oracle Content and Experience!

Authored By: Sree Kamireddy With the introduction of the Intelligent Content Platform, today we are excited to launch Smart Content for Oracle Content and Experience [OCE]. Smart Content represents a...

Cloud

Visitors to Customers: Personalizing Customer Experiences at Scale

Our last post on Oracle Content and Experience highlighted how easy it is to create websites from OCEs prebuilt templates. By now we understand the importance of having a website, but also know that in the experience economy, simply having a website is not enough. In this post we want to dive a little deeper into what truly makes a great customer experience when a visitor comes to your website, and that’s personalization. The future of modern personalized digital experiences relies on 3 things: Knowing Your Audience Understanding the Experience Economy Ability to provide those personalized experiences at scale Knowing Your Audience Content is still king when it comes to personalization. You need make sure you have pinpointed content that addresses your target persona needs. This doesn’t mean generic website messages that blanket your entire customer base. Understand your buyer personas, and make sure you have content that links your company narrative to their biggest issues. Even within the same company, a CMO and a line of business manager have very different agendas when it comes to day-to-day operations. Understanding the Experience Economy Currently, a lot of corporate websites that we see out there still rely on cookie cutter websites. What this means is that companies are using their websites more or less as a megaphone to advance their own agenda, rather than try to help advance their customers. This approach is not getting the job done. The experience economy relies on creating easy to use and personalized digital experiences, allowing customers or business users alike to interact with the brand and accomplish what they need at every step in their journey from being a prospect, to becoming a lifelong loyal customer of the brand. Why are companies consistently failing at this? Because most companies are ill equipped to deliver personalization at the content level to each individual that comes onto their site or interacts with them. Providing Personalized Experiences at Scale Even if we do have targeted content, and understand that our customers are the new innovators of the experience economy, making sure that we are able to utilize that content in the right manner is a key component of all of this. Knowing you have a bout 15 seconds to capture the attention of your visitors, it’s imperative that personalized content is curated for them at entry. If they have to dig around multiple pages to find what’s going to speak to them, you likely have already lost them. Imagine this: What if when a customer enters your site, the content on that site dynamically shifted to what their interests were? Anything from specific customer use cases, upcoming events, or promotional content tailored specifically to the customer’s wants and needs that narrate your true value to them as a business. The ability to do this shifts the landscape from cookie-cutter websites to a more dynamic and personal interaction that is truly unique to each user and leaves them with an experience they are sure to remember, engage with more effectively, and more likely do business with.     Don’t miss Kamal Kapur, VP of Product at Oracle Content and Experience, and Lee Ribeiro, Product Marketing Manager, as they present Visitors to Customers with Hyper personalized Content, and show how Oracle Content and Experience is on the path of truly making this headless, unique and dynamic approach to personalized experiences a reality at #OOW19.   As always, make sure you check out the Oracle Content and Experience catalog  to make sure you are catching all the latest and greatest around the future of content management and experience building!

Our last post on Oracle Content and Experience highlighted how easy it is to create websites from OCEs prebuilt templates. By now we understand the importance of having a website, but also know that...

Cloud

Intelligent Content Platform: Built to Innovate

In our last blog post, we talked briefly about the intelligent Content Platform and introduced some of the exciting sessions surrounding Oracle Content and Experience at #OOW19. Let’s take a little bit deeper of a dive around what an Intelligent Content Platform really solves. We all know the pain - digging through massive, unorganized folders trying to find the perfect asset for the blog post you’re working on, the banner for your website update, or the imagery for your next social post. In a perfect world, piecemealing together a dream solution when it comes to effectively managing and utilizing content for user experiences likely consists of multiple products.    With the rise of Artificial Intelligence (AI) and Machine Learning (ML) capabilities, product leaders at Oracle were able to map out a better way to create experiences and manage content. By putting together a functionality that can help users create content that can respond to all combinations of audience profiles and intent, a system that can support all types of content, and features intuitive enough to know what users are trying to create and even recommend the best assets to utilize, Oracle has created a truly Intelligent Content Platform: Universal Asset Hub – A centralized platform for all of your marketing assets: content, images, video and documents. Collaboration & Workflow – A collaborative platform that connects best of breed asset creation platforms to world class content creation. Teams can work in tandem to deliver exceptional experiences. Omni-Channel Delivery – An API first platform that separates delivery from content management. Pick your favorite front end tech while preserving your content back end. Smart Content & Personalization – A market first ‘smart authoring’ platform that utilizes machine driven tagging and augments content through AI to reduce content assembly time and deliver personalized experiences. Enterprise Integrations & Scalability – A seamlessly integrated content repository across all of CX – Marketing, Commerce, Sales and Service. Augment CX content features with state of the art AI/ML based Smart Authoring and DAM. Stay tuned to the Oracle blog over the next couple weeks leading up to #OOW19 as we continue this blog series on introducing the ways the Intelligent Content Platform can enhance your digital experience strategy. Planning on heading to Open World? Don’t miss Chris Stone, SVP of Content and Experience, and Girish Bettadpur, VP of Content and Experience, give an exclusive look at this exciting vision in their session around Unleashing Content! This along with many other exciting Oracle Content and Experience panels can be found in our Open World 19 Catalog!  

In our last blog post, we talked briefly about the intelligent Content Platform and introduced some of the exciting sessions surrounding Oracle Content and Experience at #OOW19. Let’s take a little...

Cloud

Oracle Content and Experience Empowers Simplified Site Creation with Templates

Websites are the cornerstone of every customer experience.  No longer are they perceived as a nice to have, they are a must.  Organizations are constantly challenged to build digital experiences which will engage customers seamlessly. For the marketer, managing the ever-changing customer needs in the face of a site are a constant struggle. The marketer needs a solution which can be updated dynamically with less effort and increase speed to market.      How can Oracle Content and Experience (OCE) help in creating a marketing website? OCE empowers marketers to start building engaging experiences with our Café Supremo reference site template.  For the template, OCE utilizes a fictional company called Café Supremo that has global chains of coffee houses. In this sample site users can see how Café Supremo is creating great digital experiences through their site by providing relevant business information, promotions, blogs and other advertisements. This then allows the OCE user to use the Café Supremo template as the backbone for creating their own site with their content and information. The beauty of this OCE offering is the parameters that are set as guidelines for a site including content types, channels, localization and the repository.  The repository is your centralized content hub that stores all of your assets and documents for use in curating your digital experiences.   Localization policy — A localization policy helps determine the languages a website can support. The localization policy in Café Supremo marketing website uses English (United States) (en-US) as the required language. Publishing channels — Publishing channel determines site access and content approval levels. Site access has been set to public and content items which are to be published to this channel must follow the approval workflow. Repository —A repository is a storage location to manage all your digital assets that you use in your website. You have to create a repository for Café Supremo marketing website in order to get started. See Review the Template Package to learn more about editing content types, localization policy, publishing channel and repository for Café Supremo Marketing website. Café Supremo Marketing Website: Outline Café Supremo marketing site contains four main webpages: Home, Menu, Blog and Shop. See Café Supremo Website Map.  These are really the core pages needed for a successful site. To learn more about creating Café Supremo Marketing Website Pages. Each page has a brand logo, which is a quick link to home page, and a social share bar that lets you share Café Supremo on different social media outlets. Each page also contains a search bar which enables a user to search through blogs. OCE lets a user search for blogs through the blog asset collection. See Search Tool Bar. Similarly, a navigation menu has been placed on all the pages. This is a custom component which has been configured to reflect a page title and its link after a new page is added to the site. It also accommodates a sub menu for blog links mentioned under different categories and a preview card of latest blog as a quick link. See Navigation in Café Supremo Marketing Website. Using OCE site builder, a privacy policy can be set for a site. For Café Supremo marketing site, the privacy policy has been set for the use of cookies for identifying unique user visits on site. Explore Café Supremo Marketing Site The zip file containing the template and sample code of Café Supremo marketing website is available here. You can download a copy of the template and upload it to OCE, where you can use it to create and modify the marketing website. See Set Up the Café Supremo Marketing Website and See Customization Examples.   Coming to Oracle OpenWorld 2019? See live demonstrations, listen to Oracle Content and Experience customer success panels, and watch keynote speakers unveil the exciting roadmap and vision for the Intelligent Content Platform!

Websites are the cornerstone of every customer experience.  No longer are they perceived as a nice to have, they are a must.  Organizations are constantly challenged to build digital experiences which...

Cloud

#OOW19 Can’t Miss Oracle Content and Experience Sessions

Oracle OpenWorld 2019 is right around the corner! With the Intelligent Content Platform on the horizon, it’s a very exciting time for teams looking to maximize the potential of their content. Learn about the next generation of agile content management systems to unlock the power of AI and machine learning. Create personalized user experiences, manage content with more efficiency, and publish omni-channel content from a single source of truth. Whether you are a content marketing manager for a small company, or an enterprise IT developer looking for better ways to manage content across your organization, you are going to want to stop by these sessions!   Unleashing Content: Oracle Content and Experience Roadmap and Vision-[PRO5432]      Date: Tuesday September 17, 11:15AM – 12:00PM      Speakers: Girish Bettadpur, Christopher Stone If there’s one session that you should deem mandatory, this one’s it. Join Christopher Stone, SVP, and Girish Bettadpur, VP of Oracle Content and Experience, as they share how you can unleash the power of your content and deliver exceptional experiences. From content collaboration to consistent omnichannel experiences, your teams can manage content from one centralized hub. Explore this and so much more through this session detailing Oracle Content and Experience’s roadmap and vision.   Content Showcase: The Art of the Possible [PAN5433]      Date: Monday, September 16, 11:15AM – 12:00PM      Speakers: Girish Bettadpur In this panel discussion, hear from some of Oracle Content and Experience's customers and partners on the unique use cases they've developed to solve their organizations issues. See how the React Site Generator has helped businesses transform their workflows and gain insight knowledge to these extended Oracle Content and Experience use cases.   Going Headless: Adventures in Modern Web Development [CON5434]      Date: Tuesday September 17, 1:45PM – 2:30PM      Speakers: Dave Ingram In this engaging session, hear all about the headless development from the Oracle Content and Experience Product Development team. See how companies are using headless experiences to increase employee engagement as well as personalize experiences. The extensibility offered by headless has empowered customers to create truly personalized experiences while efficiently managing all their assets.   Leveraging Content to Be Your Best Seller [CON5439]      Date: Tuesday September 17, 5:15PM – 6:00PM      Speakers: Kamal Kapur Machine learning is not a product; it actually makes your content smarter! In this session, see how you can use a digital assistant to personalize the selling process. Learn to leverage your content to be your best seller.   Bears, Beets, and Battlestar Gallactica: How to personalize your experiences to your unique audiences [PRO5436]      Date: Thursday September 19, 11:00AM - 12:15PM      Speakers: Lee Ribeiro, Kamal Kapur In the Experience Economy, the key to turn Visitors to Customers is creating engaging and relevant experiences. Come find out how Oracle Content and Experience can help by delivering omnichannel content recommendations.   Eager for more? Explore the complete program guide for Oracle Content and Experience here!   We are looking forward to seeing you at #OOW19 Sept. 16-19, at Moscone Center, San Francisco!

Oracle OpenWorld 2019 is right around the corner! With the Intelligent Content Platform on the horizon, it’s a very exciting time for teams looking to maximize the potential of their content. Learn...

Cloud

#OOW19 Oracle Content and Experience Launches an Intelligent Content Platform

  Your guide to the future of digital experiences at #OOW19 Are you creating digital experiences that engage your customers? Are you modernizing the way you manage and utilize content assets across your organization? Are siloed and vertically integrated content systems making experience continuity across all enterprise channels hard or impossible? Make the #OOW Content and Experience program guide your single source of truth when it comes to learning about the evolution of modern digital experiences and connecting with industry leaders this year at Open World!   Don't miss Chris Stone’s presentation on unleashing the true power of content as we explore the future of Oracle Content and Experience, learn how current customers are transforming their own digital experiences with Girsh Bettadpur, and dive into live demonstrations with Dave Ingram on how to create unified, and consistent multi-interaction experiences using Oracle Content and Experience as an intelligent content platform. Keep your #OOW19 agenda fresh & in sync Itching to learn more about what’s going on in the Oracle Content and Experience world? Keep up to date on all the exciting announcements surrounding Oracle Content and Experience at Open World by bookmarking #OOW19 Content and Experience Site! Here you will find highlighted daily presentations, session summaries, take-aways, and additional resources to ensure you and your teams are taking full advantage of everything #OOW19 has to offer around Oracle Content and Experience.

  Your guide to the future of digital experiences at #OOW19 Are you creating digital experiences that engage your customers? Are you modernizing the way you manage and utilize content assets across your...

Cloud

#OOW19 An Intelligent Cloud Platform for Your Applications

Heading to Oracle OpenWorld in San Francisco September 16 - 19 to explore the newest innovations and advancements in tech? Leaders from all lines of business will come together to connect and define the future of business tech. Decision-makers from finance, operations, supply chain, human resources, sales, marketing, customer service, and IT will come together in this extraordinary setting to share their journeys and learn from each other to accelerate their way into the enterprises of tomorrow. You’ll learn about the latest innovations and technological advancements and will have the opportunity to strengthen relationships with your partners and customers.   As SaaS applications are becoming the status quo, differentiating your business by leveraging emerging technologies such as Artificial Intelligence, Blockchain, and conversational experiences has become critical to obtaining and retaining the target market. Oracle offers a complete set of Software-as-a-Service and Platform-as-a-Service that work together to deliver innovation across the enterprise to bring Tomorrow’s enterprise, Today! Explore all Cloud Platform for SaaS sessions at Oracle Open World 2019 here!

Heading to Oracle OpenWorld in San Francisco September 16 - 19 to explore the newest innovations and advancements in tech? Leaders from all lines of business will come together to connect and define...

Cloud

Your Way to a Connected, Engaging, and Intelligent HR

Did you know? 93% of the employees are ready to take orders from bots, but only 6% of the HR professionals have any known plans to deploy AI in the workplace1. Instant gratification is the new norm. In a normal day, you could be ordering food, booking a summer vacation, handling your finances, or just shopping online for the newest fashions from your mobile device. There is no room for downtime, yet so many enterprises struggle to offer a simple, intuitive, and powerful experience to their employees. Employee engagement is at the core of HR. Highly engaged businesses see a 10% increase in customer rating2, 20% increase in sales2 and 26% higher annual revenue growth3; yet, the US economy suffers a loss of more than $500 billion per year because of employee disengagement 4. Imagine an employee who just found a great deal for a family vacation. However, they have to run a query through HR to check vacation balance before they can book the trip. By the time they’ve received a confirmation, the deal has expired, and you end with a frustrated and distracted employee. Now imagine the same employee merely sending a text message to a digital assistant that instantly confirms their vacation status, and you’ve got yourself a very different situation! HR is a business enabler. Although HR has been traditionally known to process HR transactions, many are now thinking out-of-the-box to deliver solutions that are personal, adaptable, and provide intelligence to employees in new ways. HR has evolved into a powerful business enabler rather than a simple administrative helpdesk. Take a look at this infographic to learn about technologies that can help you attain a more connected engaged and intelligent enterprise.                                                       

Did you know? 93% of the employees are ready to take orders from bots, but only 6% of the HR professionals have any known plans to deploy AI in the workplace1. Instant gratification is the new norm. In a...

WebCenter

Move an email message to a custom folder on error conditions in an import script

This is the scenario—you've an email with attachments you'd want to convert with an external tool.  If the conversion succeeds, you move to the next step.  Otherwise, you'd like to move this email to an 'Error' folder in the mailbox.  As an Oracle WebCenter Enterprise Capture developer, you would be familiar with the concept of cancelling a file import via scripting. But if you were to cancel the preImportFile event, you know it will simply skip importing that particular attachment.  What if you wanted to skip processing the entire email and move it out of your Inbox?  If you were to throw an exception in the script during an Import Processor job configured to use Email source, it will cause the attachment processing to abort.  However, Capture will continue to retry processing this email and fail conversion as before.  How do you additionally tell Capture not to keep trying to process this email? To overcome this, WebCenter Enterprise Capture 12c introduces an additional property importCancelAction you can add to your scripts. That way, scripts can cause the event to abort, and execute the failure condition by setting the cancel flag.  Here's how— The script uses an external conversion program—Ghostscript. . . // Check the GhostScript process exit code. var exitCode = p.exitValue(); logger.info("GhostScript exit code:" + exitCode); if (exitCode != 0) { // 'throw' is no longer required. // throw "Failed to convert " + originalPdf + // " using GhostScript. Exit code: " + exitCode; logger.severe("Failed to convert " + originalPdf + " using GhostScript. Exit code: " + exitCode); logger.info(jobName + ": Cancelling GhostScript import in exit code section"); event.setImportCancelAction(1); event.setCancel(true); } The major change above is to set the import cancel action to “1” which means “abort / delete the batch”, and prevent the exception from getting thrown all the way up the Capture stack, so that the subsequent event cancelling statement continues to execute. More details in Capture documentation—5.5.4 ImportProcessorContext. Download the entire script. Don't miss the blog on What New in WebCenter Capture 12c.   Author Manjari Misra Principal Member Technical Staff, Oracle WebCenter Capture Engineering Manjari graduated from a premier institute and joined Oracle with a passion to learn new technologies, and make it work for the customers.  She is responsible for WebCenter Enterprise Capture product development.  A seasoned multi-role Java engineer that she is, has worked on several areas of Capture development—planning, design, prototyping, implementation, security, both on the core server and client.  In her earlier responsibilities, she  implemented a plug-in for Windows Explorer to view sealed documents with VC++, Win32 shell programming. Outside of work, Manjari is a yoga enthusiast, a self-professed movie buff, and practices Kathak, an Indian classical dance form.

This is the scenario—you've an email with attachments you'd want to convert with an external tool.  If the conversion succeeds, you move to the next step.  Otherwise, you'd like to move this email to...

Cross Country Healthcare Innovates with Oracle WebCenter Sites

By: April Thomas, Sr Principal Product Manager, Oracle As a pioneer in workforce solutions it only makes sense that Cross Country Healthcare would need to have tools to stay on top of the innovation and ever changing dynamics of healthcare staffing. CCH sought out Oracle WebCenter Sites because they needed a way to deploy and update their many websites all while maintaining great performance.  Within the first year of implementation CCH had moved all of their sites over to WCS.  From there the development team really dug into the features to extend the platform beyond their initial assumptions. The team went on to extend the WCS to provide a customized suite of apps for their marketing group.  The teams’ innovative ideas came to fruition and used WEM framework to integrate WCM with their other marketing internal apps for jobs and leads.  This creates a self-service experience for their marketing department for lead routing configuration and job posting management as well as increasing governance efficiencies for IT. ‘With Oracle Web Center Sites we were able to cut months off of our site development time in addition we’ve seen huge improvements in our SEO performance and our monthly online nursing leads have significantly increased.’ – Matt Kupstas, Sr. Software Development Manager, CCH The CCH team has seen a number of benefits with the Oracle WebCenter Sites roll out: Improved page load times going from 20 seconds to 100 milliseconds. Delivered an immediate improvement on SEO, information risk mitigation, reduction in technical management while driving a steady increase in online leads. Ability to create, deploy and edit websites with minimal IT effort taking the original process to days from months. By extending the Oracle WebCenter Sites platform CCH was able to decrease the amount of time they spent managing numerous applications and changes for marketing and consolidate maintenance. With all the back end improvements the CCH team also effectively enabled the marketing team to not only run their marketing applications as they need and want to but also provided a new dashboard for all web marketing reporting.

By: April Thomas, Sr Principal Product Manager, Oracle As a pioneer in workforce solutions it only makes sense that Cross Country Healthcare would need to have tools to stay on top of the innovation...

Content and Experience

Quickly Develop Content Connector to integrate Box

Overview Oracle Content and Experience Cloud (OCE) is a cloud-based content hub to drive omni-channel content management and accelerate experience delivery. Content contribution from existing content repository become key part of content hub. Content Connectoris the capability which allow end-user to bring content from external repositories. There are prebuilt connector for Oracle WebCenter Content, Dropbox, Google Drive & Onedrive, you can find more information here. Developercan build custom content connector for any cloud/on-premise content respository. You can refer Sample connector for Stock photo site – Pixel , for more information refer here. In this article we will learn how to build connector to integrate Box from scratch. You can find source code for this article here Get started Connector comprise of two major artifacts  REST Interface Implementation : OCE communicate to connector via REST endpoints. You can find REST interface detail here. Developer need to implement all required method and deployment should be accessible from OCE connector registration page. Content Picker : End user will see this screen for selecting content from source repository. Developer can use any language/framework to implement it. You can either deploy UI project along with REST interface or separately,    We can group development activities in below steps Generate Starter Code (Optional) First you need to get Connector SDK from here. Open API based YAML file is available as part of connector SDK. You can generate server-side code based on your language preference using code generator tool.For Box connector we will choose NodeJs. Your generated code structure will look like  Implement REST Interface Auto generated code will include Controller & Service file for each end points. Let’s understand the purpose of each endpoint and what’s required for building Box connector. For detail implementation refer to source code. /api This return the API version of connector which you are implementing. You can refer documentation for the REST interface version, currently it’s v1.   Modify /service/APIResourceService.js to return version as “v1”. exports.apiVersionAuthorizationAuthorizationURLsPOST = function (clientId, clientSecret, body) {       return new Promise(function (resolve, reject) {         var response = {};         response = {           "authorizationURL": "https://account.box.com/api/oauth2/authorize?response_type=code&client_id=" + clientId + "&redirect_uri=" + body.redirectURL + "&state=box-connector",           "fieldValueMap": {}         };         resolve(response);       });     }     Connector Configuration /api/{version}/server This is the next end point which is invoked from OCE to fetch various configuration value & custom field for connector. You can modify /service/ServerResourceService.js to return response with all configuration & fields. For Box Connector, we will use below configuration authenticationType : “OAUTH” pickerType: “CUSTOM” fields :Here we need to define all the custom field which are required for the connector. It’s important to understand that list of fields are beyond what you see in registration screen, consider this as variable in OCE which can hold values for you. Each field has attribute to decide who can set the value (accordingly it will be visible on administration screen). Field will be visible on configuration screen where administrator can set it. In our case we will need clientId & clientSecret. Field for keeping the value incontext of individual user, this can be set by end user. For example you might want to store user/password for external system which doesn’t support security integration.  Field for which only connector can store the values in conext of individual users. For box connector we need accessToken & refreshToken as connectorSettable field where connector will get the token using Box API and it will be persisted with OCE for future call. Field which will be send back to connector as callback during the OAuth authorization process. Typically it’s code which you receive from external repository as part of 3-legged authentication process. supportedConnectorTypes:Keep it default as “COPY”, in future you will have more options. It’s important to provide localization strings in base language.   Note:All the field value will be send with every request from OCE to connector, name of field will be prefixed with “X-CEC-{fieldName}”.For example clientId will become X-CEC-clientId For Box connector we have set authenticationType as “OAUTH”. For this we need to implement below end points /api/{version}/authorization/authorizationURLs OCE will send POST request to connector along with all the stored field value. In this case you need clientId & clientSecret to build authorization URL. Response will have the authorization URL & fieldMap ( optional, this is only used if you want to store/update any field values otherwise pass null array)   Modify swagger.yaml to replace parameter from name:”headers” to X-CEC-clientID, X-CEC-clientSecret. exports.apiVersionAuthorizationAuthorizationURLsPOST = function (clientId, clientSecret, body) {       return new Promise(function (resolve, reject) {           var response = {};           response = {               "authorizationURL": "https://account.box.com/api/oauth2/authorize?response_type=code&client_id=" + clientId + "&redirect_uri=" + body.redirectURL + "&state=box-connector",               "fieldValueMap": {}           };           resolve(response);       });   }   /api/{version}/authorization/completedAuthorizations After user authorize the access to your Box application then Box send request to OCE call back url with authorization code. OCE passes all the information to connector by posting data to this end point. Here you need to get code and again invoke Box API to retrieve accessToken & refreshToken for logged in user. As response you need to send value as part of fieldValueMap Modify swagger.yaml to replace parameter from name:”header” to X-CEC-clientId,X-CEC-clientSecret & X-CEC-code. Fetching Content /api/{version}/content OCE pull the content from source repository using this end point. The identifier is passed as query parameter as URI (it’s content ID which is passed by Content Picker, refer Customer picker development section). Modify swagger.yaml to replace parameter from name:”headers” to X-CEC-accessToken which you need to fetch content from underline source repository. Note: All the reponse header attribute like Content-Disposition are case sensitive, so please refer yaml file for exact syntax. In upcoming release it will be case insensitive.   Register Application with Box To enable the integration of BOX with OCE, you need to register at https://developer.box.comand create Application. You can refer official help documentation.   After application creation, navigate to tab Configurationto get Client ID & Client Secret. This value you need to set from OCE connector Configuration screen.     Custom Picker Development End user can select the custom connector from menu option, and then he will be presend with interface to select content. This interface is refered as Content Picker, you can either leverage out of box generic picker of develop custom picker as per your requirement. For Box, we will develop custom picker which can be accessed using  http://host:port/picker. Modify index.js to include route pattern for “/picker” and load the HTML page from /html/picker.html Includeoracle-oce-custompicker.jsand implement onInit function to get accessToken for logged in user. You can use any framework to build UI or use the native picker provided by the content repository. Here we will leverage the Picker provided by Box and register the listener on chooseeven to send selected item back to OCE via OCE.CustomPicker.addItem Register Connector You can follow the step provided for sample connector registration, just make sure to give Connector Service URL pointing to your connector deployment. Also Customer Picker URL will be https://host:port/picker Make sure to check “Custom Picker uses it’s own OK/Cancel buttons” because Box picker will have it’s own selection button. On the configuration page you will see autopopulated attribute “Redirect URL”. Copy the value and navigate back to Box application’s configuration page and set this value to “Redirect URI” field as shown below Last step is to Enable the connector, after that it will be visible to end user under “Add” as shown below Demo Let’s see the connector in action   Disclaimer: This is tutorial post to demonstrate how easily custom connector can be developed with any content repository. Developer will be responsible for their choice of technology and implementation. Please do not log Oracle SR if any part of sample code is not working as expected, instead you can comment here. 

Overview Oracle Content and Experience Cloud (OCE) is a cloud-based content hub to drive omni-channel content management and accelerate experience delivery. Content contribution from existing content...

Heading to Modern Business Experience?

*Original post on Oracle Cloud Platform blog* Organizations are stepping away from siloed solutions, towards comprehensive cloud solutions that offer a powerful platform to deliver innovation with emerging technologies such as artificial intelligence (AI), blockchain and internet of things (IoT). As emerging technologies are taking center stage, delivering a single unified cloud platform has become more critical than ever. HCM, ERP, SCM, and CX solutions need to work together to provide a seamless customer and employee experience. Oracle is combining the power of 3 individual conferences, Modern Supply Chain Experience, Modern Finance Experience, and Oracle HCM World, into a single event Modern Business Experience to connect, learn and define the future of business. Explore how emerging technologies can accelerate new levels of productivity and enable competitive advantages for a connected enterprise. Sample sessions: Tuesday, March 19, 2019 Crossing the Digital Chasm: Chart Your Path with a Modern Cloud Platform [GEN2438] [01:00 PM - 02:30 PM] Five Crucial Ways Digital Assistants Will Transform Enterprise Applications [CON2409] [03:00 PM - 03:50 PM] Wednesday, March 20, 2019 Blockchain, IoT, and AI: Driving Business Value Across the Enterprise [CON1681] [10:30 AM - 12:00 PM] Digitizing Employee Listening at Anthem: Talent Analytics Innovation [CON1192] [10:30 AM - 11:20 AM] Mitsubishi Electric Puts Innovation in Hyper Drive with Oracle Cloud [CON1579] [11:40 AM - 12:30 PM] Journey to a Digital City: The City of Fredericton and Oracle Cloud Platform [CON1496] [04:15 PM - 05:05 PM] Modern Cloud Technology Showcase [THT2564] [04:40 PM - 05:00 PM] Conversational User Experience with Supply Chain Digital Assistants [CON2246] [05:20 PM - 06:10 PM]   Thursday, March 21, 2019 How to Integrate Oracle SCM Cloud with Other Applications and Trading Partners[CON2496] [09:00 AM - 09:50 AM] Modern Cloud Technology Showcase [THT2564] [12:50 PM - 01:10 PM] Connect and Extend Oracle Supply Chain and ERP Cloud with Oracle Integration [CON1134] [01:45 PM - 02:35 PM] Browse the complete MBX content catalog here! Join us for these sessions on March 19-21, 2019 at the Mandalay Bay Convention Center in Las Vegas and experience innovating cloud solutions in action at the Innovation Showcase lounge. See you in Las Vegas!

*Original post on Oracle Cloud Platform blog* Organizations are stepping away from siloed solutions, towards comprehensive cloud solutions that offer a powerful platform to deliver innovation with...

Track Assets across Channels with Oracle Content & Experience Latest Analytics Release

Author: Kiran Bellare, Sr. Director Product Mgmt. – OCE Analytics, Smart Content, Personalization Oracle Content and Experience users manage and publish thousands of assets across many cross-channel campaigns and experiences.  Given the complexity of these operations, tools and analytics are necessary to track the status of assets across channels. Oracle Content and Experience (OCE) is excited to announce with their latest releases a new set of operational analytics features.  These tools help identify bottlenecks in your content publishing pipeline, accelerate time-to-publishing and reduce costs of content management and publishing. Enterprise users with Contributor access to a repository will find new tab “Analytics” in their main menu.  The ‘Analytics Dashboards’ are useful for three types of roles within OCE. Content Contributors and Editors The analytics help Content Contributors and Editors answer the following kinds of questions: What’s the status of my assets – published vs pending vs rejected? Which channels are my assets published to? What’s my contribution trend? Publishing trend? Who are the top contributors? How many contributors, assets, storage in my project? Administrators Repository administrators now have additional insight and can provide answers to questions such as: How many contributors, assets, storage in my repository? How is my repository growing day-over-day? Site Publishers A Channels Dashboard that enables Site Publishers to answer the following types of questions: How many assets updated in my channel today/this week/this month? Which assets are out-of-date in my channel(s)?  How old are the assets in my channel? Which assets are not localized for my channel? Many of the analytic metrics and visualizations link to the asset repository, so you can drill down to view the assets counted in the Analytics Reports. Analytics for Site Publishers With the latest release (March 2019) OCE launched a ‘Sites and Channels’ dashboard that reports session-level statistics of visitors to various OCE sites or other channels.  This empowers Site Publishers to answer questions such as: What’s the trend of my site visitors? What devices are they visiting from?  What’s their preferred language? More Innovation to Come! Over the next few releases, we expect to provide additional innovation within our content analytics features.  The continuing evolution of these features/functionality provide and in depth review of content and its performance to further the diagnostic capabilities of the OCE user.  Upcoming Analytic capabilities that are planned: Geo-location breakdown of site/channel visitors for Site Publishers, based on the visitor’s geo-IP address.  Reports of asset exposure to various channels, that help Asset Contributors and Editors answer questions such as: Which channels my content is published to? What’s the traffic on these channels? What are other high traffic channels where my content isn’t published, but should be? Asset Activity and Audit reports that help administrators to go back in time (filter by date-range), inspect and report what happened to specific assets or channels.  More details on these exciting features to come.

Author: Kiran Bellare, Sr. Director Product Mgmt. – OCE Analytics, Smart Content, Personalization Oracle Content and Experience users manage and publish thousands of assets across many cross-channel...

Digital Experience Platform

Preparing for Modern Customer Experience?

*Original post on the Oracle Cloud Platform Blog* Making plans to join your CX tribe in Las Vegas March 19–21 at Modern Customer Experience 2019 to explore the newest innovations and advancements in CX? Surround yourself with experts and aspiring heroes from marketing, service, sales, and commerce who help you push the boundaries of innovation. You’ll learn about the latest innovations and technical advancements, how to master the experience economy, and new ways to differentiate your company with consistent, connected customer experiences by leveraging emerging technologies like Artificial Intelligence (AI), Machine Learning (ML), IoT, and Blockchain. After three days you'll leave equipped and inspired to differentiate your company with consistent, connected customer experiences. Sample sessions: Tuesday, March 19, 2019 Unleash the Power of Your Content with Oracle Content and Experience: Roadmap [SPT2399] [06:15 PM - 07:00 PM] Wednesday, March 20, 2019 Optimize Your Customer Engagement with Oracle Commerce/Oracle Digital Assistant [CLP1815] [03:15 PM - 04:00 PM] The World Is the Web: Keep Sales Teams Connected with Voice, Mobile, and Bots [SPT2232] [02:00 PM - 02:45 PM] Best Practices for Rapidly Connecting Oracle CX into Your Business [BRK1822] [01:00 PM - 01:45 PM] Thursday, March 21, 2019 Bring Intelligent Chatbots and Digital Assistants to Your Business [SPT1812] [02:45 PM - 03:30 PM] Transform Complexity with a Modern Approach to Integration [BST2277] [09:30 AM - 10:15 AM] Deliver Personalized Experiences with Oracle Content and Experience [SPT1895] [01:45 PM - 02:30 PM] Browse the complete MCX content catalog here! Join us for these sessions on March 19-21, 2019 at the Mandalay Bay Convention Center in Las Vegas and experience innovating cloud solutions in action at the Innovation Showcase lounge. See you in Las Vegas!

*Original post on the Oracle Cloud Platform Blog* Making plans to join your CX tribe in Las Vegas March 19–21 at Modern Customer Experience 2019 to explore the newest innovations and advancements in...

Simplified Governance and Accelerated Business Delivery from Oracle Content and Experience’s Latest Release

Author: Mark Paterson, Director of Product Management, Oracle Content and Experience A huge problem in the industry today is that companies are suffering from an ‘experience explosion’! Experiences need to be created and deployed quickly, in compliance with company branding and messaging, all with centralized visibility. Enterprises often find it takes forever to develop and deliver new experiences that matter. To be successful, your company needs a powerful and adaptable technology, so that you can scale, with speed, to create and manage many experiences consistently—and propel product and/or brand initiatives. You need to quickly and efficiently make new experiences available, or you'll miss opportunities, have disjointed engagement with prospects and customers ultimately causing a loss of revenue. Experience explosion is often the result of years of separated, siloed initiatives, during which each division, brand, and team acquired web content management (WCM) systems without central oversight. This creates a complicated environment that is slow to market, vulnerable to security threats, and inflicts spiraling and unpredictable costs. Watch video In the latest release from Oracle Content and Experience many new site governance features have been launched to help aide in this ‘experience explosion’. Site governance makes it easy for business users to create sites that conform to company policies and give site administrators an easy way to control and track sites from a centralized location. A lack of consistent processes for building experiences along with the use of a disparate mix of WCM technologies exposes your organization to massive security risks. When multiple stakeholders each own a little piece of the website problem, core responsibilities, such as security, become fragmented, leaving your enterprise vulnerable. All of these experiences delivered from different WCM systems with different web applications and IT infrastructure oversight make it difficult, if not impossible, to ensure everything is properly protected and consistent. Additionally, maintaining multiple high-priced commercial WCM systems results in duplicative costs—a gift that keeps on giving every year with license renewal fees and ongoing support costs from internal or external partners.  This leads to constraints on everyone.     Constraints on the business: No self-service; reliant on IT or expensive outsourcing Inability to make updates without technical help (marketing inefficiencies) No business-friendly tools to manage the effort No central visibility into all the experiences and activity     Constraints on IT: IT involvement needed for every experience Lack of governance over experiences created by the business, including unmonitored outsourced experiences Fragmented stacks used to build experiences Must manage and deploy changes to content and layouts across hundreds of experiences     Constraints on users: Inconsistent messaging across channels Out-of-date information Poor performance, leading to channel abandonment Disjointed experiences resulting in customer frustration Oracle Content and Experience’s governance simplifies and accelerates experience delivery for business users while giving your IT departments an easy way to control and track experiences from a centralized location, with, the ability to fully manage the entire experience lifecycle, reducing the cost to create and maintain each new experience a company needs. Governance is built into the core of Oracle Content and Experience.  If you’re a current user of OCE this just needs to be enabled by your administrator. See Configure Sites and Assets Settings in Administering Oracle Content and Experience Cloud. A catalog of approved templates—IT developers can populate a template catalog with a set of site templates for the needs of different lines of business. They can apply template policies to specify the type of security new sites must adhere to and whether new sites require approval. This allows for a fast and simple way to request new sites while ensuring that business users follow brand and security guidelines. See Change Template Policies. Streamlined requests, approvals, and provisioning—Give business users the ability to rapidly request new sites with required approvals and automated provisioning. See Create Sites with Site Governance and Manage Site Requests. Site management—IT departments can manage all sites from one place regardless of who created and deployed the site. IT users can monitor site status and change status for any deployed site. See Manage Sites and Site Settings. When you use governance, you'll see a reduction in cost to create and maintain each new experience.     Benefits for the business: Rapid provisioning without dependence on IT Separation of content from design, enabling reuse Manage experiences, users, and permissions globally in one console Gain insights into experience operations via reports     Benefits for IT: No complex implementation (cloud-native solution) Auto-scaling to deal with growth and seasonal peaks Governance over experiences, ensuring they are secure and meet corporate branding and compliance standards     Benefits for the user: Consistent messages across channels Up-to-date information Optimal performance Secure experience Here are the steps involved with creating and managing sites using site governance: Your administrator enables governance. See Configure Sites and Assets Settings in Administering Oracle Content and Experience Cloud. A site administrator makes approved templates available to users for creating sites. See Change Template Policies. A user creates a site request from an approved template. See Create Sites with Site Governance. The site administrator approves the site request and the site is automatically created. The site administrator can also deny the site request with a note explaining why the request was denied, and the site creator can correct the issue and submit the request again. See Manage Site Requests. The site creator continues the site creation process, editing and publishing the site. See Understand the Site Creation Process. Ongoing site management and updates can be done on the Sites page. Site administrators can see all sites on the Sites page; other users can see sites they created or are members of. See Manage Sites and Site Settings. If you think you are suffering from Experience Explosion check out the new site governance features in Oracle Content and Experience here.

Author: Mark Paterson, Director of Product Management, Oracle Content and Experience A huge problem in the industry today is that companies are suffering from an ‘experience explosion’! Experiences...

WebCenter

New and Noteworthy in WebCenter Capture

Oracle WebCenter Enterprise Capture streamlines the high volume capture of paper and electronic documents from remote locations to easily capture inbound content.  Together with WebCenter Imaging and WebCenter Forms Recognition, it provides enterprise-class imaging platform for end-to-end management of document images within transactional business processes. Capture has been steadily gaining capabilities over the last year on the 12.2.1x series.  Here's a glimpse of what to expect with an imminent & upcoming release—12.2.1.4.0. Jump to a page. Very often, batch operators need to jump to a specific page when reviewing a document. We've now added the ability to jump to a specific page number within the document. You could access it from the toolbar or the keyboard shortcut (ctrl+G) and navigate to the page you want to replace,delete or before which you want to insert one or more pages. Better conversion fidelity.  Capture picks up Outside In Technology (OIT) 8.5.4 in this release.  With over 11 additions and many fixes in this OIT version,, the conversion fidelity will only get better.  Have your own conversion software?  Sure, you can override OIT and use it—this was always possible. Safe delete.  When an operator deletes a metadata field, document profile or batch status on the workspace console, it may affect other areas in the system—client profiles, processor jobs, and commit profiles.  To eliminate guess work, we now check to find additional usages of metadata fields , document profiles and batch status if it's being deleted and warn the operator. How many batches.  You don't need to hand count the number of batches queued up in the client.  You can see the number right on the client window. View page number.  Take the guesswork out of finding the page number in the thumbnail view of the document.  Simply hover over the thumbnail.  The page number is displayed as a tooltip. Secure login to Client.  Use you company's single sign on (SSO) to log on into Capture client. Watch out for a blog on this... Removing blank pages.  A new setting during import helps remove possible blank pages from images whose content is below a certain threshold. For non-images , a similar option is available in the document conversion. DocumentProfileChanged event.  You can now get more control when a document profile changes on the client.  You can, for instance enforce mandatory fields, validate them against a format, or even cancel the event entirely. function PreDocumentProfileChange(event) {   // list context objects   event.setCanceled(true); } function DocumentProfileChanged(event) {   // list context objects   event.setCanceled(true); } Commit Processor Events. To help customize document commit process, we introduced four events. preCommit preReleaseDocument postReleaseDocument postCommit Both the pre events can be cancelled. These events receive the CommitEventObject, which has various objects that help obtain the context—batch information, Currently active document, Commit driver object, Commit profile etc. PreDocumentRemove Event.  Sometimes you want documents to be prevented from getting removed from a batch.  Such as, someone selects all the documents in a batch and removes them.  You get more control to customize the behavior with PreDocumentRemove event. function PreDocumentRemove(event) { var selectedDocs=event.getSelectedDocuments(); var batch=selectedDocs.get(0).getParentBatch(); var batchDocCount=batch.getDocumentCount(); // cancel the event if last document in the batch has been selected if(batchDocCount == selectedDocs.size()) { print("Cancelled document deletion since all the documents in the batch were selected."); event.setCanceled(true); } } Server information.  While managing capture batches for a multi-server global operation, how do you know which Capture server you've connected to?  With this nifty addition, the server you're connected to is displayed on Capture's title bar. Default Server URL. For situations where client connects to more than one capture server , we provide an option to set your default server url on the "Preferences" screen on the client . With this option turned on , the preferred server url is auto populated while login into client for your convenience so you don't have to choose.  Performance boost.  Committing to Oracle Content and Experience (OCE, formerly Documents Cloud Service (DOCS)) is going to be faster with a performance tweak.   Author Manjari Misra Principal Member Technical Staff, Oracle WebCenter Capture Engineering Manjari graduated from a premier institute and joined Oracle with a passion to learn new technologies, and make it work for the customers.  She is responsible for WebCenter Enterprise Capture product development.  A seasoned multi-role Java engineer that she is, has worked on several areas of Capture development—planning, design, prototyping, implementation, security, both on the core server and client.  In her earlier responsibilities, she  implemented a plug-in for Windows Explorer to view sealed documents with VC++, Win32 shell programming. Outside of work, Manjari is a yoga enthusiast, a self-professed movie buff, and practices Kathak, an Indian classical dance.  

Oracle WebCenter Enterprise Capture streamlines the high volume capture of paper and electronic documents from remote locations to easily capture inbound content.  Together with WebCenter Imaging and...

Oracle Releases React App Generator for Headless CMS powered by Oracle Content and Experience on Github

Oracle Content and Experience (OCE) already provides the most efficient and best in class platform for content creation and management. The latest release now brings the efficiency and innovative features to developers with the React App Generator for Headless CMS.  OCE provides the business user interface and all backend systems for content modeling, contribution and workflow and makes it possible to build any experience on any channel using APIs or a variety of prebuilt integrations. With this release, it is now easier than it has ever been before to create a content driven React.js application. Now OCE gives developers a simple way to auto generate a site from published content, maximizing productivity by leveraging the entire Node.js and React.js ecosystem, with virtually zero ramp-up time on OCE’s APIs. "In the past few years, web and app development has taken one of its largest leaps since HTML. Forward looking organizations all around the world are adopting better and more efficient ways of working using modern JavaScript ecosystems such as Node.js/npm, React, Angular and Vue. With the launch of our React application generator, we're now offering the easiest and fastest way ever to build a standards based web app that pulls content structure and content directly from Oracle Content and Experience. This takes initial ramp up time on both our tool and React down from weeks or even months to just minutes." — Chris Stone With Oracle Content and Experience, automatic site creation is now possible using a command line tools such that: The generated site is fully functional and serves as a solid starting point Developers can easily understand generated code Developers can adopt the approaches and libraries used by the generator or adapt to their needs. The learning curve is reduced by providing working code Developers can export all content for offline development or even in-app caching purposes Developers get a hot-reloading local environment for unparalleled development efficiency Production pipelines are simplified through the creation of an optimized site bundle The entire toolkit is live available today in GitHub here. To find more information on Oracle Content and Experience and the latest release visit us here.

Oracle Content and Experience (OCE) already provides the most efficient and best in class platform for content creation and management. The latest release now brings the efficiency and innovative...

Oracle Content and Experience Showcases Digital Experience Building at Oracle OpenWorld London 2019

Oracle Content and Experience message for Oracle OpenWorld London 2019 piggy backs on the message they sent at Oracle OpenWorld last October…they are throwing out the old, heavy, monolithic software and bringing in new, light, connected services, cloud based solution! On Wednesday, January 16th at ExCel London – Royal Victoria Dock, Oracle Content and Experience Product Strategist, Dave Ingram will cover all the advancements in the product as well as showcase all the new features and functionality that will be coming to Content and Experience in 2019. In the past 9 months, Oracle Content and Experience has launched a more streamlined version of the product that is now offering robust content API’s to enable users with a more ‘headless content’ experience.  As we look ahead, get a peek at the digital asset management expanded capabilities, Smart Content and personalization, as well as a few surprises for marketers.  The Oracle Content and Experience Product Roadmap and Vision will be Wednesday January 16th, 12:10-12:45 pm in Arena 3 (Level 3) – ExCeL London.  Oracle Content and Experience will delight marketers by making it effortless to create, manage and measure the content you use to tell your brand stories and inspire audiences to act from a next-generation marketing content hub. We hope to see you in London next week!

Oracle Content and Experience message for Oracle OpenWorld London 2019 piggy backs on the message they sent at Oracle OpenWorld last October…they are throwing out the old, heavy, monolithic software...

Tomorrow's Enterprise, Today Podcast Series: Podcast #3 – Let Employee Engagement Be Your Digitial Innovation Lab

Written by: Babak Ghoreyshi, director of product marketing, Oracle HCM Cloud Augmented reality, natural language processing, machine learning—yes, this is the world of human capital management (HCM) that we’re talking about. In the Let Employee Engagement Be Your Digital Innovation Lab podcast, Emily He, SVP product marketing for HCM, and Jon Huang, senior director of product management, discuss the growing importance of emerging technologies in today’s human resources organizations. Their discussion includes: Digital transformation’s role in driving continuous innovation to help HR better serve customers, employees, and partners Why now is the ideal time for HR leaders to look into emerging technologies as a key sources of productivity increases, and employee engagement Technology is central to the employee experience, as all generations of employees—not just millennials—expect the tools they use at home and as consumers to gain wider acceptance in the workplace. Capitalizing on this can pay huge dividends in job satisfaction, employee retention, and career development. Conversational interfaces such as chatbots and digital assistants are already making interactions with HR solutions simpler and far more pleasing. Recruiting chatbots are proving to enhance the quality of candidate pools and positively impact the brand experience. Artificial intelligence (AI) introduces quality and efficiency improvements that include “best candidate” recommendations, personalized learning experiences, and employee flight risk prediction. Organizations are exploring new technologies like a combination of augmented and virtual reality and we expect a huge growth of their use cases as more and more companies will be deploying them in the next few years. Integrating many of these emerging technologies with your HCM solution requires a platform that’s modern, easy to use, SaaS upgradeable, and future-proofed. Oracle thought leaders agree that HR is moving toward an “AI platform for the enterprise” model that will eventually underpin all HR enterprise operations. Listen to the podcast to learn more. Interested in hearing more about blockchain, how to integrate your data with Oracle’s Autonomous Data Warehouse Cloud, adopting chatbots into your enterprise? Subscribe to the Oracle Cloud Café podcast series today to stay up-to-date with Oracle’s cutting technology.

Written by: Babak Ghoreyshi, director of product marketing, Oracle HCM Cloud Augmented reality, natural language processing, machine learning—yes, this is the world of human capital management...

Podcast Series: Tomorrow’s Enterprise, Today

Throughout the world and across every industry, cutting-edge technologies like artificial intelligence and machine learning are disrupting the business landscape. Organizations are gearing up to prepare for the future today. But how do you continuously innovate, continuously adapt, continuously secure and continuously stay ahead of the curve? Tune in to our Tomorrow’s Enterprise, Today podcast series, where we’ll dig deeper into how some organizations are taking this challenge head-on to drive rapid and continuous innovation to better serve their customers, employees and partners and the different strategies and paths of technology adoption experts are seeing today. Interested in learning more? You can see our upcoming schedule on our podcast page or below: Podcast Title Speakers Availability Creating Tomorrow’s Enterprise, Today Juergen Lindner, SVP, Oracle Cloud Applications Product Marketing, Oracle Ashish Mohindroo, VP Oracle Cloud Platform, Cloud Business Unit Link Three Advances in Finance That You Can’t Ignore Anymore Siddhartha Agarwal, Group Vice President, Product Management and Strategy, Oracle Cloud Platform Steve Cox, Group Vice President, Oracle ERP EPM Product Marketing Link Let Employee Engagement be Your Digital Innovation Lab Emily He, SVP Product Marketing HCM, Oracle Jon Huang, Senior Director, Oracle Cloud Platform Product Management, Oracle Link Internet, Smartphones and Now Chatbots – The Changing F(P)ace of Digital Evolution TBD Coming Soon When AI Disrupted Customer Experience, Where Were You? TBD Coming Soon We hope you’ll follow along as we help you with your journey on the path to digital transformation! Oracle Cloud Café Podcast Channel Be sure to tune in to the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business. New podcasts will be added soon!

Throughout the world and across every industry, cutting-edge technologies like artificial intelligence and machine learning are disrupting the business landscape. Organizations are gearing up...

Tomorrow’s Enterprise, Today Podcast Series: Podcast #2 – Three Advances in Finance That You Can’t Ignore Anymore

I recently had the opportunity to sit down with Siddhartha Agarwal, Group Vice President, Product Management and Strategy, Oracle Cloud Platform, and Steve Cox, Group Vice President, Oracle ERP EPM Product Marketing, for the second podcast in our “Tomorrow’s Enterprise, Today” podcast series, where we are discussing how organizations are embracing cutting-edge technologies such as artificial intelligence (AI) and machine learning to drive rapid and continuous innovation to better serve their customers, employees and partners and the different strategies and paths of technology adoption experts are seeing today. AI will undoubtedly change and influence the future of Enterprise Resource Planning (ERP) systems and the finance industry, and will no doubt have a decisive impact on the business of the future, regardless of size or industry. But in order to gain value from the new technological advances, companies need to revise their current technology strategies and be prepared to change and adapt to the developments. In this podcast, Siddhartha and Steve cover the three advances the finance industry is experiencing with regards to emerging technologies and discuss how you can take advantage of these to achieve digital transformation. You’ll definitely want to tune into this podcast “Three Advances in Finance That You Can’t Ignore Anymore” and the rest of our podcast series! And be on the lookout for the next podcast in our series “Let Employee Engagement be Your Digital Innovation Lab” coming soon! Interested in learning more? You can see our upcoming schedule on our podcast page or below: Creating Tomorrow’s Enterprise, Today Link 3 Advances in Finance That You Can’t Ignore Anymore Link Let Employee Engagement be Your Digital Innovation Lab Coming Soon Internet, Smartphones and Now Chatbots – The Changing F(P)ace of Digital Evolution Coming Soon When AI Disrupted Customer Experience, Where Were You? Coming Soon We hope you’ll follow along as we help you with your journey on the path to digital transformation! Oracle Cloud Café Podcast Channel Be sure to tune in to the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business. New podcasts will be added soon!

I recently had the opportunity to sit down with Siddhartha Agarwal, Group Vice President, Product Management and Strategy, Oracle Cloud Platform, and Steve Cox, Group Vice President, Oracle ERP EPM...

Key Announcements at OpenWorld 2018 include Blockchain, Digital Assistants and more

Authored by: Arijit Chakraborty, Oracle Oracle continues to make significant advancements across it's cloud, embedding innovative technologies into Oracle Cloud Platform and other solutions. At Oracle OpenWorld this week, announcements and sessions covered many innovative technologies that are becoming pervasive throughout Oracle's Cloud offerings include Artificial Intelligence (AI), Machine Learning (ML), Blockchain, IoT, and Human Interfaces. Some of the key announcements at OpenWorld this week included: Digital Assistant for Personalized Interactions: The next evolution of Oracle’s chatbot functionality, Oracle Digital Assistant enables companies to build personalized digital assistants to help employees work smarter and more productively. Leveraging AI, Oracle Digital Assistant understands context, derives intent, and identifies and learns user behaviors and patterns to automate routine tasks proactively. Learn more here. Blockchain for Supply Chain Applications: Recently launched, Oracle Blockchain has already seen global adoption spanning multiple industries. Now, Oracle is expanding its blockchain service offering to include new business applications built on its own blockchain development platform to support specific use cases, such as track and trace for supply chain and logistics. Learn more here. Enhanced End-to-End Security: Oracle is providing new enhanced security that uses machine learning and intelligent automation to better secure customer data in the Oracle Cloud. The new security services include a Web Application Firewall (WAF), Distributed Denial-of-Service (DDoS), an integrated Cloud Access Security Broker (CASB), and a Key Management Service (KMS). Learn more here. Intelligent Apps with Built-in AI: To help enable faster and easier adoption, Oracle cloud applications weave AI features seamlessly into the existing tasks and processes to reduce the learning curve for end users. New interaction models, such as voice recognition and chatbots, are built into applications to create a more intuitive and personalized user experience. Learn more here. If you didn't make it to Oracle OpenWorld this week, be sure to watch the Featured OpenWorld 2018 Videos On Demand to see OpenWorld Keynotes and General Sessions.

Authored by: Arijit Chakraborty, Oracle Oracle continues to make significant advancements across it's cloud, embedding innovative technologies into Oracle Cloud Platform and other solutions. At Oracle...

Digital Experience Platform

Fast-Growing Businesses Achieve Success with Oracle Cloud

Digital is disrupting every industry and organizations of any size. Automation is helping small-to-medium businesses (SMBs) rise to the challenge of doing more with shrinking resources and budgets. The Internet of Things (IoT), artificial intelligence (AI), and mobile technologies are changing the way we work and connect with businesses. Digital transformation results from connecting your disparate network of on-premises apps, data, APIs, and content across SaaS clouds. Some of the smallest and fastest-growing organizations have embarked on their journey to innovation. They are leveraging a new era of autonomous computing powered by AI and machine learning in Oracle Cloud Platform. We have enabled them to migrate and modernize applications, lower costs, improve security, and increase speed to market. Oracle Cloud Platform offers SMBs the best possible experience, accelerating a path through a minefield of data and process. This book celebrates the success of our customers and highlights the capabilities that were part of their digital journeys. Learn how customers including AFG, City of San Jose, StitchFix, Turning Point, University of Western Australia and Western Digital have found success with the Oracle Cloud Platform.

Digital is disrupting every industry and organizations of any size. Automation is helping small-to-medium businesses (SMBs) rise to the challenge of doing more with shrinking resources and...

Oracle Content and Experience Cloud Simplifies Content Management and to Empower Customers to Deliver Exceptional Experiences

Authored by: April Thomas, Sr Principal Product Manager, Oracle Content Experience Cloud Oracle Content and Experience Cloud message for Oracle OpenWorld this year is clear, they’re throwing out the old, heavy, monolithic software and bringing in the new, light, connected services, cloud-based solution! On Monday Oct 22nd, Chris Stone, SVP of Product for Oracle Content and Experience Cloud, and Girish Bettadpur, VP of Product for Oracle Content and Experience Cloud will cover all the advancements their teams have made in the last year, as well as showcase all the new features and functionality that will be coming to Oracle Content and Experience Cloud. In recent months Oracle Content and Experience Cloud has launched a more streamlined version of the product that is now offering robust content API’s to enable users with a more ‘headless content’ experience.  Get a peek at the digital asset management expanded capabilities, smart content and personalization.  The product team will also be showcasing the new integration with Stackla – where user-generated content can be automatically sent to Oracle Content and Experience Cloud, bringing together the power of the world leading content hub and the world leading content discovery platform. The Oracle Content and Experience Cloud Product Roadmap will be Monday Oct 22nd at 1:15pm in the Marriott Marquis (Yerba Buena Level) Nob Hill A/B. Oracle Content and Experience Cloud will delight marketers by making it effortless to create, manage and measure the content you use to tell your brand stories, and inspire audiences to act from a next-generation marketing content hub. We hope to see you Monday! And if you are interested in attending other Oracle Content and Experience Cloud sessions, please see the Focus on Guide or follow the Digital Experience OpenWorld site (which was actually built using Oracle Content and Experience Cloud!)

Authored by: April Thomas, Sr Principal Product Manager, Oracle Content Experience Cloud Oracle Content and Experience Cloud message for Oracle OpenWorld this year is clear, they’re throwing out the...

Cloud

The Must-Attend Sessions at Oracle OpenWorld 2018

Heading to Oracle OpenWorld 2018? With sessions ranging from keynotes, general sessions, customer use cases, business studies, product roadmaps, hands-on workshops and of course, the demo exhibits, the conference would serve as an immersive experience for the over 50,000 people that are planning to attend this year in San Francisco’s Moscone Center from Oct 22nd to Oct 25th. The focus of this year’s conference is on peer-to-peer learning, where we can hear first-hand of the latest innovations not just in Oracle services but also the ones being driven by Oracle’s customers on their own. From chatbots to IOT, blockchain, AR and VR technologies to artificial intelligence and machine learning, the pace of technology innovation is picking up - offering limitless opportunities for organizations to design their own innovation journeys. For organizations using Oracle Cloud Applications like Oracle ERP Cloud, Oracle SCM Cloud, Oracle HCM Cloud and/or Oracle CX Cloud, their innovation journeys have already started. Leveraging Oracle Cloud Platform alongside Oracle Cloud Applications further enable these organizations to connect their data and intelligence and deliver differentiated experiences using cutting—edge technologies. If you and your organization are embarking on or in the midst of your innovation journey, we have curated a list of sessions that should be of interest to you. Do keep this Focus On Cloud Platform for Cloud Applications guide handy. We recommend you add these sessions to your Schedule Builder today as some of these sessions will likely be standing-room only. In this post, I would highlight some of the key customer sessions you wouldn’t want to miss. Over this week, I will continue to highlight some of the other business studies, product roadmap and hands-on workshop sessions and services demos that you may find useful. Customer Use Cases: Modernize Grow to Harvest with Oracle ERP Cloud and Oracle Cloud Platform [CAS5910] Monday, Oct 22, 4:45 p.m. - 5:30 p.m. | Moscone West - Room 3022 Each industry has unique requirements for standard ERP processes. For the Wonderful Company it means incorporating its grow-to-harvest business into back-office ERP processes. Come to this session to learn how the Wonderful Company leveraged Oracle Cloud Platform to manage grow to harvest with a modern mobile application integrated with Google maps, to connect planning to production scheduling with its Oracle Warehouse Management Cloud Service, and to help manage the company's grower equity. Jon Huang, Senior Director of Product Management, Oracle Ravi Balakrishnan, Associate Director - Oracle ERP, The Wonderful Company Mani Shankar Choudhary, Associate Director, DAZ Systems, Inc. Healthcare HCM Transformation: Led and Enabled by Disruptive Cloud Technology [CAS2125] Wednesday, Oct 24, 4:45 p.m. - 5:30 p.m. | Park Central (Floor 3) - City In this session get a perspective on the postmodern ERP/HCM era and the various business drivers and cloud capabilities that are revolutionizing today’s healthcare industry and driving progressive healthcare organizations to become leaders vs. laggards from a true business transformation standpoint. Hear about lessons learned, and discover how to modernize, digitize, enable self-service, and enhance worker productivity. Also, gain insights into the business benefits as outlined in the business case. Rattan Singh, Director, PwC Scott Floyd, Exec Dir, HR Integration HCM, Kaiser Permanente Christopher Parkinson, Executive Director, Kaiser Permanente Oracle Digital Assistant/Oracle Intelligent Bots Customer Panel [CAS4590] Tuesday, Oct 23, 4:45 p.m. - 5:30 p.m. | Moscone West - Room 3020 Chatbots and digital assistants have become a hot topic as the latest way to engage your customers through a conversational user interface. Come to this session and listen to customers about how they are transforming customer and employee engagement through Oracle Digital Assistant and the conversational AI behind the platform. Carlos Chang, Oracle Ronald Prasad, Chief Operating Officer, Vodafone Fiji Limited Western Digital Drives Its Digital Future with Oracle Analytics Cloud [CAS6178] Thursday, Oct 25, 9:00 a.m. - 9:45 a.m. | Marriott Marquis (Golden Gate Level) - Golden Gate C2 From its early days as a storage leader, Western Digital has matured its capabilities and helped fuel tremendous growth in data centers and data storage for cloud providers. Its “cloud first” strategy, combined with a passion for analytics, keeps the company ahead of the game. In this session learn about the company's use of analytics in its operations, how it translates those efficiencies to serve its customers, and how it is using analytics in the cloud. Mauricio Alvarado, Product Strategy Manager, Oracle Bill Roy, Sr. Director Information Technology, Western Digital Corporation Bharat Shiramshetty, WDC Using Oracle Identity Cloud Service and Oracle API Platform Cloud Service at Co-op [CAS1385] Thursday, Oct 25, 9:00 a.m. - 9:45 a.m. | Moscone South - Room 152 The Co-op is one of the world's largest consumer co-operatives, owned by millions of UK consumers. It operates 3,750 outlets with more than 70,000 employees and an annual turnover of more than £9 billion. Like many large organizations, Co-op has a number of identity stores, including AD, Oracle Fusion Human Capital Management, and others. Co-op adopted SailPoint as a single SAML identity provider, but its limited support for OAuth 2.0 meant that a solution was needed in support of user authorization using Oracle JavaScript Extension Toolkit. In this session learn how Oracle Identity Cloud Service was adopted as OAuth server, acting as bridge to SailPoint SAML IdP in an implicit grant flow, and how Oracle API Platform Cloud Service was implemented to secure APIs using OAuth 2.0 tokens. Luis Weir, CTO - Oracle Practice, Capgemini UK Plc Wes Davies, Senior Domain Architect, The Cooperative Group Connect and Extend ERP and Supply Chain with Oracle Cloud Platform Services [CAS4276] Tuesday, Oct 23, 11:15 a.m. - 12:00 p.m. | Moscone West - Room 3022 On your ERP and supply chain transformation journey, how do you apply unique business practices to standard cloud applications and improve end user engagement? In this session learn how Oracle Cloud Platform provides a choice of intelligent tools to deliver company-specific extensions to your ERP and supply chain cloud solutions. Discover powerful extensions on cutting-edge technologies such as mobile, chatbots, and Blockchain. See how other companies and your peers have leveraged Oracle Cloud Platform Services to bring ERP and supply chain transformation to the next level. Jon Huang, Senior Director of Product Management, Oracle Mohit Narula, Director and Global Product Head, CitiConnect, Citibank As popular sessions tend to fill up quickly, we strongly recommend you add these to your schedule builder today to reserve your spot. And, for a complete listing of all things Cloud Platform for Cloud Applications (SaaS) and other relevant customer case studies, please visit  https://bit.ly/OOW18cp4s .

Heading to Oracle OpenWorld 2018? With sessions ranging from keynotes, general sessions, customer use cases, business studies, product roadmaps, hands-on workshops and of course, the demo exhibits,...

#OOW18: Top Content and Experience Cloud Customer Sessions You Must Attend!

At Oracle OpenWorld we know that peer-to-peer learning is crucial. You want to hear how other companies are approaching similar business and technology challenges. How are others evolving fundamental applications and platforms? How are departments integrating emerging technologies to take the business into the future? We built this year’s Oracle OpenWorld Session Catalog with those questions in mind. You need real-life examples and in-depth case studies. You can find a filtered list of customer sessions on our website here but here are the top Content and Experience Cloud case studies worth attending at Oracle OpenWorld 2018: Assemble and Manage Rich Content with Oracle's Digital Asset Management Features A big challenge for marketers today is managing digital assets for multiple channels on customer-facing platforms. They need to collaborate to create assets, tag them with the right metadata, approve them for different channels, search and reuse the right asset for the right use, and then publish them to multiple channels. Oracle's digital asset management solution takes an intuitive approach for solving these challenges by aggregating content from multiple sources, simplifying the addition of metadata to assets, providing an intuitive interface and search, and combining these features with multichannel distribution. Join this session to learn how Oracle Content and Experience Cloud can solve the challenges that marketers are facing around asset management today. Kaushik Ray, Sr Director Professional Services, PCB Apps Igor Polyakov, Sr Principal Product Manager, Oracle PRO 4638 | Monday, Oct. 22, 3:45pm | Marriott Marquis - Yerba Buena Level - Nob Hill C/D Provide a MultiChannel Customer Experience with Oracle Content and Experience Cloud             With the variety of channels, device capabilities, and network bandwidth available to consumers, the need for delivery of content optimized for a specific channel, and the need to be agile with adopting new emerging channels for content delivery has never been greater. In this session learn how headless CMS features in Oracle Content and Experience Cloud can help you build an omnichannel digital experience that is tailored to each publishing channel and deliver it in a channel-optimized format leveraging CDN for global delivery.           Pandurang Ranjalkar, Oracle FMW & PaaS Practice Head, Larsen & Toubro Infotech Ltd. Igor Polyakov, Sr Principal Product Manager, Oracle CEC PRO 4639 | Monday, Oct. 22nd, 5:45pm | Marriott Marquis - Yerba Buena Level - Nob Hill C/D Build Headless Composite Experiences: Oracle WebCenter/Oracle Content and Experience Cloud As you leverage Oracle’s cloud platform to run your enterprise digital presence, your existing content management systems’ investments are the key to a graceful migration and ultimately, your success. How do you make the transition seamless, as your organizations work toward converging the platforms and optimize operations? In this session learn how you can capitalize on extensive out-of-the-box REST APIs provided by Oracle WebCenter Sites and Oracle Content and Experience Cloud to build engaging multichannel digital experiences. From microsites to high-scale enterprise sites, reuse content from both the systems interchangeably. Content silos needn’t exist. James Bregman, Principal Manager, Digital Development, European Bank for Reconstruction and Development Mandar Tengse, Director, Product Management Oracle PRO 4643 | Tuesday, Oct 23rd, 3:45pm |Marriott Marquis - Yerba Buena Level - Nob Hill A/B Develop Solutions with Oracle Content and Experience Cloud    In this session join Oracle customers and partners to learn how they quickly and effectively rolled out solutions across a variety of channels using rich headless CMS APIs from Oracle Content and Experience Cloud. The session also covers development and continuous integration tools for Oracle Content and Experience Cloud that are offered through Oracle Developer Cloud Service. Jason Stortz, COO, Redstone Content Solutions Igor Polyakov, Sr Principal Product Manager, Oracle CEC Mandar Tengse, Director Product Management, Oracle CEC CAS 4641 | Wednesday, Oct. 24th 3:45pm | Marriott Marquis - Yerba Buena Level - Nob Hill A/B Bring Order to Chaos and Efficiently Manage Your Organization's Microsites The number of experiences being offered by an organization seem to grow exponentially. Managing all these experiences requires technical and content updates from different teams (IT, business, marketing, brand compliance) with different tools. This process becomes even more complex as experiences proliferate to support different campaigns, business initiatives, and even mergers and acquisitions. In this session learn how Oracle Content and Experience Cloud brings together developers, content managers, and experience owners on an integrated governance platform to automate building, deploying, and managing your portfolio of experiences. Sharon Brown, National Academy of Sciences Jason Stortz, COO, Redstone Content Solutions Kamal Kapur, Director Product Management, Oracle CEC PRO 4640 | Thursday, Oct. 25th 10:00am | Marriott Marquis - Yerba Buena Level - Nob Hill C/D Solairus Aviation Implements a Unique Business Case for a PaaS-for-SaaS Story Solairus Aviation manages, operates, and maintains business jets for Fortune 500 companies and ultra-high net worth individuals. At Oracle OpenWorld 2014, Solairus CFO Mark Dennen laid out a vision of providing Solairus customers with a transparent view of the financial and operational information about the management of their aircraft. Solairus chose Oracle Fusion as an ERP/PPM foundation to provide a scalable product it would never outgrow. In this session learn why Solairus integrated different Oracle PaaS and IaaS products with Oracle Fusion to complete the vision. Mandar Pendse, Advisory CIO, Solarius Aviation Mark Dennen, CFO, Solairus Aviation BUS 3437 | Thursday, Oct. 25th 1:00pm | Moscone South - Room 156 Be sure to reserve your spot—as popular sessions will fill up quickly. You can find all Oracle Content and Experience Cloud sessions here. See you at #OOW18 October 22-25, 2018!

At Oracle OpenWorld we know that peer-to-peer learning is crucial. You want to hear how other companies are approaching similar business and technology challenges. How are others evolving...

Integration Podcast Series: #1 - The Critical Role Integration Plays in Digital Transformation

Authored by Madhu Nair, Principal Product Marketing Director, Oracle Digital transformation is inevitable if organizations are looking to thrive in today’s economy. With technologies churning out new features based on cutting edge research like those based on Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP), business models need to change to adopt and adapt to these new offerings. In the first podcast of our “Integration: Heart of the Digital Economy” podcast series, we discuss, among other questions, What is digital transformation, What is the role of Integration in digital transformation, What roles do Application and Data Integration play in this transformation, Businesses, small and big, are not able to convert every process into a risk reducing act or a value adding opportunity. Integration plays a central role in the digital transformation of a business. Businesses and technologies run on data. Businesses also run applications and processes. Integration helps supercharge these critical components of a business. For example, cloud platforms now offer tremendous value with their Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) offerings. Adopting and moving to the cloud would help companies take advantage of the best technologies to run their businesses on without having to worry about the costs of building and maintaining these sophisticated solutions. A good data integration solution should allow you to harness the power of data, work with big and small data sets easily and cost effectively, and make data available where data is needed. A good application integration solution would allow businesses to quickly and easily connect application, orchestrate processes, and even monetize applications with the greatest efficiency and lowest risk. Piecemeal cobbling together of so critical elements of digital transformation would undermine the whole larger cause of efficiency that such a strategic initiative aims to achieve. Digital transformation positions businesses to better re-evaluate their existing business models allowing organizations to focus on their core reason for existence. Learn more about Oracle’s Data Integration Solution here. Learn more about Oracle’s Application Integration Solution here. Oracle Cloud Café Podcast Channel Be sure to check out the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business.

Authored by Madhu Nair, Principal Product Marketing Director, Oracle Digital transformation is inevitable if organizations are looking to thrive in today’s economy. With technologies churning out new...

Oracle Content and Experience Cloud Drives Great Digital Experiences in Their Own House

Authored by: April Thomas, Sr Principal Product Manager, Oracle Content Experience Cloud Oracle’s internal employee portal has been re-imagined with the use of Oracle Content and Experience Cloud.  The new site was completely redesigned to bring all aspects of the employees needs together in a centralized hub to drive a great experience for employees when they are engaging in their necessary tasks such as travel, procurement, expenses and human resources.  Oracle Content and Experience Cloud was able to pull together functionality from a multitude of Oracle applications including HCM, CWT, Aria and Procurement coupled with easy navigation to create a single access site for all the employee needs.   “There is nothing better than when a technology company talks the talk and does the walk.  My Oracle portal went live for all Oracle employees using our new Oracle Content and Experience Cloud.” Chris Stone, Senior Vice President Oracle Content and Experience Cloud.  Stone goes on to say, “We will continue to innovate, gather feedback and improve this product for our employees, partners and most importantly, our customers. Oracle is a leader in the Digital Experience market thanks in part to the support and feedback from our employees.” In addition to making the end user experience exceptional, by using Oracle Content and Experience Cloud, Oracle empowered multiple organizations internally with proficient developer and content creation tools to be able to easily curate and maintain the content from their respective areas on the My Oracle Employee Portal. Interested in learning more about Oracle Content and Experience Cloud? Hear from Chris Stone and Girish Bettadpur in this video as they discuss the problem space, vision, and direction of Oracle Content and Experience Cloud.  

Authored by: April Thomas, Sr Principal Product Manager, Oracle Content Experience Cloud Oracle’s internal employee portal has been re-imagined with the use of Oracle Content and Experience Cloud.  The...

Emerging Tech Strategy and Robust Cloud: Imperative to Business Success

By: Savita Raina A few years ago, IT organizations were in a dilemma about whether or not to leverage cloud as part of their IT strategy; however, that is not the case today. Cloud is required and critical for a robust enterprise technology & business strategy and organizations are looking into how to leverage cloud to meet their specific business need. Future is - more applications in cloud Today, cloud is leveraged to bring agility and innovation to enterprises challenged by digitalization, cultural shifts in the workforce, and demanding customers who expect services to be delivered in real time. With cloud, businesses increase efficiency, productivity and collaboration among their customers, partners and employees. Cloud technology helps organizations reach new geographies, reducing time to market and opening up new revenue generation opportunities. Now more than ever, with cloud technologies in place, organizations can better analyze their data in real-time, helping organizations make data driven business decisions to maneuver the fast paced evolving markets. According to IDC, by 2020 67% of IT infrastructure and software will be based in the cloud. This highlights the need for a cloud platform that can offer capabilities to developers to build, deploy and run new applications in cloud.  For IT management and line of business (LoB) leaders there is a clear need for platform services that can connect and extend their on-premises and cloud applications to maximize investments already made yet focus on innovation, scale and enterprise agility. Don’t forget to check out our newest podcast on iTunes (or access via alternate channels) to further explore the impact cloud and emerging tech has on your business. Cloud democratizes emerging tech We are seeing emerging technologies such as artificial intelligence (AI), Blockchain, IoT permeate every aspect of work and life. As per some recent Gartner surveys: ‘By 2020 - 20% of citizens in developed nations will use AI assistants to help them with everyday operational tasks. [source] 85% of CIOs will be piloting AI programs through a combination of buy, build and outsource efforts [source] By 2030, Blockchain-focused initiatives will generate some $3 trillion in business value annually with blockchain use cases continuously expanding as the market matures.’ [source] These technologies are augmenting human intelligence, building trust & transparency while opening up new avenues for business exploration.  Utilization of emerging tech in enterprise eco-systems seems to be a strategic imperative for line of business and IT management. At the same time, emerging tech equally offers new venues to drive creativity and build new innovation among the developers and data scientists. The story of emerging tech that is fueling this new growth for businesses will be incomplete if we don’t talk about cloud. It is right to say that cloud is the precursor and enabler to help bring these technologies to the forefront of enterprises and end customers who are going to benefit from these technologies tremendously. Cloud truly is democratizing emerging tech to help it become mainstream. Cloud-based, Artificial Intelligence (AI) Solution Transforms Student Experience Based on my own experience I can say that university or college admission process can be daunting task for both the parent as well as a student. What if the stress could be taken out from the entire student application process? This is exactly what University of Adelaide, Australia did. They transformed their student application experience from stress to awesomeness by leveraging Oracle Intelligent bot. Students now could chat with a self-learning bot to access their ATAR score – the number that is used to gain access to the university in Australia. Having access to this technology made it very easy for students to gather the information they need, when they need it without having to wait for hours for university representative to get back to them. A record of 2100 unique conversations were conducted on the very first day of launch of service, leading to 40 % reduction in  call volume to the university’s enquiry service. This reduction of call volume not only helped enhance overall student experience but also increased university staff call center productivity allowing them to focus on more critical student queries. Watch this video to hear Catherine Cherry, the Associate Director Student Recruitment at University of Adelaide, Australia speak about how Oracle Intelligent bot helped University transform student experience and overall university call center  productivity. Learn how the AI/ML based Oracle Autonomous Cloud could transform your business to drive innovation. Two sides of the same coin Just like a coin has two sides, new opportunities come with a new set of challenges. Lack of skillset, adoption of new cultural norms, and the quick arrival of new technologies are making it harder for organizations to prioritize.  So, in these fast-paced, changing business environments it becomes critical that businesses invest time to understand how cloud computing along with new emerging technologies can impact your business. Get started No matter where you are in your cloud journey, explore the possibilities to learn more about the cloud, and how it can help accelerate your business transformation journey. Download the Longitude Research study sponsored by Oracle and Intel to gather detailed insights into the experiences of 730 C-suite and senior IT executives to learn about their cloud adoption journey and key strategic priorities. Learn more about Oracle Cloud Platform.

By: Savita Raina A few years ago, IT organizations were in a dilemma about whether or not to leverage cloud as part of their IT strategy; however, that is not the case today. Cloud is required and...

Mitsubishi Electric Puts Innovation on Hyper-Drive with Oracle Cloud

Cloud transformation has created massive change for businesses large and small, and changed the way people work. Organizations can lead the transformation of the business and industry with digital technologies like social and mobile services, big data, and the Internet of Things (IoT). At the same time, organizations are under constant pressure to drive down costs through economies of scale and superior IT automation. Industry leaders are embracing Platform as a Service (PaaS) together with Software as a Service (SaaS) at an ever-increasing pace to drive cost efficiencies and create and exploit new business opportunities. Key to enabling this transformation is empowering organizations with a modern PaaS that accelerates the creation of new products and services for customers, employees, and partners -- and delivers capabilities never before imaginable. SaaS products such as ERP, SCM, HCM, and CX offer excellent features and functionalities to address every common business process, however, as the speed of business continues to accelerate, enterprises are often challenged to keep up, or even get ahead of the industry curve. In the current era of modern applications and technological transformations, organizations continuously need to innovate. The Oracle Cloud Platform provides advanced AI and machine learning algorithms and self-driving, self-repairing and self-securing capabilities, enabling Oracle SaaS customers to accelerate innovation and drive adoption of pioneering technologies. Mitsubishi Electric is a brilliant example of how organizations today are leveraging technology to put innovation on hyper-drive and deliver cutting-edge experiences. Join Timothy Lomax, head of business development at Mitsubishi Electric, and Oracle executives Juergen Lindner and Ashish Mohindroo, in this webcast on September 13 at 10am PT / 1pm ET to take a closer look at how Oracle Cloud is delivering faster innovation and future-proofing existing investments for its customers. Learn how you can: Drive different paths of innovation by connecting, extending, securing and analyzing your business Accelerate your pace of innovation by complementing AI/ML powered SaaS with AI/ML-powered platform services to deliver unique, powerful, connected and intelligent business experiences Achieve rapid adoption of cutting-edge technologies like chatbots, blockchain, voice, AR / VR and IoT to create new disruptive business models and stay ahead of the innovation curve Register today!

Cloud transformation has created massive change for businesses large and small, and changed the way people work. Organizations can lead the transformation of the business and industry with...

Tomorrow’s Enterprise, Today Podcast Series: Podcast #1 – Creating Tomorrow’s Enterprise, Today

I recently had the opportunity to sit down with Juergen Lindner, VP, Oracle Cloud Applications Product Marketing at Oracle and Ashish Mohindroo, VP Oracle Cloud Platform, Cloud Business Unit at Oracle, for the first podcast in our “Tomorrow’s Enterprise, Today” podcast series, where we are discussing how organizations are embracing cutting-edge technologies such as artificial intelligence and machine learning to drive rapid and continuous innovation to better serve their customers, employees and partners and the different strategies and paths of technology adoption experts are seeing today. Throughout the world and across every industry, emerging technologies like artificial intelligence and machine learning are disrupting the business landscape. In fact, 50% of IT professionals believe artificial intelligence and machine learning are playing a role in cloud computing adoption today, growing to 67% by 2020. Organizations are gearing up to prepare for the future today. But how do you continuously innovate, continuously adapt, continuously secure and continuously stay ahead of the curve? In the first podcast of our Tomorrow’s Enterprise, Today podcast series, Juergen and Ashish provided some great insight into how to do so. We discussed some of the fundamental shifts that most organizations are dealing with today, the impact digital disruptions have had on businesses, and ways companies can drive innovation to be disruptors rather than the disrupted. We also chatted about some of the risks and pitfalls organizations might face on their journey to innovation. You'll for sure want to tune in to find out what is the one technology advancement that Juergen and Ashish are excited about! If we’ve peaked your interest, please catch “Creating Tomorrow’s Enterprise, Today” podcast and the rest of our podcast series! And be on the lookout for the next podcast in our series “Internet, Smartphones, and Now Chatbots – The Changing F(P)ace of Digital Evolution” coming soon! Interested in learning more? You can see our upcoming schedule on our podcast page or below: Creating Tomorrow’s Enterprise, Today Link Internet, Smartphones and Now Chatbots – The Changing F(P)ace of Digital Evolution Coming Soon 3 Advances in Finance That You Can’t Ignore Anymore Coming Soon When AI Disrupted Customer Experience, Where Were You? Coming Soon Let Employee Engagement be Your Digital Innovation Lab Coming Soon   We hope you’ll follow along as we help you with your journey on the path to digital transformation! Oracle Cloud Café Podcast Channel Be sure to tune in to the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business. New podcasts will be added soon!

I recently had the opportunity to sit down with Juergen Lindner, VP, Oracle Cloud Applications Product Marketing at Oracle and Ashish Mohindroo, VP Oracle Cloud Platform, Cloud Business Unit...

Content and Experience

Oracle Positioned as a Leader in the Gartner Magic Quadrant for Web Content Management, 2018

More and more, we are seeing that consumers are engaging with brands via multiple digital touchpoints, and the convenience of digital technologies have changed people’s expectations of businesses. Customers, employees, and partners now expect on-demand access to content and application services that anticipate and complete business tasks. They want to have ready information at hand, drive decisions, and do their tasks simply, anytime, anywhere and from any device. Companies capable of optimizing digital experiences will be well positioned for the long haul. Industry analysts are seeing a resurgence of projects and investments in flexible technologies that have reliably demonstrated an ability to deliver compelling, differentiated multi-channel and multi-device experiences for end users. At the top of the list? Integrated digital experience strategies and platforms. Some businesses are finding the potential of consistent, multi-channel digital experiences elusive. Both IT executives and lines of business are discovering that they simply do not have all the technologies they need to deliver websites, mobile apps, and integrated systems while supporting their digital experience initiatives. If your organization is in the market for a digital experience solution, IT research and advisory company Gartner has released its 2018 Magic Quadrant for Web Content Management. We believe Gartner’s Magic Quadrant reports are always highly anticipated and are a first step to understanding the technology providers you might consider for a specific investment opportunity. We’re excited to make this year’s report complimentary to our readers, so that you can see how Oracle is positioned alongside other web content management vendors. Executive Summary WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor. Market Definition/Description Gartner defines web content management (WCM) as the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services. The functionality of WCM solutions goes beyond means of simply publishing webpages. It also includes: Content creation functions, such as templating, workflow and change management Repositories that organize and provide metadata about content Library services, such as check-in/check-out, version control and security Website management features, such as layout, menus and navigation Content deployment functions that deliver prepackaged or on-demand content to web servers A high degree of interoperability with adjacent technologies, such as customer relationship management (CRM), digital asset management (DAM) and web analytics Capabilities such as real-time personalization of visitor interactions The ability to integrate well with delivery platforms such as digital commerce platforms, social media, portal software and broader digital experience platforms (DXPs) Oracle was positioned as a Leader in the Gartner Magic Quadrant for Web Content Management based on its ability to execute and completeness of vision. Oracle Content and Experience Cloud is a digital experience platform that enables organizations to manage and deliver content to any digital channel to drive effective engagement with customers, partners, and employees. The cloud-based content hub allows organizations to easily create and distribute content in a meaningful way to improve brand engagement and customer growth and retention. In today’s digital economy, people expect to have a seamless experience across multiple channels. Organizations need the ability to unlock content from existing systems, and drive native cloud content production to publish across any channel. This helps organizations to deliver consistent omni-channel experiences for their customers and build brand advocates. Oracle Content and Experience Cloud delivers a single cloud-native platform for content production, management, and delivery across all lines of business. It provides unique capabilities to support a variety of business needs, from employee and customer engagement, to sales enablement and business development. Key capabilities include: Content Collaboration: Easily collaborate on content internally and with external teams. Discuss, share, and annotate content with mobile access, anywhere, anytime. Centralized Content Hub: Utilize a single content hub to create, share, manage, and publish content to any channel, including business documents, digital assets, user-generated content, and web content. Consistent Omni-Channel Experience: Leverage rich APIs to deliver engaging experiences across any channels and put your business in charge with business-friendly tools. Enhanced Enterprise Applications with Content: Manage content from within your enterprise applications and enhance your application experience. Oracle Content and Experience Cloud is uniquely capable of addressing the needs of both the business user and IT, enabling them to work together to deliver modern, engaging digital experiences (DX). The platform integrates with the Oracle Customer Experience Cloud Suite, an integrated suite of cloud applications that empower organizations to take a smarter approach to customer experience management and business transformation initiatives. The Content and Experience Cloud also integrates with all of the Oracle Cloud Platform services. This forms the most comprehensive and powerful DX platform for managing content operations, data integration, complex workflow management, and mobile and marketing automation capabilities. Oracle was pleased to be named a Leader in the 2018 Gartner Magic Quadrant for Web Content Management. Source: Gartner Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 30 July 2018. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. More Information The full report can be found here: http://www.gartner.com/reprints/oracle?id=1-543UJ7U&ct=180620&st=sb  (Expires July 2019)

More and more, we are seeing that consumers are engaging with brands via multiple digital touchpoints, and the convenience of digital technologies have changed people’s expectations of businesses....

Growing Your Organization with Oracle Autonomous Cloud Platform

Digital is disrupting every industry. Automation is helping organizations rise to the challenge of doing more with shrinking resources and budgets. While the Internet of Things (IoT), Artificial Intelligence (AI), and mobile technologies are changing the way we work and connect with businesses. However, taking advantage of these transformative technologies can be challenging for some organizations in hyper-growth. You may struggle to scale, be wrestling with legacy systems, manual processes, and a lack of the right IT skills. The cloud has made these emergent technologies more accessible, secure and affordable, but businesses can be slow to adopt for fear of disrupting day-to-day operations. Some of the fastest growing organizations have embarked on their journey to innovation and are leveraging a new era of autonomous computing powered by AI and machine learning in the Oracle Autonomous Cloud Platform.  We have enabled them to migrate and modernize applications, lower costs, and improve security and speed to market. Connect and Extend Applications Digital transformation comes by connecting your disparate network of on-premises apps, data, APIs and content across SaaS clouds. How do you do this simply and efficiently?  As your organization evolves into a digital, cloud-based organization, critical to innovating will be providing a reliable platform for your applications. One that allows your teams to seamlessly connect content across SaaS clouds and on-premises apps. Many businesses have mission-critical legacy applications that sit outside of their cloud-based framework. This can be problematic when you want to enhance and extend capabilities of these apps with the most up-to-date functionality and releases. It can also be a challenge for your IT team who are trying to identify key areas for integration and complete projects as quickly as possible. Oracle Autonomous Cloud Platform has autonomous integration services that automates business processes across multiple systems and applications. You don’t need specialist skills or coders, you can connect, and even build apps with a few pre-defined clicks. Built-in automation and machine learning offer embedded best practices and pre-built adapters which speed up integration and reduce downtime. Based on the inputs from your users the autonomous integration services learn and adapt to recommend further automation. This self-learning is especially useful for cutting down on tasks, such as expense reports, that drain valuable staff time because of their highly manual nature. Oracle Autonomous Cloud Platform offers users the best possible experience, accelerating a path through a minefield of data and process. No matter your size and starting point, Oracle can accelerate your journey to the cloud. View this topic page to hear from our customers and learn more.

Digital is disrupting every industry. Automation is helping organizations rise to the challenge of doing more with shrinking resources and budgets. While the Internet of Things (IoT), Artificial...

Oracle Named a Leader in the Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2018–19

Authored by: Kamal Kapur, Vice President, Software Development, Oracle Customer centricity is the difference between success and failure. In our own lives, we do business with companies that focus on customer delight and are a pleasure to work with. Hence investing in the right WEM platform that will enable your organization to execute on an engaging and highly personalized DX strategy across multiple channels; and help you adapt and grow with the market is of paramount importance. Oracle Content and Experience Cloud, with its rich feature set, integration capabilities, and headless architecture has been named as a Leader by Ovum in the just released “Decision Matrix: Selecting a Web Experience Management Solution, 2018–19” report. Ovum has called for organizations to look for “implementing WEM solutions that provide support for new and emerging channels such as augmented and virtual reality, chatbots, and the Internet of Things (IoT)”. Selecting a WEM platform that is innovative, flexible, easy to use both by your business users and developers, easy to integrate with, and reduces time to market; is key to successfully executing your overall DX vision. We invite you to download the report and also check out the Oracle Content and Experience Cloud SWOT Analysis that Ovum recently released as well.

Authored by: Kamal Kapur, Vice President, Software Development, Oracle Customer centricity is the difference between success and failure. In our own lives, we do business with companies that focus on...

Drive Omni-Channel Experiences, Collaboration and Content Management with Oracle CEC

By: Arijit Chakraborty In our previous post, we demonstrated how Oracle Content and Experience Cloud (CEC) makes it easy to design and launch your own website without any coding. In this post, we will take a look at the other advanced features of Oracle CEC. Oracle CEC enables you to collaborate on content with internal as well as external teams. You can leverage Oracle CEC to discuss, share, and annotate content from anywhere using your mobile device. It also acts as a single central hub to create, manage, and publish content including digital assets, user-generated content, web content and business documents. This allows you to deliver consistent digital experience across multiple channels along with the ability to enhance your enterprise applications with content integrated from diverse sources. Watch this video created by the Oracle Content and Experience Cloud Team (YouTube channel) to learn more about how Oracle CEC can help you drive omni-channel content management, improve collaboration and accelerate your overall experience delivery.     To learn more about Oracle's powerful content and experience platform, visit cloud.oracle.com/content. For a free trial, visit cloud.oracle.com/tryit.

By: Arijit Chakraborty In our previous post, we demonstrated how Oracle Content and Experience Cloud (CEC) makes it easy to design and launch your own website without any coding. In this post, we...

Insights From the Cloud Podcast Series

It’s no secret that cloud computing has expanded and evolved into one of the biggest paradigm shifts in the computer age. The journey to the cloud can be fraught with peril and unexpected pitfalls, but many organizations have undertaken to make it anyway due to the promised benefits. Lessons from the Cloud Implementing cloud solutions into your portfolio can provide opportunities to increase agility and improve process efficiency by supporting a faster time to deploy applications, reduce development costs, reduce overall IT expenses and increase the utilization of resources to address rising customer expectations. Adopting cloud is often considered as part of a larger business technology transformation initiative which aims to reign in the increasing IT spend, and close the gaps between costs and productivity. A cloud survey by Longitude Research polled 730 senior execs from 13 countries, across nine industries. This new podcast series, Cloud Research Insights, delves into some of the most insightful and impactful findings from the study in each cloud focus area. This new research-based podcast series will be rolling out on the Oracle Cloud Café podcast channel, with episodes covering: integration, security, systems management, analytics, workload migration, application development, and data management in the cloud. There’s no substitute for experience, especially when it comes to cloud computing. As your organization develops your own unique path to cloud, learn directly from 730 of your peers in these podcasts that details what they're discovering about the cloud as they continue along their own journeys. Discover key takeaways to guide your journey to the cloud by tuning into this podcast series.

It’s no secret that cloud computing has expanded and evolved into one of the biggest paradigm shifts in the computer age. The journey to the cloud can be fraught with peril and unexpected pitfalls,...

Digital Experience Platform

New database certification for Oracle WebCenter Sites 11g R1

Oracle WebCenter Sites 11.1.1.8.0 came with significant improvements to the product.  Many customers use this version to deliver their web presence.  It came certified with several versions of Oracle Database—11g R1, 11g R2, and 12c R1.  While the customers upgrade their tech stack to the latest, it's quite possible that they upgrade Oracle Database while continuing on WebCenter Sites 11g.  We updated the database certification for such scenarios to include Oracle Database 12c R2 (12.2.0.1+).  Refer the official certification matrix for WCS 11g R1 for more information.  The database certifications are listed under 'WCS on WLS - Database' sheet. Time to Upgrade WebCenter Sites 12c R2 is available since October 2015 with a whole slew of capabilities and features to build superior digital experiences for your customers.  Upgrading your WebCenter Sites 11g  is vastly streamlined including silent install and automated upgrade assistant.  It is highly recommended to upgrade to WebCenter Sites 12c.  Refer Oracle Lifetime Support Policy for Oracle Fusion Middleware Guide for more information on planning and budgeting the upgrade based on the support timelines for WebCenter Sites 11g, specifically 11.1.1.8.0.  With the recently introduced DataDiff Migration Tool, upgrade can be planned to execute in a phased manner.  After the initial upgrade, content contributed into the 11g system may be migrated into the 12c system, which is still being tested, readied by the developers and admins.  This helps you test your 12c system, end-to-end, with your 11g production data.  Once 12c system goes live, Contributors will begin contributing into the 12c system and you may shutdown the 11g system.

Oracle WebCenter Sites 11.1.1.8.0 came with significant improvements to the product.  Many customers use this version to deliver their web presence.  It came certified with several versions of Oracle...

2018 Oracle Excellence Award: Oracle Cloud Platform Innovation Awards

Nominations are now open for Oracle Excellence Award: Oracle Cloud Platform Innovation of the Year 2018! Here is some more information on how you can submit your formal application. Submission deadline is July 20th, 2018 Nomination Criteria The nominated solution must use at least one component or product from the category or categories below for which you are submitting Solution shows innovative and/or visionary use of these products There is a measurable level of impact such as ROI or other business benefit (or projected ROI) Solution should have a specific use case identified The nominated company is aware of and agrees to this nomination Nominations for solutions which are not yet running in production will also be considered Nominations will be accepted from Oracle employees, Oracle Partners, third parties or the nominee themselves. Submission Guidance Please complete this form with as much detail as possible. Nominations must have the solution area identified and the disclaimer at the end completed in order to be eligible for an award. Submit completed form and any relevant supporting documents as attachments. IMPORTANT: Include category and company name in the attachments, for example: “CATEGORYNAME-CompanyName-InnovationAwards2018” Oracle may contact you to collect additional details, if necessary. Winners will be notified in September. For any questions, please send an email to: innovation-cloud-platform_ww_grp@oracle.com.   Oracle Cloud Platform Innovation Award Categories Oracle Application Development Oracle Integration Oracle Analytics Oracle Security and Identity Oracle Data Integration and Governance Oracle Cloud Infrastructure Oracle Data Management Oracle Systems Management Oracle Content and Experience Transformational Technologies

Nominations are now open for Oracle Excellence Award: Oracle Cloud Platform Innovation of the Year 2018! Here is some more information on how you can submit your formal application. Submission...

A Practical Path to AI Podcast Series: Podcast #11 – How AI can Help you Connect Everything, Extend Your Reach and Drive Innovation

For the eleventh podcast in our "Practical Path to AI" podcast series, I was joined in the studio with Carlos Chang and Tanu Sood who are both Senior Product Marketing Directors at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. Throughout the world and across every industry, a wave of automation—led by machine intelligence and pervasive computing—is reshaping the business landscape. Artificial intelligence (AI) is creating new opportunities for business growth by driving personalized engagements, delivering new sources of revenue, and reducing service and infrastructure costs. With these breakthrough technologies, organizations are discovering new ways to engage customers, partners, and employees with mobile, digital, and personalized—even predictive—experiences. In this podcast, Tanu, Carlos and I discussed some of the fundamental shifts in how users engage with business systems. Carlos shared his insight that while historically the Internet has connected everything, things have changed and end users' expectations are higher. There is a need for conversational interfaces. Tanu shared how organizations today are connecting their data, their processes and applications to pull together a complete picture, and are using AI-powered technologies to securely extend their reach to new channels like chatbots, mobile, web and more. Some of the key takeaways I got from doing this interview: AI is only as good as the data it is fed AI is a bigger trend than the internet or mobile combined AI and chatbots have become mainstream with consumers Tanu and Carlos also both shared two great customer examples of how Turning Point UK is using advanced technologies to save lives and Exelon is innovating with chatbots for better customer connections. Interested in learning more? In this podcast “How AI can Help you Connect Everything, Extend Your Reach and Drive Innovation” hear how you can seamlessly connect all systems of record—data, apps, and devices—and extend existing SaaS and on-premises applications with the Internet of Things (IoT), mobile, conversational AI, content, and automated processes to deliver intelligent and engaging digital experiences at the pace of business. You can also listen to the other podcasts in “A Practical Path to AI” podcast series here!    

For the eleventh podcast in our "Practical Path to AI" podcast series, I was joined in the studio with Carlos Chang and Tanu Sood who are both Senior Product Marketing Directors at Oracle. This was...

A New Oracle Autonomous Visual Builder Cloud Service - Visual and Coding Combined, Automates Low-Value Tasks

Authored by: Shay Shmeltzer, Director of Product Management and Strategy, Application Builder Cloud We are happy to announce in a press release today, the availability of Oracle Autonomous Visual Builder Cloud Service (VBCS) - Oracle's visual low-code development platform for JavaScript based applications with in-built autonomous capabilities. The visual development approach of VBCS has made it a very attractive solution to citizen developers who leveraged the no-code required nature of the platform to build their custom applications. However, many professional developers also expressed interest in the visual development experience they saw, but they were looking for additional capabilities. Specifically developers were demanding an option to have direct access to the code the visual tools created so they can enhance it with their own custom code to achieve richer behaviors. With the new VBCS version we are addressing this demand adding direct access to manipulate code, while keeping the low-code characteristics of VBCS. Plus, with built-in autonomous capabilities, developers and business analysts can now spend more time designing apps rather than spending time on administrative tasks. Visual and Code Based Development Combined Just like in previous versions, constructing the UI is done through a visual WYSIWYG layout editor. Existing VBCS users will notice that they now have access to a much richer set of UI component in the component palette. In fact they now have access to all of the components offered by Oracle JET. In addition you can add more components to the palette using the Web-components standard based Oracle JET composite components. The new thing to note is the "Code" button at the top right, clicking this button will give professional developers direct access to the HTML code that makes up the page layout.  They'll be happy to discover that the code is pure HTML/JavaScript/CSS based - which will let them leverage their existing expertise to further enhance and customize it. Developers can directly manipulate that code through the smart code editor leveraging features such as code insight, syntax highlighting, doc access, and reformatting directly in their browser. The visual development approach is not limited to page layouts. We extend it also to the way you can define business logic. Defining the flow of your logic is done through our new action flow editor. With a collection of operations that you can define in a declarative way, and the ability to call to your specific coded pieces for unique functionality. Now that developers have direct access to the code, we also added integration with the Git based version management provided through Oracle Developer Cloud Service (DevCS). Teams can now leverage the full set of Agile methodology capabilities of DevCS when working on VBCS applications, including issue tracking, version management, agile planning and code review processes. Visual Builder Cloud Service Goes Autonomous Today’s Visual Builder Cloud Service release also has in-built autonomous capabilities to automate and eliminate repetitive tasks so that developers and business analysts can instead focus on high value app design and development work. The new and autonomous Oracle Autonomous Visual Builder Cloud accelerates application development and deployment by automating previously-manual tasks and automates delivery of mobile and web apps across multiple platforms. Specifically, VBCS automates code generation with single button deployment to simplify mobile and web apps deployment and delivery, even by business users  The new VBCS eliminates installation and maintenance of development platforms, instead providing a browser-accessible cloud-hosted development tool and platform for teams to build their applications and collaborate on code. Furthermore, it eliminates maintenance of deployment platform, providing scalable backend services that host your data and your applications. Mobile and Web Development Unified With the new version of VBCS we further integrated the development experience across both web browser-based and on-device mobile applications.  In the same project you can create both types of applications, leveraging the same set of UI components, development approach and access to custom business objects or external REST services. Once you are done developing your mobile application, we'll package it for you as an on-device mobile app that you can install test and run on your devices - leveraging the native look and feel provided by Oracle JET for the various mobile platforms. Standard-Based Data Openness With the new version you can now hook up VBCS to any REST data source. Leveraging a declarative approach to exposing external REST source to your application. VBCS is able to parse standard Swagger based service descriptor for easy consumption. But even if you don't have a detailed structure description of your service, the wizards in VBCS will make it easy to define the access to the service, including security settings, parameters, and end-points. VBCS is also smart enough to parse the structure returned from the service and create variables that will allow you to access the data in your UI with ease. Let's not forget that VBCS also lets you define your own custom reusable business services. VBCS will create the database objects to store the information in these objects, and will provide you with a rich set of REST services to allow you to access these objects from both your VBCS and external applications. But Wait There is More There are many other new features you'll find in the new version of Oracle Autonomous Visual Builder Cloud Service. Whether you are a seasoned JavaScript expert looking to accelerate your delivery, a developer taking your first steps in the wild world of JavaScript development, or a citizen developer looking to build your business application - Visual Builder has something for you. So take it for a spin - we are sure you are going to enjoy the experience. Be sure to read the press release and more information can be found at http://cloud.oracle.com/visual-builder and claim your $300 trial credit and try it for free at cloud.oracle.com/tryit

Authored by: Shay Shmeltzer, Director of Product Management and Strategy, Application Builder Cloud We are happy to announce in a press release today, the availability of Oracle Autonomous Visual...

Research Edition Podcast: Connect and Extend Applications

Digital transformation is key to enhancing how businesses connect data and extend applications to better serve their customers. And it's no secret that the cloud is here to stay. In fact, according to a study of over 700 IT professionals across different organizations, independent firm Longitude found that over 72% organizations are looking to move their workloads to the cloud. As IT is being stretched more than ever, IT organizations are expected to expand services and meet tighter SLAs while having fewer resources, personnel, and skills to work with. With the IT queue growing longer than ever, both IT and LOB leaders are interested in using the cloud to quickly deploy the services users need. The majority of companies are clear about the benefits they’ll experience by making the transition into the cloud, so adoption of integrated PaaS solutions will continue to grow in the future. Companies need to ensure they employ the right PaaS provider—one that can offer suitable levels of integration, support and pricing flexibility, and is capable of providing their foundation for digital transformation. PaaS services have a growing range of new and innovative integrated features. These could be customizable to each company’s specific needs, offering more efficiency and cost savings than any traditional IT infrastructure. Indeed, the research in the Longitude study suggests that businesses that continue to expand their SaaS without a strong PaaS foundation to connect and extend their business will find themselves struggling to keep up with new business initiatives. Digital transformation will come first to those who embrace PaaS now. What are the biggest factors leading organizations to transition to the cloud? What is the impact of cloud integration on application performance? Hear about the insights from 730 IT Leaders around the globe and what that means for your organization on this brief podcast. For more information, visit: www.oracle.com/connectandextend   You can also listen to more podcasts around this topic by visiting our Oracle Cloud Café podcast page. Check back often, as more will be added in the coming weeks!

Digital transformation is key to enhancing how businesses connect data and extend applications to better serve their customers. And it's no secret that the cloud is here to stay. In fact, according to...

Oracle Named a Leader in 2018 Gartner Magic Quadrant for Enterprise Integration Platform as a Service for the Second Year in a Row

By: Vika Mlonchina | Product Marketing Manager Oracle announced in a press release today that it has been named a Leader in Gartner’s 2018 “Magic Quadrant for Enterprise Integration Platform as a Service” report for the second consecutive year. Oracle believes that the recognition is testament to the continued momentum and growth of Oracle Cloud Platform in the past year.   As explained by Gartner, the Magic Quadrant positions vendors within a particular quadrant based on their ability to execute and completeness of vision separating into the following four categories: Leaders execute well against their current vision and are well positioned for tomorrow. Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well. Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others. Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.   Gartner views integration platform as a service (iPaaS) as having the “capabilities to enable subscribers (aka "tenants") to implement data, application, API and process integration projects involving any combination of cloud-resident and on-premises endpoints.” The report adds, “This is achieved by developing, deploying, executing, managing and monitoring integration processes/flows that connect multiple endpoints so that they can work together.”   “GE leverages Oracle Integration Cloud to streamline commercial, fulfilment, operations and financial processes of our Digital unit across multiple systems and tools, while providing a seamless experience for our employees and customers,” said Kamil Litman, Vice President of Software Engineering, GE Digital. “Our investment with Oracle has enabled us to significantly reduce time to market for new projects, and we look forward to the autonomous capabilities that Oracle plans to soon introduce.”   Download the full 2018 Gartner “Magic Quadrant for Enterprise Integration Platform as a Service” here.   Oracle recently announced autonomous capabilities across its entire Oracle Cloud Platform portfolio, including application and data integration. Autonomous capabilities include self-defining integrations that help customers rapidly automate business processes across different SaaS and on-premises applications, as well as self-defining data flows with automated data lake and data prep pipeline creation for ingesting data (streaming and batch).   Oracle also recently introduced Oracle Self-Service Integration, enabling business users to improve productivity and streamline daily tasks by connecting cloud applications to automate processes. Thousands of customers use Oracle Cloud Platform, including global enterprises, along with SMBs and ISVs to build, test, and deploy modern applications and leverage the latest emerging technologies such as blockchain, artificial intelligence, machine learning and bots, to deliver enhanced experiences.   A Few Reasons Why Oracle Autonomous Integration Cloud is Exciting    Oracle Autonomous Integration Cloud accelerates the path to digital transformation by eliminating barriers between business applications through a combination of machine learning, embedded best-practice guidance, and prebuilt application integration and process automation.  Here are a few key features: Pre-Integrated with Applications – A large library of pre-integration with Oracle and 3rd Party SaaS and on-premises applications through application adapters eliminates the slow and error prone process of configuring and manually updating Web service and other styles of application integration.  Pre-Built Integration Flows – Instead of recreating the most commonly used integration flows, such as between sales applications (CRM) and configure, price, quoting (CPQ) applications, Oracle provides pre-built integration flows between applications spanning CX, ERP, HCM and more to take the guesswork out of integration.  Unified Process, Integration, and Analytics – Oracle Autonomous Integration Cloud merges the solution components of application integration, business process automation, and the associated analytics into a single seamlessly unified business integration solution to shrink the time to complete end-to-end business process lifecycles.   Autonomous – It is self-driving, self-securing, and self-repairing, providing recommendations and best next actions, removing security risks resulting from manual patching, and sensing application integration connectivity issues for corrective action.   Discover OAIC for yourself by taking advantage of this limited time offer to start for free with Oracle Autonomous Integration Cloud.   Check here for Oracle Autonomous Cloud Integration customer stories.   Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

By: Vika Mlonchina | Product Marketing Manager Oracle announced in a press release today that it has been named a Leader in Gartner’s 2018 “Magic Quadrant for Enterprise Integration Platform as a...

A Practical Path to AI Podcast Series

The fundamental idea of Artificial Intelligence (AI) is not new. A robot butler has been in the public consciousness since the Jetsons first hired Alice or Ironman was first assisted by Jarvis.  Image Source What is new, is how Artificial Intelligence is now accessible to the end consumer and business user, and is poised to unleash the next wave of digital disruption. Companies should prepare for it now. What is Artificial Intelligence? Artificial Intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI is a collection of advanced technologies that allows machines to sense, comprehend, act and learn. Why is Artificial Intelligence Important? AI is set to transform business in ways we’ve not seen since the Industrial Revolution; fundamentally reinventing how businesses run, compete and thrive. When implemented holistically, these technologies help improve productivity and lower costs, unlocking more creative jobs and creating new growth opportunities. How Can Artificial Intelligence Help Your Enterprise? AI can help your organization catalyze innovations, automate tasks and processes, and augment and enhance productivity and engagement. Chatbots and virtual assistants help us ask our phones and home devices questions. Why not bring this into the workplace setting? Digital assistants could help businesses with tasks like daily routines for talent recruitment and utilizing machine learning to determine the next best action for salespeople. You can also bring in natural language processing to allow users to communicate and interact with the assistant in a conversational manner. A Practical Path to AI For all enterprises there is a practical path to Artificial Intelligence (AI), but how do you get started? Tune in to our “Practical Path to AI” podcast series where we’re providing a basis for understanding the role of various technologies in problem-solving and decision-making and provide listeners with the tools they need to evaluate, build and compare different technologies. We have 10 podcasts we've recorded to discuss AI and how it relates to applications, mobile, integration, process management, digital experience, security and more!  Here are just a few highlights: Many of us have likely talked to a robot already without even knowing it. Interesting and intriguing all at the same time. We'll dive deep into Conversational AI and Chatbots, to give you the 101 on how Chatbots are transforming the customer experience. Interest in taking advantage of robotic process automation as well as a variety of intelligent systems, such as artificial intelligence or machine learning, has exploded over the past few years. We’ll discuss how the technologies in question will have a dramatic impact on the future of knowledge work. Computational capability has grown exponentially over the years and with that comes more data. There's now more data to analyze than ever before. Overall there is huge growth in both the volume and variety of data captured in any form. We’ll talk about what new capabilities are needed to corral and tame this data. Interested in learning more? You can see the recorded podcasts on our podcast page or below: A Practical Path to AI  How AI and Chatbots are Transforming the Customer Experience  How AI will Impact Application Integration  Process Automation: The Lynchpin to Digitization and AI Adoption Connecting the Dots Between Data and AI Transforming Digital Experiences with Artificial Intelligence  Bridging the AI Divide with APIs The Rise of AI and IoT How AI and Cloud are Fighting Cyberthreats and Attacks Self-Service Integration Closes the Productivity Gap for AI Adoption   We hope you’ll join us as we help you with your journey on the path to AI! Oracle Cloud Café Podcast Channel Be sure to tune in to the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business. New podcasts will be added soon!

The fundamental idea of Artificial Intelligence (AI) is not new. A robot butler has been in the public consciousness since the Jetsons first hired Alice or Ironman was first assisted by Jarvis.  Image...

Harvard Business Review – Using Digital Platforms and Artificial Intelligence to Outpace Rivals

Let’s face it – artificial intelligence (AI) is a game changer. So, it is no surprise that companies looking to transform their businesses and create new revenue sources are eagerly looking at practical approaches to adopting AI. This report explores new ways of thinking about competitive strategy that spring from digitized connections across different ecosystems. You will find examples of successful companies already using smart strategies to enable artificial intelligence and machine learning, reinvent their business models, and create winning relationships with their customers. In the Age of Digital Disruption, You Either Evolve or Die In the era of digital disruption, if you want your enterprise to compete and be on the move, you empower your workforce to embrace AI and create a practical path to AI inclusion. Download the Harvard Business Review research now and learn how you can: Develop business growth strategies, with AI playing a central role to gain insights and knowledge Create hard-to-replicate experiences that cement the customer’s loyalty to the brand Use PaaS to connect corners of the enterprise with customers and other ecosystem participants and thus facilitate the fast flow of reliable, actionable information from a wide range of channels Drive best practices in change management to train talent to innovate and come up with strategies for disrupting the status quo Learn more in this report!

Let’s face it – artificial intelligence (AI) is a game changer. So, it is no surprise that companies looking to transform their businesses and create new revenue sources are eagerly looking...

A Practical Path to AI Podcast Series: Podcast #10 – Self-Service Integration Closes the Productivity Gap for AI Adoption

For the tenth podcast in our "Practical Path to AI" podcast series, I had a conversation with Daryl Eicher, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. IDC is forecasting spending on AI and machine learning will grow from $8B in 2016 to $47B by 2020. Automation, integration, machine learning, and AI technologies are so pervasive that more than 68 percent of us trust and leverage these powerful technologies without knowing it. What began as consumer-centric selling and investing is entering the enterprise, and transformation leaders need to know how to employ these and related disruptive technologies to grow share of wallet and reach new markets in the attention economy. Self-service integration closes the gap between enterprise applications and the tsunami of productivity apps that threatens to overrun enterprise IT if left unmanaged. In this segment of our podcast series, Daryl and I discussed how self-service integration brings the productivity leap of thousands of innovative apps together with the governance that financial services, healthcare, public sector, manufacturing, and retail firms need to build their digital brands. Wondering what else Daryl had to say? Be sure to catch this podcast “Self-Service Integration Closes the Productivity Gap for AI Adoption” to learn more. You can also listen to the other podcasts in “A Practical Path to AI” podcast series here! Additionally, we invite you to attend the webcast, Introducing Oracle Self-Service Integration, on April 18th at 10:00am PT. Vikas Anand, Oracle Vice President of Product Management, will discuss: Integration trends such as self-service, blockchain, and artificial intelligence the solutions available in Oracle Self-Service Integration Cloud Service Register today!

For the tenth podcast in our "Practical Path to AI" podcast series, I had a conversation with Daryl Eicher, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical...

Increase Productivity with Oracle Self-Service Integration

One of the most exciting innovations in integration over the last decade is arriving just in time to address the surge of productivity apps that need to be integrated into enterprises, including small-to medium-size businesses (SMBs). On a general scale, there are approximately 2,300 Software-as-a-Service (SaaS) apps that SMBs use that need to be integrated. Line of business (LOB) users such as marketing campaign managers and sales managers are looking to perform quick and simple self-service integration of these apps themselves without the need for IT involvement – a huge benefit for SMBs who likely might not have a large IT department to lean on. Oracle Self-Service Integration Cloud Service (SSI) provides the right tools for anyone that wants to connect productivity apps such as Slack or Eventbrite into their SMBs. For example, perhaps you are a Marketing Campaign Manager and want to receive an alert each time a new digital asset is ready for your campaign. Or you are a Customer Support Representative trying to automate the deployment of survey links when an incident is closed. Or maybe you are a Sales Manager who wants to feed your event attendees and survey respondents into your CRM. SSI has the tools to address all these needs and more for your SMB. Oracle Self-Service Integration is solving these business challenges by: Connecting productivity with enterprise apps - Addressing the quick growth of social and productivity apps that need to be integrated with enterprise apps. Enabling Self-service Integration - Providing line of business (LOB) users the ability to self-service connect applications with no coding to automate repetitive tasks. Recipe-based Integration - Making it easier to work faster and smarter with modern cloud apps with an easy to use interface, library of cloud application connectors, and ready to use recipes. For a comprehensive overview of Oracle Self-Service Integration Cloud Service, take a look at our ebook: Make Your Cloud Work for You. SSI increases productivity by bringing together collaborative applications such as Slack with traditional enterprise applications, reduces IT workloads allowing IT to deliver initial set-up and any required advanced integration and then offloading basic integration updates to LOB, and delivers faster integration and integration updates. There is no training required to use SSI.  Simply ‘activate’ ready-to-run recipes and customer added events will automatically trigger the flow of integration. To learn more, we invite you to attend the webcast, Introducing Oracle Self-Service Integration, on April 18th at 10:00am PT. Vikas Anand, Oracle Vice President of Product Management, will discuss: Integration trends such as self-service, blockchain, and artificial intelligence the solutions available in Oracle Self-Service Integration Cloud Service Register today!

One of the most exciting innovations in integration over the last decade is arriving just in time to address the surge of productivity apps that need to be integrated into enterprises, including...

A Practical Path to AI Podcast Series: Podcast #9 – How AI and Cloud are Fighting Cyberthreats and Attacks

For the ninth podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Sridhar Karnam, Senior Principal Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. Attcker's machines are fighting against our humans and we are losing the cyber war. Attackers are collaborating and creating sophisticated bots and malware to attack. Security vendors are competing and working in silos. We need machine learning algorithms to correlate, find, hunt, and remediate threats autonomously. When we have these algorithms fighting against attacks and threats, we may see better results with combating modern threats. Manual and legacy point solutions are no longer protecting cyberattacks. Only Cloud helps algorithms to be updated continuously helping machine learning deal with new attack vectors and zero day attacks, which Sri and I discussed in depth in this podcast.  Please listen to “How AI and Cloud are Fighting Cyberthreats and Attacks” to learn why Sri thinks Artificial intelligence and security were – in many ways – made for each other, and the modern approaches of machine learning seem to be arriving just in time to fill in the gaps of previous rule-based data security systems. Did you miss a podcast in the series? Don’t worry! You can access “A Practical Path to AI” podcast series here!

For the ninth podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Sridhar Karnam, Senior Principal Product Marketing Director at Oracle. This was another podcast in...

A Practical Path to AI Podcast Series: Podcast #8 – The Rise of AI and IoT

For the eighth podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Dan Brooks, Product Marketing Manager at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. At its core, the Internet of Things (IoT) is about data…a LOT of data. With each new connected device, businesses have an additional touchpoint that collects, sends, and receives rich, real-time data that can be used to make better business decisions. But how can a company sort through it all? A way is needed to analyze and recognize IoT data, and to automate and scale many of the actions that are based on this vast influx of information. Enter Artificial Intelligence. Most of us now are familiar of how AI and IoT can combine in the consumer space, whether it is through voice assistants, or smart appliances. However, when you take a broader look at what's possible, it becomes even more exciting. Dan shared some great insight into how AI is having a profound impact on every aspect of our personal and working lives and how that impact is magnified and multiplied by its combination with IoT. He also gave interesting examples of AI and IoT, including global supply chain and smart cities. Interested in hearing more? Please listen to “The Rise of AI and IoT”. And be sure to be on the lookout for the next podcast in our podcast series: “How AI and Cloud are Fighting Cyberthreats and Attacks”!

For the eighth podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Dan Brooks, Product Marketing Manager at Oracle. This was another podcast in our "Practical Path to...

Oracle Magazine: Put Your Content Everywhere and Center

Content management keeps changing, and a data hub supports that change. By Tom Haunert March/April 2018 Content management is not new, but where and how you access applications that depend on content has changed significantly—and quickly—in the last couple of years. Oracle Magazine sat down with Mariam Tariq, senior director of product management at Oracle, to talk about the changes in content management technology, content management challenges, and the latest solution from Oracle. Oracle Magazine: What is driving change in content management today? Tariq: One of the most recent changes in content management is that we’re no longer only talking about the web. With the advent of mobile applications, voice-activated devices such as Google Home and Amazon Alexa, and other custom applications, there are many places where content gets consumed. And with the addition of all of those channels, the thinking around content management needs to be broader than the web. It is also important to consider the customer journey across channels to create a consistent and connected experience through all stages of engagement. "One of the most critical concepts is having a content management system that’s agnostic of presentation.” With many more content channels and ways that users get information and engage, we need to rethink how to implement content management for use across multiple teams throughout the enterprise. Oracle Magazine: How, specifically, do these new channels affect content management strategies and systems today? Tariq: One of the most critical concepts is having a content management system that’s agnostic of presentation. In the web world, content typically was tied very heavily to templates and specific page layouts for presentation, but with all of these new engagement channels, the content needs to be cleanly separated from the presentation. Headless or decoupled content management is a new term that describes a kind of channel- agnostic content repository with API access to the content. Most traditional web content management systems have added API access to content in the repository. But there are other options that are built from the ground up to be channel-agnostic. This leads to the idea of a content hub where all content is centralized for access across the enterprise. Web marketers, campaign managers, merchandizers, and social channel managers all have one central place to access approved content. Likewise, content authors contribute that content into this same hub. This idea extends beyond marketing and could include content used by Sales, Service, HR, and other departments. “Part of the solution for personalizing content is to make the content smarter by using machine learning and artificial intelligence to tag content,” asserts Mariam Tariq, senior director of product management at Oracle. Oracle Magazine: What are the major content management challenges in the enterprise that you see today? Tariq: One challenge comes from companies that have either acquired other companies that use other content systems or that have many different departments within the same company that are using separate technologies for content. Therefore, a challenge for content hubs is how to work with, curate, discover, and aggregate content from other systems. Another challenge is how to connect content with data. How do you take that content that you’re managing in your content hub and connect it with data that could include pricing data or description data stored in other systems? This is important because this data helps make the content more informative and useful. One more challenge is how to deliver the best content that is specific to each individual’s interests and channel of interaction in order to drive a personalized experience. In retail, a customer’s past purchases can drive product recommendations the customer sees in a future engagement. In media, news articles or videos could be highlighted or suggested based on past content views. Personalization could extend to other industries such as manufacturing, financial services, and more. The goal is to make experiences more relevant and more personalized as well as context-specific based on the channel. Part of the solution for personalizing content is to make the content smarter by using machine learning and artificial intelligence (AI) to tag content. This enables the ability to find the right content to target. In addition, analytics are important in providing essential guidance and reports to the business users about the success of these strategies as well as guided input to make improvements. Oracle Magazine: What is Oracle’s solution for content management? "With many more content channels and ways that users get information and engage, we need to rethink how to implement content management for use across multiple teams throughout the enterprise.” Tariq: Oracle Content and Experience Cloud is Oracle’s core content management solution. It supports the idea of a centralized content hub with all of the content created and located in one place plus the supporting content management features that comprise a content management system, including content creation, collaboration, metadata management, content workflows, and publishing. To account for content that exists outside this hub, content can be discovered from other systems, which include other content management systems, databases, catalog data, and more. All of the content is accessible via this hub through APIs, SDKs, and direct integration into other systems used to deliver experiences. The content experiences can be built using the website building tools included with Oracle Content and Experience Cloud, but also through custom and mobile applications, voice-activated devices, and more. You can just grab content out of your repository via APIs and use it wherever you need to use it. With Oracle Content and Experience Cloud, Oracle is doing all of this in the cloud, taking care of all of the heavy lifting of scaling, content delivery, network integration, and all those things that are challenging in maintaining a content management system. And by making it cloud native, the focus can be more on content creation and delivery—and not on maintenance of the software. Next Steps TRY Oracle Content and Experience Cloud. LEARN more about Oracle Content and Experience Cloud. WATCH more about Oracle Content and Experience Cloud in action. Photography by Jason Andrew/The Verbatim Agency Tom Haunert Tom Haunert is editor in chief of Oracle Magazine.  

Content management keeps changing, and a data hub supports that change. By Tom Haunert March/April 2018 Content management is not new, but where and how you access applications that depend on content...

A Practical Path to AI Podcast Series: Podcast #7 – Bridging the AI Divide with APIs

For the seventh podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Erin Prewitt, Product Marketing Manager at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. AI is something that we all hear about these days, since Artificial Intelligence has really been used to describe everything from smart home assistants, machine learning, chatbots, and big data. And really, all of those aspects contribute to an excellent AI strategy and implementation, but AI is typically thought to be associated with specific aspects of human intelligence. Things like anticipation & planning, learning & improvement, reasoning, problem solving, perception and data manipulation. Getting started with AI can be daunting, but APIs help to make this a super simple task. Why APIs? They allow for flexibility, security, access, and scalability, all of which Erin and I discussed in this podcast.   Erin shared her thoughts and gave a great example of AI when it is used to refer to a smart home assistant, like the process of the Echo using natural language processing and specific command formats to accomplish a task. APIs enter into the AI conversation by allowing one system to talk to another system. An API makes programming easier, because it defines what you will get back if you make a request of the interface. APIs are particularly helpful in computer networking, where you don’t necessarily know what’s going on in the other system. I learned quite a bit about APIs and know you will love the other information that Erin shared. Interested in hearing more? Please listen to “Bridging the AI Divide with APIs”. And be sure to be on the lookout for the next podcast in our podcast series: “The Rise of AI and IoT”!

For the seventh podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Erin Prewitt, Product Marketing Manager at Oracle. This was another podcast in our "Practical Path...

The Power of Process Automation: The Linchpin to Digitization and AI Adoption

“How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us.” - Seth Godin, Linchpin: Are You Indispensable? The Future of Digital Workforce Automation I think about the future of work in the intelligent enterprise a lot. I have two brilliant kids just entering the workforce and a bright three year old. I'm always amazed by their creativity, resilience, and engagement in the mashed up real and virtual worlds they were born into. Disruptive technologies such as process automation with RPA and conversational AI offer the hope that my kids will never have to cut and paste across devices, apps, and reports. Less mechanics, more design, faster time to market. That's what scales. Orchestrating dynamic interactions among employees, intelligent bots, and robots is the quickest way to build your digital workforce.  In this segment of our podcast series, we discuss how process automation paves the way for AI optimization while providing the governance that financial services, healthcare, public sector, manufacturing, and retail firms need to grow new revenue streams.  Check out the 10 minute podcast here.   AI and the Enterprise IDC is forecasting that spending on AI and machine learning will grow from $8B in 2016 to $47B by 2021. Automation, pervasive integration, machine learning, and AI technologies are so ubiquitous that more than 68 percent  of us trust and leverage these powerful technologies without knowing it. What began as consumer focused selling and investing is entering the enterprise, and transformation leaders need to know how to employ these and related disruptive technologies to grow share of wallet and reach new markets in the attention economy. Process automation and API-first design thinking pave the way for optimizing customer and employee engagement with conversational AI and best next action recommendations. Robotic Process Automation is a hot topic because: RPA fills a long-standing gap that has slowed transformation - the ability to "mimic" human operators for repetitive tasks. This opens new possibilities for immediate productivity gains while contributing to governance. RPA robots are easy to train, don't require changes to underlying legacy systems, and execute flawlessly. Speed to Revenue with Enterprise-Class Governance Process automation and AI offer significant productivity and time to market advantages for companies of all sizes. RPA is a subset of process automation that focuses on repetitive human tasks. It provides "record and playback" to mimic the exact steps employees perform to interact with systems that may not have modern APIs. This gives transformation teams the ability to digitize end to end processes such as hire to fire, inquiry to order, or application to funding for new home loans. RPA robots can be easily trained to log into a system, enter data, copy and paste between SaaS and on-premises applications, and commit transactions exactly as human operators do. This frees employees to engage with customers by taking the friction out of their business conversations. AFG's IT Manager of Home Loan Business Services, Andrew McGee, spoke to me about how process automation has impacted his business recently. He's seen his capacity to innovate triple, time to market reduced by 4X, and cost of ownership drop 45% since beginning his transformation journey with Oracle's SaaS and cloud platform. For AFG, taming legacy complexity is a mantra, and process automation with RPA offers quick wins that don't require changes to the underlying systems of record.   Robotic Process Automation and AI It's important to think of RPA and AI as peanut butter and chocolate - both great and even better together - but they're not the same things. It helps me to think of these not as just more technology but as digital workers. Some of these digital workers are efficent but rigid, while others are more adaptive and need much more context to be effective. The global volatility we're seeing attributed to automated trading shows the limits of RPA. It's not a weakness that RPA robots do exactly what they're trained to do quickly and accurately. Just like it's not a weakness that stock buy and sell triggers work fast and independently to automate trades. That's great for productivity and governance. But RPA robots need to be orchestrated and managed to ensure that intended business outcomes are consistently achieved in day to day operations. That's where API-first design, adaptive case management, and pervasive integration come in.  AIs are digital natives that can be employed to optimize automated processes and make what seems like magic look easy. It may sound like science fiction, but the Japanese government is banking on AI to address their near term home healthcare challenges. The world is watching SpaceX transform the cost of transporting heavy equipment with reusable, AI-controlled, autonomous booster rockets that can safely land themselves. AIs are obsessed with learning and they need real-time data - lots of it - to be helpful and relevant in enterprise applications. Top 2 Ways AI Simplifies Enterprise Apps The two big application patterns AIs contribute to are conversational interactions and best next action recommendations. We experience the power of these patterns working together every time we ask Google for directions on our smartphones. That feat requires streaming data and the digital processes needed to convert that raw data into personalized recommendations in time for your next turn in rush hour traffic. I recently spoke with Bobby Patrick, CMO of UiPath, to get his perspective on how RPA and AI work together for firms of all sizes across Financial Services, Healthcare, and Public Sector industries. Bobby helped me to think of RPA robots and AIs as virtual assistants that augment an enterprise's digital workforce. Simply put, RPA robots are the brawn to get repetitive tasks done efficiently while conversational AIs and best next action recommendations boost productivity for your employees - who are, and remain, the brains of your business operations. Process automation is the lynchpin that helps digital and human workers do better together in the intelligent enterprise. Like landing drone rockets in perfect tandem or recommending a faster route home from work, the way is simple, but getting it to work at scale isn't easy. How does the right partnership and hybrid cloud platform help transform IT? Build a shared library of integrations, quickly automate end to end processes using pre-built connections, and then optimize your apps with conversational AI and best next actions. Simple right? Process Automation and Chatbots for Conversational Governance I asked the CFO and CTO of Rubicon Red, Matt Wright, how he has helped bring conversational AI and process automation together for his retail and home health customers. His eminently practical approach is to pick the right partners, platform, and projects to deliver quick wins and build the foundation for what his customer, Ryan Klose, Executive General Manager of National Pharmacies, calls "conversational governance". National Pharmacies competes with much larger firms for the loyalty and engagement of their 350,000 members. Building shared libraries of standard operating procedures and integrations gives their "business architects" the pre-built components they need to quickly assemble, release, and analyze new innovations. Using Matt's simple approach and Oracle's hybrid cloud platform, Ryan's transformation team is seeing 250% sales increases from projects delivered in a matter of days. Ryan credits API-first design thinking with extending the governance and automation beyond his back office to include every aspect of his customer experience. Breaking Barriers to AI Adoption National Pharmacies is transforming their business by retooling both their IT and business leadership. And it's working in the face of stiff competition including Amazon. I believe if you look at what HBR, MIT, and industry luminaries are saying about skills and data being being the biggest barriers to CEOs adopting AI, you'll see why Ryan and Matt are making magic happen while building the trust they'll need to win in their markets.      Oracle's hybrid cloud platform is helping companies of all sizes to grow their share of wallet and expand into new markets.   For more on Oracle Integration Cloud's process automation with RPA and conversational AI, check out the podcast and visit oracle.com/paas. 

“How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us.” - Seth Godin, Linchpin: Are You Indispensable? The Future of Digital...

A Practical Path to AI Podcast Series: Podcast #6 – Transforming Digital Experiences with Artificial Intelligence

In the sixth podcast of our "Practical Path to AI" podcast series, I had a conversation with Tanu Sood, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. The potential and promise of Artificial Intelligence to personalize and even humanize digital experiences are huge. In this podcast, Tanu and I discussed why artificial intelligence is the perfect catalyst to drive engaging and memorable experiences to delight not just the customers but also employees and partners as well. Tanu shared her thoughts of how Artificial Intelligence enables a much richer, personalized and intelligent interaction with customers. She also gave some great examples of how companies like Netflix and Amazon offer recommendations based on your past history and similar purchase patterns; rideshare apps like Lyft and Uber optimize route sharing options for passengers, while Google offers automated smart responses for your gmail. So in these cases, AI can help speed the process of delivering products or services to the customers, which, in turn, leads to a better customer experience. Tanu even shared that in some cases, it could even be about smart automation that then frees up human resources to deliver higher value interactions like in the case of chatbots. You’ll definitely want to tune in to hear Tanu’s thoughts on how AI is re-humanizing digital experiences. Please listen to “Transforming Digital Experiences with Artificial Intelligence” podcast to hear more. And be sure to be on the lookout for the next podcast in our podcast series: “Bridging the AI Divide with APIs”!

In the sixth podcast of our "Practical Path to AI" podcast series, I had a conversation with Tanu Sood, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to...

TekTalk: Zero Risk Cloud: TekStream Gets Your Database and Java Apps to the Cloud Like a Rockstar

Zero Risk Cloud: TekStream Gets Your Database and Java Apps to the Cloud Like a Rockstar Wednesday April 4th at 1:00 PM EST Companies are struggling to figure out how to get to the Cloud quickly, easily, and without risk. In addition, they are frustrated with a lack of clarity about the return on investment and cost savings they will see in the switch. This is particularly true for key workhorse software components like Application Servers and Databases. TekStream has created a Rockstar migration path for your Oracle Database, MySQL WebLogic Server, Oracle iAS and other Database and Java applications. We are promising to take you to the Oracle Cloud in production in 15-30 days, with zero upfront investment from your company. While this is a cost for TekStream, our Rockstar consultants are up to the task, and we feel you as the customer should be able to enjoy the show while we take on the risk.  In this 30 minute TekTalk, you'll learn about: What are your Oracle Cloud migration options for Oracle Database, MySQL, iAS, WebLogic Server, and other Database and Java Applications How you can save money with these migrations How to pull off wearing leather pants and a leopard print vest like a Rockstar What is TekStream's "Rockstar" migration path and how are we delivering a production environment in 15-30 days Register now!

Zero Risk Cloud: TekStream Gets Your Database and Java Apps to the Cloud Like a Rockstar Wednesday April 4th at 1:00 PM EST Companies are struggling to figure out how to get to the Cloud quickly,...

A Practical Path to AI Podcast Series: Podcast #5 – Connecting the Dots Between Data and AI

For the fifth podcast in our "Practical Path to AI" podcast series, I had the privilege of speaking with Madhu Nair, Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. AI, in the broadest terms, is machines and devices understanding and interacting with us humans, perceptively. Like how humans learn through experience, AI evolves as it encounters more data. The role of organizations and companies is to mature AI by exposing and feeding AI models to varied real life data. In this podcast, Madhu and I discussed and looked at if data is indeed the heartbeat of good AI. Madhu shared some really good insight around how social platforms like Wikipedia, Google, Instagram and Snapchat are now verbs, not nouns anymore. Data Integration is the technology that goes around and picks data and brings it all together. We also discussed the value in using reviews on Amazon and how you start to trust data that others trust, which builds a virtuous cycle of data and knowledge sharing. How cool is that?! Would you like to learn more? Please listen to “Connecting the Dots Between Data and AI” podcast to hear his thoughts. And be sure to be on the lookout for the next podcast in our podcast series: “Transforming Digital Experiences with Artificial Intelligence”!

For the fifth podcast in our "Practical Path to AI" podcast series, I had the privilege of speaking with Madhu Nair, Product Marketing Director at Oracle. This was another podcast in our "Practical...

A Practical Path to AI Podcast Series: Podcast #4 – Process Automation: The Lynchpin to Digitization and AI Adoption

For the fourth podcast in our "Practical Path to AI" podcast series, I had a conversation with Daryl Eicher, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. IDC is forecasting spending on AI and machine learning will grow from $8B in 2016 to $47B by 2020. Automation, pervasive integration, machine learning, and AI technologies are so pervasive that more than 68 percent of us trust and leverage these powerful technologies without knowing it. What began as consumer-centric selling and investing is entering the enterprise, and transformation leaders need to know how to employ these and related disruptive technologies to grow share of wallet and reach new markets in the attention economy. Process automation and API-first design thinking pave the way for optimizing customer and employee engagement with conversational AI and best next action recommendations. RPA fills a long-standing gap that has slowed innovation and transformation - the ability to "mimic" human operators for repetitive tasks. This opens new possibilities for immediate productivity gains while contributing to governance because RPA robots are easy to train, don't require changes to underlying legacy systems, and flawlessly execute repetitive tasks. In this segment of our podcast series, Daryl discusses how process automation paves the way for AI optimization while providing the governance that financial services, healthcare, public sector, manufacturing, and retail firms need to build and protect their emerging digital brands. Daryl provided some compelling customer examples, including this one from AFG, to highlight RPA and AI and the benefits they are providing customers – think of virtual assistants to boost productivity and provide better customer service and experiences! Wondering what Daryl thinks the future of work looks like with RPA and AI? Have a listen to “Process Automation: The Lynchpin to Digitization and AI Adoption” podcast to hear his thoughts. And be sure to be on the lookout for the next podcast in our podcast series: “Connecting the Dots Between Data and AI”!

For the fourth podcast in our "Practical Path to AI" podcast series, I had a conversation with Daryl Eicher, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical...

A Practical Path to AI Podcast Series: Podcast #3 – How AI will Impact Application Integration

For the third podcast in our "Practical Path to AI" podcast series, I had a conversation with Bruce Tierney, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. Artificial Intelligence (AI) is moving towards becoming a core component of modern applications and some say Artificial Intelligence and machine learning are going to do to the world of integration what map apps have done for the world of transportation. In the coming months, almost every application that we use will depend on some form of AI and it is becoming possible to automate and optimize industries in a way that was not previously possible. Bruce and I had a great discussion about the impact AI is having on application integration -- including how it is reducing time for upgrades, how integration can “learn” when it’s hosted in the cloud and Bruce even gives a great personal experience about integration involving a 100 page white paper. Interested in learning more? Please listen to “How AI will Impact Application Integration” podcast to hear his thoughts. And be sure to be on the lookout for the next podcast in our podcast series: “Process Automation: The Lynchpin to Digitization and AI Adoption”!

For the third podcast in our "Practical Path to AI" podcast series, I had a conversation with Bruce Tierney, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical...

Digital Experience Platform

Gracefully upgrading to Oracle WebCenter Sites 12c

Upgrading Oracle WebCenter Sites 11g to 12c is out-of-place—which means, you install 12c in a separate location as 11g, and move content into 12c using the Upgrade Assistant.  This process copies over the content (assets) as well as the configuration from the 11g system into the 12c system. Fig1. Upgrade Process Flowchart for WebCenter Sites from 11g to 12c Release   Based on the complexity of your deployment, upgrading WebCenter Sites to 12c may take several days to a few weeks.  While you extensively run validation/performance tests before signing off on the upgraded 12c system, the 11g system is still serving your visitors and content contribution continues on it.    During this transition, the upgraded 12c system falls behind the 11g system in terms of the content and assets that was contributed into the 11g system after the initial upgrade completed. How do you bring that delta content that was contributed into the live 11g system once the upgraded 12c system is ready? Introducing the DataDiff Migration Tool on Oracle WebCenter Sites 12.2.1.3.   Fig2. Delta Data Migration between WebCenter Sites 11g and 12c   The illustration above shows that after the initial upgrade, content contributed into the 11g system may be migrated into the 12c system, which is still being tested, readied by the developers and admins.  This helps you test your 12c system, end-to-end, with your 11g production data.  Once 12c system goes live, Contributors will begin contributing into the 12c system and you may shutdown the 11g system. The DataDiff Migration Tool is an enhanced Upgrade Assistant tool to save time and effort involved in synchronizing such additions between the 11g and 12c environments any number of times. The DataDiff Migration Tool migrates artifacts—Basic Assets, Flex Assets, Flex Definitions, Templates, CSElements, Page Assets, Segments, Recommendations, Promotions, Content Query, File Resources, Dimensions, and Style Sheets.  With this tool: All the newly added artifacts in the 11g environment are migrated to the 12c environment. Any modified artifact in the 11g environment is migrated to the 12c environment. Artifacts that are modified in both 11g and 12c environments overwrites the 12c artifacts. Artifacts that are changed only in the 12c environment and not in the 11g environment remain intact. Changes to Users, Roles, Tree Tabs, Start Menus, and Site Navigations in the 11g environment are not migrated to the12c environment by this tool. The DataDiff Migration Tool whitepaper has the details on how to run this tool.   References: Upgrading Oracle WebCenter Sites DataDiff Migration Tool Whitepaper 

Upgrading Oracle WebCenter Sites 11g to 12c is out-of-place—which means, you install 12c in a separate location as 11g, and move content into 12c using the Upgrade Assistant.  This process copies over...

Turning Point: Drug Users, Mental Health Sufferers Get Help via Oracle Technologies

By: Linda Currey Post UK-based charity Turning Point is applying advanced computer technology to support and help treat people suffering from drug and alcohol misuse, mental health issues, learning disabilities, and other debilitating conditions. Use of synthetic marijuana is a particularly vexing problem in the UK, especially among teens, who often don’t realize that the drugs—marketed in colorful packages as a “safe high”—contain psychotropic chemicals that can cause seizures, psychosis, even death, according to a recent study. “We're entering into quite a new era of substances that we haven't seen before,” notes Amarjit Dhillon, CIO of Turning Point, which began 53 years ago as an alcohol treatment center and now offers treatment, counseling, and social services to a wider range of patients. It also helps the homeless and individuals recently released from prison find housing and jobs. “We have the opportunity to use technology to be more effective in the treatment of people at the fringes of society,” Dhillon says. The goal, he says, is simple: Save lives. Among Turning Point’s technology-driven innovations: • Computerized medical histories: Created using Oracle Service Cloud, these records give Turning Point caregivers immediate access to a patient’s family medical history, prescription drug usage, and past treatments—information that’s often critical to a correct diagnosis. • Swifter access to treatment: Using an online system based on Oracle Service Cloud, Turning Point’s staffers set up timely appointments with its healthcare providers. They can bypass the UK’s long referral process, whereby citizens typically wait a month to see a National Health Service doctor. Patient wait times for medical care drop from about four weeks to as little as two days. In the case of a mentally ill client experiencing an episode, the client can get an over-the-phone assessment from a Turning Point therapist within moments. • Remote mental health assessments: When the police make an arrest, they can use specially equipped vans complete with a laptop and a 4G connection to conduct a videoconference between people they detain for abnormal behavior and the mental health workers back at Turning Point. Using Oracle Service Cloud, the counselors have easy access to those electronic patient records, plus protocols to follow to assess the detainee’s behavior and recommend next steps in care. • Timely and consistent background information: Using Oracle Content and Experience Cloud, staff can easily distribute treatment protocols to all Turning Point locations and employee websites. Those updates guarantee that all of the agency’s care workers have immediate access to the latest information about the toxicity of and treatment for exposure to those ever-changing street drugs. The technology also makes it easy for Turning Point to create micro sites with information about new drugs and various diseases as they become known, for supporting the wider healthcare community. • Chatbots: Built on Oracle Mobile Cloud, chatbots use machine learning algorithms to offer patients advice in between conversations with a healthcare provider. For example, someone who begins to suffer an anxiety attack while stuck in a meeting can have a text conversation on his smartphone with a chatbot that reminds him to apply relaxation techniques and other coping measures. Chatbots offer patients simple access to help anywhere and anytime they need that assistance. Turning Point is now evaluating whether to use chatbots that respond to voice—as well as text—commands. Looking to the future, Turning Point is evaluating new technologies, including machine learning, to help it determine which treatments are most effective. The agency is also researching blockchain to track the distribution and use of prescription drugs among its clientele.      ‘Shift in Focus’ Clients are encouraged to engage with the agency and its medical professionals via the channel of their choice—phone, website, mobile device, or chatbot, CIO Dhillon says. Modern technology, he says, helps Turning Point’s doctors, nurses, and drug recovery professionals provide more accurate diagnoses, deliver treatments faster, improve health outcomes, and even increase public safety. He applauds the high-profile efforts of the Royal Family to encourage citizens to seek help for depression and other mental health issues. “There has been a shift in focus in this country toward getting people the help they need before their mental health deteriorates and the problem becomes worse,” Dhillon says. “So we’re interested in getting to people early and getting to people with the right pathways of treatment.” Based in London, the charity offers its services from more than 200 healthcare facilities, clinics, and hospitals across England. In some areas, Turning Point partners with other healthcare providers and takes its services to the streets. Turning Point says 30,000 people use its services. It competes with other healthcare facilities for contracts funded by the National Health Service. When Dhillon joined Turning Point from the private sector four years ago, he saw the opportunity to use technology to help the organization not just improve services, but also reduce costs. “There is always an increasing demand for healthcare, and we have the treatments people want and need,” he says. “But the corresponding funding for healthcare doesn’t always increase proportionally. I thought technology could help this organization remain competitive so we can continue to serve our citizens for another 53 years.”

By: Linda Currey Post UK-based charity Turning Point is applying advanced computer technology to support and help treat people suffering from drug and alcohol misuse, mental health issues, learning...

A Practical Path to AI Podcast Series: Podcast #2 – How AI and Chatbots are Transforming the Customer Experience

For the second podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Carlos Chang, Senior Product Marketing Director at Oracle. This was another podcast in our "Practical Path to AI" podcast series where we've been covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. Carlos and I had a great discussion about what exactly chatbots are, what they do and how Artificial Intelligence comes into play (see video above for a visual as well). Carlos even predicted that AI and Chatbots are going to be one of the biggest technology advancements than we’ve ever seen before -- even bigger than the internet and mobile combined! We also talked about some common use cases for chatbots, highlighting call centers as being one of them. Some say that chatbots are going to replace humans in jobs like these, causing many workers to be unemployed. Interested in hearing what Carlos had to say about this? Please listen to “How AI and Chatbots are Transforming the Customer Experience” podcast to hear his thoughts. And be sure to be on the lookout for the next podcast in our podcast series: “How AI will Impact Application Integration”!

For the second podcast in our "Practical Path to AI" podcast series, I was joined in the studio by Carlos Chang, Senior Product Marketing Director at Oracle. This was another podcast in...

National Pharmacies is Creating the Future of Work

In a digital world, it's all about the conversation... When National Pharmacies was looking for new ideas to tap into disruptive technologies and drive the consumer-grade engagement their 350,000 members have come to expect from much larger competitors, they went back to basics and started their IT transformation with API-first design thinking. Ryan Klose, Executive General Manager, spoke to me about his journey and how his conversations with executives, board members, and employees have evolved along the way.  The attention economy demands engaging experiences across devices and channels, data-driven business agility, and just enough of the right kind of governance to scale enterprise-class digital offerings. At National Pharmacies, that meant delivering a mobile loyalty app, modernizing their core applications, and extending the governance they needed to build trust in their digital future.  For everything he had to work with, a crystal ball wasn't readily available. So rather than try to predict the future of work at National Pharmacies, Ryan and a core team of technical and business architects decided to work with Rubicon Red and Oracle's Cloud Platform with Autonomous Services to make it happen every day.   They knew their new workforce would be a mix of people, virtual assistants, and eventually, robotics. The local, personal touch had served them well and needed to be carried forward into the attention economy. So they evolved what they call "conversational governance", a powerful mix of design thinking and high-productivity delivery based on three big ideas: Build a common library of shared services to power their connected business  Automate and integrate retail and home health best practices using these services Analyze and augment adaptive APIs to drive continuous innovation  Watch the video where Ryan Klose outlines his approach to accelerating project delivery by 5X.  To learn more about Oracle Cloud Platform with Autonomous Services, visit oracle.com/paas. 

In a digital world, it's all about the conversation... When National Pharmacies was looking for new ideas to tap into disruptive technologies and drive the consumer-grade engagement their 350,000...

A Practical Path to AI Podcast Series: Podcast #1 – A Practical Path to AI

I recently had the opportunity to sit down with Rimi Bewtra, Sr Director of Product Marketing in the Oracle Cloud Business Group, for the first podcast in our "Practical Path to AI" podcast series, where we're covering how Artificial Intelligence (AI) is reshaping the business landscape and helping you better understand how to get on the path to AI adoption. Technology is changing at such a rapid pace that we have seen a significant number of tech disruptions in a relatively short time over the past decade. From the introduction of the iPhone, Twitter going mainstream, smartwatches telling more than time, autonomous vehicles and most recently -- machine learning looking to the future. Artificial Intelligence, especially as it plays out in the sphere of Machine Learning, is on the rise, and according to Rimi, could be one of the most disruptive technologies yet. With numerous large companies investing billions of dollars on research in this field, it’s poised to impact how we do life, not only personally but in business as well, in the coming years. Applications include everything from automating tasks using chatbots, to enabling computers to answer complex multi-tiered questions by “learning” from previous queries. Rimi had insight into quite a few aspects of AI. We discussed how data is at the heart of AI and if we can truly tap into this data, analyze and understand it, AI will significantly impact the workplace. We also discussed how AI could potentially increase vacation time <- yep you heard me, more vacation time (sign me up!) At the end of the day, AI is here and it’s here to stay. I encourage you to listen to “A Practical Path to AI” podcast as we introduce this exciting podcast series. Rimi had some interesting thoughts on where AI is going in the future…and it may or may not have involved a virtual assistant doing everyday tasks for you...If I’ve peaked your interest, please catch “A Practical Path to AI” podcast and the rest of our podcast series! And be on the lookout for the next podcast in our series “How AI and Chatbots are Transforming the Customer Experience” next week!

I recently had the opportunity to sit down with Rimi Bewtra, Sr Director of Product Marketing in the Oracle Cloud Business Group, for the first podcast in our "Practical Path to AI" podcast series,...

Podcast Series: A Practical Path to AI

The fundamental idea of Artificial Intelligence (AI) is not new. A robot butler has been in the public consciousness since the Jetsons first hired Alice or Ironman was first assisted by Jarvis.  Image Source What is new, is how Artificial Intelligence is now accessible to the end consumer and business user, and is poised to unleash the next wave of digital disruption. Companies should prepare for it now. What is Artificial Intelligence? Artificial Intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI is a collection of advanced technologies that allows machines to sense, comprehend, act and learn. Why is Artificial Intelligence Important? AI is set to transform business in ways we’ve not seen since the Industrial Revolution; fundamentally reinventing how businesses run, compete and thrive. When implemented holistically, these technologies help improve productivity and lower costs, unlocking more creative jobs and creating new growth opportunities. How Can Artificial Intelligence Help Your Enterprise? AI can help your organization catalyze innovations, automate tasks and processes, and augment and enhance productivity and engagement. Chatbots and virtual assistants help us ask our phones and home devices questions. Why not bring this into the workplace setting? Digital assistants could help businesses with tasks like daily routines for talent recruitment and utilizing machine learning to determine the next best action for salespeople. You can also bring in natural language processing to allow users to communicate and interact with the assistant in a conversational manner. A Practical Path to AI For all enterprises there is a practical path to Artificial Intelligence (AI), but how do you get started? Tune in to our “Practical Path to AI” podcast series where we’ll provide a basis for understanding the role of various technologies in problem-solving and decision-making and provide listeners with the tools they need to evaluate, build and compare different technologies. We have about 10 podcasts on deck to discuss AI and how it relates to applications, mobile, integration, process management, digital experience, security and more!  Here are just a few highlights: Many of us have likely talked to a robot already without even knowing it. Interesting and intriguing all at the same time. We'll dive deep into Conversational AI and Chatbots, to give you the 101 on how Chatbots are transforming the customer experience. Interest in taking advantage of robotic process automation as well as a variety of intelligent systems, such as artificial intelligence or machine learning, has exploded over the past few years. We’ll discuss how the technologies in question will have a dramatic impact on the future of knowledge work. Computational capability has grown exponentially over the years and with that comes more data. There's now more data to analyze than ever before. Overall there is huge growth in both the volume and variety of data captured in any form. We’ll talk about what new capabilities are needed to corral and tame this data. Interested in learning more? You can see our upcoming schedule on our podcast page or below: Topic Available A Practical Path to AI Week of February 12 How AI and Chatbots are Transforming the Customer Experience Week of February 19 How AI will Impact Application Integration Week of February 26 Process Automation: The Lynchpin to Digitization and AI Adoption Week of March 5 Connecting the Dots Between Data and AI Week of March 12 We hope you’ll follow along as we help you with your journey on the path to AI! Oracle Cloud Café Podcast Channel Be sure to tune in to the Oracle Cloud Café, where you can listen to conversations with Oracle Cloud customers, partners, thought leaders and experts to get the latest information about cloud transformation and what the cloud means for your business. New podcasts will be added soon!

The fundamental idea of Artificial Intelligence (AI) is not new. A robot butler has been in the public consciousness since the Jetsons first hired Alice or Ironman was first assisted by Jarvis.  Image...

Enterprises, Are You Ready? AI Will Transform Everything!

Authored by: Rimi Bewtra, Sr Director of Product Marketing, Oracle Cloud Business Group Imagine a day when we each have our very own personalized intelligent bot or virtual assistant? Our personal virtual assistant would have a name, be available 24/7 and be accessible seamlessly across any device, and it would be connected to all relevant data, applications, and devices. This virtual assistant would learn and understand our changing habits, anticipate and recommend our next best actions and much more. Sounds pretty cool – right? The term artificial intelligence (AI) was first coined in 1955 by John McCarthy, a math and computer science professor at Dartmouth. Though the term has been around, it is in recent years that AI technologies have become so accessible to the end consumer and not just reserved for science fiction movies. And as with other technology disruptions as steam engines, electricity, the internet and mobile, AI promises to catalyze innovations, create new opportunities that drive sustainable competitive advantages and business value. (Source: Harvard Business Review) AI will significantly disrupt and empower the global workforce. In a new Accenture survey (source: Accenture: Reworking the Revolution) of 1,200 C-level executives worldwide, 75% say that they are currently accelerating investments in AI and other intelligent technologies 72% say they are responding to a competitive imperative — they recognize the need for new tools to keep up with rivals, both by improving productivity and by finding new sources of growth. Some companies are transforming themselves into “intelligent enterprises,” in which all processes are digitized, decisions are data-driven, and machines do the heavy lifting — both physical and cognitive. (video at: Oracle and Accenture) The biggest advances in Artificial Intelligent and specifically Machine Learning (ML) have been across two broad areas: perception and cognition. For example, voice recognition as used with Siri, Alexa, and Google Assistant are now used by millions of people. The second major advancement has been in the area of problem solving. The modern algorithms can now be used across applications to enable computers to perform tasks that were previously done best by humans. The development approach with ML is fundamentally different, thus software development is different. With ML, the notion of coding or programing for a particular outcome has now changed into teaching machines to learn from examples or intents. So what does all this mean to the enterprise and how can AI help your enterprise? Data is at the heart of AI – the good news, as enterprises, we have lots of relevant data to work with– across databases, data warehouses, applications and devices. Thus with the right enterprise grade AI technologies, organizations will be able to: Augment and enhance productivity and engagement – With embedded AI algorithms people’s jobs can be simpler, easier, more productive and intelligent. Automate routine tasks and processes specifically administrative processes to reduce costs and increase accuracy. (video: Interview with Mark Hurd) Organizations are already using AI to impact both front office (i.e. Sales, Marketing, Service) and back office applications (e.g. finance/accounting, HR, IT, etc.). From my perspective, I have started to see many examples from our customers and partners who have started to leverage Artificial Intelligence technologies, here are three examples: AI-based Decision Making - Connecting to and analyzing data across repositories, applications and devices: AI takes in raw data and converts it into something useful for decision making. Intelligent bots - Helping companies to reduce costs, increase engagement and improve customer service. Robotic Process Automation – Lets you operate high volume, low complexity, routine administrative tasks faster and with more accuracy. (video: Oracle and UiPath) Clearly, AI will be transformative! IT leaders must take action now to employ AI, to deliver critical business outcomes, within their enterprise. After all, computers today are far better at managing other computers and, in general, inanimate objects or digital information. Now with advances in Ml based algorithms, they are getting better at managing human interactions. AI will not completely replace humans, however, I do see us working together, side by side. Consider what it will take to truly have your own personal virtual assistant – imagine how much time you will save, how your productivity would increase and much more …. I believe AI will help augment and automate systems and processes, making us more productive, efficient, while gaining the insights to work and live smarter. And as billionaire Microsoft co-founder Bill Gates recently quoted "… we can look forward to the idea that vacations will be longer at some point.” He continued on to add, " AI is simply better software . . . with AI, you will be far more efficient in using resources, you will be far more aware of what is going on, and it is very cheap now because computers can see and hear as well as humans can." (source: CNBC) Now who doesn't want more vacation?!?!?! In the coming weeks, we will explore these ideas on the launch of our NEW Oracle Cloud Cafe Podcast series: A Practical Path to AI. In this series we will explore how enterprises of all sizes are transforming their business operations with AI - augmenting their decision making capabilities and automating their processes. We’ll share direct insights from our customers and partners and discuss how you can get started. AI is here, let’s embrace it and learn more at: https://www.oracle.com/cloud/connect-and-extend/index.html  

Authored by: Rimi Bewtra, Sr Director of Product Marketing, Oracle Cloud Business Group Imagine a day when we each have our very own personalized intelligent bot or virtual assistant? Our personal...

WebCenter

Oracle WebCenter Sites Docker Image

You always wanted a lightweight environment to build solutions with Oracle WebCenter Sites. We heard you loud and clear. Introducing the Oracle WebCenter Sites Docker image... Jump Start Kit, aka JSK, was shouldering this responsibility all these years. However, you wanted an environment that closely matched the characteristics of the Test, Management, and Production systems in terms of the database and application server apart from WebCenter Sites server itself. This enables finding potential issues faster, rather than having to wait until your solution deploys to the higher systems, tested, and hopefully discovering soon enough. You can build self-contained WebCenter Sites Docker image to include Sites, Oracle Database, and WebLogic Server. Alternatively, you may build one with just WebCenter Sites server and WebLogic server, and use an external database. You can build WebCenter Sites Docker image in 4 steps: Download— Scripts that build WebCenter Sites Docker image from GitHub Oracle Database & Oracle Fusion Middleware Infrastructure Docker images WebCenter Sites 12c install binary Build WebCenter Sites Docker image Start Oracle Database and WebLogic Server Admin containers Start WebCenter Sites managed container Bonus step.  Happy Development... In this blog, I’ll outline the main steps very briefly. Full instructions to build and run WebCenter Sites Docker container is available on GitHub.  The Readme has a FAQ section with answers for common questions. Download the required stuff Head over to GitHub and download the scripts you’ll use to build the WebCenter Sites Docker image—   git clone https://github.com/oracle/docker-images.git Next, download Oracle Database and Oracle Fusion Middleware Infrastructure Docker images. You need to tag these images so that the script picks these images up—   docker pull container-registry.oracle.com/middleware/fmw-infrastructure:12.2.1.3   docker pull container-registry.oracle.com/database/enterprise:12.2.0.1 Download WebCenter Sites 12.2.1.3 install binary into this folder. You’re all set to start building WebCenter Sites Docker image. Build the Docker Image With all the required files in place, you can build the WebCenter Sites Docker image with this command—   sh buildDockerImage.sh -v 12.2.1.3 The script takes about 45 minutes to complete this step, which involves setting up WebCenter Sites' RCU, configuring domain, and WebLogic Admin container. Crank things up Now that you’ve created the WebCenter Sites Docker image, it’s time to kick things off. Start the Database container and watch until it completes booting up—    docker run -d --name … --network=… -p … --env-file … database/enterprise:12.2.0.1 Soon after, start the WebLogic Server Admin container. As with the database, watch until the Admin server is ready—    docker run -d --name … --network=… -p … -v … --env-file … oracle/fmw-infrastructure:12.2.1.3 Run this command to start WebCenter Sites managed container—    docker run -d -t --name … --network=… --volumes-from … -p … --env-file … oracle/wcsites:12.2.1.3 /bin/bash -c "/u01/oracle/sites-container-scripts/startSitesServer.sh; /bin/bash" Once WebCenter Sites starts up, you can access it from your browser. Open http://<host:7002>/sites That’s It You can use WebCenter Sites Docker container for development. If you want the entire development team to use this container, you can do that too with WebCenter Sites' Developer Tools. Again, Happy Development!     Notes Support Information for Oracle WebLogic Server and Oracle Fusion Middleware Running in Docker Containers (Doc ID 2017945.1). Supported Virtualization and Partitioning Technologies for Oracle Fusion Middleware.   Co-authors Ashish Chalak Senior Member Technical Staff, Oracle WebCenter Sites Engineering Ashish Chalak is a Senior Member Techincal Staff at Oracle, interested in DevOps Engineering and Java Development. He loves discussing DevOps, Java, Cloud Computing, and Software Development. Ashish considers himself a software engineer, and is convinced that we all can create a better world for people with better software. Vedesh Mohandas Senior Member Technical Staff, Oracle WebCenter Sites Engineering Vedesh Mohandas is passionate about Cloud Computing, DevOps and likes to actively talk about them. He believes that any problem, however complex it may look can be broken down into simpler sub problems with thorough analysis. Proficient in Java, Shell scripts. Helping with queries that come under his area of expertise is something that he enjoys doing.

You always wanted a lightweight environment to build solutions with Oracle WebCenter Sites. We heard you loud and clear. Introducing the Oracle WebCenter Sites Docker image... Jump Start Kit, aka JSK,...

The Power of Oracle PaaS

Co-authored by Jay Chugh and Padmini Murthy The Power of Oracle PaaS From cloud computing discussions, you know that Platform is THE underlying force that turns bright enterprise ideas and prototypes into fully functional applications. It’s the platform that decodes all layers of complexity to rapidly build a new application or cost-effectively modernize an existing application. The platform offers front-end tooling with various frameworks and languages to tee-up the application logic. It ties in data services such as relational databases, NoSQL databases, Big data platforms such as Hadoop and Spark to manage large volumes of data, and ensures integration with other applications and systems through open source and proprietary tools and technologies. The platform also makes the app ‘intelligent’ by building analytics driven by AI and ML. When the entire power of the platform is offered as a fully-managed and cohesive set of cloud services, it becomes Platform as a Service (PaaS). Mindshift to a DevOps Culture There’s a fundamental mind shift happening in enterprise IT today. Development and IT have traditionally had distinct charters; Development focused on building and deploying the application while operations was mainly concerned about standardization, security, and performance. But with digital transformation as the mega movement, there was a need to change how applications were built and deployed. Enterprises cared about faster time-to-market, developers cared about faster release cycles by automating the build-deploy-operate process with CI/CD, and IT operations cared about standardization and performance. All of this converged with the DevOps tool ecosystem, and a new DevOps culture and organizational design inside the enterprise. Consequently, businesses such as Instacart, Lyft, and others are taking on a DevOps and microservices approach by building and releasing features rapidly while keeping operational constraints in mind. But now the platform has to be flexible enough to support the needs of the new DevOps organization. Oracle PaaS – Designed for the Modern DevOps Enterprise You’ve heard about Oracle’s SaaS and database offerings. We even announced the world’s first self-driving database at the Oracle OpenWorld 2017. But the underlying ‘force’ that enables you to extract even greater value from your SaaS and on-premises applications is Oracle’s Platform as a Service (PaaS). It is a highly differentiated platform that enables enterprises to accelerate innovation for all applications and IT needs. The Oracle Cloud Platform (PaaS) is a comprehensive, standards-based, fully integrated combination of Oracle and other open source technologies to build, deploy, migrate and manage a variety of different application workloads in the cloud at a significantly lower operational cost. And, we’re going to offer five reasons why you should choose Oracle PaaS for your Application Development needs. 1.    Optimized for Java workloads and Oracle Database – no surprise here. Oracle has a strong Java legacy, and Oracle’s database has been perhaps the first and the most powerful engine driving enterprises for many decades. Oracle continues to innovate with the self-driving and fully autonomous database (as announced in the Open World). And all its Java and database customers can now take advantage of Oracle’s superior performance and capabilities without the operational hassle of managing them. By using Oracle’s automated and enterprise-grade PaaS, enterprises can modernize existing applications or build new Java-based applications, with integrations into security, management, monitoring combined with Java and database diagnostics capabilities. 2.    Runs on Enterprise-grade Oracle Cloud Infrastructure – Oracle provides a combination of a highly performant and secure cloud infrastructure with flexible, on-demand options for storage, compute, and network and Oracle’s database layer makes it a powerful platform to run all enterprise workloads. Oracle’s enterprise-grade customers are highly regulated industries that are running Oracle’s PaaS on OCI dedicated compute or Cloud@Customer, and have vouched for this combination of high-performance, differentiated infrastructure layer with the power of the complete PaaS platform. 3.    Offers complete support for Containerization on Bare Metal/VM or a combination thereof – we talked about DevOps and how it is changing some of the App Dev equations. DevOps has instituted faster time to market with automation via CI/CD, a microservices/serverless architecture and an ecosystem of different open source tools that offer monitoring, management, governance and scaling of these applications seamlessly. Oracle’s PaaS can utilize Oracle bare metal compute, GPU compute, virtual machine, or Docker containers for the underlying infrastructure. Containers ensure more portability of the application for developers from their on-premises development environments to the cloud. Oracle has also introduced a Container Native application platform that offers end-to-end automation of DevOps pipelines, along with container orchestration and management. The containerized application can run either inside virtual machines or a more secure and highly-performant bare metal infrastructure to avoid virtualization penalties. There can also be a combination of the two approaches based on the desired SLA for various microservices that constitute the application. This makes Oracle’s Container Native offering a highly differentiated one. 4.    Operates as a cloud-agnostic solution with flexible deployment options – unlike our other competitors, Oracle offers complete flexibility to move and operate workloads between different clouds. Oracle also offers various deployment options with public or private clouds or cloud @customer where we take the cloud solution behind the firewall at the customer’s data center. 5.    Supports all modern application development extension constructs like Blockchain, IoT, Chatbots (powered by AI and ML) –  this discussion wouldn’t be complete without talking about some of the bleeding-edge technologies like Blockchain and Chatbots (that are powered by AI and ML). Oracle’s PaaS is designed to seamlessly migrate and extend any enterprise application and enable Chatbot, Blockchain or IoT for it. Oracle recently launched Oracle Blockchain Cloud Service (BCS) supported by the Hyperledger Fabric. It also made several advancements to its AI enabled Chatbot technology using NLP, AR/VR again announced at the Open World. If you’d like to learn more about Oracle PaaS, click here, and sign up for a free trial. So no matter where you are in your cloud journey, Oracle can meet you there with a foundational offering known as Oracle’s Platform as a Service (PaaS). Please refer to Dave Donatelli’s six journeys to the cloud, Steve Daheb’s perspective and strategy for the journey to the cloud, and Amit Zavery’s vision of the power of Oracle PaaS! We hope to meet you in your journey to the cloud!

Co-authored by Jay Chugh and Padmini Murthy The Power of Oracle PaaS From cloud computing discussions, you know that Platform is THE underlying force that turns bright enterprise ideas and...

Content and Experience

Adopting a Multichannel Content Management Strategy

Authored by Mariam Tariq, Sr. Director, Product Management, Oracle In my last blog post, I reviewed a survey on content management that showed that more companies are thinking of content beyond usage in web and email.  New innovative channels such as voice-activated devices, chatbots and augmented reality necessitate the rethinking of traditional content management and moving towards a model where content managers easily create and manage content for reuse across multiple channels. It is critical for companies to think about a modern content management implementation namely, cloud-native CMS while reconciling the significant investments made in legacy Web Content Management (WCM) systems. Most legacy WCM systems run on-premise or at best as a hosted service. In my experience talking with many IT and Marketing executives, even those in regulated industries like healthcare and financial services, most recognize that a cloud implementation of WCM is the future. WCM is one of the last holdouts when compared to other enterprise applications like HCM, ERP, and CRM that are not predominantly cloud-based. A cloud CMS solution enables freeing of valuable IT resources from installing, managing and updating the CMS.  Other benefits include elastic scaling and built-in caching.  Of equal or more importance in a cloud-native CMS, there is the opportunity for software vendors to innovate more quickly and release more frequent feature updates. A gradual approach to adopting cloud for CMS is entirely possible. It’s not necessary or even advisable to rip and replace an existing on-premise WCM. A cloud solution can complement an existing WCM and be an accessible source of content for use across all applications. Developers of mobile apps, social marketers, campaign managers, commerce/merchandizing managers can all easily access the central content system to build experiences. Watch the following videos to see how Oracle’s Content and Experience Cloud enables centralizing assets for use across multiple channels: As shown above, there is one place to manage all content including digital assets and structured content. Content collaboration across teams, tagging, workflow, search, content definitions, and annotations are a handful of the features that support efficient content management. Content delivery is possible both through native integration of content into other applications and through Content-as-a-Service APIs. An on-premise system should also be able to leverage the cloud content alongside any natively created content in the CMS. For example, Oracle WebCenter Sites has an asset reference feature that enables external content to be seen within WebCenter Sites and then accessed and dragged and dropped into web pages (shown here). Content managed in Oracle Content & Experience Cloud (CEC) is one example of referenceable content accessible from within WebCenter Sites. Organizations should think along the lines of 'Plug and play channels' - central content management and content delivery into any experience.  Multiple, distributed applications - WCM, portals,  email, mobile applications, chatbots, voice devices, etc. - consume the content from one place to deliver experiences, thereby driving an efficient content operation.

Authored by Mariam Tariq, Sr. Director, Product Management, Oracle In my last blog post, I reviewed a survey on content management that showed that more companies are thinking of content beyond usage...

Content and Experience

DX Quarterly Summary FY18Q2

We are happy to announce we are going to start doing a DX quarterly summary blog post, where each quarter we will bring you the latest announcements, product features and happenings in our Digital Experience space! To kick off Q2, I recently sat down with Karin Cheung, Director of Product Management, Oracle, to get her insight into the latest Content and Experience Cloud news. Q: Can you summarize the major accomplishments achieved this quarter? A:   We’ve had a lot of excitement at Oracle Open World in October with key announcements for our Content and Experience portfolio, including omni-channel content management and enhancing applications through seamless content exchange.  Check out our Oracle Content and Experience you-tube channel to see our latest demos.  You’ll learn how omni-channel content publishing makes it easy to have consistent user experiences across mobile, chatbots, IOT devices like Alexa, and even through augmented reality.  You’ll also see how Content and Experience enriches applications like Oracle Service Cloud and Oracle Commerce Cloud, to drive efficiency and collaboration across lines of business.    Q: Were there any great customer stories that you would like to share with our readers?  A:  It’s so hard to choose, but I’d like to highlight a couple customers with very different use cases that are both great examples of how Content and Experience can help change your business.   First is Turning Point – they are a UK-based charity whose mission is to provide services for patients dealing with substance misuse, mental health and other challenges.  And for them, the ability to reach their patients anytime, anywhere is extremely important and time critical.  And Content and Experience helps them innovate across new digital channels to extend their customer reach, and help contect with patients on any channel.  Another great customer is AFG, one of Australia’s largest mortgage broking groups and leaders in financial solutions.  AFG’s goal is to have a frictionless customer experience, so that customers can spend their time making decisions about the right loan, rather than being overwhelmed by the loan process itself of managing paperwork and approvals.   Our Oracle solution helps AFG meet these goals by streamlining the loan approval process with faster and better quality customer responses, and significantly improved data and analytics.  Q:  What are some key content management challenges that companies should be thinking about today? A:  Great question.   Over the years there’s been an explosion of content, with a proliferation of new content sources, technologies and channels.  And that makes managing content increasingly complex.   Just think about how many new applications are popping up today.  For years, websites and e-mail were the primary channels of interaction.  But now we have mobile apps, social networks, digital signs, augmented reality apps, voice-driven devices… all which need content.   While traditional content management challenges still exist, like inefficient team collaboration or having a hard time finding content, the new and biggest pain has become the inconsistency of content used across these multiple channels.  Whether surfing the web, on a mobile phone, or standing in a store looking at a digital display, content consistency is key to how successfully you can engage your audience.  For more information, check out the following blog post by my colleague Mariam Tariq: “Survey Shows Lack of Centralized Content Management is a Pain for Many Companies”.  Q: What else should people know about Content and Experience Cloud? A: The expansion of new engagement channels, along with distributed teams across the organization who need to access that content, necessitates the need for a content hub.  This content hub then provides a single source of truth for content across all channels, with the ability to curate from other content repositories and applications as needed.  The key is that this content hub isn’t tied to any specific channel or presentation layer, but is all about the content itself and the reusability of that content.  A content strategy that enables content centralization, decoupled content, and API access to content is essentially to achieving an efficient content process across all channels of engagement.  This is what Oracle Content and Experience Cloud is all about.  It’s not about retrofitting an existing CMS to adapt to a new world of content proliferation.  Content and Experience is here as a new service built from the ground up to create a truly multichannel content hub. Learn more about Oracle Content and Experience Cloud at https://cloud.oracle.com/content and our YouTube channel.   

We are happy to announce we are going to start doing a DX quarterly summary blog post, where each quarter we will bring you the latest announcements, product features and happenings in our Digital...

Oracle at the 2017 Gartner Application Strategies & Solutions Summit

The premier conference on app strategy, innovation and customer experience Oracle is a proud to be a Platinum sponsor of the Gartner Application Strategies & Solutions Summit December 4-6, 2017 in Las Vegas, NV.  The ultimate digital experience is where mobile apps, business applications, customer data and real-time analytics come together. At Gartner Application Strategies & Solutions Summit 2017, you’ll explore the intersection of topics such as agile, CRM, event-driven architecture, CX and UX strategies. Attend the Oracle Featured Solution Provider Session: Date:  Monday, December 4, 2017 | 12:15 p.m. Location:  Octavius 10 You won’t want to miss this session as our customer speaker and industry thought leader Duane DeBique, Financial Applications IT, Sinclair Broadcasting, will be talking about RPA, Chatbots and AI and will demo his fresh new Conversational AI to showcase his vision of a unified experience for his marketing consultants and their customers who are advertisers and agencies. Additionally, Vikas Anand, Vice President, Oracle Integration, Process and API Product Management, will showcase some great demos around Integration, Adaptive Case Management, and Robotic Process Automation. Session title: Digital Transformation with Bots, RPA, API-First Design, and Integration Session abstract: Differentiation and business agility are built, not bought. Digital transformers across industries and in firms of all sizes are delivering enterprise-grade innovations faster with Oracle’s platform for low- and no-code automation and API-first development. This session reveals proven ways to get quick wins while reducing risk and training costs. Learn how APIs and microservices enable you to assemble pre-built components, analyze outcomes in real-time, and monetize technical disruptions such as Blockchain and conversational commerce. Customer Speaker: Duane DeBique, Financial Applications IT, Sinclair Broadcasting Oracle Speaker: Vikas Anand, Vice President, Oracle Integration, Process and API Product Management In addition to our session, attendees will have the opportunity to meet with Oracle experts in a variety of other ways, including demonstrations during the showcase receptions and an attendee lunch. Stop by the Oracle booth #201 and chat with product experts to learn how to: Accelerate integration for SaaS and on-premises application integration Manage, secure and monetize your APIs with zero-code Simplify the development and deployment on cloud-native applications Drive cognitive insights, social, and conversational interactions Booth Hours Monday, December 4 – 12:00 p.m. to 3:00 p.m. Monday, December 4 – 5:30 p.m. to 7:30 p.m. Tuesday, December 5 – 12:00 p.m. to 3:00 p.m. Attendee Lunch Wednesday, December 6 Have lunch with Daryl Eicher, Product Marketing Director – Process Cloud Service, where he will moderate an informal discussion on Bots, RPA, API-First Design, and Integration with attendees over lunch. All participating exhibitors will be assigned a table which will be noted on a sign at the entrance to the attendee lunch on Wednesday. We hope to see you in Vegas!

The premier conference on app strategy, innovation and customer experience Oracle is a proud to be a Platinum sponsor of the Gartner Application Strategies & Solutions Summit December 4-6, 2017 in Las...

Content and Experience

Survey Shows Lack of Centralized Content Management is a Pain for Many Companies

Authored by Mariam Tariq, Sr. Director, Product Management, Oracle At Oracle OpenWorld 2017, the Oracle User Experience team administered a survey to learn about how companies are approaching content management across multiple applications.  For years, websites and email were the primary channels of interaction for both B2B and B2C companies. Mobile applications later entered the mix along with social networks. But now we also have chatbots, digital signs, kiosks, augmented reality apps, voice-driven devices, and other IOT apps – all of which need content.  The intent of the survey was to get some insights into how organizations are managing content across multiple channels and understand any challenges in doing so. Survey respondents were screened to only include those who had a role in managing content either on the IT or Business side. Over 100 qualified responses were received with about 75% of those in an IT or Development role and 25% representing the Business side. The results offered some interesting insights into where companies are at in their strategies around content. First off, a majority of the respondents at 49% indicated having a challenge with managing content across channels. 28% said it wasn’t a problem and 23% were neutral (indicating it was not a big problem but still a relevant issue to the company.) The channels (outside the main .com) for which the respondents indicated content needs to be managed are indicated in the next chart. The responses show that companies are in fact implementing and innovating on new channels of engagement in additional to using traditional ones. Survey respondents were asked to specify what issues they face related to content management. The biggest issues cited include inconsistency of content across channels and the inability to find content. The lack of centralized content management contributes heavily to the issues cited. Centralized content is an important consideration for any company engaging its customers across multiple channels. In fact, the survey showed that content consolidation was seen as important by most. Respondents were asked to rate the importance of content consolidation across all channels on a scale of 1 to 10 (with 10 being very important). A fairly high number, 77%, rated this 8 or higher. The proliferation of engagement channels, along with distributed teams across the organization who need to access the content, necessitates the need for a content hub.  A content hub provides a single source of truth for content across all channels. The content hub could curate content from other repositories of legacy content leading to one single place where all managers and developers search for and utilize content. A content hub supports content reuse and should not be tied to a specific channel. External applications would pull content from this repository either programmatically or by business teams searching the hub and copying or referencing the content. We did see evidence that some companies are taking initial steps towards centralizing content. The survey included a question on how content was managed by organizations for their mobile applications. As many as 36% of respondents indicated using the REST APIs of their existing web content systems to reuse content. An API approach to managing content supports the notion of a decoupled content management system, where content can be managed independent of presentation (most notably embedded in html pages for websites). However, for this same question on managing content for mobile apps, another 53% indicated using a separate database or cloud storage to manage the content. This is precisely the kind of setup that leads to the content management challenges mentioned earlier.  Implementing a central content hub would drive a centralized process for management of content. Overall, the survey clearly showed that content management across multiple channels is an issue that more companies will have to start thinking about. A content strategy that enables content centralization, decoupled content, and API access to content is essential to achieving an efficient content process across all channels of engagement. This is what we’re supporting with Oracle Content and Experience Cloud. Content & Experience Cloud is not adapted from an existing CMS but built ground up, in the cloud, to support a true multichannel content hub.

Authored by Mariam Tariq, Sr. Director, Product Management, Oracle At Oracle OpenWorld 2017, the Oracle User Experience team administered a survey to learn about how companies are approaching...