New Year's Resolutions

Yesterday, we've announced good financial results for the last fiscal year 07. Very good financial results. I like working for a profitable company, it makes so many things so much easier.

Tomorrow, I'm going to have a meeting with my managers to discuss what to do next. Since we're early in the new financial year 08, I'm thinking about what to do next. So, here are some new year's priorities for my FY08 at Sun:

  • Web 2.0: I've been talking to customers, partners and Sun people in Germany about Web 2.0 a number of times. Every time, the feedback has been very clear: We want More! So I'm going to do more Web 2.0 related stuff: More blogging, podcasting, perhaps a successor to the now famous ZFS movie, more participation in social networking sites, including del.icio.us, XING and Facebook, more evangelizing and of course more insight into where this journey is headed to.
  • Technology: Sun is all about technology. We create, apply and leverage technology to enable the participation age. (Did you know that we've proclaimed the participation age before Tim O'Reilly published his famous Web 2.0 article?)
    We've seen Niagara changing the rules of processor technology and building the backbone of the web, again, and we've already disclosed some information on Niagara 2. We've seen the Constellation System debut during ISC 2007. You may have noticed that the Sun Ultra 40 Workstation is the best workstation on the planet, and BTW, we're changing the economics of true Video-On-Demand Streaming as well, just to name a few favourite technologies on my list.
    The biggest problem to solve now is: Spreading the word. Let me explain. Whenever I participate in a Sun day (A customer meeting in which Sun people present on new Sun technologies), two effects consistently happen: First, more people than originally planned show up (I once had people join in over a video conference line). Second, the meeting takes much longer than originally anticipated, because customers want to hear so much more about our technologies.
    Since we don't have much money to spend on advertising, sponsoring or other forms of traditional awareness generation, we need to do a lot more of these Sun days, and talk to customers one by one. Is this more difficult and time-consuming? Yes. Does this have a more lasting effect than traditional marketing? You bet. Only by talking to the experts at our customers are we able to verify that what we do is right and make sure our technology meets the people that want/need/develop for/join/use/participate in it. In FY08, I'm going to participate in more Sun days and talk to as many customers about Sun technology as I can.
  • Solaris: This may be a sub-topic of "Technology", but it really is a topic of its own: I use Solaris at home, on my laptop, evangelize it to customers, and it feeds my need as a computer scientist to learn about interesting things every day. In FY08, I'm going to use more new Solaris features at home and at work, write more about it (German readers: Check out this ZFS whitepaper), participate more in the OpenSolaris communities and make sure OpenSolaris gets the attention with developers, customers and partners that it deserves.
All in all, I'm sure FY08 is going to be interesting and fun. FY07 has been the year of technology announcements, FY08 will be the year of seeing them all in action. A year of interesting times.
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