Tuesday Mar 20, 2012

Stores Still Matter In The World Of E-Commerce

You may think that more and more consumers are moving their purchasing to the Web or mobile device.  However, according The NPD Group, Inc., a leading market research company, 15-20 percent of consumers in 2011 checked out products in stores before buying online, or called “showrooming”, for product categories like stand mixers, electric knives, sewing machines, and some floor cleaners. Other categories like power tools, hairsetters, and robotic vacuums are now beginning to show signs of the “showrooming” trend as well.

It is doubly important to present a consistent, personalized, and relevant shopping experience for your customers, no matter whether they interact with you in-person in your store, with your sales agents or call center agents, over the Web, or using a mobile device.  Your goal is to make that experience across touchpoints as seamless as possible.

Wednesday Feb 22, 2012

2012 B2C E-Commerce Trends: What’s Working, What Needs Improvement, And Where Your Peers Are Investing In 2012

In late 2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading retail, travel, and consumer manufacturing organizations to gain insights and understand what ideas and trends are key areas of focus for 2012.


At a high level, the survey shows that online retailers are overcoming the economic challenges faced in 2011 by focusing on their customers, building Web sites around them, investing heavily in the customer experience, and promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage and are now commanding budget dollars. This compounds a key frustration online retailers face: the integration of multiple technologies, few of which were built for today’s evolved use cases. Online organizations are stretched thin to balance back-end challenges while sprinting to deliver engaging, consistent user experiences that capture more mind share and wallet share—the key investment area for 2012.

Click here to download the complete research findings and see how your peers are prioritizing their 2012 investments.


Visit Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce solutions.

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