Monday Aug 13, 2012

Live Q&A with Marriott International: Enhancing the Customer Experience through Personalization

Effective personalization lies at the intersection of customer and business goals – and for Marriott, creating a personalized customer experience for travelers is critical to their business.  Join Marriott International on Tuesday August 21st at 1pm ET as they walk through how they are using personalization on Marriott.com to a deliver a completely user-centric experience – targeting the right traveler at the right time with the right experience. This includes tailored promotions and hyper-personalized recommendations based on individual preferences and propensities. Tim Streightiff and Amanda Skura will discuss how Marriott International leverages search and navigation technology, share best practices on how to track effectiveness, and highlight how they continually deliver site content that feels customized for every unique visitor. The Marriott team also will discuss their approach to building and managing Marriott.com including technology they leverage to drive the site experience, and merchandise effectively and efficiently to each customer at every step along the way.  

Don't miss this one hour event which will open with a brief overview, followed by discussion, and an open question and answer session. 

Register today!

Thursday May 31, 2012

“Big Data” Is A Small Concept Unless You Can Apply It To The Customer Experience

There’s been a lot of recent talk in the industry about “big data”.  Much can be said about the importance of big data and the results from it, but you need to always consider the customer experience when analyzing and applying customer data.

Personalization and merchandising drive the user experience.  Big data should enable you to gain valuable insight into each of your customers and apply that insight at the moment they are on your Web site, talking to one of your call center agents, or any other touchpoint.  While past customer experience is important, you need to combine that with what your customer is doing on your Web site now as well what they are doing and saying on social networking sites.  It’s key to have a 360 degree view of your customer across all of your touchpoints in order to provide that relevant and consistent experience that they come to expect when interacting with your brand.

Big data can enable you to effectively market, merchandize, and recommend the right products to the right customers and the right time.  By taking customer data and applying it to product recommendations, you have an opportunity to gain a greater share of wallet through the cross-selling and up-selling of additional products and services.  You can also build sustaining loyalty programs to continue to engage with your customers throughout their long-term relationship with your brand.

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