2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading
retail, travel, and consumer manufacturing organizations to gain insights and
understand what ideas and trends are key areas of focus for 2012.
At a high
level, the survey shows that online retailers are overcoming the economic
challenges faced in 2011 by focusing on their customers, building Web sites
around them, investing heavily in the customer experience, and promising new
areas for engaging shoppers and growing the company’s base. Initiatives such as
mobile that were a blip on the radar in previous years have taken center stage
and are now commanding budget dollars. This compounds a key frustration online
retailers face: the integration of multiple technologies, few of which were
built for today’s evolved use cases. Online organizations are stretched thin to
balance back-end challenges while sprinting to deliver engaging, consistent
user experiences that capture more mind share and wallet share—the key
investment area for 2012.
to download the complete research findings and see how your peers are
prioritizing their 2012 investments.
Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce