Thursday Apr 05, 2012

Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

  Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.

Attend this webcast and you will learn:
  • How to leverage mobile and social touchpoints in digital commerce
  • Why having a Facebook page or a mobile app is not enough
  • The benefits of a consistent, personalized and relevant customer experience
  • Strategies for integrating mobile and social into an overall digital commerce strategy

Featured Speakers:

  • Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research
  • Brenna Johnson, Product Manager, Oracle Commerce

Click here to register.

Friday Feb 17, 2012

Why Consumer Goods (CG) Companies Must Act More Like Retailers

Pushing traditional media through new media channels is no longer enough to succeed in today’s Consumer Goods market. A new approach is needed - one that puts brands wherever consumers are, in a way that encourages consumer participation. CG manufacturers need to increase their engagement with consumers and improve their direct-to-consumer initiatives. They are now aggressively exploring ways to integrate new channels and adopting strategies, processes, and technologies so they can act more like retailers.

Sponsored by Oracle, The Economist published an Economist Intelligence Unit report titled New Directions: Consumer goods companies hone a cross-channel approach to consumer marketing.  The study is the result of a global survey of 221 consumer goods (CG) executives.

Brandchannel, an online exchange dedicated to branding, wrote their perspective on the study:

Consumer Goods companies need to think and act more their retail partners as their participation in social media and online storefronts increase.  The Economist Intelligence Unit report, New Directions, sponsored by Oracle, reveals that 41% of respondents surveyed plan to sell products directly to consumers in 2012, a 24% increase over those currently offering direct sales.

“Consumer goods companies can no longer merely push traditional campaigns through new media channels to reach today's more product-savvy consumer. They need to integrate multiple channels to put brands where consumers are, in a way that encourages a more interactive relationship between consumer and producer, not passive consumption of marketing messages.”

Key findings include:

  • The social media opportunity is finally catching the attention of senior management: 74% of CEO-level respondents say social media is a priority for increasing loyalty over the next 12 months
  • Nearly a quarter of CG executives envisage direct-to-consumer replacing retail.
  • Nearly half of survey respondents and other CG executives see their nascent e-commerce efforts as complementary to, rather than alternatives to, existing retail channels
Another perspective on the same study can be found here.

Wednesday Jan 11, 2012

Attending eTail Palm Springs, Learn How Mobile And Social Are Impacting Commerce

Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies.  While mobile phone users have a tendency to purchase in a store, growing percentages use their mobile phones to comparison shop.  And social commerce is generating interest as well but the key is monetizing this new customer touchpoint.

If you are attending eTail Palm Springs, make sure you come to the February 28th session at 12:40pm (Track D: Optimizing The Mobile & Social Commerce Experience) to hear from Michael Hylton, Director, eCommerce Product Marketing at Oracle.  You will learn about trends in both mobile and social commerce and how you can address these important new ways customers interact with your brand.

Wednesday Nov 02, 2011

Are You Ready For Mobile Commerce?

comScore, Inc., a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago.  As part of this, companies need to ensure that their commerce strategy includes mobile.  This is especially important as most consumers use two or more channels to browse, research, and purchase products.

There’s also been a lot of press recently around mobile and the battles over smartphone platform dominance.  The backside is that mobile commerce, or m-Commerce, is here to stay in a big way.

The results of an Oracle study of 3,000 worldwide mobile phone users found that 30% of customers have comparison shopped using their mobile phone, but still prefer to make the ultimate purchase in a store.  So the key is that customers expect companies to deliver a consistent, cross channel journey that includes mobile.  Click here to read the Oracle white paper “Consumer Views of Mobile Shopping and Mobile Service Providers.”
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