Friday Sep 21, 2012

B2B Commerce Best Practice Round Table

Are you struggling with delivering customers a consistent B2B multi-channel commerce experience?

If yes, then you will want to join us for a panel discussion featuring Oracle customers and B2B commerce experts on Thursday, September 27th to learn how leading B2B companies are succeeding in the new age of commerce.

Topics of discussion will include:

  • Moving B2B data and content online
  • Multiple site management
  • Mobile platforms
  • Merchandising and personalization

Don’t miss this opportunity to learn more about the latest trends, challenges and successes in B2B multi-channel commerce.

Learn more and register!

Monday Aug 13, 2012

Live Q&A with Marriott International: Enhancing the Customer Experience through Personalization

Effective personalization lies at the intersection of customer and business goals – and for Marriott, creating a personalized customer experience for travelers is critical to their business.  Join Marriott International on Tuesday August 21st at 1pm ET as they walk through how they are using personalization on Marriott.com to a deliver a completely user-centric experience – targeting the right traveler at the right time with the right experience. This includes tailored promotions and hyper-personalized recommendations based on individual preferences and propensities. Tim Streightiff and Amanda Skura will discuss how Marriott International leverages search and navigation technology, share best practices on how to track effectiveness, and highlight how they continually deliver site content that feels customized for every unique visitor. The Marriott team also will discuss their approach to building and managing Marriott.com including technology they leverage to drive the site experience, and merchandise effectively and efficiently to each customer at every step along the way.  

Don't miss this one hour event which will open with a brief overview, followed by discussion, and an open question and answer session. 

Register today!

Tuesday Jul 10, 2012

Oracle Unifies Oracle ATG Commerce and Oracle Endeca to Help Businesses Deliver Complete Cross-Channel Customer Experiences

Today, Oracle announced Oracle Commerce, which unifies Oracle ATG Commerce and Oracle Endeca into one complete commerce solution. Oracle Commerce is designed to help businesses deliver consistent, relevant and personalized cross-channel customer experiences.

“Oracle Commerce combines the best web commerce and customer experience solutions to enable businesses, whether B2C or B2B, to optimize the cross channel commerce experience,” said Ken Volpe, SVP, Product Development, Oracle Commerce. “Oracle Commerce demonstrates our focus on helping businesses leverage every aspect of its operations and technology investments to anticipate and exceed customer expectations.”

Click here to learn more about this announcement.  

Thursday Apr 05, 2012

Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

  Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.

Attend this webcast and you will learn:
  • How to leverage mobile and social touchpoints in digital commerce
  • Why having a Facebook page or a mobile app is not enough
  • The benefits of a consistent, personalized and relevant customer experience
  • Strategies for integrating mobile and social into an overall digital commerce strategy

Featured Speakers:

  • Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research
  • Brenna Johnson, Product Manager, Oracle Commerce

Click here to register.

Wednesday Apr 04, 2012

Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers

Going Direct to Consumer is top of mind with executives in the Consumer Goods (CG) industry today. But are companies ready to engage? Recently, the Economist Intelligence Unit (EIU) conducted research sponsored by Oracle to better understand how Consumer Goods companies are engaging directly with consumers today and in the future. The survey involved CG executives across the globe as well as in-depth interviews with corporate leaders in the industry to explore their direct-to-consumer initiatives. Some key findings include:

  • Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer
  • CG companies are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels to enhance brand loyalty and drive product sales
  • Survey respondents and other CG executives see their nascent e-commerce efforts as complimentary to, not competing with, existing retail channels.

This webinar will review the results of the research and panelists will discuss what CG companies worldwide are thinking as they deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer.

Monday Apr 02, 2012

Transforming Customer Experiences Through Agile Commerce With Forrester Research’s Brian Walker – April 4th Webinar

eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising, shopping, customer service - across a variety of digital channels and provide customers with a seamless, well-designed brand experience.

Join us for this complimentary webinar on Wednesday, April 4th, 2012 at 12:00pm ET as Forrester Research’s Brian Walker provides expert insight on:
  • The latest innovations, best practices, and industry trends in agile commerce, and how brands can maximize efforts
  • How forward-thinking companies today are leveraging technology to deliver powerful customer experiences across touchpoints 
  • The future of eBusiness and agile commerce
Register Now!

Thursday Mar 15, 2012

Less Can Be More In E-Commerce

Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.

 In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited.

The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult.

In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs.

The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased.

Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective.

Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

Wednesday Mar 07, 2012

It’s No Longer Channels, But Customer Touchpoints

eTail West was a full three days last week of retail and commerce coming together in Palm Desert, CA.  There were lots of great keynotes, breakout sessions, and tracks. As I walked the floor and listened to presenters I got a sense that a lot of companies continue to talk about “cross-channel experience”.

Those of us in the commerce world and those dipping your toes into it must start thinking beyond individual siloed channels and start thinking about customer touchpoints.  Today, there are so many ways that customers engage with you, be it mobile, PC, social, kiosk, store, etc. and it’s so important to marry the customer experience – which needs to be consistent – to the specific device that the customer is using at that point in time.  And as that customer moves from one touchpoint to another, they expect that the company continues to know who they are and provides personalized, relevant content.

Thursday Mar 01, 2012

2012 B2B E-Commerce Trends – Insight Into Key Trends And Areas of Investment for Building A Stronger Online Presence

Earlier we posted the results for our 2012 B2C E-Commerce Trends survey. This week, we want to share the results for our B2B e-Commerce Trends survey.


Although B2C e-commerce is typically seen as the more “sexy” side of e-commerce, 2010 U.S. Census data shows estimates for B2B revenue transacted online to be approximately $300 billion. Compare that to $200 billion in retail transactions, and the B2B commerce story suddenly becomes more interesting. Endeca, now part of Oracle, conducted a survey to help B2B e-commerce professionals benchmark their upcoming plans and strategies against those of their peers at similar organizations.


Key findings include:

  • Mobile, Not Surprisingly, Is a Key B2B Trend
    The bottom line: mobile is no longer just the concern of B2C brands launching the next cool consumer app. For top B2B brands, mobile is now a core piece of the customer experience, generating value and utility for the direct sales force and customers.
  • B2C e-Commerce Continues to Influence B2B Practices
    Key retail tools and best practices for influencing revenue in the last 12 months continue to be personalization, the online catalog, and search engine optimization (SEO).
  • Complexity Continues to Dominate the B2B Channel Equation
    B2B commerce organizations have always operated in a complex multichannel world. What the 2012 survey data points to is that engaging customers in that world remains increasingly complex. Companies responding to the survey continue to operate in an average of seven different languages and often in more than 100 distinct geographies.

Click here to download these B2B e-commerce research findings and see how your peers are prioritizing their 2012 investments.

Wednesday Feb 29, 2012

Consumer Goods Companies Are Increasingly Going Direct To Consumers

Economist Intelligence Unit Survey Reveals Consumer Goods Companies are Experimenting More with Mobile and Social Media to Engage with and Sell Directly to Consumers

A recent study conducted by the Economist Intelligence Unit (EIU) and sponsored by Oracle Consumer Goods found that Consumer Goods (CG) companies are increasingly experimenting with new ways to establish and enhance direct, two-way relationships with consumers.

The report found that the use of social and mobile channels are increasingly helping CG companies become more comfortable with the direct-to-consumer selling model, with the number of companies selling products directly to consumers expected to increase from 24 percent to 41 percent over the next 12 months. In addition, 74 percent of CEO-level respondents say social media is a priority for increasing loyalty over the next 12 months.

Despite the growing social and mobile marketing trend, survey respondents and other CG executives see their nascent e-commerce efforts as complementary to, not competing with, existing retail channels, but are committed to expanding their direct-to-consumer strategies. A full copy of the results is available here: “New Directions: Consumer Goods Companies Hone a Cross-Channel Approach to Consumer Marketing” report

Read more perspectives about the study from Brandchannel and Oracle.

Wednesday Feb 22, 2012

2012 B2C E-Commerce Trends: What’s Working, What Needs Improvement, And Where Your Peers Are Investing In 2012

In late 2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading retail, travel, and consumer manufacturing organizations to gain insights and understand what ideas and trends are key areas of focus for 2012.


At a high level, the survey shows that online retailers are overcoming the economic challenges faced in 2011 by focusing on their customers, building Web sites around them, investing heavily in the customer experience, and promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage and are now commanding budget dollars. This compounds a key frustration online retailers face: the integration of multiple technologies, few of which were built for today’s evolved use cases. Online organizations are stretched thin to balance back-end challenges while sprinting to deliver engaging, consistent user experiences that capture more mind share and wallet share—the key investment area for 2012.

Click here to download the complete research findings and see how your peers are prioritizing their 2012 investments.


Visit Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce solutions.

Monday Feb 06, 2012

Learn How To Power the Cross-Channel Customer Experience with Oracle’s Complete Commerce

Today’s customers are more information-enabled and mobile than ever before. This growing trend creates a double-edged sword to offer a consistent brand journey while also keeping them loyal and happy.

Customers expect instant gratification, whether it stem from their pc, smartphones, tablets or retail kiosks. They may begin the buying process in a retail store, but complete it from the comfort of their couch. And through it all, they expect their journey to be personalized, relevant and consistent across all of these touchpoints.

So, how can your company hope to deliver on its brand promise beneath such lofty expectations?  Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. You will understand how Complete Commerce can help you unify the customer experience, personalize their journey, maximize the engagement, and optimize the execution.
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