By Michael Hylton on Oct 19, 2011
Communications service providers (CSPs) are offering increasingly complex, personalized service bundles to meet the needs of their customers. Meanwhile, customers are increasingly comfortable with multichannel interactions with retail suppliers. To become modern retailers, CSPs need to adopt new techniques, technology, best practices of leading ecommerce retailers. Learn more by reading this Analysys Mason white paper titled "Cross-channel marketing and sales provides a uniform, personalized buying experience".