Wednesday Nov 16, 2011

Oracle ATG Ranked "Leader" Once Again In This Year's Gartner Magic Quadrant For E-Commerce

Oracle ATG Web Commerce is in the top portion of the Leaders quadrant once again in this year's Gartner Magic Quadrant for E-Commerce, and gained in “ability to execute” over the 2010 version. Leaders are defined in this Magic Quadrant as technology providers that demonstrate the optimal blend of insight, innovation, execution and the ability to "see around the corner."

Oracle ATG Web Commerce is a Leader because it has broadened its e-commerce capabilities with multisite management, a broader range of mobile devices supported and other additions, and Gartner points out ATG’s steady growth in revenue, market share and market visibility. Gartner notes that Oracle made the announcement regarding its acquisition of ATG in November 2010 and this has helped ATG with additional sales, marketing, R&D and global partnerships.

Oracle ATG's latest release, Oracle ATG Commerce 10, provides several important enhancements, including multisite management, cross-channel campaign management and support for a broader range of mobile devices, with the addition of merchandising (including updates to the user interface) and promotions applications.

The Magic Quadrant focuses on e-commerce for B2B and B2C across industry verticals, including retail, manufacturing, distribution, telecommunications, publishing, media, and financial services. The product should be able to integrate with applications beyond traditional e-commerce channels to meet the emerging customer requirement to transact across channels with a seamless experience.

Wednesday Nov 02, 2011

Are You Ready For Mobile Commerce?

comScore, Inc., a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago.  As part of this, companies need to ensure that their commerce strategy includes mobile.  This is especially important as most consumers use two or more channels to browse, research, and purchase products.

There’s also been a lot of press recently around mobile and the battles over smartphone platform dominance.  The backside is that mobile commerce, or m-Commerce, is here to stay in a big way.

The results of an Oracle study of 3,000 worldwide mobile phone users found that 30% of customers have comparison shopped using their mobile phone, but still prefer to make the ultimate purchase in a store.  So the key is that customers expect companies to deliver a consistent, cross channel journey that includes mobile.  Click here to read the Oracle white paper “Consumer Views of Mobile Shopping and Mobile Service Providers.”

Wednesday Oct 26, 2011

Sprint Becomes More Efficient When Customers Go Online

Watch and listen to Sprint's success using Oracle's ATG Web Commerce to support key customer experience objectives.  This includes achieving a more personalized on-line experience and moving customers to their website from call centers.  Recent results include a 25% growth in Ecare self-service. Another focus includes a new community site with ratings and reviews to support the purchase process.  Also read here to learn more about Oracle's ATG Web Commerce solutions.

Wednesday Oct 19, 2011

Ways Communications Service Providers Can Become More Retail-Focused

Communications service providers (CSPs) are offering increasingly complex, personalized service bundles to meet the needs of their customers. Meanwhile, customers are increasingly comfortable with multichannel interactions with retail suppliers.  To become modern retailers, CSPs need to adopt new techniques, technology, best practices of leading ecommerce retailers.  Learn more by reading this Analysys Mason white paper titled "Cross-channel marketing and sales provides a uniform, personalized buying experience".

Wednesday Oct 12, 2011

Why is the Multi-Channel Buyer so Important to Chico FAS’ Commerce Strategy?

The management at Chico’s FAS, a women’s specialty brands retailer with 1,225 boutiques and outlets throughout the U.S. and direct-to-consumer channels for each of its brands, believes the multi-channel buyers is 3 to 5 times more important to their business.  Their multi-channel commerce strategy is to be wherever their customers want to shop.

Watch this video on how Oracle ATG Web Commerce enables Chico’s FAS to deliver on their multi-channel promise to bring a personalized and single view to their customers across each of their three product lines.

Friday Sep 30, 2011

Want To Following Oracle ATG Web Commerce At Oracle Open World 2011?

The best part of going to conferences these days is not just listening to the speakers but also getting other people's thoughts and perspectives VIA TWITTER. Like every year we have created hashtags to allow Oracle OpenWorld 2011 attendees to follow the live action from Moscone Center, San Francisco.

* The Oracle Hashtags for the conference are  #OOW11 and @OracleOpenWorld, so include them in your tweets.
* To follow CRM at Oracle OpenWorld 2011, include #OOW11CRM in your tweet.
* To follow Oracle ATG Web Commerce at Oracle OpenWorld 2011, include #ATGCOMMERCE in your tweet.

For those NOT on Twitter, you can get started right away.

* Step 1: Sign up for a Twitter account.
* Step 2: Post updates on Twitter about the conference: session pointers, networking, analysis, key takeaways, etc.
* Step 3: In every 140 character post, include #ATGCOMMERCE (without quotes and a space in front of and after the tag)

For those of you who won't be there, you can still follow the action via a Twitter search for #ATGCOMMERCE.

See you on Twitter!

Wednesday Sep 28, 2011

Test your Commerce Knowledge. Hear from Commerce Experts at Oracle Open World 2011

Want to learn more about commerce, live help, and recommendations while attending Oracle OpenWorld 2011. Attend these sessions to learn from the experts about how they can help you grow your business and reach customers.

Monday, October 3rd, 2011



 2:00 pm – 3:00 pm

ATG Web Commerce Overview, Strategy and Roadmap
Brian Collins, Oracle

Moscone West
Room 2012

 5:00 pm – 6:00 pm

ATG Web Commerce Panel Discussion: The Future of Web Commerce and Retail
Kelly O'Neill, Brian Collins, Oracle

Moscone West
Room 2012

Tuesday, October 4th, 2011



 1:15 pm – 2:15 pm

Oracle Live Help Overview, Strategy and Roadmap
Michael Blanchard, Oracle

Moscone West
Room 2012

 3:30 pm – 4:30 pm

Multinational ATG Web Commerce
Kristen Flanagan, Oracle

Moscone West
Room 2012

 5:00 pm – 6:00 pm

Redefining Online Merchandising
Kristen Flanagan, Oracle

Moscone West
Room 2012

 Wed Oct 5th, 2011



 1:15 pm – 2:15 pm

Implementing Web Commerce in a Complex Environment
Adam Belmont, Oracle

Moscone West
Room 2012

Thursday, October 6th, 2011



9:00 am – 10:00 am

Anytime, Anywhere Commerce with Siebel Customer Order Management and ATG Web Commerce
Aaron Shidler, Oracle

Moscone 2003

 10:30 am – 11:30 am

Architecting Commerce Systems for Scalability
Adam Belmont, Oracle

Moscone West
Room 2012

Learn more and register now for Oracle OpenWorld 2011, San Francisco, October 2-6. View CRM Conference activities, browse our Focus On CRM program guides and full content catalog, and build your online / mobile schedule. We look forward to seeing you at OpenWorld!

Welcome To The Oracle Complete Commerce Blog

I would like to introduce myself to you and invite you to follow this new blog, Complete Commerce.  I am Michael Hylton, Director, eCommerce Product Marketing at Oracle, where I oversee product marketing for Oracle's commerce solution that allow companies to deliver a personalized, consistent cross-channel shopping experience. I have over 6 years of commerce and 16 years of experience successfully marketing enterprise software applications, SaaS and infrastructure solutions.  Again, welcome!
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THE place to find out what's new and what's happening with Oracle's E-Commerce product line.

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