Why is the Multi-Channel Buyer so Important to Chico FAS’ Commerce Strategy?

The management at Chico’s FAS, a women’s specialty brands retailer with 1,225 boutiques and outlets throughout the U.S. and direct-to-consumer channels for each of its brands, believes the multi-channel buyers is 3 to 5 times more important to their business.  Their multi-channel commerce strategy is to be wherever their customers want to shop.

Watch this video on how Oracle ATG Web Commerce enables Chico’s FAS to deliver on their multi-channel promise to bring a personalized and single view to their customers across each of their three product lines.
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