Live Q&A with Marriott International: Enhancing the Customer Experience through Personalization

Effective personalization lies at the intersection of customer and business goals – and for Marriott, creating a personalized customer experience for travelers is critical to their business.  Join Marriott International on Tuesday August 21st at 1pm ET as they walk through how they are using personalization on Marriott.com to a deliver a completely user-centric experience – targeting the right traveler at the right time with the right experience. This includes tailored promotions and hyper-personalized recommendations based on individual preferences and propensities. Tim Streightiff and Amanda Skura will discuss how Marriott International leverages search and navigation technology, share best practices on how to track effectiveness, and highlight how they continually deliver site content that feels customized for every unique visitor. The Marriott team also will discuss their approach to building and managing Marriott.com including technology they leverage to drive the site experience, and merchandise effectively and efficiently to each customer at every step along the way.  

Don't miss this one hour event which will open with a brief overview, followed by discussion, and an open question and answer session. 

Register today!
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