Are You Ready For Mobile Commerce?

comScore, Inc., a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago.  As part of this, companies need to ensure that their commerce strategy includes mobile.  This is especially important as most consumers use two or more channels to browse, research, and purchase products.

There’s also been a lot of press recently around mobile and the battles over smartphone platform dominance.  The backside is that mobile commerce, or m-Commerce, is here to stay in a big way.

The results of an Oracle study of 3,000 worldwide mobile phone users found that 30% of customers have comparison shopped using their mobile phone, but still prefer to make the ultimate purchase in a store.  So the key is that customers expect companies to deliver a consistent, cross channel journey that includes mobile.  Click here to read the Oracle white paper “Consumer Views of Mobile Shopping and Mobile Service Providers.”
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