2012 B2C E-Commerce Trends: What’s Working, What Needs Improvement, And Where Your Peers Are Investing In 2012
By Jeri Kelley on Feb 22, 2012
In late 2011, Endeca, now part of Oracle, surveyed e-Commerce professionals from leading retail, travel, and consumer manufacturing organizations to gain insights and understand what ideas and trends are key areas of focus for 2012.
At a high level, the survey shows that online retailers are overcoming the economic challenges faced in 2011 by focusing on their customers, building Web sites around them, investing heavily in the customer experience, and promising new areas for engaging shoppers and growing the company’s base. Initiatives such as mobile that were a blip on the radar in previous years have taken center stage and are now commanding budget dollars. This compounds a key frustration online retailers face: the integration of multiple technologies, few of which were built for today’s evolved use cases. Online organizations are stretched thin to balance back-end challenges while sprinting to deliver engaging, consistent user experiences that capture more mind share and wallet share—the key investment area for 2012.
Click here to download the complete research findings and see how your peers are prioritizing their 2012 investments.
Visit Oracle.com/webcommerce to learn more about Endeca and Oracle’s Web commerce solutions.