By Michael Hylton on Jan 11, 2012
Mobile commerce (or m-commerce) and social commerce are emerging as significant trends in the way customers interact and ultimately purchase from companies. While mobile phone users have a tendency to purchase in a store, growing percentages use their mobile phones to comparison shop. And social commerce is generating interest as well but the key is monetizing this new customer touchpoint.
If you are attending eTail Palm Springs, make sure you come to the February 28th session at 12:40pm (Track D: Optimizing The Mobile & Social Commerce Experience) to hear from Michael Hylton, Director, eCommerce Product Marketing at Oracle. You will learn about trends in both mobile and social commerce and how you can address these important new ways customers interact with your brand.