HP Enterprise Database Consolidation Appliance for SQL Server really demonstrates how Oracle has set the stage for engineered solutions / appliances becoming the next big wave in the enterprise IT industry:
The article mentions how the HP/Microsoft announcement is clearly a response to Oracle Exadata. However, from a technical perspective, it is a much different offering than Oracle Exadata. The HP/Microsoft
offering is all about consolidating by offering a preconfigured database and hardware solution using hypervisor based virtualization. Oracle Exadata is all about a preconfigured data and hardware solution for
consolidation but also focused on high performance.