Oracle Database Appliance - Cloud 'in a box' for small to mid-size companies ?

Seems logical for Oracle to announce a database appliance for small to mid-size companies as Exadata was too big for these companies: http://www.oracle.com/us/corporate/press/495422 This announcement reminds me of an information week article I just read titled "Appliances: Just How Many Toasters Do You Need?'. The article discusses the need for both virtualization and specialized software/hardware appliances. Article also discusses Oracle Exadata or mainframe for large database workloads. Now there is a new 'toaster' for small and medium size database workloads.
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Migrating legacy client/server and mainframe technologies to the Oracle cloud.

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