Monday Jun 29, 2015

Oracle Cloud Platform Launch Wrap-Up

Last Monday, Oracle held a live event at its headquarters in Redwood Shores, announcing the addition of 24 new platform and infrastructure services to the Oracle Cloud. The launch event was headlined by none other than Oracle’s Executive Chairman and CTO, Larry Ellison. I was lucky enough to attend in person and thought I’d share some of the highlights of the day.

The day got off to an early start with a full lineup of executive interviews conducted by SiliconANGLE’s John Furrier and streamed live from theCube. Interviewees included a number of Oracle executives, Oracle Cloud Platform customers, and IDC analyst Carl Olofson. I thought the interviews were insightful and I really like John’s conversational interview style.  If you’re interested in hearing different industry perspectives on PaaS, it’s worth checking out the replays of the interviews here.

The live in-person portion of the event went off in front of a packed house in Oracle’s Conference Center. The room was filled with hundreds of customers, partners, and members of the press and analyst communities. For those who weren’t able to attend in person, the entire event was streamed live to a global audience of thousands.  Larry’s presentation provided a quick recap of Oracle’s SaaS business as well as a high-level view of the 24 new platform and infrastructure services being added to Oracle Cloud. Following Larry was Thomas Kurian, President of Product Development, Oracle, who drilled down into more detail on the new services and included some very cool demos of the new Dedicated Compute, Exadata, and Mobile cloud services.  Lastly, Steve Daheb, SVP of PaaS, BI, and EPM Business Groups, hosted a panel discussion with key executives from Avaya, JDSU, Accenture, and Pharmavite who talked about how Oracle Cloud Platform is helping them drive business innovation and technology leadership. The entire event was recorded and each segment is now available to view on-demand. If you don’t have time to watch a replay of the entire event, you can watch this short highlight video of Larry’s keynote.

My key takeaway from Monday’s launch was that Oracle continues to be all-in with respect to the cloud. Oracle is expanding its already broad and integrated cloud platform and has plugged the few remaining gaps with services like Mobile, Integration, and Process. Now, Oracle is starting to differentiate itself by raising the bar with platform services based on engineered systems like Oracle Exadata and Big Data Appliance to enable performance, scale, and reliability never seen before in a public cloud. It’s ambitious and impressive, and based on initial reactions from customers, press, and analysts, it's going to significantly increase the possibilities of PaaS in the enterprise.

For a more comprehensive rundown of Monday’s announcements, check out the press release.  And of course, for more information about the Oracle Cloud Platform itself, just go to  

Lastly, if you want to learn more about Oracle Cloud Platform, I encourage you to register for the upcoming live Oracle Cloud Platform webcast series which starts in July.

Friday Feb 14, 2014

You Are Not Even Wrong About the Cloud - Part 1

Many years ago, I read an article in The New Yorker about a math expert who was working as one of the early quants on Wall Street. One phrase from that article has become a part of my vocabulary – “You are not even wrong”. By this, the mathematician meant that the person was so far off base on a topic as to not even qualify as being wrong – it’s like they had left the universe of correct and incorrect on a certain topic.

I have used it over the years as a sarcastic description of some opinion I felt was on the far side of clueless. But, in reality, the description is not just an ultimate putdown of sorts. This phrase can apply to any ideas which don’t really apply to a particular scenario. The person expressing the opinion is not necessarily unintelligent, or even uninformed. They are just playing on the wrong field.

I’ve been product manager for the Oracle Database Cloud for the past 3 years, and I find that this situation is wildly common when people talk about Cloud computing. Seemingly everyone is excited about the possibilities of the Cloud, but the overwhelming majority of people are looking at this technology area from an inappropriate viewpoint.

Put simply, most believe the Cloud is magic. And we all know there is no magic technology – even a great advance like Exadata is a result of a bunch of good decisions implemented well.

The problem lies in something I refer to as the orthogonal nature of costs and benefits. When two terms are orthogonal, there is no statistical relationship between them. In the same way, there are important facets of Cloud computing where the costs and benefits stem from different places – places which are rarely united in a single world view.

This blog is the first of five parts. In the next three parts (with the first of these three parts here), I will discuss three prominent areas of orthogonal costs and benefits, which will help you to understand how to properly evaluate the what, when and hows of Cloud computing for your particular organization. The final part will be a general prescription on how to move to the Cloud to maximize benefits and minimize both problems and disappointments.

Tuesday Feb 04, 2014

Summary of Twitter chat about Cloud Odyssey, a sci-fi movie by Oracle

We had a twitter based chat with Rex Wang , VP of Product Marketing , Oracle and executive producer of the Cloud Odyssey, a sci-fi movie by Oracle. In this chat, Rex answered questions about the objectives behind the movie, how movie is made, technologies covered in the Cloud Odyssey events etc. Here is the summary of the twitter based chat captured as Storify story :
[Read More]

Friday Nov 01, 2013

Oracle Cloud Solutions at Cloud Expo West

Oracle is proud to be the Platinum Sponsor at next week's Cloud Expo West in Santa Clara (Nov 4-7).  This is the third consecutive year that Oracle has been sponsoring Cloud Expo and each year our involvement and presence at the conference has grown. This year, we have a great lineup of sessions which I've listed below. If you’re attending Cloud Expo West, we'd love to have you attend our sessions that will show our thought leadership and leading solutions in the cloud. You should also swing by Booth #130 to see some of our latest cloud offerings firsthand.

Date  Time  Session Title  Track  Room
 Monday, Nov 4  3:00 pm - 3:45 pm Ten Myths of Cloud Computing - General Session All Tracks Ballroom A-H
 Monday, Nov 4  5:10 pm - 5:55 pm Driving Recurring Revenue Streams Through Cloud Billing Cloud Computing and Big Data M1
 Monday, Nov 4  5:10 pm - 5:55 pm An Introduction to Oracle's Cloud Application Marketplace Cloud Bootcamp Great America Room J
 Tuesday, Nov 5  6:25 pm - 7:05 pm Delivering Database as a Service with Oracle Database 12c Deploying the Cloud Great America Room 2
 Wednesday, Nov 6  5:35 pm - 6:20 pm Accelerating Your Journey to Self-Service IT Enterprise Cloud Computing B2
 Thursday, Nov 7  1:35 pm - 2:20 pm Oracle's Strategy for Public Cloud Platform and Infrastructure Services Infrastructure Management | Virtualization M2

At Cloud Expo West, you'll get to learn about and experience the latest in Cloud and Big Data. If you're in Silicon Valley or the Bay Area and don't have a pass to Cloud Expo, no problem. Oracle is giving away FREE VIP Gold Passes! We would love to have you be our VIP guest. Just go to Oracle's Cloud Expo 2013 event registration page and follow the instructions to get your complimentary pass.

Stay tuned to this blog and follow us on Twitter (@OracleCloudZone) during and after Cloud Expo for more of our insight and observations about this year's conference.

Wednesday Oct 09, 2013

Accelerating Your Journey to Self-Service IT with Technology Solutions from Oracle and Partners

At the Oracle Open World 2013, I was really pleased to see many Oracle customers sharing their story of accelerating their journey to Self-Service IT or private cloud leveraging the technology solutions from Oracle and partners.

The Oracle Enterprise Manager General session at Oracle Open World 2013 highlighted the efforts of everyday heroes who are driving their IT organizations’ journeys to a more efficient and agile IT. These heroes - 5 Oracle ACEs and 2 other enterprise Manager customers , shared their experiences in deploying and managing large-footprint Oracle stack environments encompassing Oracle Applications, Oracle Fusion Middleware, Oracle Database, and Oracle engineered systems.

The general session also covered Oracle Enterprise Manager’s own journey as a product in this context and also gave a sneak preview of what’s to come.

Many other customers, for example, Bank of America, Norwey's NAV, Mercy Hospital shared their experience during their journey to private cloud and offering Database as a Service or Middleware as a Service via a self-service portal.

Many partners showcased their private cloud solutions and announced new products at Oracle Open World. Dell announced integration of their Open Manage solution with Oracle Enterprise Manager during Michael Dell's keynote.

 EMC announced their new Oracle Enterprise Manager plug-in for their storage during Jeremy Burton's keynote .

Another key highlight for me was the sessions from Oracle user group members on Sunday, September 22nd. Attendance, engagement and interaction during these sessions were really amazing.

If you missed these sessions, want to review what you learned, or spread the knowledge to others, now you can download most of the sessions presented at Oracle OpenWorld. There are two ways to access the sessions for download (or online review):

  1. Directly through Content Catalog
  2. Indirectly through Schedule Builder to Content Catalog (registered attendees only)

In addition , you can learn more about accelerating your journey to self-service IT by going Zero to Cloud resource page.

Tuesday Sep 24, 2013

Oracle and Microsoft: Partners in the Enterprise Cloud

Back in late June, Oracle and Microsoft announced a new partnership designed to help customers embrace cloud computing by providing greater choice and flexibility when deploying Oracle software. As an extension of its commitment to support multiple platforms, Oracle would certify and support Oracle applications, middleware, database, Java, and Oracle Linux on Windows Server Hyper-V and Windows Azure. Microsoft would offer Java, Oracle Database, and Oracle WebLogic Server to Windows Azure customers. Also, Oracle would offer Oracle Linux to Windows Azure customers. You can review all key elements of the partnership announcement by reading my blog post about it or the press release. Whether you’re in IT, a software industry analyst, or just a techie like me, you knew this was big news.

Now fast forward just a few short months and here comes more good news. Today at Oracle OpenWorld 2013, it was announced that Oracle software including Java, Oracle Database, and Oracle WebLogic Server is now available for preview in Windows Azure. During his partner keynote presentation, Brad Anderson, Microsoft’s Corporate VP of Cloud and Enterprise Engineering, discussed the benefits of being able to deploy and run Oracle’s mission critical software on a Microsoft-based public, private, or hybrid cloud. There was even a demo of how easy it was to deploy Oracle software using pre-configured images from the Windows Azure image gallery. The full list of available Oracle software images is available here

Microsoft's Brad Anderson

You can watch a live stream and on-demand replays of all the Oracle OpenWorld 2013 keynotes, including Brad Anderson's, at As news about the Oracle and Microsoft partnership continues to develop, check back here on the Oracle Cloud Solutions blog to keep up to date.

Friday Jul 12, 2013

Plug into the Cloud

With the latest release, Oracle Database 12c provides tremendous new capability to enable cloud computing. A new architecture enables greatly simplified database consolidation with no changes to your applications. This new architecture uses a new option, Oracle Multitenant, allowing you to “plug into the cloud” with a multitenant container database that can hold one to many pluggable databases. This greatly increases scalability and server utilization, allowing you to manage many databases as one, all while retaining the complete isolation of separate databases, without changing any application code or access rights.

Each application can then have its own dedicated pluggable database, to ensure complete data isolation and the resource prioritization of separate workloads. Each pluggable database is plugged in to a multitenant container database (CDB), so an administrator only has to deal with administering and managing the one CDB, literally providing the ability to “manage many as one”! This makes it easy to consolidate multiple databases onto private clouds without changing any applications, and still be in complete control of all resources.

This new architecture is designed for cloud, provides efficient consolidation, with rapid provisioning and cloning of databases, along with easier and faster upgrades and patching. With Oracle Multitenant you can quickly and easily plug into the cloud!

Attend the Webcast to learn more about Oracle Database 12c's new multitenant architecture. Be the first to learn how to:

  • Simplify database consolidation
  • Automatically compress and tier data
  • Improve application continuity
  • Redact sensitive data

Monday Jun 24, 2013

Oracle and Microsoft Expand Choice and Flexibility in Deploying Oracle Software in the Cloud

Oracle and Microsoft have entered into a new partnership that will help customers embrace cloud computing by providing greater choice and flexibility in how to deploy Oracle software. 

Here are the key elements of the partnership:

  • Effective today, our customers can run supported Oracle software on Windows Server Hyper-V and in Windows Azure
  • Effective today, Oracle provides license mobility for customers who want to run Oracle software on Windows Azure
  • Microsoft will add Infrastructure Services instances with popular configurations of Oracle software including Java, Oracle Database and Oracle WebLogic Server to the Windows Azure image gallery
  • Microsoft will offer fully licensed and supported Java in Windows Azure
  • Oracle will offer Oracle Linux, with a variety of Oracle software, as preconfigured instances on Windows Azure

Oracle’s strategy and commitment is to support multiple platforms, and Microsoft Windows has long been an important supported platform.  Oracle is now extending that support to Windows Server Hyper-V and Window Azure by providing certification and support for Oracle applications, middleware, database, Java and Oracle Linux on Windows Server Hyper-V and Windows Azure. As of today, customers can deploy Oracle software on Microsoft private clouds and Windows Azure, as well as Oracle private and public clouds and other supported cloud environments.

For information related to software licensing in Windows Azure, see Licensing Oracle Software in the Cloud Computing Environment.

Also, Oracle Support policies as they apply to Oracle software running in Windows Azure or on Windows Server Hyper-V are covered in two My Oracle Support (MOS) notes which are shown below:

MOS Note 1563794.1 Certified Software on Microsoft Windows Server 2012 Hyper-V - NEW

MOS Note 1563794.1

MOS Note 417770.1 Oracle Linux Support Policies for Virtualization and Emulation - UPDATED

MOS Note 417770.1

[Read More]

Monday Jun 03, 2013

A Cloudy Webcast on the Horizon for Application Developers

I'm sure many of you who follow this blog have heard a lot about Oracle Cloud and may have even been able to attend one of our recent Oracle CloudWorld events. Chances are that you’ve heard a great deal about Oracle Cloud’s application services (SaaS) and the different lines of business (LOBs) that leverage them.  Let’s not forget that Oracle Cloud also offers platform as a service (PaaS) that enable developers to quickly and easily build new applications or custom extensions to Oracle Cloud’s SaaS applications. Oracle Cloud platform services are based on the world’s leading platform, open standards to prevent lock-in, and offer simple subscription pricing.

In our continuing efforts to spread the word to application developers that are keen to move their projects to the cloud, the Oracle Cloud team will be hosting a webcast series called Developing Applications in Oracle's Public Cloud. These LIVE webcasts will begin with quick overviews of our PaaS offerings, then spend most of the time on hands-on demonstrations of common tasks like building a simple app, loading data, and using the integrated tools. The first of two 2-part webcasts will focus on the Oracle Database Cloud Service and will be particularly interesting to developers familiar with Oracle Application Express. The second 2-part webcast is targeted at Java developers and will focus on the Oracle Java Cloud Service. I've listed the webcast series schedule below.

Each webcast will have LIVE Q&A so you’ll have an opportunity to ask the Oracle Cloud Product Managers any questions you have about these services. 

  • Developing Applications with the Oracle Database Cloud Service - Part 1 - June 18, 2013 at 9 a.m. PT
  • Developing Applications with the Oracle Database Cloud Service - Part 2 - June 20, 2013 at 9 a.m. PT
  • Improving Developer Productivity with Oracle Java Cloud Service and Cloud-Based IDE Plug-Ins - June 25, 2013 at 9 a.m. PT
  • Improving Developer Productivity with Oracle Java Cloud Service and Maven - June 27, 2013 at 9 a.m. PT
  • Click here to register for the webcasts today!

    Saturday Mar 23, 2013

    IOUG Cloud Computing Special Interest Group (SIG) presents impressive line-up of cloud sessions at Collaborate, Denver

    The IOUG Cloud Computing Special Interest Group (SIG) represents the voice of the independent Oracle professional on matters related to Oracle-centric Cloud Computing. The SIG board consists of world-renowned veteran experts that, have have come up with an ensemble of first-rate sessions at COLLABORATE 2013 related to Oracle Cloud Computing.The Cloud track at COLLABORATE 2013 is a great opportunity for the Oracle professional to rub shoulders and learn from some of the best in the industry about cutting-edge technology, prevalent trends, best practices and a whole lot more about Oracle Cloud Computing solution.

    The IOUG Cloud Computing SIG presents an impressive line-up of cloud sessions at Collaborate 2013. Here is a summary of cloud sessions :-

    Collaborate 2013 Cloud Computing sessions


    Session ID

    Session Details

    Product Line


    Sun. Apr. 7

    2:15 pm - 3:15 pm


    Journey to the Cloud for PeopleSoft


    Cloud Computing

    Mon. Apr. 8

    9:45 am - 10:45 am


    Oracle Fusion Applications On Premise Installations Road Map

    Oracle Fusion Applications

    Cloud Computing

    Mon. Apr. 8

    9:45 am - 10:45 am


    Performance Tuning your DB Cloud in OEM 12c Cloud Control - 360 Degrees

    Oracle Database, Oracle Enterprise Manager, Real Application Clusters

    Cloud Computing,Database

    Mon. Apr. 8

    11:00 am - 12:00 pm


    The Case for Hyperion in the Cloud

    Hyperion EPM, Oracle Business Intelligence Enterprise Edition

    Cloud Computing

    Mon. Apr. 8

    11:00 am - 12:00 pm


    Oracle Roadmap:Oracle’s Cloud Computing Strategy – Your Strategy. Your Cloud. Your Choice.

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    11:00 am - 12:00 pm


    Oracle’s Cloud Computing Strategy – Your Strategy. Your Cloud. Your Choice.

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    12:15 pm - 12:45 pm


    Cloud Computing Solutions leveraging Oracle Technology

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    1:15 pm - 2:15 pm


    How to Become a Cloud Builder

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    1:15 pm - 2:15 pm


    Selecting the Right Cloud for Your Oracle ERP Solution

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    2:30 pm - 3:30 pm


    Under The Hood of Oracle Pluggable Databases

    Oracle Database

    Cloud Computing,Database

    Mon. Apr. 8

    2:30 pm - 3:30 pm


    Deploying a Private Database Cloud

    Oracle Database, Real Application Clusters, VMware

    Cloud Computing,Database

    Mon. Apr. 8

    3:45 pm - 4:45 pm


    Roadmap to Cloud deployment for Oracle users

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    5:00 pm - 6:00 pm


    Features, Benefits Of Virtualization Technologies For Oracle Applications; Partitioning Policies

    Oracle E-Business Suite, Oracle VM

    Cloud Computing

    Mon. Apr. 8

    5:00 pm - 6:00 pm


    How to setup your own Private Oracle Fusion Applications Cloud?

    Fusion Applications, Grid Control, Oracle Fusion Applications

    Cloud Computing

    Mon. Apr. 8

    5:00 pm - 6:00 pm


    Virtualized Public/Private Cloud Storage

    Applicable to All

    Cloud Computing

    Mon. Apr. 8

    5:00 pm - 6:00 pm


    Virtualizing Oracle: VMware and Oracle VM - A Technical Deep Dive

    Oracle Database, Oracle VM, VMware

    Cloud Computing,Professional Development

    Tue. Apr. 9

    8:00 am - 9:00 am


    Cloud Computing Industry Directions Part I : Economics and a Business Case Approach

    Applicable to All

    Cloud Computing

    Tue. Apr. 9

    8:00 am - 9:00 am


    Oracle VM, OEM12c and Cloud Computing 360 Degrees

    Oracle VM, Oracle Forms

    Cloud Computing

    Tue. Apr. 9

    8:00 am - 9:00 am


    Leveraging Enterprise Manager to uncover virtualization performance bottlenecks

    Oracle Database, Oracle Enterprise Manager, Oracle WebLogic Suite, VMware

    Cloud Computing,Manageability

    Tue. Apr. 9

    10:45 am - 11:45 am


    Cloud Computing Directions: Developing your Oracle (Apps, Database and Middleware) strategy

    Applicable to All

    Cloud Computing,Engineered Systems

    Tue. Apr. 9

    12:00 pm - 12:30 pm


    Why Every Database Needs to be Virtualized

    Oracle Database, VMware

    Cloud Computing

    Tue. Apr. 9

    12:00 pm - 12:30 pm


    Improve Employee Productivity with Intuitive and Social Work Environments

    Applicable to All

    Cloud Computing,Middleware

    Tue. Apr. 9

    12:00 pm - 12:30 pm


    Cloud Computing SIG Meeting

    Applicable to All

    Cloud Computing

    Tue. Apr. 9

    2:00 pm - 3:00 pm


    Plan/Configure/Deploy your own Private Oracle Fusion Applications Cloud

    Fusion Applications, Oracle Enterprise Manager, Oracle VM

    Cloud Computing,Middleware

    Tue. Apr. 9

    2:00 pm - 3:00 pm


    Enterprise Manager 12c: The Nerve Center of Oracle Cloud

    Oracle Enterprise Manager

    Cloud Computing,Engineered Systems

    Tuesday Mar 05, 2013

    Reap the Benefits of Database Cloud Services - Watch the Webcast Replay

    Last week, Rick Greenwald, product manager for the Oracle Database Cloud Service, presented a live webcast called "Reap the Benefits of Database Cloud Services".

    If you want to learn how the Oracle Database Cloud Service enables fast and easy development and deployment of business applications by extending the power of Oracle Database to the public cloud, watch a replay of the webcast which is now available on-demand.

    After viewing the webcast, don't forget to sign up for a 30-day Free Trial of the Oracle Database Cloud Service.

    Wednesday Feb 13, 2013

    Scenes From the First OTN Developer Day for Cloud Application Developers

    Yesterday we held our first OTN Developer Day for Cloud Application Developers and what a day it was.  It was standing room only as we had a packed room of developers at this free, live event at the Oracle Conference Center in Redwood Shores. The developers who attended yesterday's event got to hear and see firsthand how Oracle Cloud Platform Services make developing and deploying enterprise-grade business applications in the cloud faster and easier than ever before.

    The day included service overview presentations by Oracle Cloud product managers, but the bulk of the time was spent doing hands-on exercises with the Java Cloud Service and Database Cloud Service. All in all, it was a great event and we look forward to running more OTN Developer Days for Cloud Application Developers in the future. Stay tuned. In the meantime, here's a couple of pictures from the event...enjoy!

    The presentations from the event are all available for downloaded here. To learn more about Oracle Cloud, go to If you want to take Oracle Cloud Platform Services for a spin on your own, go to and sign up for a 30-day free trial. 

    Monday Dec 17, 2012

    The APEX of Business Value… or: the Business Value of APEX? Cloud takes Oracle APEX to new heights!

    This blog entry has been re-posted with permission from the author, Lucas Jellema.

    The attraction of APEX has increased tremendously with the recent launch of the Oracle Cloud. APEX already supported departmental development and deployment of business applications with minimal involvement from the IT department (only a database needed be made available). Positioned as the ideal replacement for MS Access, APEX probably has managed better to capture the eye of developers and was used for enterprise application development at least as much as for the kind of tactical applications that Oracle strategically positioned it for.

    With APEX as PaaS & DevaaS from the Oracle Cloud, a leap is made to a much higher level of business value. Now the IT department is not even needed to make infrastructure available with a database running  on it. All the business needs is a credit card. And the business application that is developed, managed and used from the cloud through a standard browser can now just as easily be accessed by users from around the world as by users from the business department itself. As a bonus – the development of the APEX application is also done in the cloud – with no special demands on the location or the enterprise access privileges of the developers.

    To sum it up: APEX from Oracle Cloud Database Service

    • get the development environment up and running in minutes
    • no involvement from the internal IT department required (no for infrastructure, not for platform and not for development)
    • superior availability and scalability is offered by Oracle
    • users from anywhere in the world can be invited to access the application
    • developers from anywhere in the world can participate in creating and maintaining the application

    In addition: because the Oracle Cloud platform is the same as the on-premise platform, you can still decide to move the APEX application between the cloud and the local environment – and back again.


    The REST-ful services that are available through APEX allow programmatic interaction with the database under the APEX application. That means that this database can be synchronized with on premise databases or data stores in (other) clouds. Through the Oracle Cloud Messaging Service, the APEX application can easily enter into asynchronous conversations with other APEX applications, Fusion Middleware applications (ADF, SOA, BPM) and any other type of REST-enabled application.

    In my opinion, now, for the first time perhaps, APEX offers the attraction to the business that has been suggested before: because of the cloud, all the business needs is  a credit card (a budget of $175 per month), an internet-connection and a browser. Not like before, with a PC hidden under a desk or a database running somewhere in the data center. No matter how unattended: equipment is needed, power is consumed, the database needs to be kept running and if Oracle Database XE does not suffice, software licenses are required as well. And this set up always has a security challenge associated with it. The cloud fee for the Oracle Cloud Database Service includes infrastructure, power, licenses, availability, platform upgrades, a collection of reusable application components and the development and runtime environments containing the APEX platform.


    Of course this means that only business departments can move quickly without having to convince their IT colleagues to move along – it also means that small organizations that do no even have IT colleagues can do the same. Getting tailored applications or applications up and running to get in touch with users and customers all over the world is now within easy reach for small outfits – without any investment.

    My misunderstanding

    For a long time, I was under the impression that the essence of APEX was that the business could create applications themselves – meaning that business ‘people’ would actually go into APEX to create the application. And to me APEX was for too much of a developers’ tool to see that happen – apart from the odd business analyst who missed her calling as an IT developer. Having looked at various other cloud based development offerings – including, Mendix, WaveMaker, WorkXpress, OrangeScape, Caspio and Cordys- I have come to realize my mistake. All these platforms are positioned for ‘the business’ but require a fair amount of coding and technical expertise. However, they make the business happy nevertheless, because they allow the  business to completely circumvent the IT department. That is the essence. Not having to go through the red tape, not having to wait for IT staff who (justifiably) need weeks or months to provide an environment, not having to deal with administrators (again, justifiably) refusing to take on that ‘strange environment. Being able to think of a some initiative and turn into action right away. The business does not have to build the application – it can easily hire some external developers or even that nerdy boy next doors. They can get started, get an application up and running and invite users in – especially external users such as customers.

    They will worry later about upgrades and life cycle management and integration. To get applications up and running quickly and start turning ideas into action and results rightaway. That is the key selling point for all these cloud offerings, including APEX from the Cloud. And it is a compelling story. For APEX probably even more so than for the others. While I consider APEX a somewhat proprietary framework compared with ‘regular’ Java/JEE web development (or even .NET and PHP  development), it is still far more open than most cloud environments. APEX is SQL and PL/SQL based – nothing special about those languages – and can run just as easily on site as in the cloud. It has been around since 2004 (that is not including several predecessors that fed straight into APEX) so it can be considered pretty mature. Oracle as a company seems pretty stable – so investments in its technology are bound to last for some time to come.

    By the way: neither APEX nor the other Cloud DevaaS offerings are targeted at creating applications with enormous life times. They fit into a trend of agile development and rapid life cycle management, with fairly light weight user interfaces that quickly adapt to taste, technology trends and functional requirements and that are easily replaced.image

    APEX and ADF – a match made in heaven?! (or at least in the sky)

    Note that using APEX only for cloud based database with REST-ful Services is also a perfectly viable scenario: any UI – mobile or browser based – capable of consuming REST-ful services can be created against such a business tier. Creating an ADF Mobile application for example that runs aginst REST-ful services is a best practice for mobile development. Such REST-ful services can be consumed from any service provider – including the Cloud based APEX powered REST-ful services running against the Oracle Cloud Database Service!

    The ADF Mobile architecture overview can easily be morphed to fit the APEX services in – allowing for a cloud based mobile app:


    Tuesday Oct 02, 2012

    PaaS, DBaaS and the Oracle Database Cloud Service

    As with many widely hyped areas, there is much more variation within the broad spectrum of products referred to as “Cloud” that is immediately apparent. This variation is evident in one of the key misunderstandings about the Oracle Database Cloud Service.

    People could be forgiven for thinking that the Database Cloud Service was a Database-as-a-Service (DBaaS), but this is actually not true. The Database Cloud Service is a Platform-as-a-Service, which presents a different user and developer interface and has a different set of qualities.

    A good way to think about the difference between these two varieties of Cloud offerings is that you, the customer, have to deal with things at the level of the offering, but not for anything below it. In practice, this means that you do not have to deal with hardware or system software, including installation and maintenance, for DBaaS. You also do not have much control over configuration of these options.

    For PaaS, you don’t have to deal with hardware, system software, or database software – and also do not have control over these levels in the stack. So you cannot modify configuration parameters for the database with the Database Cloud Service – your interface is through SQL and PL/SQL, with Application Express, included in the Database Cloud Service, or through JDBC for Java apps running in the Java Cloud Service, or through RESTful Web Services.

    You will notice what is not mentioned there – SQL*Net. You cannot access your Oracle Database Cloud Service by changing an entry in the TNSNames file and using SQL*Net. So the effort involved in migrating an existing Oracle Database in your data center to the Database Cloud Service may be prohibitive.

    The good news is that Application Express and the RESTful Web Services wizard in the Database Cloud Service allow you to develop new applications very quickly, and, of course, the provisioning of the entire Database Cloud Service takes only minutes.

    Written by Rick Greenwald


    Official Oracle cloud blog.

    Oracle offers customers the broadest choice of cloud solutions to simplify IT and power innovation.

    Stay Connected



    « July 2016