Friday Jan 18, 2013

Oracle's CloudWorld Kicks off in Dubai

January 15th 2013 saw the first stage of Oracle’s global CloudWorld tour kick off in Jumereiah, Dubai, with the first event attracting more than 1,500 IT and business decision makers from across the Eastern Europe, Middle East and African regions to learn about and discuss the latest developments and trends in cloud computing technology.

In addition to the huge number of attendees, the event also played home to 27 tier one journalists from 13 of the regions countries and a further 23 top industry analysts.

From a press perspective things kicked off on the Monday night prior to event where Alfonso di Ianni, Oracle’s SVP for the region held a well-attended media briefing and networking evening, where the excitement for the following day’s content and news was clearly evident.

When it came to the day itself, the weather was as ever Dubai beautiful and despite the unusually strong wind, the excited streams of delegates did not mind when doors opened and they bustled in to take their seats for Oracle President, Mark Hurd’s, keynote.

Unlike a typical technology keynote, CloudWorld, Dubai saw Hurd walking around the tables, talking directly to attendees and even asking them questions as part of his interactive kick off.

The packed keynote hall was then taken trough the latest developments in Oracle’s Cloud technology and its benefits to business and public and private sector industries, as well as demystifying many of the industry jargon and trends that have been driving the Cloud industry transformation.

The hall then welcomed Hemant Julka, MITand Hussain Shaikh, Vice President of Human Resources, Emirates Group to the stage, where people saw the power of the Oracle Cloud in full swing and how Emirates has transformed its business across the region.

A change of pace and subject matter followed as Charlene Li, Founder, Altimeter Group and the author of the New York Times bestseller, Open Leadership, (for slides mail) took the mike to discuss the importance of social in today’s hyper-connected world and the event hashtag #cloudworld went into over drive.

In fact during the day we saw almost 800 tweets from key Oracle feeds and more importantly from between the presenters and attendees.

As the morning agenda progressed, the attending press were whisked away for a 45 minute exclusive briefing with Mark Hurd, where they got to put their own regions specific questions to him as well as being granted a embargoed, but sneak peak of Oracle’s Infrastructure as a Service with Capacity on Demand (Oracle IaaS) that launched later that day.

Whilst Mark was face to face with the press, Steve Miranda, senior vice president of Fusion application development, Oracle, took to the main stage to showcase Oracle Fusion Applications and showcase some of the highlight’s Oracle 25 million users who rely on Oracle Cloud every day are having.

It was then time to take all that information and ideas from the morning and hit the network area with colleagues and newly made contacts over the break with some fine food and drinks before the host of targeted track sessions kicked off in the afternoon giving a deep dive into Apps development, Finance, HR, Sales and Customer Experience.

The day draw to a close with an elegant evening of networking over cocktails and light entertainment in the form of a Latino Band people had the chance to review and debate how the cloud will change their business and judging from the many comments on #cloudworld and the discussions that were taking place, people left feeling more ready than every transforming their business in the age of ‘collaboration and advocacy’

Tuesday Oct 02, 2012

Oracle Cloud Applications: The Right Ingredients Baked In

Oracle Cloud Applications: The Right Ingredients Baked In

Eggs, flour, milk, and sugar. The magic happens when you mix these ingredients together. The same goes for the hottest technologies fast changing how IT impacts our organizations today: cloud, social, mobile, and big data. By themselves they’re pretty good; combining them with a great recipe is what unlocks real transformation power.

Choosing the right cloud can be very similar to choosing the right cake. First consider comparing the core ingredients that go into baking a cake and the core design principles in building a cloud-based application. For instance, if flour is the base ingredient of a cake, then rich functionality that spans complete business processes is the base of an enterprise-grade cloud.

Cloud computing is more than just consuming an "application as service", and having someone else manage it for you. Rather, the value of cloud is about making your business more agile in the marketplace, and shortening the time it takes to deliver and adopt new innovation. It’s also about improving not only the efficiency at which we communicate but the actual quality of the information shared as well. Data from different systems, like ingredients in a cake, must also be blended together effectively and evaluated through a consolidated lens. When this doesn’t happen, for instance when data in your sales cloud doesn't seamlessly connect with your order management and other “back office” applications, the speed and quality of information can decrease drastically. It’s like mixing ingredients in a strainer with a straw – you just can’t bring it all together without losing something.

Mixing ingredients is similar to bringing clouds together, and co-existing cloud applications with traditional on premise applications. This is where a shared services  platform built on open standards and Service Oriented Architecture (SOA) is critical. It’s essentially a cloud recipe that calls for not only great ingredients, but also ingredients you can get locally or most likely already have in your kitchen (or IT shop.)

Open standards is the best way to deliver a cost effective, durable application integration strategy – regardless of where your apps are deployed. It’s also the best way to build your own cloud applications, or extend the ones you consume from a third party. Just like using standard ingredients and tools you already have in your kitchen, a standards based cloud enables your IT resources to ensure a cloud works easily with other systems. Your IT staff can also make changes using tools they are already familiar with. Or even more ideal, enable business users to actually tailor their experience without having to call upon IT for help at all. This frees IT resources to focus more on developing new innovative services for the organization vs. run and maintain.

Carrying the cake analogy forward, you need to add all the ingredients in before you bake it. The same is true with a modern cloud. To harness the full power of cloud, you can’t leave out some of the most important ingredients and just layer them on top later. This is what a lot of our niche competitors have done when it comes to social, mobile, big data and analytics, and other key technologies impacting the way we do business. The transformational power of these technology trends comes from having a strategy from the get-go that combines them into a winning recipe, and delivers them in a unified way.

In looking at ways Oracle’s cloud is different from other clouds – not only is breadth of functionality rich across functional pillars like CRM, HCM, ERP, etc. but it embeds social, mobile, and rich intelligence capabilities where they make the most sense across business processes. This strategy enables the Oracle Cloud to uniquely deliver on all three of these dimensions to help our customers unlock the full power of these transformational technologies.

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