The Butterfly Effect By JP Saunders
By Tuula Fai on Apr 09, 2013
Like a caterpillar, some things sit for a long time, with incremental changes in size and shape until one day they reemerge from a catatonic state of transformation. Typically, we reflect on the butterfly’s beautiful colorful changes, but for me the splendor from this cocooned change is more the contrast in its newly formed mobility – which can also be described in colors, I guess -- one minute crawling in the browns and greens on its belly, the next gliding through the blues and whites with its wings. (Ever wondered who teaches the caterpillar how to fly?) A little poetic perhaps, but there is a connection between technology and nature - freedom.
The term “mobility” refers to movement but is more often used when describing some status of a person’s lack of physical ability (“reduced mobility”), whereas, the term “mobile” is used to describe a higher state of physical ability (“upwardly mobile”). Thankfully, within technology we generally don't discriminate between our use of these two terms. They both simply mean freedom--that untethered state where we are connected to the source but unrestricted in movement.
Mobile freedom comes in many forms, and the transformation of the telephone into the mobile phone best personifies this newfound power of mobility that most of us are experiencing - talking, texting, surfing… staying connected while on the move, in remote locations, and during times we shouldn't. From the outside view, it might not seems as glamorous as our butterfly example with all its splendid colors. But from the inside view, that feeling of freedom of mobility is very much evenly matched. Why? Because of the value that extra connectivity brings to our lives - be that emotional, or financial, or just informational.
The combination of freedom and connectivity drives meaningful change in our attitudes and behaviors. Because of this, it is understandably addictive and can be hard to let go of, even for an instance. Ask any teenager to give-up their phone even for an hour, and they will likely respond, “Your taking away my freedom!” Some days being tethered in my office can feel much like this and leave me with an inconsolable longing to be mobile again, free to roam the hallways and coffee shops while remaining connected and productive.
In business staying connected to your customers can be critical to your business goals. The recent transformation and advancements in mobile devices such as the Apple iPad, have enabled this same level of freedom and connectivity for people in business as they have the consumer, which in turn has resulted in measurable value through increased productivity, efficiency and engagement.
This is why the May 2013 release of the Oracle RightNow Cloud Service has been developed to empower your frontline people with mobile device access to their agent desktop. Your office agents can now freely move about your office to collaborate on resolving customer issues. Your remote field workers can have access to critical customer information and service records while keeping the office up-to-speed with the latest developments. Your managers can stay connected to the latest performance metrics of their team while in meetings and remote locations. Transform your organizations performance, while improving your customers' experiences with the freedom of Oracle Mobile Solutions.