Oracle’s Day in the Cloud in Melbourne

written by: Rushenka Perrera

Oracle CloudWorld in Melbourne took place on a steamy 32 degree day at the Grand Hyatt. The event kicked off with registration at 8am and the plenary at 8.45am. With 600 attendees, it was even bigger than the event we ran in Sydney almost a year ago.
The event featured six tracks focusing on sales/marketing; finance and operations; customer service; developers; IT innovation and HR. This CloudWorld had large numbers of attendees from all different lines of business as every effort had been made to make sure the agendas for each track were compelling enough to appeal to the specific needs of these busy individuals.
The plenary sessions were packed to the rafters. Tim Ebbeck, Managing Director for ANZ kicked off the proceedings and introduced Jeff Henley, Oracle’s Chairman who had the audience captivated with his presentation on Moving at the Speed of Opportunity. Jeff was followed by Reggie Bradford, SVP, Product Development, Oracle, Former Founder & CEO of Vitrue who presented the power of the Oracle cloud.


The plenary sessions ended with a panel titled ‘Transform Your Business’. The participants came from diverse backgrounds but provided highly engaging banter to challenge the perceptions of the audience and to introduce them to new ways of thinking. The panel lineup included a stellar cast:
Iain Clarke, Chief Technology Officer, Cloud Services, Capgemini Australia
Brandon Byrne, Vice President of Finance and Administration, Curse
Dr David Rock, Author and Director, NeuroLeadership Institute
Matthew Holst, Director of Demand Centre & CRM APAC, Dell
Anthony Micomonaco, Manager Knowledge Management, Product & Markets, National Australia Bank
The different track speakers also included some heavyweights including:
•    Hugh Macfarlane, Founder & CEO of MathMarketing | Author of "The Leaky Funnel" talking about integrated sales and marketing.
•    Dr Catriona Wallace, Customer Experience Futurist and Chief Executive on designing a high performance customer experience organisation for the future.
•    Dr David Rock, Author and Director, NeuroLeadership Institute on the neuroscience of developing leaders.
•    Brandon Byrne, Vice President of Finance and Administration, Curse talking about why Curse chose Oracle Cloud over the competition.
•    Iain Clarke, Director – Chief Technology Officer - Cloud Services, CapGemini and NRMA on how to drive end to end innovation around cloud adoption.
•    Matthew Holst,Director of Demand Centre & CRM APAC, Dell discussing Dell’s marketing journey using Eloqua.
•    Nigel Prior, National Customer Experience Practice Manager, NEC Australia talking about their customer experience strategy.
•    Robert Hillard, Managing Partner Technology Agenda, Deloitte on what the tech trends will be for 2014.


The day ended with Reggie Bradford summing up on customer expectations in the age of the modern customer experience and finally with Lauren Anderson, Chief Knowledge Officer at Collaborative Lab, really challenging the audience and wowing them with stories of new cloud innovation in her presentation on  a new world of consumer behaviours.

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