Cloud Fact for Business Managers #2

Written by: David Krauss

For those in sales, marketing & customer services roles in particular, being able to look at customer data through a consolidated lens is critical to how they see the future. For instance, 50% of those surveyed think data must be easily shared across all channels of communication and across various departments and business units in order to deliver a next-generation customer experience.

A complete and integrated cloud application is necessary to enable managers to see and understand information through a consolidated lens - one that represents data from multiple systems spanning the cloud and traditional on-premise systems. This is where the real power of cloud and better decisions comes into play, and it goes well beyond just fancy reports and dashboards. Cloud is the perfect platform to go from “big data” to “big insight”. Capturing huge volumes of data is worthless if it can’t be easily converted into useful and timely business intelligence. Basically anything involving customers could benefit from this kind of analytics, as well as business performance management, and risk management analysis like better predicting fraud. The use cases are unlimited.

There is also a mobile component of business intelligence. Not only is this a critical customer channel for organizations to deliver and manage effectively, but it presents an amazing opportunity to transform how company employees as well as customers consume, share, and use information. The cloud is the backbone that enables new levels of interconnectivity and real-time access to what is happening to the business, its brand, and the pulse of its customers. What CxO wouldn’t want this? And it only works well when cloud applications are integrated and natively built to be truly mobile. That’s why 83% of respondents agreed that all senior managers must be able to access multiple business cloud apps on their mobile devices - simultaneously. After all business execs don’t just wear one hat at a time, but they need to multitask with ease while they are on the go. At the end of the day it’s being able to access data from anywhere and anytime, and make decisions not just on what’s happened in the past, but on what’s happening right now.

Additional Resources

Try it: cloud.oracle.com

Learn more: http://www.oracle.com/us/corporate/features/complete-cloud/index.html

    Media Summary : Cloud for Business Managers: The Good, the Bad, and the Ugly


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