Friday Jan 24, 2014

4 Core Steps To Support Conversion Along Your Audience’s Journey

How do you facilitate more integrated demand generation campaigns? By delivering more rich information discovery and exchange on the channels where your audiences are interacting. Cultivate a role in the discussion, and optimize your activity mix to understand what’s effective, and how you can influence the engagement process in a meaningful way to your prospects and customers. To help you think outside your traditional marketing box,  here are 4 “building benefits” — or a phased approach — to optimize conversion rates throughout the funnel with marketing technology . [Read More]
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