Friday Jan 24, 2014

4 Core Steps To Support Conversion Along Your Audience’s Journey

How do you facilitate more integrated demand generation campaigns? By delivering more rich information discovery and exchange on the channels where your audiences are interacting. Cultivate a role in the discussion, and optimize your activity mix to understand what’s effective, and how you can influence the engagement process in a meaningful way to your prospects and customers. To help you think outside your traditional marketing box,  here are 4 “building benefits” — or a phased approach — to optimize conversion rates throughout the funnel with marketing technology . [Read More]

Tuesday Jan 21, 2014

Cloud Odyssey: A Hero's Quest, a sci-fi movie by Oracle, coming to a city near you

Cloud Odyssey: A Hero's Quest, a sci-fi movie by Oracle is about the journey of a crew of Earth’s top engineers to a mysterious cloud planet,Terranuvem . Learn more about the movie and how the hero's journey has similarities with an enterprise's journey to private cloud by joining a twitter based chat on February 4th at 10AM pacific time with Rex Wang , VP of Product Marketing , Oracle and executive producer of the sci-fi movie. You can participate in the chat using hash tag #CloudOdyssey on Twitter.com or by going to  tweetchat.com/room/CloudOdyssey (Needs Twitter credential for participating). [Read More]

Friday Jan 17, 2014

How Mobile & Social Increase the Value of HR Technology

By Mike Vilimek

wow

A key finding from CedarCrestone’s 2013 – 2014 HR Systems Survey was that improving the user experience is an important way to improve user adoption. It makes sense really. If a system provides an easy, modern, and engaging user experience, chances are more people will use it. Contrary, if a system provides a frustrating, complex and outdated user experience, people will simply avoid using it.


[Read More]
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