By yaldahhakim on Nov 08, 2013
written by: Diana Tamayo Tovar
Oracle CloudWorld Bogotá began with scattered showers, rain and strong winds, inviting Colombians to spend a whole day in the social, mobile and complete world of Oracle Cloud. The event took place on November 6th with 807 attendees, 15 media representatives and 65 partners, who gathered to share the business value of Cloud along with Oracle executives and Colombian market leaders.
Line-of-business leaders in sales and marketing, customer service and support, HR and talent management, and finance and operations, shared their ideas with Colombian customers, giving them a chance to learn, discover and engage with the tools, trends and concepts of Cloud.
The highlights of the event included the presence of keynote speakers such as Bob Evans, Chief Communications Officer, and a customer testimonial session with top business leaders from insurance, finances, retail, communications and health Colombian industries, who shared their innovation experiences and success stories on workforce empowerment, talent management, cloud security, social engagement and productivity, providing best case scenarios on how Oracle has helped them transform their business with technologies like cloud, social collaboration and mobile applications.
The keynote session was preceded by a customer success story from one of the largest virtual network operator in the country, providing an interesting case study of mobile banking innovation and a great customer testimonial of the importance of cross industry strategies and cloud technology.
The event provided five different tracks on the main trends of how companies communicate and engage with different audiences, providing a different perspective on the importance of empowering brands through their customers, trusting and investing in technology for growth, while Oracle University shared their knowledge with “Oracle Cloud Fundamentals” a training lesson regarding Java Cloud, Database Cloud and other Oracle Cloud product technologies and solutions.
The rainy day scenario included sideshows of aerial acrobatics and speed painting performances to recreate the environment of modern and flexible Cloud Solutions in a colorful and creative way.
Oracle CloudWorld Bogotá was a great opportunity to expose invalid cloud Myths and the main concerns of the Colombian customers towards cloud, considering IDC Latin America studies stating that 93% of Colombian business leaders are interested in cloud but only 47% understand its business value.
Spending a day in the cloud with 6 demogrounds stations, conference sessions, interesting case studies and customer testimonials will surely widen the endless market opportunities for Colombian customers, leaving them amazed with how Oracle Cloud works towards integration with other environments, non oracle applications, social media and mobile devices with bulletproof security infrastructure.