Tuesday Sep 24, 2013

Oracle and Microsoft: Partners in the Enterprise Cloud

Back in late June, Oracle and Microsoft announced a new partnership designed to help customers embrace cloud computing by providing greater choice and flexibility when deploying Oracle software. As an extension of its commitment to support multiple platforms, Oracle would certify and support Oracle applications, middleware, database, Java, and Oracle Linux on Windows Server Hyper-V and Windows Azure. Microsoft would offer Java, Oracle Database, and Oracle WebLogic Server to Windows Azure customers. Also, Oracle would offer Oracle Linux to Windows Azure customers. You can review all key elements of the partnership announcement by reading my blog post about it or the press release. Whether you’re in IT, a software industry analyst, or just a techie like me, you knew this was big news.

Now fast forward just a few short months and here comes more good news. Today at Oracle OpenWorld 2013, it was announced that Oracle software including Java, Oracle Database, and Oracle WebLogic Server is now available for preview in Windows Azure. During his partner keynote presentation, Brad Anderson, Microsoft’s Corporate VP of Cloud and Enterprise Engineering, discussed the benefits of being able to deploy and run Oracle’s mission critical software on a Microsoft-based public, private, or hybrid cloud. There was even a demo of how easy it was to deploy Oracle software using pre-configured images from the Windows Azure image gallery. The full list of available Oracle software images is available here

Microsoft's Brad Anderson

You can watch a live stream and on-demand replays of all the Oracle OpenWorld 2013 keynotes, including Brad Anderson's, at oracle.com/openworld/live. As news about the Oracle and Microsoft partnership continues to develop, check back here on the Oracle Cloud Solutions blog to keep up to date.

Announcing Oracle Database as a Service, Java as a Service, and Infrastructure as a Service

I’m sure most of you reading this blog are fully aware that we’re now firmly in the vortex of that juggernaut known as Oracle OpenWorld 2013 (#oow13). As is always the case, news of new products and services from Oracle and its partners is coming fast and furious. It’s enough to make your head spin! Forgive me for piling on, but during his Tuesday afternoon keynote address, Thomas Kurian announced several new additions to the Oracle Cloud service portfolio including Oracle Database as a Service (DBaaS), Java as a Service, and Oracle Infrastructure as a Service (IaaS).

Oracle DBaaS and Java as a Service are significant new services because for the first time, customers will have full administrative control over the Oracle Database and WebLogic Server in Oracle’s public cloud. Both services will also be offered with managed services options, making it easier than ever to develop and deploy applications in the cloud. The new IaaS offers an elastic compute service that's compatible with OpenStack Nova and provides virtual CPUs and elastic block storage for deploying your apps. Also being offered is a new object storage service that's compatible with OpenStack Swift for access to digital content over Java and REST APIs. Each of the new services are now in preview and like other Oracle Cloud services, will be subscription based.

For more details about the new Oracle Database as a Service, Java as a Service, and Infrastructure as a Service, read the press release or go to www.oracle.com/cloud.

Oracle OpenWorld Shows How the Cloud Socially Enables the Enterprise

icons in handWithout question, much of the excitement around Oracle OpenWorld this year surrounds the cloud as the host mechanism for the socially enabled enterprise. Only the cloud offers the needed power, capacity and speed to take full advantage of the waves of big data consumers are willingly offering up to corporations via social plus multiple other touch points.


Of course, to take advantage of this enormous opportunity, those same corporations must make sure that consumer data from those varied sources are fully integrated, creating a treasure chest of data from which any function within the organization can parse and pull, each for their own purposes.


The result is a markedly increased ability to know the customer intimately, to time and personalize offerings expertly, and to predict what the customer is likely to want/need. In other words, it makes possible a customer experience that “wows” the consumer, increasing their satisfaction and loyalty.


Silos inside organizations are crumbling to accommodate this vision. Departments, especially those of the CMO and CIO, are drawing together in a never before seen symbiotic relationship. Likewise, the tools they use must also draw together and work together, and that happens in the cloud.


Getting it right and being customer-centric has never been more critical for success. The public is always on the go, always connected, always influencing and always interacting, both with brands and each other. And oh yeah, they fully expect accurate, real-time, useful responses, something internal IT alone is greatly challenged to accomplish.


Making the task even more herculean is the sheer number of social accounts corporations are managing. Altimeter Group says companies now average about 178 corporate-owned social media accounts. Multiple social accounts, multiple devices, multiple social networks, multiple departments, multiple data sources…all those “multiples” can be managed, shared and acted only if an integrated, seamless enterprise platform has been brought to the table.


Oracle OpenWorld sessions such as “Socially Enable Your Enterprise to Maximize Your Customer Experience” are pointing out to attendees the importance of a cloud-based mission-critical enterprise infrastructure, platform and applications suite that includes social relationship management tools that extends social’s power across marketing, sales, customer service, and HR. (And that’s to say nothing of the cloud-based social enablement of internal-only functions)


That kind of extensive social insight and data, when married to other enterprise data, is what provides the foundation of the socially enabled enterprise, able to deliver the kind of enhanced, seamless customer experiences that make brands irresistible.


@mikestiles
Photo: freedigitalphotos.net

Announcing the Oracle Cloud Marketplace

Among the many announcements being made at Oracle OpenWorld 2013, one that really caught my attention was about the new Oracle Cloud Marketplace. The Cloud Marketplace provides a place for Oracle Cloud customers to easily browse, evaluate and buy trusted business applications developed by registered Oracle partners. These applications extend the Oracle Cloud and cover a broad range of functions from basic reporting and user management, to more robust solutions such as sale incentives and compensation management, governance and risk management, customer lead creation, and sales reporting. The Cloud Marketplace is designed to help customers easily find applications that meet their needs with the ability to search by keyword or category and sort by name, rating, or date. Each application listing provides detailed information including a description of the application, demos, ratings and reviews, videos and screenshots.

Oracle partners who publish their applications on the Cloud Marketplace also benefit by gaining visibility for their solutions and easy access to a larger market of potential customers. Benefits for becoming a Publisher on the Cloud Marketplace include:

  • SAVE TIME & MONEY - Develop cloud applications quickly and easily. No commissions.
  • EXTEND & INTEGRATE - Leverage native integration with the Oracle Cloud SaaS applications.
  • INNOVATE - Leverage Oracle Cloud PaaS to build new applications in the cloud.
  • GROW YOUR BUSINESS - Sell applications into the Oracle Cloud customer base.

Find out what the Oracle Cloud Marketplace has to offer by visiting cloud.oracle.com/marketplace. Read the press release and click here to see an overview video of the Oracle Cloud Marketplace.

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