By Yaldahhakim-Oracle on Sep 13, 2013
written by: David Krauss
The CEO of Zappos.com. Co-Founder of Eloqua. SVP of Digital Marketing for Adobe. Chief Digital Officer of MGM Resorts. SVP of Digital Marketing for Disney. What do these marketing visionaries all have in common? They’re just a few of the senior marketing execs from leading companies who will be converging upon Las Vegas Sept 25th-27th at what's quickly becoming a top networking and mind share event for marketing execs: The Impact13 conference put on by the Internet Marketing Association.
Being a marketing professional is probably more in vogue than ever before. The economy is on the mend, and CEOs have their eye on top line growth vs. bottom line savings. Senior execs also know times have changed and to win customers and grow wallet share, the marketing team has to modernize the way it communicates with customers and engage them in a more meaningful way. Understanding how to do this, and do it right is much of what will be shared at Impact13 this year.
Allow me to zero in on just one of the keynote presenters: Steve Woods, co-founder of Eloqua and author of the book Digital Body Language. Steve's vision and leadership in transforming the marketing field has been substantial, and his insight into the challenges and opportunities that modern marketers face today will be invaluable. He is sure to cover key ideas like how to market effectively in a virtual environment, and the strategic need to tailor the experience through the buying process by decoding a customer’s “digital body language”.
I was actually able to get a sneak peek into what Mr. Woods will be covering in his keynote. Check out the tidbit below.
• As a “marketer,” you can’t simply leave technology decisions and investments to the “techies.” Your role is now much bigger… and requires connecting, reaching, engaging and understanding consumers across multiple platforms.
To find out what else Steve Woods will be highlighting in his keynote, stay tuned for part two of this blog-next week.
Want to know what it means to be a “modern marketer” and how to get there? Well there is only one way – you need to register for Impact13. And keep in mind this is just one keynote – imagine what you could bring back to your own organization after also hearing from the likes of senior execs from Adobe, Disney, Microsoft, and Zappos, and MGM Grand Hotel just to name a few.
What are you waiting for? Just click here: Register Impact13 and use REG CODE: ORCLE25 to save 25% of registration.
We hope to see you there.