Thursday Sep 26, 2013

Sleep better at night. Let Oracle Managed Cloud Services do the work for you.

As Oracle Open World comes to an end, it’s time to think about some of the key takeaways when it comes to Cloud. Cloud - a big topic of the conference is undoubtedly one of the most used “buzz words” in the high tech industry.

The first thing that comes to mind for me when I think about cloud is choice.  Customers are overwhelmed with choices in the marketplace. What cloud vendor should you choose? What type of cloud is best for your business?

Oracle’s cloud strategy is to offer choice and flexibility with the most comprehensive, modern, and secure portfolio of cloud products and services to fit your business needs.

Only Oracle offers a broad portfolio of enterprise-grade software and hardware products and services that enable public, private, and hybrid clouds, so you can choose the right approach for your business. Unlike competitors with limited cloud options—for example, software as a service (SaaS) only, virtualization only, or hardware only—Oracle provides the broadest, most complete, and most integrated set of cloud offerings in the industry.


We have heard a lot about private clouds (build your own), SaaS (subscribe to a public cloud application) but yet how does a managed cloud service fit in?


A key component of Oracle’s Cloud Solutions, Oracle Managed Cloud Services, enables organizations to leverage their Oracle investments to extend into the cloud with greater value, choice, and confidence.  Oracle delivers enterprise-grade, end-to-end managed cloud services across its broad portfolio of business applications, middleware, database, and hardware technologies.

Get more out of your Oracle Investment. Focus on your core business and let Oracle do the work for YOU.

Check out the video to learn more.


For More Information Visit: Oracle.com/managedcloudservices


Wednesday Sep 25, 2013

Oracle Cloud IaaS: Compute and Object Storage

As another Oracle OpenWorld winds down, I’d like to reflect on some news at this year’s conference that was particularly interesting. If you read my blog post on Tuesday, you already saw the announcement about the new Oracle Cloud Database as a Service (DBaaS), WebLogic as a Service, and Infrastructure as a Service (IaaS) offerings that will expand the Oracle Cloud portfolio. I’d like to drill down a bit on IaaS in particular. This morning, I attended Chris Pinkham’s (SVP of Development, Oracle Cloud) general session which focused on the topic. Some of you may recognize Chris not only as one of the co-founders of Nibula, a cloud infrastructure management company acquired by Oracle earlier this year, but also as one of original creators of the Amazon’s Elastic Compute Cloud (EC2).  Clearly, Chris has not changed his penchant for innovation because he’s leading the charge to bring enterprise IaaS to the Oracle Cloud.

During his session, Chris shared some details about the new general purpose compute and storage services in the Oracle Cloud. Named the Oracle Compute Cloud and the Oracle Object Storage Cloud, both will scale elastically and support any type of workload. Because both services are general purpose, they’ll provide customers with a lot of flexibility and administrative control over the apps they deploy in the cloud. The Oracle Compute Cloud is compatible with OpenStack Nova and provides virtual CPUs that make deploying applications fast and easy. It comes with built-in elastic block storage in the form of direct attached, network attached, or DBMS-backed storage that’s persistent and portable between other services within the Oracle Cloud. The Oracle Object Storage Cloud also scales elastically and is compatible for OpenStack Swift to support Java and REST APIs.

Chris was joined on stage by Chris Brown (CTO, OPSCODE) who demo’d an integration between Oracle Cloud and Chef, an open source systems and cloud infrastructure automation framework. That was followed by a demo of a Ruby on Rails app running on the Oracle Cloud by Rob Walters (CTO of Engine Yard).  It was very cool to see the openness and flexibility of the Oracle Cloud to support such interoperability and diverse workloads.

I know there’s a lot more to come in the Oracle Cloud and that what we’re seeing now is just the beginning of the exciting new capabilities that are on the way. Stay tuned to this blog and like us on Facebook to keep up to date.


Recruiting Goes Social: How to Turn Connections—Yours and Your Employees’— into Quality Recruits: Part 1

written by: Stephanie Lepow

The cloud isn’t the only technology innovation to change the way we work—consider social. If you’re a recruiter, you know that social has changed the game. So how do you make it work for you?

It’s not just about the sheer volume of people on social media, it’s about the fact that by using smart social outreach, you can more easily zero in quality talent, in less time and for less money than you’d spend using traditional channels. Rather than hunting for the needle in the haystack that is the ideal recruit, top candidates will come to you.

Sound too good to be true? Let’s take a look at one way to make this work:

Tap the goldmine of your employees’ social networks
LinkedIn is traditionally thought of as the work network but don’t discount Facebook or other networks when it comes to finding great talent through your employees. Your employees are connected to a lot of people online and that can quickly fill your talent coffers.  
If you have 2,000 employees with an average of 100 social connections each and those connections have an additional 100 connections each, 20 million people could potentially see your job posting—for free.   Even if only a fraction share and view your post, you still have incredible reach.

When you start with your employees, you also have an automatic filter in place. Your employees know your company culture and they want to protect their professional reputation. Compare this to a job board where anyone can apply—giving you piles of irrelevant resumes to sort through.

In Survey.com research commissioned by SelectMinds, referrals were found to be the top choice for external sourcing for quality, speed and cost.

To maximize employee referrals, create an easy and automated program so you can match the right positions with the right employees (rather than blasting your entire workforce with every opening),  create targeted campaigns, track who brings in the best referrals, and make it simple for employees to share jobs, identify and recommend qualified connections, and see the results of their efforts.


See how you can put an employee referral program into action:

1)    Join us for two eye-opening sessions at Oracle OpenWorld 2013:

Leverage Select Minds to Feel the Power of Oracle Talent Management Applications
Wednesday, Sep 25, 10:00 AM - 11:00 AM - Palace Hotel - Presidio

The Game-Changing Potential of Social Sourcing
Wednesday, Sep 25, 11:30 AM - 12:30 PM - Palace Hotel – Presidio
See full session descriptions as well as other Wednesday sessions on talent management in the cloud here.


2)    See our social sourcing demo this October 7-9 at HR Technology 2013 in Las Vegas: Visit us at booth 711

3)    Learn more about modern HR in the cloud at HCM World, February 4-6, 2014 in Las Vegas

Plus, watch this blog for Part 2: How to Turn Fans and Followers into Potential Recruits.

Tuesday Sep 24, 2013

Oracle and Microsoft: Partners in the Enterprise Cloud

Back in late June, Oracle and Microsoft announced a new partnership designed to help customers embrace cloud computing by providing greater choice and flexibility when deploying Oracle software. As an extension of its commitment to support multiple platforms, Oracle would certify and support Oracle applications, middleware, database, Java, and Oracle Linux on Windows Server Hyper-V and Windows Azure. Microsoft would offer Java, Oracle Database, and Oracle WebLogic Server to Windows Azure customers. Also, Oracle would offer Oracle Linux to Windows Azure customers. You can review all key elements of the partnership announcement by reading my blog post about it or the press release. Whether you’re in IT, a software industry analyst, or just a techie like me, you knew this was big news.

Now fast forward just a few short months and here comes more good news. Today at Oracle OpenWorld 2013, it was announced that Oracle software including Java, Oracle Database, and Oracle WebLogic Server is now available for preview in Windows Azure. During his partner keynote presentation, Brad Anderson, Microsoft’s Corporate VP of Cloud and Enterprise Engineering, discussed the benefits of being able to deploy and run Oracle’s mission critical software on a Microsoft-based public, private, or hybrid cloud. There was even a demo of how easy it was to deploy Oracle software using pre-configured images from the Windows Azure image gallery. The full list of available Oracle software images is available here

Microsoft's Brad Anderson

You can watch a live stream and on-demand replays of all the Oracle OpenWorld 2013 keynotes, including Brad Anderson's, at oracle.com/openworld/live. As news about the Oracle and Microsoft partnership continues to develop, check back here on the Oracle Cloud Solutions blog to keep up to date.

Announcing Oracle Database as a Service, Java as a Service, and Infrastructure as a Service

I’m sure most of you reading this blog are fully aware that we’re now firmly in the vortex of that juggernaut known as Oracle OpenWorld 2013 (#oow13). As is always the case, news of new products and services from Oracle and its partners is coming fast and furious. It’s enough to make your head spin! Forgive me for piling on, but during his Tuesday afternoon keynote address, Thomas Kurian announced several new additions to the Oracle Cloud service portfolio including Oracle Database as a Service (DBaaS), Java as a Service, and Oracle Infrastructure as a Service (IaaS).

Oracle DBaaS and Java as a Service are significant new services because for the first time, customers will have full administrative control over the Oracle Database and WebLogic Server in Oracle’s public cloud. Both services will also be offered with managed services options, making it easier than ever to develop and deploy applications in the cloud. The new IaaS offers an elastic compute service that's compatible with OpenStack Nova and provides virtual CPUs and elastic block storage for deploying your apps. Also being offered is a new object storage service that's compatible with OpenStack Swift for access to digital content over Java and REST APIs. Each of the new services are now in preview and like other Oracle Cloud services, will be subscription based.

For more details about the new Oracle Database as a Service, Java as a Service, and Infrastructure as a Service, read the press release or go to www.oracle.com/cloud.

Oracle OpenWorld Shows How the Cloud Socially Enables the Enterprise

icons in handWithout question, much of the excitement around Oracle OpenWorld this year surrounds the cloud as the host mechanism for the socially enabled enterprise. Only the cloud offers the needed power, capacity and speed to take full advantage of the waves of big data consumers are willingly offering up to corporations via social plus multiple other touch points.


Of course, to take advantage of this enormous opportunity, those same corporations must make sure that consumer data from those varied sources are fully integrated, creating a treasure chest of data from which any function within the organization can parse and pull, each for their own purposes.


The result is a markedly increased ability to know the customer intimately, to time and personalize offerings expertly, and to predict what the customer is likely to want/need. In other words, it makes possible a customer experience that “wows” the consumer, increasing their satisfaction and loyalty.


Silos inside organizations are crumbling to accommodate this vision. Departments, especially those of the CMO and CIO, are drawing together in a never before seen symbiotic relationship. Likewise, the tools they use must also draw together and work together, and that happens in the cloud.


Getting it right and being customer-centric has never been more critical for success. The public is always on the go, always connected, always influencing and always interacting, both with brands and each other. And oh yeah, they fully expect accurate, real-time, useful responses, something internal IT alone is greatly challenged to accomplish.


Making the task even more herculean is the sheer number of social accounts corporations are managing. Altimeter Group says companies now average about 178 corporate-owned social media accounts. Multiple social accounts, multiple devices, multiple social networks, multiple departments, multiple data sources…all those “multiples” can be managed, shared and acted only if an integrated, seamless enterprise platform has been brought to the table.


Oracle OpenWorld sessions such as “Socially Enable Your Enterprise to Maximize Your Customer Experience” are pointing out to attendees the importance of a cloud-based mission-critical enterprise infrastructure, platform and applications suite that includes social relationship management tools that extends social’s power across marketing, sales, customer service, and HR. (And that’s to say nothing of the cloud-based social enablement of internal-only functions)


That kind of extensive social insight and data, when married to other enterprise data, is what provides the foundation of the socially enabled enterprise, able to deliver the kind of enhanced, seamless customer experiences that make brands irresistible.


@mikestiles
Photo: freedigitalphotos.net

Announcing the Oracle Cloud Marketplace

Among the many announcements being made at Oracle OpenWorld 2013, one that really caught my attention was about the new Oracle Cloud Marketplace. The Cloud Marketplace provides a place for Oracle Cloud customers to easily browse, evaluate and buy trusted business applications developed by registered Oracle partners. These applications extend the Oracle Cloud and cover a broad range of functions from basic reporting and user management, to more robust solutions such as sale incentives and compensation management, governance and risk management, customer lead creation, and sales reporting. The Cloud Marketplace is designed to help customers easily find applications that meet their needs with the ability to search by keyword or category and sort by name, rating, or date. Each application listing provides detailed information including a description of the application, demos, ratings and reviews, videos and screenshots.

Oracle partners who publish their applications on the Cloud Marketplace also benefit by gaining visibility for their solutions and easy access to a larger market of potential customers. Benefits for becoming a Publisher on the Cloud Marketplace include:

  • SAVE TIME & MONEY - Develop cloud applications quickly and easily. No commissions.
  • EXTEND & INTEGRATE - Leverage native integration with the Oracle Cloud SaaS applications.
  • INNOVATE - Leverage Oracle Cloud PaaS to build new applications in the cloud.
  • GROW YOUR BUSINESS - Sell applications into the Oracle Cloud customer base.

Find out what the Oracle Cloud Marketplace has to offer by visiting cloud.oracle.com/marketplace. Read the press release and click here to see an overview video of the Oracle Cloud Marketplace.

Monday Sep 23, 2013

Cloud Odyssey: A Hero's Quest at Oracle OpenWorld!

 Calling All Heroes - Join the Quest!

Cloud Odyssey: A Hero’s Quest is about to launch. Join us at Oracle OpenWorld 2013 and join the crew of the star cruiser Stratus as they prepare for their journey to the Cloud. This sci-fi action adventure takes you to the outer reaches of the universe. Join the crew in their quest for the mysterious cloud planet – Terranuvem.

Visit the Cloud Odyssey Booth at Oracle OpenWorld - Moscone West 4048

  • Have your photo taken as one of the crew
  • Get a sneak preview of the two minute trailer for the forthcoming movie Cloud Odyssey: A Hero’s Quest
  • Speak to an Oracle expert about Oracle Private Cloud solutions
  • Get a behind the scenes look at the making of Cloud Odyssey: A Hero’s Quest

In addition, start YOUR journey to the cloud with some must-see sessions at Oracle OpenWorld:

Cloud Keynotes:

  • Hardware and Software, Engineered to Work Together, Tues. Sep. 24 8-10:00am Moscone North Hall D
  • Cloud Keynote – Larry Ellison, CEO, Oracle Tues. Sep. 24, 1:30-3:15pm Moscone North Hall 

Cloud General Sessions:

Be sure to visit the multitude of cloud activities at Oracle OpenWorld, including conference sessions, demos and Hands On Labs.

If you’re unable to attend Oracle OpenWorld, you can join the crew for the Cloud Odyssey journey at:

https://www.facebook.com/CloudOdyssey


Empower Modern Business in the Cloud at Oracle Open World 2013

SaaS. Software as a service. Cloud applications. What do they mean to you?  What do they mean to your business?
Not all clouds are created equal and it is important to know what your cloud provider has to offer and what cloud capabilities you need.   Will it be able to support your business needs?


As a line of business executive, here are a few key things to remember:


1)    To empower the business, cloud applications must work together
This is important for several reasons:
-    A complete and integrated cloud application is necessary for business managers to visualize information through a consolidated lens. Wouldn’t it be better if you could more easily share data appropriately across departments, make better decisions and align with the overall business strategy?


2)    Business managers require anytime, anywhere access
-    In today’s world of social and mobile, cloud is the backbone that enables new levels of interconnectivity and real time access for business, your brand and responding to the pulse of your customers.


3)     Where your data is located and who has access to it may surprise you.
-  Needless to say, security is the top concern with organizations considering moving their business critical applications to the cloud. This is an area where adequate research should be done and any potential cloud provider should be evaluated.
- It is important to understand what security services your cloud provider will provide and what regulatory and compliance mandates they adhere to.  Different lines of business will have different requirements depending on their industry, geography and customer base.

Want to know more about Oracle’s Strategy for SaaS in the cloud? Be sure to check out these sessions:

 General Session 9549: Oracle Fusion Applications—Overview, Strategy, and Roadmap
Christopher Leone, Oracle    3:15 PM - 4:15 PM, Monday  September 23rd,  Moscone West - 2006/2008      

General Session 9540: Empowering Modern Business in the Cloud
Steven Miranda, Oracle    3:45 PM - 4:45 PM, Tuesday,September 24th , Moscone West - 2006/2008     

CON 9558: Oracle Fusion Applications and Oracle Cloud
Mervyn Lally, Land O Lakes Inc.
Krishnan Rajan, Oracle    10:15 AM - 11:15 AM, Wednesday, September 25th,  Moscone West - 3022   

For More Information on Oracle Cloud Sessions at Open World, click here.

We look forward to seeing you there!


Wednesday Sep 18, 2013

Do You Want To Know How To Be A Modern Marketer?

Written by : David Krauss


Last week we posted part one of this blog giving you  a sneak peek into Eloqua Co-Founder, Steve Wood's keynote. So, what does it really mean to be a modern marketer? What is Digital Body Language? Here are some more sneak peeks from his presentation.

•    When marketing professionals rated themselves, based on the skills necessary to be an ideal modern marketer, they were barely passable at 65%. This is how your colleagues rated themselves. Which says they know they need to do better, but likely don’t know how to get there.


•    Nearly half of B2B marketers say they close fewer than 4% of all leads generated by marketing.


Do either of these statements resonate with you? Want to know what it really means to be a "modern marketer" and how it can help drive revenue for your organization? If you answered yes, then Impact13 is where you need to be.

Need one more reason?  How about 25% off what is already an incredibly reasonable registration fee of $695 for a 3 day conference  of this caliber?  Just click here: Register Impact13 and use REG CODE:  ORCLE25.

I’d pay this just to hear the keynotes, but you also get to tour the Zappos headquarters in Las Vegas, in-depth breakout sessions with the industry’s leading experts, an awards dinner and farewell brunch. 
We at Oracle | Eloqua hope to you see you there.

Friday Sep 13, 2013

Sneak Peek into Eloqua Keynote on Digital Body Language at Impact13 Conference

 written by: David Krauss

 The CEO of Zappos.com.  Co-Founder of Eloqua. SVP of Digital Marketing for Adobe.  Chief Digital Officer of MGM Resorts.   SVP of Digital Marketing for Disney.  What do these marketing visionaries all have in common?  They’re just a few of the senior marketing execs from leading companies who will be converging upon Las Vegas Sept 25th-27th  at what's quickly becoming a top networking and mind share event for marketing execs: The Impact13 conference put on by the Internet Marketing Association.


Being a marketing professional is probably more in vogue than ever before.  The economy is on the mend, and CEOs have their eye on top line growth vs. bottom line savings.  Senior execs also know times have changed and to win customers and grow wallet share, the marketing team has to modernize the way it communicates with customers and engage them in a more meaningful way.  Understanding how to do this, and do it right is much of what will be shared at Impact13 this year.

Allow me to zero in on just one of the keynote presenters: Steve Woods, co-founder of Eloqua and author of the book Digital Body Language.  Steve's vision and leadership in transforming the marketing field has been substantial, and  his insight into the challenges and opportunities that  modern marketers face today will be invaluable.  He is sure to cover key ideas like how to market effectively in a virtual environment, and the strategic need to tailor the experience through the buying process by decoding a customer’s “digital body language”.


 I was actually able to get a sneak peek into what Mr. Woods will be covering in his keynote. Check out the tidbit below. 


•    As a “marketer,” you can’t simply leave technology decisions and investments to the “techies.”  Your role is now much bigger… and requires connecting, reaching, engaging and understanding consumers across multiple platforms.

 To find out what else Steve Woods will be highlighting in his keynote, stay tuned  for part two of this blog-next week.

Want to know what it means to be a “modern marketer” and how to get there?  Well there is only one way – you need to register for Impact13.  And keep in mind this is just one keynote – imagine what you could bring back to your own organization after also hearing from the likes of senior execs from Adobe, Disney, Microsoft, and Zappos, and MGM Grand Hotel just to name a few.

What are you waiting for? Just click here: Register Impact13 and use REG CODE:  ORCLE25 to save 25% of registration.

We hope to see you there.

Monday Sep 09, 2013

Getting Extreme Performance with Oracle Engineered Systems in the Cloud

written by Lisa Schwartz

America’s Cup is upon us!   And America’s Cup means Oracle extreme performance on the water.  Did you know you can get Oracle extreme performance in the cloud?   You can run your Oracle applications on Oracle Engineered Systems in Oracle’s Managed Cloud.

Consider these extreme stats that Oracle application owners are getting from running Oracle Engineered Systems in the cloud:

•    Optimize performance with 200,000-plus Oracle Financials transactions per hour—
with 80 percent capacity to spare
•    Increase performance with Oracle PeopleSoft Payroll processing in half the time
•    Boost productivity with up to 11x faster HR self-service response times with 4000 concurrent users
•    Lower TCO by 2x over IBM Power 780 systems and HP Superdome 2

Watch this video!  See how Oracle Team USA  uses extreme technology to get extreme performance on the water…

Friday Sep 06, 2013

The Social Cloud Primer

The foundation for the socially-enabled enterprise is cloud-based platforms and software. It has increasingly become the accepted foundation for facilitating integrated processes and data across the organization. And there’s a lot of good news about that. After all, who thinks better efficiencies, more actionable data, improved customer experiences and lower costs sounds like a bad idea?

First, a refresher on what it means to be a socially-enabled enterprise.

Social has become essential for every consumer-facing department and business application. As silos crumble, an integrated approach to data is no longer an innovation or luxury…it’s what is required to remain relevant and competitive.

The socially-enabled enterprise is key for modern customer experiences. Social users are perpetually connected, mobile, and vocal. And because they expect gratifying, real-time responses, corporate workflows are getting spun like a top. Altimeter Group says companies manage an average 178 corporate-owned social media accounts, meaning that for social, systems are needed for publishing, analytics, listening, moderation, engagement, paid social, content management, social app development, marketing automation and admin…none of which can be islands unto themselves.

And that’s just social data. Enterprise data growth is expected to continue at 40% through 2020. The ideal scenario is for the value of all that social data you’re now pulling in to be amplified via integration with other core business applications. Now you’re discovering insights you didn’t know existed, you’re developing dynamic, real-time dashboards, reports and alerts for rapid decision-making, and you’re maxing out your Customer Service, Sales, and Support applications.

About now, you’re getting an idea of the speed, flexibility and processing power this ideal scenario calls for, and that’s where the cloud floats to the rescue. Only a cloud-based, enterprise infrastructure, platform and applications suite that extends social’s power across all consumer-facing touch points can give you the social insight + enterprise data combo that make actionable, real-time views of the customer work.

A 2012 Gartner Data Center Conference poll showed almost 9 out of 10 organizations were planning, piloting, or already using a private cloud. Others are deploying public/private hybrid clouds. But increasingly, businesses are seeing a) the need to process and utilize the vast amounts of Big Data now available and b) the need to rapidly, confidently deploy technologies that become available faster and faster.

With that kind of workload becoming the norm, on-site, traditional IT infrastructures are quickly becoming the most expensive, most inefficient proposition available. Data analysis is faster in the cloud, resources can be added and deployed as needed, and stakeholders can tap into the same data pool to satisfy their varied goals.

However…despite the benefits of systems being integrated in the cloud, many businesses are choosing the quagmire of using multiple cloud vendors for multiple processes. Recently, polled business managers reported staff downtime, missed business deadlines, and stunted innovation initiatives thanks to poor/no integration of cloud applications from multiple vendors. The 2013 InformationWeek State of Cloud Computing Survey showed 66% are using 2-5 providers, and 33% don’t integrate cloud services. It’s a one shop, legitimately integrated enterprise cloud that delivers the kinds of user experiences that make competitors sweat.

Adoption is happening. In 2012, spending on cloud tech was expected to increase by about 25%. IT departments inside the enterprise are standing toe to toe with the future, and must decide whether or not to up their strategic importance by embracing its changing role. Because with the enormity of intelligence that social offers, data collection, processing and analysis is the only hope of bringing order to metrics chaos so brands can fully reap the monetary benefits of intimately knowing their customer.

@mikestiles
Photo: stock.xchng

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