By Brian Dayton on Feb 14, 2013
Differentiating your business through your customer experience is paramount. For Service organizations Social brings new strategies and tactics to be mastered and tuned to your business. There's also a lot of hype around Social in-general. Keeping your existing business objectives in mind and adding Social to the mix through achievable steps and strategies will yield the best results.
- Avoid the Social Silo – It’s a new channel that needs to be incorporated into your overall Service strategy
- Social isn’t a Marketing or a Service Thing – It’s a customer experience thing and we’re all on the hook to deliver.
- Social Will Change the Game – The pace and transparency of Social will change certain aspects of Service, but the right approach and right-sized strategies can make this a win-win for both you and the customer.