Wednesday Nov 28, 2012

Get Ready...Oracle CloudWorld is Coming to a City Near You in 2013

Is your organization considering the cloud for deploying enterprise applications? Are mobile and social part of your cloud strategy? If you answered YES to either question, then you should plan to join us at an Oracle CloudWorld event, coming to a city near you in 2013. If you attend, you'll get an opportunity to learn firsthand about Oracle Cloud, talk to product experts, see live demos, and network with other industry professionals. By the way, did I mention that Oracle CloudWorld is a FREE event?

Whether you're a C-level executive, line of business manager, or hardcore application developer, Oracle CloudWorld will have valuable information for you with keynotes, breakout sessions, demos, and dedicated tracks for:

  • Sales and Marketing
  • Customer Service and Support
  • Finance and Operations
  • Human Resources
  • Application Developers
  • Applications IT
Click here to learn more about Oracle CloudWorld, including cities and dates. Hope to see you there!

Tuesday Nov 13, 2012

Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels.

Let's talk about two popular use cases with Oracle SRM.

  • Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts.
  • Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis.

Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments.

Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration.

For more information about how Oracle SRM can social enable your enterprise, please visit For more information about Oracle Cloud, please visit

Wednesday Nov 07, 2012

Cloud Builder Event Series Continues Around the World

Are you building an enterprise Cloud?  Make sure you attend a Cloud Builder Summit at one of many worldwide locations.  Designed for executives, cloud architects, and IT operations professionals, this event will eventually reach over 100 cities around the globe.

This free, live event features demonstrations of how to build an enterprise cloud.  Learn how to fast-track applications to the Cloud with Oracle, and support every aspect of architecting, planning, deploying, monitoring and managing enterprise clouds.  

 Here's a photo from one of the CloudBuilder events in Kuala Lumpur, Malaysia.

Tuesday Nov 06, 2012

Self-Service Testing Cloud Enables Improved Efficiency and Productivity for Development and Quality Assurance Organizations

With organizations spending as much as 50 percent of their QA time with non-test related activities like setting up hardware and deploying applications and test tools, the cloud will bring obvious benefits. Oracle announced today self-service testing capabilities to enable you to deploy private or public testing clouds. These capabilities help software development and QA organizations deliver higher quality applications, while enhancing testing efficiency and reducing duration of testing projects.

This kind of cloud based self-service testing provides better efficiency and agility. The Testing-as-a-Service solution offers test lab management, automatic deployment of complex multi-tier applications, rich application performance monitoring, test data management and chargeback, all in a unified workflow.

For more details, read the press release Oracle Announces Oracle Enterprise Manager 12c Testing-as-a-Service Solution here.

Monday Nov 05, 2012

Best of Breed vs. Suite – Oracle’s SaaS Delivers Both

The debate of which is better: “best of breed” business applications vs. an integrated suite is certainly not a new conversation. This has been argued between IT vendors and CIOs for years. It’s also important to clarify that “best of breed” does not necessarily translate into being the richest functionality; rather it’s often about just having the best fit solution to solve a specific business problem or need. So what does cloud have to do with the niche vs. suite debate?

Consuming business applications in a cloud or SaaS deployment model can change the best of breed vs. suite discussion - if the cloud is done right. It’s having your cake and eating it too only better: you don’t have to gather all the ingredients or wait to bake your cake, and you can adjust how big of slice you take.

Before you eat, it’s worth pausing to recall much of what we learned about IT over the last decade. These basic IT principles still hold true even though the financial model has changed from buying to renting. In other words, what’s under the technology hood still matters. Architecture and development methodologies like building an application based on open standards so it works with other systems - is still important. Data and information silos, complex integrations, and proprietary technologies that lock you in, are still bad.

While some may argue that IT no longer matters with cloud, the opposite is actually true. If anything cloud can help return IT back to its rightful place as key strategic asset vs. a liability on the balance sheet. The “I” in CIO was never meant to stand for “integration” yet it’s amazing how much time and money is poured into these types of initiatives for most organizations each year. Rather the “I” needs to stand for “innovation”. This is where Oracle SaaS can uniquely help.

Oracle’s application strategy has not really changed over the years. It’s always been about bringing the best and richest functionality across the enterprise to our customers while leveraging a common, standards-based, and enterprise-grade platform. So not jut best fit, but the best capabilities based on the input of thousands of enterprise customers across the globe. Oracle invests billions in R&D every year to add new capabilities to the broadest cloud portfolio in the industry, spanning across functional pillars like CRM, HCM, ERP, etc. And where it makes sense, Oracle combines key strategic acquisitions to complement organic functionality. The result is best of breed delivered in a suite. Again this is not something new.

The game changer now with cloud is that it impacts HOW Oracle customers adopt the richest, most modern applications across the business – and continue on getting it. Consuming oracle applications in the cloud means you can adopt new capabilities and updates very quickly and easily. There’s no hardware to buy or software to manage. Oracle does it for you.

Low upfront costs and an OpEx financial model is the easy part. Oracle Cloud Applications take it a big step further. For organizations that demand having the latest and richest functionality and accelerating the time to value from their IT investment, Oracle Cloud is the right path. It’s about holistically changing the “hows” and the “whys” of the organization by leveraging transformational innovations like social, mobile, and big data in a consistent and more powerful way. Not just about sales force automation or talent management. These technologies should impact all parts of the company and Oracle Cloud is the enterprise-grade delivery vehicle.

Oracle SaaS helps break down barriers of adoption and is eases the headache of upgrades, investing in new supporting hardware, or adding internal expertise to manage it all. With Oracle Cloud, customers can get best of breed capabilities in either a full suite model or a la carte. And because it’s entirely built on open standards, it’s built to co-exist with existing IT investments. Updates can be automatic or delayed based on a customer’s requirements. And it’s complete – a full suite of cross pillar functionality. Even better, if you don’t like it, need more or less, just turn the dial up or down. Just like your utility bill, you pay for what you use, and can consume more or less power whenever you need it. Lower cost, lower investment risk, without compromising on functionality, security, or performance.

Technology still matters in the cloud. So our cloud customers also like that when they adopt our cloud applications, they also get the best underlying technology, from the middleware and database platform down to infrastructure and Oracle’s engineered systems. Therefore it’s not just the greatest and latest in application functionality, but everything underneath that makes it work is also the latest and greatest.

The best of breed technology stack powering best of breed business applications, and all delivered in a subscription based model. The best of both worlds. Yep, that’s the idea.


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