Tuesday Sep 24, 2013

Oracle OpenWorld Shows How the Cloud Socially Enables the Enterprise

icons in handWithout question, much of the excitement around Oracle OpenWorld this year surrounds the cloud as the host mechanism for the socially enabled enterprise. Only the cloud offers the needed power, capacity and speed to take full advantage of the waves of big data consumers are willingly offering up to corporations via social plus multiple other touch points.


Of course, to take advantage of this enormous opportunity, those same corporations must make sure that consumer data from those varied sources are fully integrated, creating a treasure chest of data from which any function within the organization can parse and pull, each for their own purposes.


The result is a markedly increased ability to know the customer intimately, to time and personalize offerings expertly, and to predict what the customer is likely to want/need. In other words, it makes possible a customer experience that “wows” the consumer, increasing their satisfaction and loyalty.


Silos inside organizations are crumbling to accommodate this vision. Departments, especially those of the CMO and CIO, are drawing together in a never before seen symbiotic relationship. Likewise, the tools they use must also draw together and work together, and that happens in the cloud.


Getting it right and being customer-centric has never been more critical for success. The public is always on the go, always connected, always influencing and always interacting, both with brands and each other. And oh yeah, they fully expect accurate, real-time, useful responses, something internal IT alone is greatly challenged to accomplish.


Making the task even more herculean is the sheer number of social accounts corporations are managing. Altimeter Group says companies now average about 178 corporate-owned social media accounts. Multiple social accounts, multiple devices, multiple social networks, multiple departments, multiple data sources…all those “multiples” can be managed, shared and acted only if an integrated, seamless enterprise platform has been brought to the table.


Oracle OpenWorld sessions such as “Socially Enable Your Enterprise to Maximize Your Customer Experience” are pointing out to attendees the importance of a cloud-based mission-critical enterprise infrastructure, platform and applications suite that includes social relationship management tools that extends social’s power across marketing, sales, customer service, and HR. (And that’s to say nothing of the cloud-based social enablement of internal-only functions)


That kind of extensive social insight and data, when married to other enterprise data, is what provides the foundation of the socially enabled enterprise, able to deliver the kind of enhanced, seamless customer experiences that make brands irresistible.


@mikestiles
Photo: freedigitalphotos.net

Announcing the Oracle Cloud Marketplace

Among the many announcements being made at Oracle OpenWorld 2013, one that really caught my attention was about the new Oracle Cloud Marketplace. The Cloud Marketplace provides a place for Oracle Cloud customers to easily browse, evaluate and buy trusted business applications developed by registered Oracle partners. These applications extend the Oracle Cloud and cover a broad range of functions from basic reporting and user management, to more robust solutions such as sale incentives and compensation management, governance and risk management, customer lead creation, and sales reporting. The Cloud Marketplace is designed to help customers easily find applications that meet their needs with the ability to search by keyword or category and sort by name, rating, or date. Each application listing provides detailed information including a description of the application, demos, ratings and reviews, videos and screenshots.

Oracle partners who publish their applications on the Cloud Marketplace also benefit by gaining visibility for their solutions and easy access to a larger market of potential customers. Benefits for becoming a Publisher on the Cloud Marketplace include:

  • SAVE TIME & MONEY - Develop cloud applications quickly and easily. No commissions.
  • EXTEND & INTEGRATE - Leverage native integration with the Oracle Cloud SaaS applications.
  • INNOVATE - Leverage Oracle Cloud PaaS to build new applications in the cloud.
  • GROW YOUR BUSINESS - Sell applications into the Oracle Cloud customer base.

Find out what the Oracle Cloud Marketplace has to offer by visiting cloud.oracle.com/marketplace. Read the press release and click here to see an overview video of the Oracle Cloud Marketplace.

Monday Sep 23, 2013

Cloud Odyssey: A Hero's Quest at Oracle OpenWorld!

 Calling All Heroes - Join the Quest!

Cloud Odyssey: A Hero’s Quest is about to launch. Join us at Oracle OpenWorld 2013 and join the crew of the star cruiser Stratus as they prepare for their journey to the Cloud. This sci-fi action adventure takes you to the outer reaches of the universe. Join the crew in their quest for the mysterious cloud planet – Terranuvem.

Visit the Cloud Odyssey Booth at Oracle OpenWorld - Moscone West 4048

  • Have your photo taken as one of the crew
  • Get a sneak preview of the two minute trailer for the forthcoming movie Cloud Odyssey: A Hero’s Quest
  • Speak to an Oracle expert about Oracle Private Cloud solutions
  • Get a behind the scenes look at the making of Cloud Odyssey: A Hero’s Quest

In addition, start YOUR journey to the cloud with some must-see sessions at Oracle OpenWorld:

Cloud Keynotes:

  • Hardware and Software, Engineered to Work Together, Tues. Sep. 24 8-10:00am Moscone North Hall D
  • Cloud Keynote – Larry Ellison, CEO, Oracle Tues. Sep. 24, 1:30-3:15pm Moscone North Hall 

Cloud General Sessions:

Be sure to visit the multitude of cloud activities at Oracle OpenWorld, including conference sessions, demos and Hands On Labs.

If you’re unable to attend Oracle OpenWorld, you can join the crew for the Cloud Odyssey journey at:

https://www.facebook.com/CloudOdyssey


Empower Modern Business in the Cloud at Oracle Open World 2013

SaaS. Software as a service. Cloud applications. What do they mean to you?  What do they mean to your business?
Not all clouds are created equal and it is important to know what your cloud provider has to offer and what cloud capabilities you need.   Will it be able to support your business needs?


As a line of business executive, here are a few key things to remember:


1)    To empower the business, cloud applications must work together
This is important for several reasons:
-    A complete and integrated cloud application is necessary for business managers to visualize information through a consolidated lens. Wouldn’t it be better if you could more easily share data appropriately across departments, make better decisions and align with the overall business strategy?


2)    Business managers require anytime, anywhere access
-    In today’s world of social and mobile, cloud is the backbone that enables new levels of interconnectivity and real time access for business, your brand and responding to the pulse of your customers.


3)     Where your data is located and who has access to it may surprise you.
-  Needless to say, security is the top concern with organizations considering moving their business critical applications to the cloud. This is an area where adequate research should be done and any potential cloud provider should be evaluated.
- It is important to understand what security services your cloud provider will provide and what regulatory and compliance mandates they adhere to.  Different lines of business will have different requirements depending on their industry, geography and customer base.

Want to know more about Oracle’s Strategy for SaaS in the cloud? Be sure to check out these sessions:

 General Session 9549: Oracle Fusion Applications—Overview, Strategy, and Roadmap
Christopher Leone, Oracle    3:15 PM - 4:15 PM, Monday  September 23rd,  Moscone West - 2006/2008      

General Session 9540: Empowering Modern Business in the Cloud
Steven Miranda, Oracle    3:45 PM - 4:45 PM, Tuesday,September 24th , Moscone West - 2006/2008     

CON 9558: Oracle Fusion Applications and Oracle Cloud
Mervyn Lally, Land O Lakes Inc.
Krishnan Rajan, Oracle    10:15 AM - 11:15 AM, Wednesday, September 25th,  Moscone West - 3022   

For More Information on Oracle Cloud Sessions at Open World, click here.

We look forward to seeing you there!


Wednesday Sep 18, 2013

Do You Want To Know How To Be A Modern Marketer?

Written by : David Krauss


Last week we posted part one of this blog giving you  a sneak peek into Eloqua Co-Founder, Steve Wood's keynote. So, what does it really mean to be a modern marketer? What is Digital Body Language? Here are some more sneak peeks from his presentation.

•    When marketing professionals rated themselves, based on the skills necessary to be an ideal modern marketer, they were barely passable at 65%. This is how your colleagues rated themselves. Which says they know they need to do better, but likely don’t know how to get there.


•    Nearly half of B2B marketers say they close fewer than 4% of all leads generated by marketing.


Do either of these statements resonate with you? Want to know what it really means to be a "modern marketer" and how it can help drive revenue for your organization? If you answered yes, then Impact13 is where you need to be.

Need one more reason?  How about 25% off what is already an incredibly reasonable registration fee of $695 for a 3 day conference  of this caliber?  Just click here: Register Impact13 and use REG CODE:  ORCLE25.

I’d pay this just to hear the keynotes, but you also get to tour the Zappos headquarters in Las Vegas, in-depth breakout sessions with the industry’s leading experts, an awards dinner and farewell brunch. 
We at Oracle | Eloqua hope to you see you there.

Friday Sep 13, 2013

Sneak Peek into Eloqua Keynote on Digital Body Language at Impact13 Conference

 written by: David Krauss

 The CEO of Zappos.com.  Co-Founder of Eloqua. SVP of Digital Marketing for Adobe.  Chief Digital Officer of MGM Resorts.   SVP of Digital Marketing for Disney.  What do these marketing visionaries all have in common?  They’re just a few of the senior marketing execs from leading companies who will be converging upon Las Vegas Sept 25th-27th  at what's quickly becoming a top networking and mind share event for marketing execs: The Impact13 conference put on by the Internet Marketing Association.


Being a marketing professional is probably more in vogue than ever before.  The economy is on the mend, and CEOs have their eye on top line growth vs. bottom line savings.  Senior execs also know times have changed and to win customers and grow wallet share, the marketing team has to modernize the way it communicates with customers and engage them in a more meaningful way.  Understanding how to do this, and do it right is much of what will be shared at Impact13 this year.

Allow me to zero in on just one of the keynote presenters: Steve Woods, co-founder of Eloqua and author of the book Digital Body Language.  Steve's vision and leadership in transforming the marketing field has been substantial, and  his insight into the challenges and opportunities that  modern marketers face today will be invaluable.  He is sure to cover key ideas like how to market effectively in a virtual environment, and the strategic need to tailor the experience through the buying process by decoding a customer’s “digital body language”.


 I was actually able to get a sneak peek into what Mr. Woods will be covering in his keynote. Check out the tidbit below. 


•    As a “marketer,” you can’t simply leave technology decisions and investments to the “techies.”  Your role is now much bigger… and requires connecting, reaching, engaging and understanding consumers across multiple platforms.

 To find out what else Steve Woods will be highlighting in his keynote, stay tuned  for part two of this blog-next week.

Want to know what it means to be a “modern marketer” and how to get there?  Well there is only one way – you need to register for Impact13.  And keep in mind this is just one keynote – imagine what you could bring back to your own organization after also hearing from the likes of senior execs from Adobe, Disney, Microsoft, and Zappos, and MGM Grand Hotel just to name a few.

What are you waiting for? Just click here: Register Impact13 and use REG CODE:  ORCLE25 to save 25% of registration.

We hope to see you there.

Monday Sep 09, 2013

Getting Extreme Performance with Oracle Engineered Systems in the Cloud

written by Lisa Schwartz

America’s Cup is upon us!   And America’s Cup means Oracle extreme performance on the water.  Did you know you can get Oracle extreme performance in the cloud?   You can run your Oracle applications on Oracle Engineered Systems in Oracle’s Managed Cloud.

Consider these extreme stats that Oracle application owners are getting from running Oracle Engineered Systems in the cloud:

•    Optimize performance with 200,000-plus Oracle Financials transactions per hour—
with 80 percent capacity to spare
•    Increase performance with Oracle PeopleSoft Payroll processing in half the time
•    Boost productivity with up to 11x faster HR self-service response times with 4000 concurrent users
•    Lower TCO by 2x over IBM Power 780 systems and HP Superdome 2

Watch this video!  See how Oracle Team USA  uses extreme technology to get extreme performance on the water…

Friday Sep 06, 2013

The Social Cloud Primer

The foundation for the socially-enabled enterprise is cloud-based platforms and software. It has increasingly become the accepted foundation for facilitating integrated processes and data across the organization. And there’s a lot of good news about that. After all, who thinks better efficiencies, more actionable data, improved customer experiences and lower costs sounds like a bad idea?

First, a refresher on what it means to be a socially-enabled enterprise.

Social has become essential for every consumer-facing department and business application. As silos crumble, an integrated approach to data is no longer an innovation or luxury…it’s what is required to remain relevant and competitive.

The socially-enabled enterprise is key for modern customer experiences. Social users are perpetually connected, mobile, and vocal. And because they expect gratifying, real-time responses, corporate workflows are getting spun like a top. Altimeter Group says companies manage an average 178 corporate-owned social media accounts, meaning that for social, systems are needed for publishing, analytics, listening, moderation, engagement, paid social, content management, social app development, marketing automation and admin…none of which can be islands unto themselves.

And that’s just social data. Enterprise data growth is expected to continue at 40% through 2020. The ideal scenario is for the value of all that social data you’re now pulling in to be amplified via integration with other core business applications. Now you’re discovering insights you didn’t know existed, you’re developing dynamic, real-time dashboards, reports and alerts for rapid decision-making, and you’re maxing out your Customer Service, Sales, and Support applications.

About now, you’re getting an idea of the speed, flexibility and processing power this ideal scenario calls for, and that’s where the cloud floats to the rescue. Only a cloud-based, enterprise infrastructure, platform and applications suite that extends social’s power across all consumer-facing touch points can give you the social insight + enterprise data combo that make actionable, real-time views of the customer work.

A 2012 Gartner Data Center Conference poll showed almost 9 out of 10 organizations were planning, piloting, or already using a private cloud. Others are deploying public/private hybrid clouds. But increasingly, businesses are seeing a) the need to process and utilize the vast amounts of Big Data now available and b) the need to rapidly, confidently deploy technologies that become available faster and faster.

With that kind of workload becoming the norm, on-site, traditional IT infrastructures are quickly becoming the most expensive, most inefficient proposition available. Data analysis is faster in the cloud, resources can be added and deployed as needed, and stakeholders can tap into the same data pool to satisfy their varied goals.

However…despite the benefits of systems being integrated in the cloud, many businesses are choosing the quagmire of using multiple cloud vendors for multiple processes. Recently, polled business managers reported staff downtime, missed business deadlines, and stunted innovation initiatives thanks to poor/no integration of cloud applications from multiple vendors. The 2013 InformationWeek State of Cloud Computing Survey showed 66% are using 2-5 providers, and 33% don’t integrate cloud services. It’s a one shop, legitimately integrated enterprise cloud that delivers the kinds of user experiences that make competitors sweat.

Adoption is happening. In 2012, spending on cloud tech was expected to increase by about 25%. IT departments inside the enterprise are standing toe to toe with the future, and must decide whether or not to up their strategic importance by embracing its changing role. Because with the enormity of intelligence that social offers, data collection, processing and analysis is the only hope of bringing order to metrics chaos so brands can fully reap the monetary benefits of intimately knowing their customer.

@mikestiles
Photo: stock.xchng

Friday Aug 30, 2013

Journey to the Cloud…Planet

 Written by:  Jeff Erickson

The year is 2092. Scientists have been scanning deep space for decades looking for signals of alien life. Earlier this year they hit pay dirt: a signal both strong and consistent, confirmed as hailing from deep space. The signal jolted the global scientific community and its supporters in government and industry. Big things began to happen. First, an unprecedented coordination of deep space sensors triangulated and pinpointed the signal’s source. It was coming from a planet catalogued 35 years ago by Brazilian researchers and labeled as “earth-like.” Further study confirmed that it is a rocky planet with methane, mild volcanism, and an abundance of water circulating in its atmosphere. The Brazilians called it, appropriately, Terranuvem: the cloud planet. Next, scientists responded to the pulse from Terranuvem with signal of our own. All involved expected it to take 12 years to arrive at the distant world.

Two weeks later their signal changed. Soon after, a hurriedly assembled meeting of the World Council of Nations issued a statement indicating that technology existed to traverse the light-years to Terranuvem. Rumors abound that the tech is from an extraterrestrial source. Now, we’ve learned that a ship is being outfitted to make the journey. It’s humanity’s first voyage to another star system. That’s not just a journey, it’s a quest. Join us for Cloud Odyssey: A Hero's Quest. Follow the adventure on facebook.com/CloudOdyssey. Don't miss the official movie trailer at Oracle OpenWorld. Join us for Cloud Odyssey events coming to a city near you in 2014.

Friday Aug 16, 2013

Putting Innovation back in IT

It's Friday. Time for a fun video blog post. Cloud Cloud Cloud. For those of us in the high tech industry, this buzz word seems to be everywhere.  Lower Costs, Flexibility, Reduced Risk and Speed are the benefits that come top of mind for all of us. But what truly defines the value of Cloud? At the end of the day, all organizations, regardless of industry, sector, and location have one goal- to make money and stay ahead of the competition. Related to this, is the increasing need to focus on their core business rather than worrying about the back end IT components.

 Time to focus on innovation for your business so you can grow your bottom line. Time to put Innovation back in IT.

Check out this video and learn how Oracle Managed Cloud Services can do just that.


Friday Aug 09, 2013

Podcast: Listen to an Oracle Customer Interview: Benefits of Upgrading Oracle E-Business Suite Release 12 to the cloud

written by Lisa Schwartz


If you are considering upgrading to the latest version of Oracle E-Business Suite Release 12, here is a great podcast.


You can hear Annette Melatti of Oracle ERP Product Marketing interview Bjorn Eriksson of Oracle Product Management and Jeremy Gill, CIO, Michael Baker, Inc.


Jeremy Gill, Oracle Managed Cloud Services customer, talks about the numerous business advantages of using Oracle E-Business Suite Release 12 in the cloud.  And Bjorn explains the advantages of killing two birds with one stone--- how to quickly get the latest Oracle E-Business Suite Release 12 innovations while efficiently upgrading directly to a Managed Private Cloud.



Take a listen…


Upgrade to Oracle E-Business Release 12 in the cloud with Oracle Managed Cloud Services




Friday Aug 02, 2013

Is Cloud Security Holding Back Social SaaS?

cloud castleThe true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security.

Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be.

But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year.

With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies.

An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider?

The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data.

And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud.

Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT.

@mikestiles
Photo: stock.xchng

Friday Jul 26, 2013

Business Managers Must be Smart About Cloud

Recently we posted a three part series on the new Dynamic Markets Research report- Cloud for Business Managers: Opportunities and Challenges. We introduced some key considerations for organizations who are moving their applications to a SaaS based environment. For those of you who still have questions or are looking for additional insights this is for you…

Everyone talks about the benefits of cloud but who really achieves them?   Where do you start? What should you look for?
Let’s take a closer look at several cloud opportunities for you to create benefits for your organization.

1)    To Empower the business, cloud applications must work together
This is important for several reasons:
-     A complete and integrated cloud application is necessary for business managers to visualize information through a consolidated lens. Wouldn’t it be better if you could more easily share data appropriately across departments, make better decisions and  align with the overall business strategy?



-     Get a complete and holistic view of your business
-     Roll out solutions faster without reliance on IT and  allow your business to focus on innovation


2)    Business Managers Require anytime, anywhere access
- In today’s world of social and mobile, cloud is the backbone  that enables new levels of inter-connectivity and real time access for business, its brand and the pulse of its customers.



-Social and mobile anytime access is critical for organizations to transform how employees, and customers share and use information


3) Where your data is and who has access to it may surprise you
-  Needless to say, security is the top concern with organizations considering moving their business critical applications to the cloud. This is an area where adequate research should be done and any potential cloud provider should be evaluated.


- Avoiding information siloes is also important when it comes to security. Customers want to be assured that their information is safe and protected when they do business with you. It is difficult to keep track of compliance with each department running their applications with a different cloud provider, with different processes and controls.
-It is critical to understand what security services your cloud provider will provide and what regulatory and compliance mandates they adhere too. Different lines of business will have different requirements depending on their industry, geography and customer base

So you get the picture. In order to drive orderly innovation for your business and excel in the marketplace, you’ll need to consider a complete, modern, flexible and secure cloud that is ready to move when you are.


Check out this new infographic and read the full Dynamic Markets Research Report, commissioned by Oracle.

For More Information:
 Infographic here
Survey Report here

Friday Jul 19, 2013

The top 5 things you should be asking your potential cloud provider about security

Cloud is changing the way we all do business- and we all know it is here to stay.  But, what about the "issues" that  linger around cloud? Security is the first one that comes to mind. Security is considered the number one inhibitor for organizations who are considering moving their business critical applications to a cloud based environment.


So, cloud is here to stay and security is a concern.. How do we get beyond the fear?

The first step is:
 When evaluating a cloud solution, one of the first things to consider is the security “readiness” and qualifications of the potential cloud provider.


Some questions to ask are:
-What are your organization’s needs when it comes to security?  Maybe you are in a highly regulated industry or in a country where you need to ensure your company adheres to specific regulations. 


-What are your specific business and regulatory requirements for the data that you are looking to move to the cloud?


- Lastly, make a checklist of questions to ask your provider.


To get ideas on the questions to ask check out this new Quinstreet executive brief that highlights “The top 5 things you should ask your potential cloud provider when it comes to security”.

For more information:
Link to Asset Here
Oracle.com/cloud
Oracle.com/managedcloudservices


Friday Jul 12, 2013

Plug into the Cloud

With the latest release, Oracle Database 12c provides tremendous new capability to enable cloud computing. A new architecture enables greatly simplified database consolidation with no changes to your applications. This new architecture uses a new option, Oracle Multitenant, allowing you to “plug into the cloud” with a multitenant container database that can hold one to many pluggable databases. This greatly increases scalability and server utilization, allowing you to manage many databases as one, all while retaining the complete isolation of separate databases, without changing any application code or access rights.

Each application can then have its own dedicated pluggable database, to ensure complete data isolation and the resource prioritization of separate workloads. Each pluggable database is plugged in to a multitenant container database (CDB), so an administrator only has to deal with administering and managing the one CDB, literally providing the ability to “manage many as one”! This makes it easy to consolidate multiple databases onto private clouds without changing any applications, and still be in complete control of all resources.

This new architecture is designed for cloud, provides efficient consolidation, with rapid provisioning and cloning of databases, along with easier and faster upgrades and patching. With Oracle Multitenant you can quickly and easily plug into the cloud!

Attend the Webcast to learn more about Oracle Database 12c's new multitenant architecture. Be the first to learn how to:

  • Simplify database consolidation
  • Automatically compress and tier data
  • Improve application continuity
  • Redact sensitive data

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