Digital Transformation is more popular than Jennifer Lawrence and Bradley Cooper movies are right now and
that's saying something. Organizations that exploit the enabling technologies of cloud,
analytics, social, mobile, Big Data, and IoT are running circles around their
competition in their self-driving cars.
But not every organization is rocketing down the digital highway and I believe the culprit is the lack of a good navigation system.
Let's All Get On the Same Page
on who you’re talking with, Digital Transformation
can mean anything from equipping your entire sales force with tablets
sales apps to converting all your cassette tapes to mp4 files.
So let's all get on the same page to avoid one of
those moments like in that Discover
Card fraud protection TV spot (“Just to be clear…you are saying frog protection").
As defined in the MIT Sloan Management Review analysis, The
Nine Elements of Digital Transformation, it’s “the use of technology to
radically improve performance or reach of enterprises”. I like that
simple definition except for the last word—enterprises—because organizations of
all types and sizes can benefit from Digital Transformation.
Is Your Organization's Digital Transformation Stalled?
A related MIT Sloan Management Review study, Embracing
Digital Technology: A New Strategic Imperative found that:
- According to 78% respondents, achieving digital
transformation will become critical to their organizations within the next two
- However, 63% said the pace of technology change in
their organization is too slow.
- The most frequently cited obstacle to digital
transformation was “lack of urgency.”
- Only 38% of respondents said that digital
transformation was a permanent fixture on their CEO’s agenda
Where(How) Do You (Re)Start?
First: You can do it one step at a time.
Second: The most important lesson I’ve learned while working the last 16 years with growing midsize companies that have limited
resources is that our customers expect Oracle to have the answers.
Third: That’s why we recently launched Modern Best Practice—free
resources to help organizations lay out step by step action plans for digital
To make sure we’re all on the same page, Modern Best Practice is
different from Old Fashioned Best Practice in that it embraces Digital
Transformation and exploits the aforementioned enabling technologies.
Furthermore, Modern Best Practice delivers consistently superior results,
evolves with your business, is flexible, and supports growth and innovation.
Explore Our Roadmaps for Modern Best Practice
When customers tell me about how Oracle solutions have helped
drive Digital Transformation viva the adoption of Modern Best Practice, they
often describe it as, “leveraging technology to accomplish our goals in ways we
never even imagined being possible”.
I invite you to explore Modern Best Practice for Finance, Sales, Marketing, Service, Procurement, and HR &Talent. We’re
adding resources all the time as well as expanding our coverage to other process areas.
Oracle for Midsize Businesses
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT,
making it possible for your organization to achieve more, faster and
with fewer resources. It is flexible, supports growth and innovation,
and enables new ways to achieve consistently superior performance.
The views expressed here are my own, and not necessarily those of Oracle.