Tuesday Jan 21, 2014
Friday Jan 17, 2014
Friday Dec 13, 2013
By yaldahhakim on Dec 13, 2013
written by: Amanda Batista
In the modern marketplace, no longer can customer and prospect engagements be relegated to generic, templated messaging. Because technology has, and continues to, evolve at a rapid pace, consumers are kept connected, informed, and empowered to make smarter decisions to support their goals. The Amazon.com “You Might Also Like Approach” consumers have become accustomed to as consumers has translated to our professional roles, and they expect relevant and compelling offers and communications from the brands they engage with.
Organizations also need to meet more demands for programs, such as digital marketing and social media — with fewer resources — but the lack of access to customer information can make it difficult to create and deliver compelling campaigns. While this has challenged organizations to rethink their engagement strategies to refine the alignment of marketing and sales communications, the digitally fueled ecosystem also presents unique and exciting opportunities for marketers and sales people to interact with consumers across more channels, enhancing the ability to garner important behavioral data to build out detailed profiles.
Moreover, organizations are challenged to take a metrics-based approach to better serve these more informed consumers. To deliver on the promise of relevant and value, marketing and sales teams must be aligned in their strategic measurements and engagement communications.
Cloud technology facilitates greater access to customer information, enabling you to have greater top-line revenue and return on your company's marketing investment. A modern marketing approach — with the right mix of process technology (science) and creative content (art) — can transform your business.
To help you think outside your traditional marketing box here are 3 “building benefits” — or a phased approach — to integrating marketing communications in the cloud:
1. Understand your buyer with a universal customer profile- The proliferation of engagement channels has ushered in a massive outpour of valuable data that organizations can use to expand their prospect and customer profiles. For example, marketers can include activities relevant to digital assets, and track customer activity through earned, owned, and paid media during the engagement process.
2. Align organizational business practices- Organizations that have done the hard work to agree on definitions must collaborate to set shared goals for their sales and marketing teams. To make this process easier and more transparent, they need a shared set of metrics to define the Sales/Marketing pipeline – and form “one view of the truth." This shared sales and marketing dashboard can be a “holy grail” because it allows organizations to understand the velocity and shape of the sales pipeline and make real-time adjustments if they see an opportunity or issue. In addition to optimized efficiency and more seamless execution, a key benefit of alignment is that the end user experience is optimized as a result of that united front.
3. Demonstrate value to your audience- With the buyer in the driver seat, marketers have to find a way to comfortably ride shotgun rather than being left in the backseat, or worse, not have the opportunity to ride along at all. To optimize customer acquisition and retention, marketers must continually demonstrate value and commitment to their customers. With the proper understanding of how today’s digital marketing technology enables you to know your buyer (and appropriately action the right marketing engagement).
4. Improve campaign results by leveraging digital body language and real-time data
Tracking marketing effectiveness helps marketing departments determine whether their campaigns have been successful in compelling prospects to take a desired action. Marketers can then fine-tune their strategies in the midst of a campaign while keeping executive management posted on how Marketing is helping to fill the sales pipeline.
Rethinking how to modernize your marketing technology tactics? Join us at Oracle CloudWorld for best practice insight, Jan. 29 in San Francisco.
Friday Nov 22, 2013
By yaldahhakim on Nov 22, 2013
written by: Stephanie Lepow
Today’s employees are accustomed to a new consumer-driven culture where they have a voice, are connected and can get things done when and where they want. Everywhere you look, people are tapping away on smartphones and tablets. And it’s not just about texting friends or posting Facebook status updates. Consumers today shop in their pajamas, and in the airport terminal and on their way to work. They pay bills while standing in line at the grocery store. They answer emails while waiting for their latte. Mobile technology—both the accessibility and the attention paid to delivering a simple and user-centric experience—has changed the way we communicate. This has spilled over into the workplace. In the 2013 Avanade “Work Redesigned” study of 600 executives, business leaders and IT leaders worldwide, 61% of companies report that most employees use personal computing devices at work. While most are still using phones and tablets for basic tasks such as reading email and managing their calendars, more than a third of companies say employees use the devices for advanced tasks such as customer relationship management (CRM), project management, content creation, and data analysis. The 2013-2014 CedarCrestone HR Systems Survey echoes this trend, noting that mobile-enabled process adoption grew 67% since 2012 with the most use in payroll, recruiting and performance management. CedarCrestone predicts that mobile-enabled processes will almost double by 2014.
Modern HR leaders are tapping into this trend, enabling their employees to access HR applications on their smartphones and tablets for everything from basic self-service tasks that used to require assistance from HR—such as updating personal data or reviewing benefits—to more complex tasks such as analyzing headcount reports and reviewing employee performance data.
As this video from Newfield Exploration shows, mobile applications can also play a huge role in keeping managers and employees aligned on objectives and performance goals, providing staff with real-time access to critical information, and connecting colleagues when they are spread out among offices.
Watch the video:
Learn more about the role mobile can play in delivering an engaging and productive employee experience to your modern workforce. Join us at Oracle CloudWorld events happening worldwide, from now through April. At these free, day-long events, you’ll hear insightful keynotes and real-world case studies, have the opportunity to participate in hands-on demos, and get the chance to engage in honest dialogue with your peers. There’s an entire track devoted to modern HR so you won’t want to miss it.
See event locations and register now: http://www.oracle.com/events/global/en/cloudworld/index.html
Friday Nov 15, 2013
By user700043 on Nov 15, 2013
When many people have shared an experience like a movie or a book, they have an immediate way of communicating, at the gut level, a difficult concept or a theme. Man’s relationship to nature, Avatar. A child’s ability to see the good in others, E.T. The thin line between good and evil, Batman: The Dark Knight.
This ability for a story to convey concepts is, in part, the driver behind the movie Cloud Odyssey: A Hero’s Quest (trailer).[Read More]
Friday Nov 08, 2013
By yaldahhakim on Nov 08, 2013
written by: Diana Tamayo Tovar
Oracle CloudWorld Bogotá began with scattered showers, rain and strong winds, inviting Colombians to spend a whole day in the social, mobile and complete world of Oracle Cloud. The event took place on November 6th with 807 attendees, 15 media representatives and 65 partners, who gathered to share the business value of Cloud along with Oracle executives and Colombian market leaders.
Line-of-business leaders in sales and marketing, customer service and support, HR and talent management, and finance and operations, shared their ideas with Colombian customers, giving them a chance to learn, discover and engage with the tools, trends and concepts of Cloud.
The highlights of the event included the presence of keynote speakers such as Bob Evans, Chief Communications Officer, and a customer testimonial session with top business leaders from insurance, finances, retail, communications and health Colombian industries, who shared their innovation experiences and success stories on workforce empowerment, talent management, cloud security, social engagement and productivity, providing best case scenarios on how Oracle has helped them transform their business with technologies like cloud, social collaboration and mobile applications.
The keynote session was preceded by a customer success story from one of the largest virtual network operator in the country, providing an interesting case study of mobile banking innovation and a great customer testimonial of the importance of cross industry strategies and cloud technology.
The event provided five different tracks on the main trends of how companies communicate and engage with different audiences, providing a different perspective on the importance of empowering brands through their customers, trusting and investing in technology for growth, while Oracle University shared their knowledge with “Oracle Cloud Fundamentals” a training lesson regarding Java Cloud, Database Cloud and other Oracle Cloud product technologies and solutions.
The rainy day scenario included sideshows of aerial acrobatics and speed painting performances to recreate the environment of modern and flexible Cloud Solutions in a colorful and creative way.
Oracle CloudWorld Bogotá was a great opportunity to expose invalid cloud Myths and the main concerns of the Colombian customers towards cloud, considering IDC Latin America studies stating that 93% of Colombian business leaders are interested in cloud but only 47% understand its business value.
Spending a day in the cloud with 6 demogrounds stations, conference sessions, interesting case studies and customer testimonials will surely widen the endless market opportunities for Colombian customers, leaving them amazed with how Oracle Cloud works towards integration with other environments, non oracle applications, social media and mobile devices with bulletproof security infrastructure.
Friday Nov 01, 2013
By Gene Eun on Nov 01, 2013
Oracle is proud to be the Platinum Sponsor at next week's Cloud Expo West in Santa Clara (Nov 4-7). This is the third consecutive year that Oracle has been sponsoring Cloud Expo and each year our involvement and presence at the conference has grown. This year, we have a great lineup of sessions which I've listed below. If you’re attending Cloud Expo West, we'd love to have you attend our sessions that will show our thought leadership and leading solutions in the cloud. You should also swing by Booth #130 to see some of our latest cloud offerings firsthand.
|Monday, Nov 4||3:00 pm - 3:45 pm||Ten Myths of Cloud Computing - General Session||All Tracks||Ballroom A-H|
|Monday, Nov 4||5:10 pm - 5:55 pm||Driving Recurring Revenue Streams Through Cloud Billing||Cloud Computing and Big Data||M1|
|Monday, Nov 4||5:10 pm - 5:55 pm||An Introduction to Oracle's Cloud Application Marketplace||Cloud Bootcamp||Great America Room J|
|Tuesday, Nov 5||6:25 pm - 7:05 pm||Delivering Database as a Service with Oracle Database 12c||Deploying the Cloud||Great America Room 2|
|Wednesday, Nov 6||5:35 pm - 6:20 pm||Accelerating Your Journey to Self-Service IT||Enterprise Cloud Computing||B2|
|Thursday, Nov 7||1:35 pm - 2:20 pm||Oracle's Strategy for Public Cloud Platform and Infrastructure Services||Infrastructure Management | Virtualization||M2|
At Cloud Expo West, you'll get to learn about and experience the latest in Cloud and Big Data. If you're in Silicon Valley or the Bay Area and don't have a pass to Cloud Expo, no problem. Oracle is giving away FREE VIP Gold Passes! We would love to have you be our VIP guest. Just go to Oracle's Cloud Expo 2013 event registration page and follow the instructions to get your complimentary pass.
Stay tuned to this blog and follow us on Twitter (@OracleCloudZone) during and after Cloud Expo for more of our insight and observations about this year's conference.
Friday Oct 25, 2013
By Anand Akela on Oct 25, 2013
State of Texas moved to private cloud infrastructure and delivering Infrastructure as a Service , Database as a Service and other Platform as a Service offerings to their 28 state agencies. Todd Kimbriel, Director of eGovernment Division at State of Texas attended Oracle Open World and talked with Oracle's John Foley about their private cloud services offering.
Later, Todd participated in the keynote panel of Database as a Service Online Forum> along with Carl Olofson,IDC analyst , Juan Loaiza,SVP Oracle and couple of other Oracle customers. He discussed the IT challenges of government organizations like state of Texas and the benefits of transitioning to Private cloud including database as a service .
Friday Oct 11, 2013
By Mike Stiles on Oct 11, 2013
Well, it’s not like your company owns Facebook or Twitter, so the notion you can control and execute social “on-site” was always a non-starter. What you can do is embrace and throw your C-suite weight behind Cloud Social…integrating social relationship management, social data, and social collaboration with other enterprise applications in the Cloud for real-time, actionable insight.
To do this effectively enough to revolutionize your customer experience and make them forever, undyingly loyal to your brand, there must be an overall adoption of Cloud computing and social’s place in it. That’s happening. But is it happening in your organization?
Respondents to a TechInsights Report indicated the cloud is maturing in the enterprise, with IT decision makers achieving better results, faster deployments and lower costs than expected. That was true across Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Given that, it’s no surprise we see increases in Cloud spending. Those using Cloud for 4+ years are nearly 6x more likely to report increasing cloud spending by over 30% this year. Cloud spending even amongst small to midsized businesses is projected to rise to $95 billion by 2015.
If you’re reaction to that is, “Goodie for them,” it might be time to run down the primary advantages of shifting to the Cloud.
- Cost Savings: more power, speed and storage than you might otherwise be able to afford.
- Ability to Innovate: cited as the top benefit by US respondents. It’s amazing what you can do when time and money are freed up.
- Security: often cited as a concern, it’s actually a plus as cloud providers are often better equipped to guard data. Is your current on-site security flawless?
- Disaster Avoidance: data is automatically backed-up daily and can be restored seamlessly.
- Smarter Resourcing: stats show up to 80% of IT budget are bogged down in routine maintenance. Is that really where you want your money and the time of your CIO/CTO to go?
- Options Aplenty: go with a private cloud, public cloud or hybrid depending on your needs and comfort level. The Cloud can scale as you grow.
- Headache Reduction: fewer worries about updates, maintenance, support, and deployment.
- Mobility: stakeholders can get what they need from the cloud any time, from anywhere, on any device, making collaboration downright modern.
- Green: Using Cloud for storage uses at least 30% less energy than on-site servers.
Arguments against enjoying these kinds of enterprise efficiencies are getting harder to find. And where social is specifically concerned, the socially enabled enterprise is hardly possible without it. That’s a lot of incredibly valuable, freely offered customer data to be left chugging along in the slow, expensive lane.
Wednesday Oct 09, 2013
By Anand Akela on Oct 09, 2013
At the Oracle Open World 2013, I was really pleased to see many Oracle customers sharing their story of accelerating their journey to Self-Service IT or private cloud leveraging the technology solutions from Oracle and partners.
The Oracle Enterprise Manager General session at Oracle Open World 2013 highlighted the efforts of everyday heroes who are driving their IT organizations’ journeys to a more efficient and agile IT. These heroes - 5 Oracle ACEs and 2 other enterprise Manager customers , shared their experiences in deploying and managing large-footprint Oracle stack environments encompassing Oracle Applications, Oracle Fusion Middleware, Oracle Database, and Oracle engineered systems.
The general session also covered Oracle Enterprise Manager’s own journey as a product in this context and also gave a sneak preview of what’s to come.
Many other customers, for example, Bank of America, Norwey's NAV, Mercy Hospital shared their experience during their journey to private cloud and offering Database as a Service or Middleware as a Service via a self-service portal.
Many partners showcased their private cloud solutions and announced new products at Oracle Open World. Dell announced integration of their Open Manage solution with Oracle Enterprise Manager during Michael Dell's keynote.
EMC announced their new Oracle Enterprise Manager plug-in for their storage during Jeremy Burton's keynote .
Another key highlight for me was the sessions from Oracle user group members on Sunday, September 22nd. Attendance, engagement and interaction during these sessions were really amazing.
If you missed these sessions, want to review what you learned, or spread
the knowledge to others, now you can download most of the sessions
presented at Oracle OpenWorld. There are two ways to access the sessions for download (or online review):
- Directly through Content Catalog
- Indirectly through Schedule Builder to Content Catalog (registered attendees only)
In addition , you can learn more about accelerating your journey to self-service IT by going Zero to Cloud resource page.
Friday Oct 04, 2013
Thursday Sep 26, 2013
By yaldahhakim on Sep 26, 2013
As Oracle Open World comes to an end, it’s time to think about some of the key takeaways when it comes to Cloud. Cloud - a big topic of the conference is undoubtedly one of the most used “buzz words” in the high tech industry.
The first thing that comes to mind for me when I think about cloud is choice. Customers are overwhelmed with choices in the marketplace. What cloud vendor should you choose? What type of cloud is best for your business?
Oracle’s cloud strategy is to offer choice and flexibility with the most comprehensive, modern, and secure portfolio of cloud products and services to fit your business needs.
Only Oracle offers a broad portfolio of enterprise-grade software and hardware products and services that enable public, private, and hybrid clouds, so you can choose the right approach for your business. Unlike competitors with limited cloud options—for example, software as a service (SaaS) only, virtualization only, or hardware only—Oracle provides the broadest, most complete, and most integrated set of cloud offerings in the industry.
We have heard a lot about private clouds (build your own), SaaS (subscribe to a public cloud application) but yet how does a managed cloud service fit in?
A key component of Oracle’s Cloud Solutions, Oracle Managed Cloud Services, enables organizations to leverage their Oracle investments to extend into the cloud with greater value, choice, and confidence. Oracle delivers enterprise-grade, end-to-end managed cloud services across its broad portfolio of business applications, middleware, database, and hardware technologies.
Get more out of your Oracle Investment. Focus on your core business and let Oracle do the work for YOU.
Check out the video to learn more.
For More Information Visit: Oracle.com/managedcloudservices
Wednesday Sep 25, 2013
By Gene Eun on Sep 25, 2013
Chris was joined on stage by Chris Brown (CTO, OPSCODE) who demo’d an integration between Oracle Cloud and Chef, an open source systems and cloud infrastructure automation framework. That was followed by a demo of a Ruby on Rails app running on the Oracle Cloud by Rob Walters (CTO of Engine Yard). It was very cool to see the openness and flexibility of the Oracle Cloud to support such interoperability and diverse workloads.
I know there’s a lot more to come in the Oracle Cloud and that what we’re seeing now is just the beginning of the exciting new capabilities that are on the way. Stay tuned to this blog and like us on Facebook to keep up to date.
Tuesday Sep 24, 2013
By Gene Eun on Sep 24, 2013
Now fast forward just a few short months and here comes more good news. Today at Oracle OpenWorld 2013, it was announced that Oracle software including Java, Oracle Database, and Oracle WebLogic Server is now available for preview in Windows Azure. During his partner keynote presentation, Brad Anderson, Microsoft’s Corporate VP of Cloud and Enterprise Engineering, discussed the benefits of being able to deploy and run Oracle’s mission critical software on a Microsoft-based public, private, or hybrid cloud. There was even a demo of how easy it was to deploy Oracle software using pre-configured images from the Windows Azure image gallery. The full list of available Oracle software images is available here.
Official Oracle cloud blog.
Oracle offers customers the broadest choice of cloud solutions to simplify IT and power innovation.
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- Integration between Cloud and On-Premise Information Systems
- Oracle Announces Storage Cloud and Oracle Database Backup Service
- When is “Big Data” in HR Just Analytics?
- Checklist for Sales and Sales Operations Leaders
- Network With Your Back Office Peers at Oracle CloudWorld Chicago
- Cloud Odyssey: A Hero's Quest at Collaborate 2014!
- Oracle and Verizon Provide Customers More Choice in the Cloud
- You Are Not Even Wrong About the Cloud - Part 3
- Managed Cloud Services: Governance Grows Up