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  • April 4, 2014

Top 3 Themes to Look for at COLLABORATE Next Week

Originally published on IOUG blog on March 26

IOUG recently sat down with Edward
Zou, Vice President, Product Management, Oracle Fusion Middleware, to get his
take on what every Oracle technologist should understand about Oracle Fusion
Middleware and to hear his thoughts on what sessions are on his must-attend
list at COLLABORATE 14

Thanks for spending some time with
us, Ed. Let’s get started by talking about mobile development. Right now it
seems like everyone is talking about mobile devices and their impact on data
and analytics. How does Fusion Middleware play into Oracle’s mobile development

Enterprise mobility is one of the
key development objectives of Oracle Fusion Middleware. Oracle’s development
team is focused on 5 aspects of enterprise mobility:

1) Development for multi-platform
delivery: build once and deploy across iOS, Android devices. Developers only
need to maintain 1 code line.

2) Integration into back-end
systems. We help you easily expose back-end application into JSON services and
RESTful APIs for mobile development.

3) A key aspect of enterprise
mobility is security especially in this BYOD environment. We provide perimeter
security on server side for API gateways. And we protect applications and data
on the device with Mobile Application Management through recent acquisition of
Bitzer Mobile.

4) Of course, once you have the
applications in place, you need a platform to run it on. That’s why Oracle has
made tremendous enhancements in Weblogic Suite – so you can run apps 24x7, with
high reliability and availability.

5) Improvements in Oracle Enterprise
Manager mean that you can basically manage the whole stack together, and also
add on visibility to see how people are accessing mobile and web apps. This
allows you to build scenarios, collect statistics and analyze usage in order to
define your security policies.

What is exciting for customers
coming to COLLABORATE 14 is that what you learn about infrastructure here will
apply to mobile. Your existing investment in Oracle infrastructure can be
leveraged to build mobile apps. So if you are extending your applications to
mobile you can leverage the same development, integration, management and
security platform. This means you can also extend traditional on-premises

I’m glad you mentioned COLLABORATE. We’ll have great sessions on middleware
and development throughout the week with a strong focus on mobile development.
Are there any sessions in particular that you’re excited about?

I would definitely make sure to
attend the following sessions:

AppAdvantage: Business Advantage
through Fusion Middleware
- Tuesday,
April 8 from 10:15 a.m. to 11:15 a.m.

The session will discuss how Oracle
EBusiness Suite, PeopleSoft, JDEdwards and Siebel customers are extending and
enhancing their existing investments in applications with SOA, BPM, IDM,
WebCenter, DI, Exa solutions and Mobile Platform technologies to achieve
business results.

Build Mobile Apps, Extend Fusion
Apps and Integrate Cloud Apps with Fusion Middleware
- Tuesday, April 8 from 1:45 p.m. to 2:45 p.m.

The focus of the session will be a
discussion on where we are investing in Oracle Fusion Middleware. We’ll also be
discussing the cloud, particularly how to leverage your current and planned
investments in Oracle database, applications or other middleware technologies.

Simplify Enterprise Mobility: Extend
Oracle Applications to Mobile
Tuesday, April 8 from 4:15 p.m. to 5:15 p.m.

Experts from the Oracle Mobile
Strategy team will discuss the Oracle Mobile Platform and Oracle Mobile
Security Suite and how these are being used by Oracle E-Business Suite,
Peoplesoft, JD Edwards, Siebel & Fusion Applications customers to easily &
securely extend their applications to mobile.

Be sure to check the complete
line-up of Oracle Fusion Middleware sessions that provide a solution-driven
perspective on how customers are using specific Fusion Middleware technologies
to build platforms and extend services.

Sounds like a great selection. You
mentioned cloud computing,
which is a hot topic for basically everyone these days. How do you see Fusion
Middleware impacting customers who are considering or using a cloud solution?

Oracle is investing heavily from a
Fusion Middleware perspective in cloud computing. With the release of Oracle
Fusion Middleware 12c (and the “c” standing for “cloud”), Oracle is
building cloud capability into all Fusion Middleware products and giving
customers modern application infrastructure and full deployment choice of
private cloud, Oracle public cloud or third party cloud. In all cases, you’ll
be able to consistently manage app provisioning, elastically change capacity,
and manage the lifecycle of apps and services dynamically. We have also
announced enhancements in SOA, BPM, and WebCenter so the products will run
better in the cloud and will be much easier for end users to consume these as
services. We are also focusing on cloud integration. Recently, we announced the
release of Salesforce adapter that allows you to easily integrate
Salesforce.com with on-premises applications. We will continue to make
enhancements and additions to our products to continuously improve our support
for cloud and SaaS platform.

Ed, thanks so much for sharing this
insight with us. We’re looking forward to seeing you at the Fusion Middleware
Roadmap at COLLABORATE 14!

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