Originally Published in Oracle Fusion Middleware Newsletter, January Edition Oracle's Senior Vice President of Integration Products Amit Zavery spends a lot of time talking to both customers and developers, and that gives him a bird's-eye view of evolving trends driving digital transformation at companies worldwide. We recently had the opportunity to get his take on the top technology trends to look out for in 2015. Here is what he had to say. Q: Almost every organization is in some stage of the journey to becoming a digital business. What do you think is the top trend in tech adoption for companies undergoing a digital transformation? A: Regardless of whether it's a B2B or B2C company, the general trend I see is that businesses are trying to use data more efficiently. For example, they want to use real-time data to drive better decision-making and informed interactions with customers. This involves a huge volume of information and requires integration across various applications, systems, devices, processes, users, etc. Integration is not a new trend, but the conversation is a little different now as the amount of disparate information silos has ballooned, particularly with software as a service (SaaS)–based apps. Early SaaS deployments were often not centralized. Departments generally bought and implemented SaaS-based apps in silos, simply because they were looking for function-specific usage. However, now they want to connect these apps with back-end processes and business requirements to better connect with the customer. A significant aspect of integration is how well you can automate certain business processes to support it. Q: It sounds as though you are talking about more than just technical integration—correct? A: Absolutely. Digital transformation has changed our understanding of integration. Integration is no longer just about tying together cloud apps and on-premises apps, but rather all the different customer touchpoints that make up a digital business. You need to know how to use the latest information to interact with customers in an experiential manner. Being a digital business means connecting these different pieces together in a way that makes sense, and is also standardized, fast, and scalable. All this has led to integration being one of the biggest trends, as different heterogeneous systems need standardized integration—not just for apps, but for devices, users, identities of users, and different business processes. Q: Where do you see mobile technology heading in 2015?A: We've been talking about the convergence of the big four technologies—social, mobile, cloud, and information for years. The reality is that these technologies are maturing and being adopted at different rates. For mobile technology, adoption is undoubtedly well-along in terms of mobile-based devices and apps to interact with enterprise systems. Workers are now using mobile devices as the medium of choice, so it is critical that apps on the back end can deliver to mobile-based platforms. An associated trend is to modernize legacy apps for the mobile platform, as well as take newer technologies such as the Internet of Things (IoT) and make them part of the mobile ecosystem. For this to happen, you need a platform that makes it easy to convert and converge both new and old technologies into the mobile ecosystem. Q: Speaking of platforms, where do you see platform as a service (PaaS) falling on the tech adoption curve?A: I think that mobile technology and big data initiatives are further along in the maturity cycle, but that next year will be particularly big for PaaS and IoT. There are several reasons why. First, the maturity cycle is much faster now, and these technologies have evolved to the point that enterprise interest is piqued. Second, PaaS plays into the integration trend that I think will be huge next year. Companies want to run integrated applications as well as build system management apps in the cloud, and will need a standards-based infrastructure to support it. And finally, as companies move applications to the cloud or add cloud-based instances of on-premises apps, they need a platform that extends their ability to use technology that they are already familiar with. I think this adds up to critical mass for PaaS adoption. Learn more about technology trends for this year and the future. Register now for a free Oracle Day event near you and find out how you can make digital disruption an opportunity for innovation.