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  • September 18, 2019

Oracle Content and Experience: OOW19 Day 2 Recap

Lee Ribeiro
Product Marketing Manager
This is a syndicated post, view the original post here


If you thought Day 1 was an exciting kick off to Oracle OpenWorld, day 2 saw a plethora of exciting speakers, announcements and discussions surrounding Oracle Content and Experience. Missed any of it? Don’t worry we have you covered:

Unleashing Content: Oracle Content and Experience Roadmap and Vision

What better way to kick off the day than with SVP, Chris Stone and VP, Girish Bettadpur showcasing the roadmap and vision of Oracle Content and Experience. In this session, they laid out the journey of where content stands today in the industry, and how OCE is going beyond a traditional CMS or DAM to really become a universal asset hub to power experiences and content initiatives of all customers. The pinnacle? Showing off how all of this comes together to lay the foundation for our very own website redesign at oracle.com!

Oracle Cloud: The Next Big Thing

In this session, Product Strategist, Dave Ingram, joined the stage with Oracle Cloud VP, Ashish Mohindroo as they talked about some of the exciting ways Oracle Content and Experience is leveraging smart technology to really innovate the way marketing professionals think about, and utilize content. By tapping into AI/ML to auto tag content on both the photo and video asset level, it not only streamlines the way marketers can organize content, but also greatly enhances the way they can search for and author content with recommendations based on context and video smart searching!

Going Headless: Adventures in Modern Web Development

Dave Ingram hit the stage again in this session that highlighted Oracle Content and Experience’s API first capabilities. Joined by John Sim of Fishbowl Solutions, they demonstrated multiple use cases in which creating a single pane of content between desktop, mobile and various channels was possible, tackling both business and user problems dealing with headless content management strategies.

Bring Order to Chaos: Enterprise Grade Experience Governance and Management

Tejas Shah, VP of Software Development led this discussion with Sudhir Dureja, Senior Director of IT to ensure business and IT users both that governance and scale were nothing to fret about when it comes to implementing OCE. They showed how easy it is to create admin and user setups to enable site creation, yet still maintain the capabilities to simplify managing and governing these processes.

Crowd Sourcing Content: Engage Customers to Create Content for Your Experiences

Dave Ingram had a busy day, once again finding himself on stage, this time with Sauce Co-Founder Priya Shah to educate the audience on the art of crowd sourcing your video content! They demonstrated how Oracle Content and Experience can utilize crowd sourced video sharing to simplify a complex and expensive process, and at the same time create authentic and organic video content that customers can be truly involved in!

Leveraging Content to be your Best Seller

In this riveting session to wrap up the evening, Kamal Kapur, VP of Product Management was joined on stage by Kaushik Ray of PCB Apps and Zohar Babin of Kaltura showcase how machine learning can truly make your content smarter! They showcased several different use cases on how incorporating technologies like IOT, Digital Assistants, and automated processes with OCE helped streamline business practices and truly leveraged how they were organizing and utilizing their content in order to translate that seamlessly into engaging customer experiences.



At OpenWorld today? Make sure to stop by Oracle Content and Experience Demo Booth to learn more about the latest and greatest around OCE and its exciting new makeover. It is located in the Moscone South Building, Exhibition Level [Kiosk DEV-012]. And be sure to check out Kamal Kapur, Lee Ribeiro, and Soy Joseph on stage Thursday at 11:15AM – 12:00PM to talk about how to turn visitors into customers with hyper personalized content.

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