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  • October 4, 2011

OpenWorld Recap Day 1: Innovations in Oracle Fusion Middleware, Exalogic, Cloud Application Foundation

So much buzz in a single day. I have to say I was quite
blown away with the starting videos by Mark Hurd outlining our success thus far,
and then ending with Thomas Kurian in the morning detailing a number of key
advancements around Enterprise
Manager 12c
, Big
, and Exalytics.
The theme of Oracle OpenWorld (if you haven’t been paying attention to our
banners) is all about Engineered for

Hasan Rizvi during his General Session today discussed such innovations
in Fusion Middleware highlighting Oracle
Exalogic Elastic Cloud
and Oracle Cloud Application
which help provide a foundation for Cloud applications, make IT
more efficient and business users more productive.

Rizvi outlined how Oracle is the leader in Fusion
Middleware, with the #1 position in the market –with over 120,000 existing
customers having added 9,500 new customers in the last 12 months.

In fact, Oracle runs on Oracle; running its own applications
on Oracle Fusion Middleware, Oracle invests heavily in integrating its products
together into cohesive solutions, reducing professional services costs compared
to competition while reducing time-to-market for on-boarding new services from
3 months to 2 weeks.

Oracle also runs its most innovative business software,
Fusion Applications, on Oracle Fusion Middleware - leveraging its modern user
interface, in context Business Intelligence, integrated SOA, centralized security,
and built for on-premise and on-Cloud.

Rizvi also discussed in detail the advantages of Oracle Exalogic,

  • Exalogic provides up to 5X
    processor utilization advantage for applications: Java EE, 25% processor
    utilization advantage for standard Linux or Solaris applications.
  • Unmatched throughput, responsiveness and efficiency on Oracle Exalogic:
    Oracle SOA runs 9X faster, Oracle ADF runs 10X faster.
  • For Business Applications it means better throughput, lower response
    times, more TPS, more users.

Ultimately that
Oracle Exalogic provides customers a solution which relies on
less hardware and software, is easier to deploy, manage, maintain, while at the
same time runs faster.

In fact many Exalogic
customers experienced dramatic gains. Rizvi quoted a few important customer

  • Haier: 7X faster than IBM P750/AIX at ½ the cost.
  • Square Two: 9X improved response time with 5X gain in concurrent
  • Deutsche Post DHL: ¼ rack of
    Exalogic 360X faster than 600 existing servers
  • Xi’an Software Pak: 22X
    faster performance than existing systems
  • Banco de Chile: 4X better performance over the competing solution.

In addition, Rizvi outlined new advancements in Exalogic
Elastic Cloud Software which are worth highlighting:

  • Elastic Cloud Software now available on
    newly announced SPARC SuperCluster thereby bringing its benefits to an even
    larger audience
  • Virtual Assemblies for
    Exalogic bring together VM images and deployment configurations in order
    to reduce the costs of rapidly deploying new applications
  • Cloud Management provides
    complete cloud lifecycle management with automatic scale-up and scale-down
    along with metering and chargeback
  • Additionally, Cloud
    Management benefits from deep integration with hardware, software, and
    applications management to offer automatic, proactive support that
    monitors the day to day health of the system, provides patch
    recommendations, and can even contact support automatically when a problem
    is detected.
  • Oracle VM 3.0 for Exalogic
    offers the lowest overhead in the market combine with the greatest
    scalability for x86 architectures
  • Oracle Exabus offers high
    speed network virtualization, providing direct memory I/O for Java and C++
    applications that results in 400% increase in process to process
  • Example Exalogic Benefits
    for Fusion Middleware Customers: SOA 11g experiences a 9X improvement in response time, improves
    Tuxedo response time by 7X, and increases throughput of Oracle Universal
    Content Management by 300%
  • Resulting improvement in
    response time of sample business processes in Oracle Applications: E-Business Suite 300-800%, PeopleSoft
    300%, Siebel 800%, JD Edwards 300%, Utilities Master Data Management 200%,
    and ATG 300%.

Looking forward to Tuesday? See the Keynote delivered by Dell: 8:00 a.m. - 9:45 a.m., Moscone North, Hall D

Stay with us on twitter
if you aren’t already. Follow #OOW11 and #Middleware to be apprised of all the
latest news when it happens. Join us in sessions in the Middleware stream by
going to our Fusion Middleware
Focus on Document

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