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  • September 21, 2016

Lessons in Marketing from Macy's

I am from New York and Macy’s is a staple brand for me. We can
all recognize that red star anywhere we see it, we can picture their showrooms,
the store’s brand displays, the floor upon floor of fashion clothing,
accessories, home and beauty products. All of use, especially us New Yorkers
enjoy and are well versed with Macy’s Fireworks and their world-famous
Thanksgiving Parade.

For a brand to evoke such strong associations and positive
recognition, clearly they must be doing something right in marketing (and
customer service too)!

Well, here’s our big chance to learn a thing or two from
Macy’s. If you are at Oracle OpenWorld 2016 this week, then don’t miss Thursday

Digital Asset Management for Modern Enterprises

Thursday, September 21 | 10:45 a.m. – 11:30 a.m.
| Moscone W 2014
Marc Andre-Houle, Senior
Product Manager, Oracle

Christopher Kung, Vice President, Macy's China Limited
Rebecca Li, Senior Manager,
Macy's China Ltd.

As a marketer, you recognize the big challenge in managing
digital assets for multiple channels for customer facing platform.
From content creation, collaboration to review and approvals to multi-channel content publication and delivery. Learn how Oracle Digital Asset Management is looking to solve
these and such marketer’s challenges.

And hear from Macy’s China leadership on how Macy’s leverages
technology to stay ahead of the competition and drive brand leadership and
marketing results. Macy’s focuses its efforts on customer satisfaction and it
starts even before you become their customer. Learn how Macy’s marketing
strategy starts with content creation using digital technologies and goes all
the way to publication and delivery.

Don’t miss:

Digital Asset Management for Modern Enterprises

Thursday, September 21 | 10:45 a.m. – 11:30 a.m. | Moscone W 2014

Tweet along with #OracleDX and #OOW16 and share your thoughts,
lessons and experiences too.

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