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  • October 25, 2013

Global Perspective: Oracle AppAdvantage Does its Stage Debut in the UK

Global Perspective is a monthly
series that brings experiences, business needs and real-world use cases from
regions across the globe. This month’s feature is a follow-up from last month’s
Global Perspective note from a well known ACE Director based in EMEA.

Author: Debra Lilley, ACE Director

My first contribution to this blog was before Oracle Open World and I was quite excited about where
this initiative would take me in my understanding of the value of Oracle Fusion
Middleware.

Rimi
Bewtra from the Oracle AppAdvantage team came as promised to the Oracle ACE
Director briefings and explained what this initiative was all about and I then
asked the directors to take part in the new survey. The story was really well received
and then at the SOA advisory board that many of these ACE Directors already
take part in there was a further discussion on how this initiative will help
customers understand the benefits of adoption.

A few
days later Rick Beers launched the program at a lunch of invited customer
executives which included one from Pella who talked about their projects (a quick recap on that here)
. I wasn’t able to stay for
the whole event but what really interested me was that these executives who understood
the technology but where looking for how they could use them to drive their
businesses.

Lots of
ideas were bubbling up in my head about how we can use this in user groups to
help our members, and the timing was fantastic as just three weeks later we had
UKOUG_Apps13,
our flagship Applications conference in the UK. We had independently
working with Oracle marketing in the UK on an initiative called Apps
Transformation to help our members look beyond just the application they use
today. We have had a Fusion community page but felt the options open are now
much wider than Fusion Applications, there are acquired applications, social,
mobility and of course the underlying technology, Oracle Fusion Middleware. I was really pleased to be allowed to give
the Oracle AppAdvantage story as a session in our conference and we are
planning a special Apps Transformation event in March where I hope the Oracle AppAdvantage
team will take part and we will have the results of the survey to discuss.

But,
life also came full circle for me. In my first post, I talked about Andrew Sutherland
and his original theory that Oracle Fusion Middleware adoption had technical drivers. Well, Andrew
was a speaker at our event and he gave a potted, tech-talk free update on
Oracle Open World. Andrew talked about the Prevailing Technology Winds, and
what is driving this today and he talked about that in the past it was the move
from simply automating processes (ERP etc), through the altering of those
processes (SOA) and onto consolidation. The next drivers are around the need to
predict, both faster and more accurately; how to better exploit the information
that we have available. He went on to talk about
The Nexus
of Forces: Social, Mobile, Cloud and Information
– harnessing these forces of
change with Oracle technology. Gartner
really likes this concept and if you want to know more you can get their paper
here
.

All this has made me think, and I hope it
will make you too. Technology can help us drive our businesses better and
understanding your needs can be the first step on your journey, which was the
theme of our event in the UK. I spoke to a number of the delegates and I hope
to share some of their stories in later posts.

If you have a story to share, the survey is at: https://www.surveymonkey.com/s/P335DD3

About the
Author
:

Debra
Lilley, Fujitsu Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Debra has
18 years experience with Oracle Applications, with E Business Suite since
9.4.1, moving to Business Intelligence Team Leader and then Oracle Alliance
Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Editor’s Note: Debra has kindly agreed to
share her musings and experience in a monthly column on the Fusion Middleware
blog so do stay tuned…

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